Si prevede che il mercato delle soluzioni di lead generation crescerà da 3.103,80 milioni di dollari nel 2021 a 9.589,11 milioni di dollari entro il 2028; si stima che crescerà a un CAGR del 17,5% nel corso del 2021-2028.
Il settore dell'istruzione sta crescendo rapidamente in tutto il mondo, compresi i paesi in via di sviluppo e quelli sviluppati . Gli istituti di istruzione che offrono istruzione primaria, istruzione superiore, corsi di laurea, corsi post-laurea, ecc., hanno bisogno di candidati idonei e capaci che possano far prosperare il nome dei loro istituti. Un software di lead generation aiuta a reperire, monitorare, verificare e dare priorità ai potenziali lead per varie scuole e università. Il processo di lead generation si basa su parametri quali voti, borse di studio, premi e prestazioni extracurriculari. Le società di software di lead generation acquisiscono questi dati attraverso la ricerca primaria e secondaria e i potenziali lead vengono avvicinati di conseguenza. I servizi e il software di lead generation si stanno rivelando un vantaggio per molte classi di coaching, scuole e università nuove e imminenti.
Le soluzioni di lead generation vengono sempre più utilizzate dalla codifica online istituti, che stanno aumentando di numero. L’elevata popolarità e consapevolezza dell’apprendimento a distanza è un altro fattore che aumenta la domanda di soluzioni di lead generation. I dipendenti che lavorano 5 giorni a settimana vengono contattati dai rispettivi istituti per programmi di certificazione le cui sessioni di formazione e insegnamento si svolgono nei fine settimana. I servizi di lead generation aiutano tali istituti ad avvicinarsi a candidati la cui probabilità di conversione è considerevolmente elevata. I software avanzati di lead generation possono anche suggerire corsi adatti a tali candidati sulla base delle loro qualifiche e preferenze. I potenziali lead vengono avvicinati tramite chiamate a freddo, messaggistica, e-mail e altri rispettivi media. Questo metodo avanzato di lead generation è fattibile, fa risparmiare tempo e fornisce i risultati desiderati.
Impatto della pandemia di COVID-19 sul mercato delle soluzioni di lead generation
Il mercato nordamericano ha subito notevoli perdite economiche nei primi due trimestri del 2020, a causa dell’elevato numero di casi di COVID-19, soprattutto negli Stati Uniti. La crescita economica è stata rallentata, con un impatto diretto su varie attività commerciali in tutta la regione. Alla fine del 2020, gli Stati Uniti hanno registrato la perdita di 140.000 posti di lavoro e il tasso di disoccupazione si è attestato al 6,7%, indicando chiaramente che l’economia stava vacillando. Uno dei maggiori impatti del COVID-19 sul settore B2B è stata la cancellazione di riunioni e fiere di persona. eMarketer Highlights, un sondaggio del Demand Gen Report del 2020, ha affermato che quasi il 53% dei professionisti del marketing B2B statunitensi considera le fiere e gli incontri di persona come un approccio efficace per favorire la conversione dei lead. Poiché il numero di fiere e incontri personali è diminuito, ciò ha avuto un impatto significativo sulla generazione di lead e sulle vendite. D’altra parte, la forza lavoro limitata, a causa dell’imposizione di rigide misure di contenimento, ha portato all’aumento delle riunioni online attraverso piattaforme come Zoom, Google Meet e Cisco. Pertanto, software e servizi di lead generation hanno aiutato queste piattaforme online a generare lead per molte aziende grandi e piccole. La diminuzione della domanda in settori come quello immobiliare, dei viaggi e dell’automotive ha ostacolato la crescita del mercato di software e servizi di lead generation in Nord America. Tuttavia, dopo la pandemia, si prevede che il mercato delle soluzioni di lead generation vedrà una crescita promettente.
Regioni redditizie per i fornitori di soluzioni di lead generationApprofondimenti sul mercato delle soluzioni di lead generation
L'aumento del numero di utenti Internet nei paesi in via di sviluppo è un carburante Crescita del mercato delle soluzioni di lead generation
Con i continui sviluppi dell'infrastruttura Internet e la crescente portata di Internet, il numero degli utenti Internet sta aumentando rapidamente nei paesi in via di sviluppo dell'Asia e dell'Africa. Inoltre, con la crescita del settore tecnologico è aumentata in modo significativo anche la penetrazione dei telefoni cellulari e dei computer. Il software di lead generation richiede informazioni quali nome, indirizzo, credenziali bancarie, preferenze specifiche e titolo di studio dei candidati selezionati. Con l’aumento dell’accesso a Internet, è aumentato anche il numero di persone che rispondono a vari processi di feedback online e partecipano a sondaggi, condividendo volontariamente le proprie informazioni. Le credenziali primitive possono essere registrate ogni volta che gli utenti si abbonano o scaricano qualsiasi app mobile. I dati raccolti da Internet sotto forma di questionari sono discreti, il che rende la loro elaborazione e analisi facili e accurate. I fatti, i dettagli e le specifiche raccolti sono utili per gli operatori di rete mobile, i piccoli negozi al dettaglio, le app alimentari e vari siti Web di e-commerce online. In base all'utilizzo dei dati Internet e alla durata delle chiamate, diversi operatori di rete mobile possono offrire piani specifici per il particolare segmento di clienti. Secondo i sondaggi presentati dai consumatori, i piccoli negozi al dettaglio possono generare contatti informando i potenziali clienti sugli ultimi programmi e offerte. Inoltre, molte app alimentari possono utilizzare servizi di lead generation per aumentare i propri utenti. Sulla base delle ricerche di diversi prodotti e servizi, il software di lead generation aiuta i siti di e-commerce a identificare potenziali lead per il particolare prodotto cercato. Pertanto, l'aumento del numero di utenti Internet, soprattutto nei paesi in via di sviluppo, sta accelerando la crescita del mercato delle soluzioni di lead generation.
