Il mercato della gestione dei programmi online è stato valutato a 3.916,3 milioni di dollari nel 2019 e si prevede che crescerà a un CAGR del 15,4% dal 2020 al 2027 per raggiungere 11.986,4 milioni di dollari entro il 2027.
La gestione dei programmi online (OPM) comprende il supporto agli studenti, l'elaborazione delle registrazioni, la conduzione di ricerche e analisi di mercato e l'offerta della più recente infrastruttura tecnologica di marketing. Il team coinvolto nella gestione dei programmi online comprende esperti di marketing digitale, analisti di dati, tecnici dell'istruzione, sviluppatori web e specialisti del supporto agli studenti per creare un processo semplice per gli studenti. I diplomi online sono ormai comuni, forniti da diversi college e università, ogni anno gli studenti di tutte le istituzioni si iscrivono ai corsi online. Il mercato della gestione dei programmi online opera in un mercato altamente frammentato e competitivo. Poiché le aziende leader in questo mercato continuano ad ampliare il proprio mercato di riferimento, espandendo le proprie offerte attuali e diversificando la propria base di clienti, tutti gli attori di spicco si trovano ad affrontare un livello crescente di concorrenza, sia da parte delle start-up che delle principali aziende affermate nel mondo. . Diverse aziende nella catena del valore stanno acquisendo altri attori sul mercato per mantenere la propria posizione sul mercato e fornire servizi efficienti ai propri clienti. Le principali società di fornitori di gestione di programmi online hanno sede in Nord America e principalmente negli Stati Uniti. Tuttavia, il mercato sta penetrando a un tasso di crescita elevato nella regione APAC.
Varie aziende nel Nord America offrono soluzioni di gestione dei programmi online a istituti di istruzione superiore e università, e queste soluzioni sono ampiamente accettate nel settore dell’istruzione. L’aumento della domanda di e-learning e la crescente enfasi sull’apprendimento efficace innescano la crescita del mercato dell’istruzione nella regione. Le crescenti iniziative dei governi, come i programmi federali di aiuto agli studenti del Dipartimento, e la crescente tendenza a sfruttare i progressi tecnologici per sviluppare soluzioni innovative di gestione dei programmi online da parte di istituti pubblici e privati guidano la crescita del mercato della gestione dei programmi online.
Mercato redditizio per la gestione dei programmi online regionaliApprofondimenti di mercato
La crescente domanda di formazione online sta stimolando la crescita del mercato della gestione dei programmi online
L'apprendimento online sta diventando una parte essenziale del panorama educativo. Le iscrizioni ai programmi online sono sempre più guidate dal numero crescente di studenti che cercano formati flessibili per certificati, corsi e programmi di laurea per supportare l'inserimento professionale e per perseguire studi avanzati. Gli studenti iscritti ai programmi nel campus si stanno concentrando anche sulla registrazione ai corsi da ibridi a quelli completamente online durante la loro iscrizione. I diplomi di laurea online sono in forte espansione tra gli studenti poiché molte istituzioni prestigiose e grandi si stanno spostando verso vari programmi di laurea online grazie all'assistenza tecnica di alta qualità nell'esperienza di apprendimento. Inoltre, gli studenti laureati di oggi si stanno concentrando attivamente sul perseguimento di corsi virtuali per i loro studi superiori. Ad esempio, la formazione a distanza per il corso MBA sta guadagnando popolarità con una forte crescita dei corsi MBA online anno dopo anno. La registrazione per questo tipo di programmi è in aumento tra le università pubbliche e senza scopo di lucro poiché è in aumento la domanda di programmi virtuali, che si prevede rafforzerà la crescita del mercato della gestione dei programmi online. Inoltre, la crescente necessità di sviluppo delle competenze legate alla carriera e di apprendimento permanente sta svolgendo un ruolo essenziale nel promuovere la crescita dei programmi online. Per i fornitori di programmi online, gli acquirenti di corsi certificati coprono un ampio segmento poiché numerosi studenti scelgono corsi online per migliorare le proprie conoscenze e competenze e questi corsi sono associati a standard di settore. Ricevendo le certificazioni associate al loro campo, i professionisti stanno ora migliorando il loro valore per l'azienda e la loro posizione. Si prevede inoltre che questa scelta ambiziosa li manterrà aggiornati sulla tecnologia, sulle tendenze del settore e su molte altre aree tematiche in costante evoluzione in tutto il mondo. Rimanendo rilevanti e istruiti optando per corsi diversi e adeguati, si offrono le migliori possibilità di far avanzare la carriera individuale nello scenario attuale. Ad esempio, la crescente popolarità dell’analisi dei dati tra gli studenti, molti portali educativi online e le università hanno progettato una serie di corsi sull’analisi dei dati e sulle ricerche di mercato dei dati. Pertanto, la crescente domanda sia di lauree online che di corsi professionali sta stimolando la crescita del mercato della gestione dei programmi online.
