The online program management market was valued at US$ 3,916.3 Mn in 2019 and is expected to grow at a CAGR of 15.4% from 2020to 2027 to reach US$11,986.4 Mn by 2027.

Online program management (OPM) comprises supporting students, processing registrations, conducting market research and analytics, and offers the latest marketing technology infrastructure. The team involved with online program management includes digital marketing experts, data analysts, education technologists, web developers, and student support specialists to create an effortless process for students. Online degrees are now common, provided by several colleges and universities, every year, students at all institutions enroll for online courses. The online program management market operates in a highly fragmented and competitive marketplace. As leading companies in this market continue to broaden its addressable market, by expanding its current offerings, diversifying its client base, all the prominent players face an increasing level of competition, both from start-ups as well as the leading established companies in the globe. Several companies in the value chain are acquiring other players in the market to maintain their position in the market and provide efficient services to its customers. Major companies of online program management providers are based in North America and mainly the US. However, the market is penetrating at a high growth rate in the APAC region.

Various companies in the North America offer online program management solutions to higher education institutes and universities, and these solutions are broadly accepted in the education sector. The increase in the demand for e-learning and growing emphasis on effective learning trigger the growth of the education market in the region. The rising initiatives by governments such as Department's federal student aid programs and increasing trend of leveraging technological advancements for developing innovative online program management solutions by the private and the public institutes drive the growth of the online program management market.

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Online Program Management Market: Strategic Insights

Online Program Management Market

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  CAGR (2019 - 2027)

  15.4%
• Market Size 2019
  US$ 3.92 Billion
• Market Size 2027
  US$ 11.99 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• 2U, Inc.
• Academic Partnerships
• Apollidon
• Bisk Education, Inc.
• Blackboard Inc.
• Keypath Education
• Noodle Partners
• Online Education Services
• Pearson PLC

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Business Model

• Revenue Share
• Hybrid
• Fee for Service

Education Level

• Under Graduate
• Post Graduate
• Professional Certifications
• Others

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Market Insights

Growing demand for online education is propelling the growth of the online program management market

Online learning is becoming an essential part of the educational landscape. The online program enrollments are increasingly driven by the rising number of students who are looking for flexible formats for certificates, courses, and degree programs to support career placement as well as to pursue advanced studies. Students who enrolled in on-campus programs are also focusing on registering for the hybrid to fully online courses during their enrollment. Online bachelor’s degrees are booming among students as many prestigious and large institutions are shifting toward various online degree programs owing to the high-quality technical assistance in the learning experience. Further, the graduate students in today’s time are actively focusing on pursuing virtual courses for their higher studies. For instance, distance learning for the MBA course is gaining popularity with sturdy growth in online MBA courses year-on-year. Registration for these kinds of programs is increasing among public and non-profit universities as the demand for virtual programs is increasing, which is anticipated to bolster the growth of the online program management market. Moreover, the rising need for career-related skills development and life-long learning is playing an essential role in propelling the growth of online programs. For online program providers, the certificate course purchasers cover a large segment as numerous students opt online courses for improving their skillset knowledge, and these courses are associated with industry standards. By receiving certifications associated with their field, professionals are now enhancing their value to the company as well as their position. This ambitious choice is further expected to keep them updated with the technology, industry trends, and many other topic areas that are constantly evolving around the world. By remaining relevant and educated via opting different and suitable courses provide the best chance to advance the individual career in the present scenario. For instance, the growing popularity of data analytics amongst the students, many online educational portals, and colleges have designed a series of courses on data analytics and data market research. Thus, the rising demand for both online degrees as well as professional courses is boosting the growth of the online program management market.

Business Model Insights

In business model segment, revenue share captured the largest share in the global online program management market. Revenue share is a long-term, institution-wide, partnership model that requires limited investment from institutions for the execution and sustenance of the project. In this model, financial risk is limited for the partner institution as OPM providers provide the majority of investment capital.

Education Level Insights

The online program management market, by application, is segmented in to under graduate, post graduate, professional certifications, and others. The post graduate segment captured dominating share in the global online program management market.

Impact of COVID-19 on Online Program Management Market

The corona virus has affected education system, globally. This has led to the closures of many universities and schools. This has adversely impacted the operations of schools and colleges. In response to the closures of schools and universities due to COVID-19, UNESCO has recommended to use open educational application and online distance learning programs to teach remotely. This makes a huge opportunity for online program management service providers. However, the lack of internet connectivity and supporting infrastructure remains a challenge.

Merger & acquisition strategy is commonly adopted by companies to expand their footprint worldwide and meet the growing demand. This strategy is mostly observed in North America. Few of the recent acquisitions are listed below;

2018:Wiley acquired The Learning House, Inc. This has extended companies provide online program management services including graduate and undergraduate programs, short courses, boot camps, and other for international students, professional development services for teachers, and others.
2017:2U acquired Get Educated International Proprietary Limited. The company acquired Get Educated International Proprietary Limited. As a result, the company now manages its operations through two reportable segments.

Online Program Management Market Report Scope

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Online Program Management Market – By Business Model

• Revenue Share
• Hybrid
• Fee for Service

Online Program Management Market – By Education Level

• Under Graduate
• Post Graduate
• Professional Certifications
• Others

Global Online Program Management Market by Region

• North America

  • US
  • Canada
  • Mexico

• Europe

  • France
  • Germany
  • Italy
  • UK
  • Russia
  • Rest of Europe

• Asia Pacific

  • China
  • India
  • South Korea
  • Japan
  • Australia
  • Rest of Asia Pacific

• Middle East & Africa

  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa

• South America

  • Brazil
  • Argentina
  • Rest of South America 

Companies Profiles

• 2U, Inc.
• Academic Partnerships
• Apollidon
• Bisk Education, Inc.
• Blackboard Inc.
• Keypath Education
• Noodle Partners
• Online Education Services
• PEARSON PLC
• Wiley Education Services