El mercado de gestión de programas en línea estaba valorado en 3.916,3 millones de dólares estadounidenses en 2019 y se espera que crezca a una tasa compuesta anual del 15,4 % entre 2020 y 2027 hasta alcanzar los 11.986,4 millones de dólares estadounidenses en 2027.
La gestión de programas en línea (OPM) comprende el apoyo a los estudiantes, el procesamiento de inscripciones, la realización de investigaciones y análisis de mercado, y ofrece la última infraestructura de tecnología de marketing. El equipo involucrado en la gestión de programas en línea incluye expertos en marketing digital, analistas de datos, tecnólogos educativos, desarrolladores web y especialistas en apoyo estudiantil para crear un proceso sencillo para los estudiantes. Los títulos en línea ahora son comunes, los ofrecen varios colegios y universidades; cada año, los estudiantes de todas las instituciones se inscriben en cursos en línea. El mercado de gestión de programas en línea opera en un mercado altamente fragmentado y competitivo. A medida que las empresas líderes en este mercado continúan ampliando su mercado objetivo, ampliando sus ofertas actuales y diversificando su base de clientes, todos los actores destacados enfrentan un nivel de competencia cada vez mayor, tanto desde las empresas emergentes como desde las empresas líderes establecidas en el mundo. . Varias empresas de la cadena de valor están adquiriendo otros actores del mercado para mantener su posición en el mercado y brindar servicios eficientes a sus clientes. Las principales empresas de proveedores de gestión de programas en línea tienen su sede en América del Norte y principalmente en Estados Unidos. Sin embargo, el mercado está penetrando a una alta tasa de crecimiento en la región APAC.
Varias empresas en América del Norte ofrecen soluciones de gestión de programas en línea a institutos de educación superior y universidades. y estas soluciones son ampliamente aceptadas en el sector educativo. El aumento de la demanda de aprendizaje electrónico y el creciente énfasis en el aprendizaje efectivo desencadenan el crecimiento del mercado educativo en la región. Las crecientes iniciativas de los gobiernos, como los programas federales de ayuda estudiantil del Departamento, y la creciente tendencia de aprovechar los avances tecnológicos para desarrollar soluciones innovadoras de gestión de programas en línea por parte de institutos públicos y privados impulsan el crecimiento del mercado de gestión de programas en línea.
Mercado regional lucrativo de gestión de programas en líneaPerspectivas del mercado
La creciente demanda de educación en línea está impulsando el crecimiento del mercado de gestión de programas en línea
El aprendizaje en línea se está convirtiendo en una parte esencial del panorama educativo. Las inscripciones en programas en línea están cada vez más impulsadas por el creciente número de estudiantes que buscan formatos flexibles para certificados, cursos y programas de grado para respaldar la colocación profesional y realizar estudios avanzados. Los estudiantes que se inscribieron en programas en el campus también se están enfocando en inscribirse en cursos híbridos y completamente en línea durante su inscripción. Las licenciaturas en línea están en auge entre los estudiantes, ya que muchas instituciones grandes y prestigiosas están cambiando hacia varios programas de grado en línea debido a la asistencia técnica de alta calidad en la experiencia de aprendizaje. Además, los estudiantes de posgrado de hoy en día se están enfocando activamente en seguir cursos virtuales para sus estudios superiores. Por ejemplo, el aprendizaje a distancia para el curso de MBA está ganando popularidad con un fuerte crecimiento año tras año de los cursos de MBA en línea. La inscripción para este tipo de programas está aumentando entre las universidades públicas y sin fines de lucro a medida que aumenta la demanda de programas virtuales, lo que se prevé que impulse el crecimiento del mercado de gestión de programas en línea. Además, la creciente necesidad de desarrollar habilidades profesionales y de aprendizaje permanente está desempeñando un papel esencial a la hora de impulsar el crecimiento de los programas en línea. Para los proveedores de programas en línea, los compradores de cursos certificados cubren un gran segmento, ya que numerosos estudiantes optan por cursos en línea para mejorar sus conocimientos y estos cursos están asociados con los estándares de la industria. Al recibir certificaciones asociadas con su campo, los profesionales ahora mejoran su valor para la empresa y su posición. Se espera además que esta ambiciosa elección los mantenga actualizados con la tecnología, las tendencias de la industria y muchas otras áreas temáticas que evolucionan constantemente en todo el mundo. Mantenerse relevante y educado al optar por cursos diferentes y adecuados brinda la mejor oportunidad de avanzar en la carrera individual en el escenario actual. Por ejemplo, debido a la creciente popularidad del análisis de datos entre los estudiantes, muchos portales educativos en línea y universidades han diseñado una serie de cursos sobre análisis de datos e investigación de mercado de datos. Por lo tanto, la creciente demanda tanto de títulos en línea como de cursos profesionales está impulsando el crecimiento del mercado de gestión de programas en línea.
