Se espera que el mercado de soluciones de generación de leads crezca de 3.103,80 millones de dólares en 2021 a 9.589,11 millones de dólares en 2028; se estima que crecerá a una tasa compuesta anual del 17,5 % durante 2021-2028.
El sector educativo está creciendo rápidamente en todo el mundo, incluidos los países en desarrollo y los desarrollados. . Los institutos de educación que ofrecen educación primaria, educación superior, cursos de graduación, cursos de posgrado, etc., necesitan candidatos adecuados y capaces que puedan hacer prosperar el nombre de sus institutos. Un software de generación de leads ayuda a buscar, rastrear, verificar y priorizar los leads potenciales para varias escuelas y universidades. El proceso de generación de leads se basa en parámetros como calificaciones, becas, premios y desempeño extracurricular. Las empresas de software de generación de leads adquieren estos datos a través de su investigación primaria y secundaria, y se acercan a los leads potenciales en consecuencia. Los servicios y el software de generación de leads están resultando de gran ayuda para muchas clases de coaching, escuelas y universidades nuevas y futuras.
La codificación en línea utiliza cada vez más soluciones de generación de leads. institutos, cuyo número va en aumento. La gran popularidad y conciencia sobre la educación a distancia es otro factor que impulsa la demanda de soluciones de generación de leads. Los respectivos institutos se acercan a los empleados que trabajan cinco días a la semana para solicitar programas de certificación cuyas sesiones de formación y enseñanza se llevan a cabo los fines de semana. Los servicios de generación de leads ayudan a dichos institutos a acercarse a candidatos cuya probabilidad de conversión es considerablemente alta. El software avanzado de generación de leads también puede sugerir cursos adecuados para dichos candidatos en función de sus calificaciones y preferencias. Se contacta a clientes potenciales a través de llamadas en frío, mensajes, correos electrónicos y otros medios respectivos. Este método avanzado de generación de leads es factible, ahorra tiempo y ofrece los resultados deseados.
Impacto de la pandemia de COVID-19 en el mercado de soluciones de generación de leads
El mercado norteamericano había sufrido pérdidas económicas considerables en los dos primeros trimestres de 2020, debido al elevado número de casos de COVID-19, especialmente en Estados Unidos. El crecimiento económico se desaceleró, lo que afectó directamente a diversas actividades comerciales en toda la región. A finales de 2020, Estados Unidos fue testigo de la pérdida de 140.000 puestos de trabajo y la tasa de desempleo se situó en el 6,7%, lo que indica claramente que la economía estaba tambaleándose. Uno de los mayores impactos de COVID-19 en la industria B2B fueron las cancelaciones de reuniones y ferias comerciales en persona. Lo más destacado de eMarketer, una encuesta de Demand Gen Report en 2020, afirmó que casi el 53% de los especialistas en marketing B2B de EE. UU. ven las ferias comerciales y las reuniones en persona como un enfoque eficaz para impulsar la conversión de clientes potenciales. Dado que el número de ferias comerciales y reuniones personales disminuyó, esto ha tenido un impacto significativo en la generación de leads y en las ventas. Por otro lado, la fuerza laboral limitada, debido a la imposición de estrictas medidas de contención, provocó un aumento de las reuniones en línea a través de plataformas como Zoom, Google Meet y Cisco. Por lo tanto, el software y los servicios de generación de leads ayudaron a estas plataformas en línea a generar leads para muchas empresas grandes y pequeñas. La disminución de la demanda en sectores como el inmobiliario, los viajes y la automoción obstaculizó el crecimiento del mercado de software y servicios de generación de leads en América del Norte. Sin embargo, después de la pandemia, se prevé que el mercado de soluciones de generación de leads experimente un crecimiento prometedor.
regiones lucrativas para proveedores de soluciones de generación de leadsPerspectivas del mercado de soluciones de generación de leads
El creciente número de usuarios de Internet en los países en desarrollo impulsa Crecimiento del mercado de soluciones de generación de leads
Con los continuos avances en la infraestructura de Internet y el creciente alcance de Internet, el número de usuarios de Internet está aumentando rápidamente en los países en desarrollo de Asia y África. Además, con el crecimiento del sector tecnológico, la penetración de teléfonos móviles y ordenadores también ha aumentado significativamente. El software de generación de leads requiere información como nombre, dirección, credenciales bancarias, preferencias específicas y calificación educativa de los candidatos seleccionados. Con el aumento del acceso a Internet, también ha aumentado el número de personas que responden a diversos procesos de retroalimentación en línea y participan en encuestas, compartiendo voluntariamente su información. Las credenciales primitivas se pueden registrar cada vez que los usuarios se suscriben o descargan cualquier aplicación móvil. Los datos recopilados de Internet en forma de cuestionarios son discretos, lo que hace que su procesamiento y análisis sean fáciles y precisos. Los datos, detalles y detalles recopilados son útiles para operadores de redes móviles, pequeñas tiendas minoristas, aplicaciones de alimentos y varios sitios web de comercio electrónico en línea. Según el uso de datos de Internet y la duración de las llamadas, los diferentes operadores de redes móviles pueden ofrecer planes específicos para un segmento particular de clientes. Según las encuestas enviadas por los consumidores, las pequeñas tiendas minoristas pueden generar clientes potenciales informando a los clientes potenciales sobre los últimos planes y ofertas. Además, muchas aplicaciones de alimentos pueden utilizar servicios de generación de leads para aumentar el número de usuarios. Basándose en las búsquedas de diferentes productos y servicios, el software de generación de leads ayuda a los sitios web de comercio electrónico a identificar posibles leads para el producto buscado en particular. Por lo tanto, el aumento en el número de usuarios de Internet, especialmente en los países en desarrollo, está acelerando el crecimiento del mercado de soluciones de generación de leads.
