Mercado de impresión táctil: mapeo competitivo y perspectivas estratégicas para 2031

  • Report Code : TIPRE00010303
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 140
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El mercado de la impresión táctil fue valorado en 1.353,27 millones de dólares en 2021 y se prevé que alcance los 2.257,92 millones de dólares en 2028; se espera que crezca a una tasa compuesta anual del 7,6 % entre 2021 y 2028.

La impresión táctil es un proceso de creación de una textura en un sustrato de impresión, que se puede sentir. con tacto. La impresión táctil encuentra diversas aplicaciones en los sectores farmacéutico, embalaje médico, servicios humanos, ciencias de la salud, agricultura, servicios y otros. La demanda de impresión táctil se ve impulsada en gran medida por el creciente uso de esta técnica en cartografía, etiquetado, embalaje, seguridad y documentación protegida. Además, el aumento de las inversiones en la tecnología de impresión Braille debido a la creciente demanda de soluciones personalizadas, como juegos impresos en Braille, pulseras, tarjetas musicales, pines, interruptores, tarjetas de visita, etiquetas de ubicación, pegatinas, tarjetas de felicitación y calculadoras, está aumentando el crecimiento de el mercado de la impresión táctil. Dado que muchos países se centran en fomentar el empleo de personas con discapacidad visual, la industria de la impresión Braille está presentando importantes oportunidades para los actores del mercado de la impresión táctil.

Impacto de la pandemia de COVID-19 en el mercado de impresión táctil

Debido a las interrupciones en la oferta y la demanda en toda la cadena de valor, las empresas que operan en el mercado global de impresión táctil están presenciando una disminución en los ingresos y el crecimiento empresarial. Por lo tanto, el brote frenó hasta cierto punto el crecimiento general del mercado en 2020. Sin embargo, debido al aumento esperado de la demanda de los usuarios comerciales e industriales a nivel mundial, se espera que el crecimiento del mercado se normalice a partir del tercer trimestre de 2021 y continúe creciendo a un ritmo constante de 2021 a 2028.

regiones lucrativas para las empresas de impresión táctil

Perspectivas del mercado de impresión táctil

Creciente demanda de gráficos táctiles para empoderar a las personas con discapacidad visual

Los empleadores de las pequeñas y medianas empresas brindan oportunidades de empleo a una amplia gama de candidatos, acomodando a los contendientes con discapacidad física en la fuerza laboral. En consecuencia, sectores como el marketing, la gestión y administración de empresas, los servicios humanos, las ciencias de la salud y la agricultura están empleando a gran escala a aspirantes con discapacidad visual. Varios otros sectores que emplean a personas con discapacidad visual incluyen organizaciones sin fines de lucro; gobiernos locales, estatales y federales; y empresarios autónomos. Los cambios legislativos y las leyes de derechos civiles también impactan positivamente las oportunidades profesionales de las personas con discapacidad visual. Por lo tanto, los tableros y mapas de señalización táctil tienen una gran demanda para ayudar a estas personas en los lugares de trabajo.

Información de mercado basada en aplicaciones

Basado en la aplicación, El mercado de la impresión táctil se segmenta en envases y etiquetas, gráficos táctiles y documentación segura. El segmento de embalajes y etiquetas lideró el mercado en 2020. La impresión táctil encuentra una aplicación importante en las operaciones de embalaje y etiquetado en varios sectores verticales, lo que ayuda a las empresas a captar una base de clientes más amplia. Los materiales de embalaje y las etiquetas impresos táctilmente también ayudan a las personas con discapacidad visual. Además, el uso de la impresión táctil ayuda a las marcas con una presentación moderna y adornos decorativos en los envases, ofreciendo barreras y otras características especiales.

