Le marché des solutions de génération de leads devrait passer de 3 103,80 millions de dollars US en 2021 à 9 589,11 millions de dollars US d'ici 2028 ; on estime qu'il augmentera à un TCAC de 17,5 % entre 2021 et 2028.
Le secteur de l'éducation se développe rapidement dans le monde entier, y compris dans les pays en développement comme dans les pays développés. Les instituts d'enseignement offrant un enseignement primaire, un enseignement supérieur, des cours de fin d'études, des cours post-diplôme, etc., ont besoin de candidats appropriés et capables qui peuvent faire prospérer le nom de leurs instituts. Un logiciel de génération de prospects aide à rechercher, suivre, vérifier et hiérarchiser les prospects potentiels pour diverses écoles et collèges. Le processus de génération de prospects est basé sur des paramètres tels que les notes, les bourses, les récompenses et les performances parascolaires. Les éditeurs de logiciels de génération de prospects acquièrent ces données par le biais de leurs recherches primaires et secondaires, et les prospects potentiels sont approchés en conséquence. Les services et logiciels de génération de leads se révèlent être une aubaine pour de nombreuses classes, écoles et collèges de coaching nouveaux et à venir.
Les solutions de génération de leads sont de plus en plus utilisées par les instituts de codage en ligne, qui sont de plus en plus nombreux. La grande popularité et la notoriété de l'apprentissage à distance sont un autre facteur qui stimule la demande de solutions de génération de leads. Les employés travaillant 5 jours par semaine sont approchés par les instituts respectifs pour des programmes de certification dont les sessions de formation et d'enseignement se déroulent le week-end. Les services de génération de leads aident ces instituts à approcher des candidats dont la probabilité de conversion est considérablement élevée. Un logiciel avancé de génération de leads peut également suggérer un cours adapté à ces candidats en fonction de leurs qualifications et de leurs préférences. Les prospects potentiels sont approchés via des appels à froid, des messages, des e-mails et d'autres médias respectifs. Cette méthode avancée de génération de leads est faisable et rapide et fournit les résultats souhaités.
Impact de la pandémie de COVID-19 sur le marché des solutions de génération de leads
Le marché nord-américain a subi une crise économique considérable pertes au cours des deux premiers trimestres de 2020, en raison du nombre élevé de cas de COVID-19, en particulier aux États-Unis. La croissance économique a été ralentie, ce qui a eu un impact direct sur diverses activités commerciales dans la région. À la fin de 2020, les États-Unis ont enregistré 140 000 pertes d'emplois et le taux de chômage s'élevait à 6,7 %, ce qui indique clairement que l'économie vacillait. L'un des plus grands impacts de COVID-19 sur l'industrie B2B a été les annulations de réunions en personne et de salons professionnels. eMarketer Highlights, une enquête de Demand Gen Report en 2020, a déclaré que près de 53 % des spécialistes du marketing B2B américains considèrent les salons professionnels et les réunions en personne comme une approche efficace pour stimuler la conversion des prospects. Depuis que le nombre de salons professionnels et de réunions personnelles a diminué, cela a eu des impacts significatifs sur la génération de prospects ainsi que sur les ventes. D'autre part, les effectifs limités, en raison de l'imposition de mesures de confinement strictes, ont entraîné une augmentation des réunions en ligne via des plateformes telles que Zoom, Google Meet et Cisco. Ainsi, les logiciels et services de génération de leads ont aidé ces plateformes en ligne à générer des leads pour de nombreuses grandes et petites entreprises. La baisse de la demande dans des secteurs tels que l'immobilier, les voyages et l'automobile a entravé la croissance du marché des logiciels et services de génération de leads en Amérique du Nord. Cependant, après la pandémie, le marché des solutions de génération de leads devrait connaître une croissance prometteuse.
Régions lucratives pour les fournisseurs de solutions de génération de leads
Aperçu du marché des solutions de génération de leads
< p>Le nombre croissant d'internautes dans les pays en développement alimente la croissance du marché des solutions de génération de leads
Avec les développements continus de l'infrastructure Internet et la portée croissante d'Internet, le nombre d'internautes augmente rapidement dans les pays en développement en Asie et Afrique. De plus, avec la croissance du secteur technologique, la pénétration des téléphones portables et des ordinateurs a également augmenté de manière significative. Un logiciel de génération de prospects nécessite des informations telles que le nom, l'adresse, les informations d'identification bancaires, les préférences spécifiques et le niveau d'études des candidats recherchés. Avec l'essor de l'accès à Internet, le nombre de personnes répondant à divers processus de rétroaction en ligne et participant à des sondages a également augmenté, partageant volontairement leurs informations. Les informations d'identification primitives peuvent être enregistrées chaque fois que les utilisateurs s'abonnent ou téléchargent une application mobile. Les données collectées sur Internet sous forme de questionnaires sont discrètes, ce qui rend leur traitement et leur analyse faciles et précis. Les faits, les détails et les spécificités collectés sont utiles pour les opérateurs de réseaux mobiles, les petits magasins de détail, les applications alimentaires et divers sites Web de commerce électronique en ligne. En fonction de l'utilisation des données Internet et de la durée des appels, différents opérateurs de réseau mobile peuvent proposer des forfaits spécifiques pour un segment particulier de clients. Selon les enquêtes soumises par les consommateurs, les petits magasins de détail peuvent générer des prospects en informant les clients potentiels des derniers programmes et offres. En outre, de nombreuses applications alimentaires peuvent utiliser des services de génération de leads pour augmenter leurs utilisateurs. Sur la base des recherches de différents produits et services, un logiciel de génération de prospects aide les sites Web de commerce électronique à identifier les prospects potentiels pour le produit recherché particulier. Ainsi, l'augmentation du nombre d'internautes, en particulier dans les pays en développement, accélère la croissance du marché des solutions de génération de leads.