Offerta di approfondimenti di mercato basati su
In base all'offerta, il mercato delle soluzioni di lead generation è suddiviso in software e servizi. Nel 2020, il segmento software rappresentava una quota maggiore del mercato.
Mercato delle soluzioni di lead generation, per offerta, 2020 e 2028 (%)< br />
Approfondimenti di mercato basati sulle dimensioni dell'impresa
In base alle dimensioni dell'impresa, il mercato delle soluzioni di lead generation è segmentato in PMI e grandi imprese. Nel 2020, il segmento delle grandi imprese rappresentava una quota di mercato maggiore.
Approfondimenti strategici
Gli attori che operano nel mercato delle soluzioni di lead generation adottano strategie quali fusioni, acquisizioni e iniziative di mercato per mantenere le proprie posizioni sul mercato. Di seguito sono elencati alcuni sviluppi dei principali attori:
- Nell'aprile 2021, HubSpot, la piattaforma di gestione delle relazioni con i clienti (CRM) per aziende in scala, espanderà la sua kit di strumenti. Il nuovo prodotto è destinato a rivoluzionare il ruolo dei professionisti operativi nel mondo aziendale, consentendo loro di assumere un ruolo guida nell'assistere le proprie organizzazioni nella scalabilità.
- Nel settembre 2020, Leadfeeder ha introdotto un nuovo rapporto di integrazione con Zapier. Con la nostra nuova integrazione Zapier Leadfeeder, i clienti Leadfeeder possono ora inviare nuovi lead a un CRM, Fogli Google, Trello o a una qualsiasi delle altre centinaia di app con cui Zapier si connette senza problemi.
Il leader globale Il mercato delle soluzioni di generazione è stato segmentato come indicato di seguito:
Offrendo
- Software
- Servizi
;
Per dimensione aziendale
- PMI
- Grandi imprese
Per area geografica
- Nord America
- Stati Uniti
- Canada
- Messico
- Europa
- Francia
- Germania
- Italia
- Regno Unito
- Russia
- Resto d'Europa
- Asia Pacifico (APAC)
- Cina
- India
- Corea del Sud
- Giappone
- Australia
- Resto dell'APAC
- Medio Oriente e Asia Africa (MEA)
- Sudafrica
- Arabia Saudita
- EAU
- Resto del MEA
- America del Sud (SAM)
- Brasile
- Argentina
- Resto della SAM
Profili aziendali
- Agile CRM Inc.
- Belkins Inc.
- Bitrix, Inc.< /li>
- Cience Technologies
- Cloudtask
- HubSpot, Inc.
- Leadfeeder
- WebiMax.com < li>Gruppo Martal
- callboxinc.com.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Many lead generation software and services are available in the market as per the requirement of a business. Based on offering, the lead generation solution market is bifurcated into software and services. Software segment led the lead generation solution market with a market share of 71.8% in 2020.
Expanding Scope of Education Sector are driving the growth of the global lead generation solution market.
Rising Count of Internet Users in Developing Countries is influencing the growth of the lead generation solution market.
In developing as well as developed economy, the finance and insurance sector is growing rapidly on a large scale. Rising per capita disposable income has led to increase in impulsive buying. As income has increased, various banks as well as nonbanking financial institutes and finance firms are willing to give loans for various purposes. Vehicle loan, education loan, personal loan, home loan, agriculture loan, gold loan, etc., are the types of loans offered to customers. Along with this, health insurance, vehicle insurance, term insurance, travel insurance, property insurance, etc., are the insurance types offered by insurance companies.
Growing income of individuals, increasing tendency of shifting to new places as per job requirements, and rise in construction activities are drive the growth of real estate sector worldwide. Major types of real estate include commercial, residential, industrial, agriculture, etc. One of the customer categories of this sector sees land as an investment option. Also, rental estate is one of the booming market in various urban cities. Though the selling aspect of the real estate business is handled manually, the lead generation software help mitigate the excessive workload, as well as improve lead conversion and productivity.
The major players profiled in the market study of The lead generation solution market include Agile CRM Inc.; Belkins Inc.; Bitrix, Inc.; Cience Technologies; Cloudtask; HubSpot, Inc.; Leadfeeder; WebiMax.com; Martal Group; and callboxinc.com. In addition to these players, several other essential market players have been studied and analyzed to get a holistic view of the global lead generation solution market and its ecosystem
North America held the significant market share in year 2020, along with the notable revenue generation opportunities in Europe and APAC.
The List of Companies - Lead Generation Solution Market
- Agile CRM Inc.
- Belkins Inc.
- Bitrix, Inc.
- Cience Technologies
- Cloudtask
- HubSpot, Inc.
- Leadfeeder
- WebiMax.com
- Martal Group
- callboxinc.com.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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