Mercado de impresión táctil, por aplicación: 2020 y 2028 (%)


Perspectivas estratégicas

Los actores que operan en el mercado de la impresión táctil adoptan estrategias como fusiones, adquisiciones y iniciativas de mercado para mantener sus posiciones en el mercado. A continuación se enumeran algunos desarrollos de actores clave:

  • En 2020, ViewPlus Technologies Inc. presentó el punto Braille más potente y legible de cualquier impresora Braille de escritorio. manteniendo una agradable forma de punto redondeado con Power-Dot Braille que ahora está disponible. VP Delta 2 y VP Columbia 2 todavía imprimen gráficos táctiles de alta resolución y Braille de la Biblioteca del Congreso (LOC).
  • En 2021, Roland DGA Corporation anunció el lanzamiento de VersaUV LEC2-640 y LEC2-330, impresoras/cortadoras UV de próxima generación diseñadas exclusivamente para llevar la producción de etiquetas, embalajes, letreros, exhibidores y decoración de interiores a otro nivel.
  • < /ul>El mercado de la impresión táctil se ha segmentado de la siguiente manera:

    Mercado de la impresión táctil: por aplicación

    • Embalaje y embalaje Etiquetas
    • Gráficos táctiles
    • Documentación segura

    Mercado de impresión táctil – ndash; por usuario final

    • Usuarios de Braille
    • Industrial
    • Gobierno y sector público Defensa

    Mercado de impresión táctil – ndash; por Geografía

    • América del Norte
      • Estados Unidos
      • Canadá
      • México
    • < li>Europa
      • Alemania
      • Francia
      • Italia
      • Reino Unido
      • Rusia
      • Resto de Europa
    • Asia Pacífico (APAC)
      • Australia
      • China
      • India
      • < li>Japón
      • Corea del Sur
      • Resto de APAC
    • Oriente Medio y África (MEA)
      • Sudáfrica
      • Arabia Saudita
      • EAU
      • Resto de MEA
    • América del Sur (SAM)< ul>
    • Brasil
    • Argentina
    • Resto de SAM
< p>Perfiles de la empresa

  • Altix
  • Konica Minolta, Inc.
  • Empresa de impresión en pista
  • Impresión y impresión resistentes Design Ltd
  • American Thermoform
  • Canon Inc
  • Índice Braille
  • Kanematsu USA
  • ViewPlus Technologies Inc
  • Corporación Roland DG
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Which region led the Tactile Printing market in 2020?

APAC led the global tactile printing market with a revenue share of more than 30% in 2020.The dominance of the region is attributed to the rise in demand for tactile printing in the automotive, chemicals, cosmetics, and health and beauty industries, among others. Increasing awareness about hygiene and transforming lifestyle of consumers, leading to high preference for contamination-free food, in countries such as India, China, and Indonesia have stimulated developments in packaging inks and coating materials in APAC. Moreover, high pace of industrialization and urbanization is fuelling the adoption of tactile printing technology in the region.

Which factor is driving the growth of the Tactile Printing market?

The demand for tactile printing is being majorly driven by the growing use of this technique in mapping, labeling, packaging, security, and secure documentation. Further, increasing investments in the Braille printing technology due to the escalating demand for customized solutions such as Braille printed games, wristbands, musical cards, pins, switches, visiting cards, location labels, stickers, greeting cards, and calculators is augmenting the market growth. With many countries focusing on encouraging the employment of visually impaired people, the Braille printing industry is presenting significant opportunities to the tactile printing market players.

Which application segment led the Tactile Printing market?

The tactile printing market by application has been segmented into packaging and labels, tactile graphics, and secure documentation. The packaging and labels segment led the tactile printing market with a market share of more than 60% in 2020.

The List of Companies - Tactile Printing Market

  1. Altix
  2. Konica Minolta, Inc.
  3. Rink Printing Company
  4. Sturdy Print & Design Ltd
  5. American Thermoform
  6. Canon Inc
  7. Index Braille
  8. Kanematsu USA
  9. ViewPlus Technologies Inc
  10. Roland DG Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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