Offre - Analyse du marché basée sur l'offre
Sur la base de l'offre, le Le marché des solutions de génération de leads est divisé en logiciels et services. En 2020, le segment des logiciels représentait une part plus importante du marché.
Marché des solutions de génération de leads, par offre, 2020 et 2028 (%)
Taille de l'entreprise - Aperçu du marché basé sur < /p>
En fonction de la taille de l'entreprise, le marché des solutions de génération de leads est segmenté en PME et grandes entreprises. En 2020, le segment des grandes entreprises représentait une part de marché plus importante.
Insights stratégiques
Les acteurs opérant sur le marché des solutions de génération de leads adoptent des stratégies telles que les fusions, les acquisitions et les initiatives de marché pour maintenir leur position sur le marché. Quelques développements d'acteurs clés sont répertoriés ci-dessous :
- En avril 2021, HubSpot, la plateforme de gestion de la relation client (CRM) pour les entreprises à grande échelle, élargit sa boîte à outils. Le nouveau produit est destiné à révolutionner le rôle des professionnels des opérations dans le monde de l'entreprise, leur permettant de prendre l'initiative d'aider leurs organisations à évoluer.
- En septembre 2020, Leadfeeder a introduit une nouvelle relation d'intégration avec Zapier. Grâce à notre nouvelle intégration Zapier Leadfeeder, les clients Leadfeeder peuvent désormais envoyer de nouveaux prospects vers un CRM, Google Sheets, Trello ou l'une des centaines d'autres applications auxquelles Zapier se connecte facilement.
Le leader mondial Le marché des solutions de génération a été segmenté comme mentionné ci-dessous :
Par offre
- Logiciel
- Services
Par Taille de l'entreprise
- PME
- Grandes entreprises
Par géographie
- Amérique du Nord
- États-Unis
- Canada
- Mexique
- Europe
- France
- Allemagne
- Italie
- Royaume-Uni
- Russie
- Reste de l'Europe
- Asie-Pacifique (APAC)
- Chine
- Inde
- Corée du Sud
- Japon
- Australie
< li>Reste de l'APAC
- Afrique du Sud
- Arabie saoudite
- EAU
- Reste de MEA
- Brésil
- Argentine
- Reste de SAM
Profils d'entreprise
- Agile CRM Inc.
- Belkins Inc.
- Bitrix, Inc.
- Cience Technologies
- Cloudtask
- HubSpot, Inc.
- Leadfeeder< /li>
- WebiMax.com
- Groupe Martal
- callboxinc.com.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Many lead generation software and services are available in the market as per the requirement of a business. Based on offering, the lead generation solution market is bifurcated into software and services. Software segment led the lead generation solution market with a market share of 71.8% in 2020.
Expanding Scope of Education Sector are driving the growth of the global lead generation solution market.
Rising Count of Internet Users in Developing Countries is influencing the growth of the lead generation solution market.
In developing as well as developed economy, the finance and insurance sector is growing rapidly on a large scale. Rising per capita disposable income has led to increase in impulsive buying. As income has increased, various banks as well as nonbanking financial institutes and finance firms are willing to give loans for various purposes. Vehicle loan, education loan, personal loan, home loan, agriculture loan, gold loan, etc., are the types of loans offered to customers. Along with this, health insurance, vehicle insurance, term insurance, travel insurance, property insurance, etc., are the insurance types offered by insurance companies.
Growing income of individuals, increasing tendency of shifting to new places as per job requirements, and rise in construction activities are drive the growth of real estate sector worldwide. Major types of real estate include commercial, residential, industrial, agriculture, etc. One of the customer categories of this sector sees land as an investment option. Also, rental estate is one of the booming market in various urban cities. Though the selling aspect of the real estate business is handled manually, the lead generation software help mitigate the excessive workload, as well as improve lead conversion and productivity.
The major players profiled in the market study of The lead generation solution market include Agile CRM Inc.; Belkins Inc.; Bitrix, Inc.; Cience Technologies; Cloudtask; HubSpot, Inc.; Leadfeeder; WebiMax.com; Martal Group; and callboxinc.com. In addition to these players, several other essential market players have been studied and analyzed to get a holistic view of the global lead generation solution market and its ecosystem
North America held the significant market share in year 2020, along with the notable revenue generation opportunities in Europe and APAC.
The List of Companies - Lead Generation Solution Market
- Agile CRM Inc.
- Belkins Inc.
- Bitrix, Inc.
- Cience Technologies
- Cloudtask
- HubSpot, Inc.
- Leadfeeder
- WebiMax.com
- Martal Group
- callboxinc.com.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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