Approfondimenti sul modello di business
Nel segmento dei modelli di business, la quota di fatturato ha conquistato la quota maggiore nel mercato globale della gestione dei programmi online. La quota di compartecipazione alle entrate è un modello di partenariato a lungo termine, a livello istituzionale, che richiede investimenti limitati da parte delle istituzioni per l’esecuzione e il sostegno del progetto. In questo modello, il rischio finanziario è limitato per l'istituto partner poiché i fornitori di OPM forniscono la maggior parte del capitale di investimento.
Approfondimenti sul livello di istruzione
Il mercato della gestione dei programmi online, per applicazione, è segmentato per laureandi, post-laurea, certificazioni professionali e altri. Il segmento post-laurea ha conquistato una quota dominante nel mercato globale della gestione dei programmi online.
Impatto del COVID-19 sul mercato della gestione dei programmi online
Il corona Il virus ha colpito il sistema educativo a livello globale. Ciò ha portato alla chiusura di molte università e scuole. Ciò ha avuto un impatto negativo sul funzionamento delle scuole e delle università. In risposta alla chiusura di scuole e università a causa del COVID-19, l’UNESCO ha raccomandato di utilizzare applicazioni educative aperte e programmi di apprendimento a distanza online per insegnare a distanza. Ciò costituisce un'enorme opportunità per i fornitori di servizi di gestione dei programmi online. Tuttavia, la mancanza di connettività Internet e di infrastrutture di supporto rimane una sfida.
Approfondimenti strategici
Merger & La strategia di acquisizione è comunemente adottata dalle aziende per espandere la propria presenza in tutto il mondo e soddisfare la crescente domanda. Questa strategia è osservata soprattutto in Nord America. Alcune delle recenti acquisizioni sono elencate di seguito;
2018: Wiley ha acquisito The Learning House, Inc. Ciò ha ampliato le società che forniscono servizi di gestione dei programmi online, inclusi programmi di laurea e universitari, corsi brevi, campi di addestramento e altro per studenti internazionali, servizi di sviluppo professionale per insegnanti e altri.
2017:2U ha acquisito Get Educated International Proprietary Limited. La società ha acquisito Get Educated International Proprietary Limited. Di conseguenza, l'azienda ora gestisce le proprie operazioni attraverso due segmenti segnalabili.
Mercato della gestione dei programmi online: – Per modello di business
- Quota di entrate
- Ibrida
- Commissione per il servizio
Mercato della gestione dei programmi online - Per livello di istruzione
- Laurea
- Post-laurea
- Certificazioni professionali
- Altro
- Nord America
- Stati Uniti
- Canada < li>Messico
- Francia
- Germania
- Italia
- Regno Unito
- Russia
- Resto d'Europa
- Cina
- India
- Corea del Sud
- Giappone
- Australia
- Resto dell'Asia Pacifico
- Sudafrica
- Arabia Saudita
- Emirati Arabi Uniti
- Resto del Medio Oriente e dell'Africa
- Brasile
- Argentina
- Resto del Sudamerica
Profili aziendali
- 2U, Inc.
- Partnership accademiche
- Apollidon
- Bisk Education, Inc.
- Blackboard Inc.
- Keypath Education
- Noodle Partners
- Servizi di formazione online
- PEARSON PLC
- Wiley Education Services
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The North America region led the online program management market in 2019. The rising initiatives by governments such as Department's federal student aid programs and increasing trend of leveraging technological advancements for developing innovative online program management solutions by the private and the public institutes drive the growth of the online program management market in the region. The presence of various renowned educational institutes, such as Harvard University, Stanford University, University of Toronto, University of British Columbia, and the National Autonomous University of Mexico, is also contributing to the market growth.
The OPM partners help the institutes in leveraging their deep strategic insight, analytics, data, and vast resources to expect change and take benefit of new opportunities. Also, these players support to plan for demographic change through designing high-demand programs that register students across traditional geographic boundaries. The rising focus of institutes to collaborate with OPM provides to control risks associated with the online programs is propelling the growth of OPM market.
The revenue share is the leading business model in the market. The revenue share model is attractive owing to low capital investment requirements, and broad resources and technological expertise availability, for planning, designing, and launching online higher education programs. This model provides an adequate amount of consulting; infrastructure support, marketing resources, and student support services, as well as accelerates recruitments worldwide.
The List of Companies - Online Program Management Market
- 2U, Inc.
- Academic Partnerships
- Apollidon
- Bisk Education, Inc.
- Blackboard Inc.
- Keypath Education
- Noodle Partners
- Online Education Services
- Pearson PLC
- Wiley Education Services
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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