Oferta de información de mercado basada en
Según la oferta, el mercado de soluciones de generación de leads se divide en software y servicios. En 2020, el segmento de software representó una mayor participación en el mercado.
Mercado de soluciones de generación de leads, por oferta, 2020 y 2028 (%)< br />
Información del mercado basada en el tamaño de la empresa
Según el tamaño de la empresa, el mercado de soluciones de generación de leads se segmenta en PYME y grandes empresas. En 2020, el segmento de grandes empresas representó una mayor cuota de mercado.
Información estratégica
Los actores que operan en el mercado de soluciones de generación de leads adoptan estrategias tales como fusiones, adquisiciones e iniciativas de mercado para mantener sus posiciones en el mercado. A continuación se enumeran algunos desarrollos de actores clave:
- En abril de 2021, HubSpot, la plataforma de gestión de relaciones con el cliente (CRM) para empresas de escala, está ampliando su kit de herramientas. El nuevo producto tiene como objetivo revolucionar el papel de los profesionales de operaciones en el mundo corporativo, permitiéndoles tomar la iniciativa para ayudar a sus organizaciones a escalar.
- En septiembre de 2020, Leadfeeder presentó una nueva relación de integración con Zapier. Con nuestra nueva integración de Zapier Leadfeeder, los clientes de Leadfeeder ahora pueden enviar nuevos clientes potenciales a CRM, Google Sheets, Trello o cualquiera de los otros cientos de aplicaciones con las que Zapier se conecta sin problemas.
El cliente potencial global El mercado de soluciones de generación de energía se ha segmentado como se menciona a continuación:
Ofreciendo
- Software
- Servicios
;
Por tamaño de empresa
- Pymes
- Grandes empresas
Por geografía
- América del Norte
- Estados Unidos
- Canadá
- México
- Europa
- Francia
- Alemania
- Italia
- Reino Unido
- Rusia
- Resto de Europa
- Asia Pacífico (APAC)
- China
- India
- Corea del Sur
- Japón
- Australia
- Resto de APAC
- Oriente Medio y Asia. África (MEA)
- Sudáfrica
- Arabia Saudita
- EAU
- Resto de MEA
- América del Sur (SAM)
- Brasil
- Argentina
- Resto de SAM
Perfiles de empresas
- Agile CRM Inc.
- Belkins Inc.
- Bitrix, Inc.< /li>
- Tecnologías científicas
- Cloudtask
- HubSpot, Inc.
- Leadfeeder
- WebiMax.com < li>Grupo Martal
- callboxinc.com.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Many lead generation software and services are available in the market as per the requirement of a business. Based on offering, the lead generation solution market is bifurcated into software and services. Software segment led the lead generation solution market with a market share of 71.8% in 2020.
Expanding Scope of Education Sector are driving the growth of the global lead generation solution market.
Rising Count of Internet Users in Developing Countries is influencing the growth of the lead generation solution market.
In developing as well as developed economy, the finance and insurance sector is growing rapidly on a large scale. Rising per capita disposable income has led to increase in impulsive buying. As income has increased, various banks as well as nonbanking financial institutes and finance firms are willing to give loans for various purposes. Vehicle loan, education loan, personal loan, home loan, agriculture loan, gold loan, etc., are the types of loans offered to customers. Along with this, health insurance, vehicle insurance, term insurance, travel insurance, property insurance, etc., are the insurance types offered by insurance companies.
Growing income of individuals, increasing tendency of shifting to new places as per job requirements, and rise in construction activities are drive the growth of real estate sector worldwide. Major types of real estate include commercial, residential, industrial, agriculture, etc. One of the customer categories of this sector sees land as an investment option. Also, rental estate is one of the booming market in various urban cities. Though the selling aspect of the real estate business is handled manually, the lead generation software help mitigate the excessive workload, as well as improve lead conversion and productivity.
The major players profiled in the market study of The lead generation solution market include Agile CRM Inc.; Belkins Inc.; Bitrix, Inc.; Cience Technologies; Cloudtask; HubSpot, Inc.; Leadfeeder; WebiMax.com; Martal Group; and callboxinc.com. In addition to these players, several other essential market players have been studied and analyzed to get a holistic view of the global lead generation solution market and its ecosystem
North America held the significant market share in year 2020, along with the notable revenue generation opportunities in Europe and APAC.
The List of Companies - Lead Generation Solution Market
- Agile CRM Inc.
- Belkins Inc.
- Bitrix, Inc.
- Cience Technologies
- Cloudtask
- HubSpot, Inc.
- Leadfeeder
- WebiMax.com
- Martal Group
- callboxinc.com.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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