Perspectivas del modelo de negocio
En el segmento de modelos de negocio, la participación en los ingresos capturó la mayor participación en el mercado global de gestión de programas en línea. La participación en los ingresos es un modelo de asociación a largo plazo para toda la institución que requiere una inversión limitada de las instituciones para la ejecución y el sostenimiento del proyecto. En este modelo, el riesgo financiero es limitado para la institución asociada, ya que los proveedores de OPM proporcionan la mayor parte del capital de inversión.
Perspectivas del nivel educativo
El mercado de gestión de programas en línea, por aplicación, está segmentado desde pregrado, posgrado, certificaciones profesionales y otros. El segmento de posgrado capturó una participación dominante en el mercado global de gestión de programas en línea.
Impacto de COVID-19 en el mercado de gestión de programas en línea
La corona El virus ha afectado el sistema educativo a nivel mundial. Esto ha provocado el cierre de muchas universidades y escuelas. Esto ha impactado negativamente las operaciones de escuelas y colegios. En respuesta al cierre de escuelas y universidades debido al COVID-19, la UNESCO ha recomendado utilizar aplicaciones educativas abiertas y programas de aprendizaje a distancia en línea para enseñar de forma remota. Esto representa una gran oportunidad para los proveedores de servicios de gestión de programas en línea. Sin embargo, la falta de conectividad a Internet y de infraestructura de apoyo sigue siendo un desafío.
Perspectivas estratégicas
Fusión y desarrollo. La estrategia de adquisición es comúnmente adoptada por las empresas para expandir su presencia en todo el mundo y satisfacer la creciente demanda. Esta estrategia se observa principalmente en América del Norte. Algunas de las adquisiciones recientes se enumeran a continuación:
2018: Wiley adquirió The Learning House, Inc. Esto ha extendido a las empresas que brindan servicios de gestión de programas en línea, incluidos programas de posgrado y pregrado, cursos cortos, campamentos de entrenamiento y otros para estudiantes internacionales, servicios de desarrollo profesional para profesores y otros.
2017:2U adquirió Get Educated International Proprietary Limited. La empresa adquirió Get Educated International Proprietary Limited. Como resultado, la empresa ahora gestiona sus operaciones a través de dos segmentos reportables.
Mercado de gestión de programas en línea: Por modelo de negocio
- Reparto de ingresos
- Híbrido
- Tarifa por servicio
Mercado de gestión de programas en línea: Por nivel educativo
- Licenciatura
- Postgrado
- Certificaciones profesionales
- Otras
Mercado global de gestión de programas en línea por región
- América del Norte
- EE.UU.
- Canadá < li>México
- Francia
- Alemania
- Italia
- Reino Unido
- Rusia
- Resto de Europa
- China
- India
- Corea del Sur
- Japón
- Australia
- Resto de Asia Pacífico
- Sudáfrica
- Arabia Saudita
- EAU
- Resto de Oriente Medio y África
- Brasil
- Argentina
- Resto de América del Sur
Perfiles de empresas
- 2U, Inc.
- Asociaciones académicas
- Apollidon
- Bisk Education, Inc.
- Blackboard Inc.
- Keypath Education
- Noodle Partners
- Servicios educativos en línea
- PEARSON PLC
- Servicios educativos de Wiley
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The North America region led the online program management market in 2019. The rising initiatives by governments such as Department's federal student aid programs and increasing trend of leveraging technological advancements for developing innovative online program management solutions by the private and the public institutes drive the growth of the online program management market in the region. The presence of various renowned educational institutes, such as Harvard University, Stanford University, University of Toronto, University of British Columbia, and the National Autonomous University of Mexico, is also contributing to the market growth.
The OPM partners help the institutes in leveraging their deep strategic insight, analytics, data, and vast resources to expect change and take benefit of new opportunities. Also, these players support to plan for demographic change through designing high-demand programs that register students across traditional geographic boundaries. The rising focus of institutes to collaborate with OPM provides to control risks associated with the online programs is propelling the growth of OPM market.
The revenue share is the leading business model in the market. The revenue share model is attractive owing to low capital investment requirements, and broad resources and technological expertise availability, for planning, designing, and launching online higher education programs. This model provides an adequate amount of consulting; infrastructure support, marketing resources, and student support services, as well as accelerates recruitments worldwide.
The List of Companies - Online Program Management Market
- 2U, Inc.
- Academic Partnerships
- Apollidon
- Bisk Education, Inc.
- Blackboard Inc.
- Keypath Education
- Noodle Partners
- Online Education Services
- Pearson PLC
- Wiley Education Services
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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