[Informe de investigación] El mercado de pasta de dientes se valoró en 29.598,97 millones de dólares en 2021 y se prevé que alcance los 40.766,21 millones de dólares en 2028; se espera que crezca a una tasa compuesta anual del 4,7% de 2021 a 2028.
En términos de volumen, se espera que la demanda mundial de pasta de dientes alcance más de 19 mil millones de unidades para 2028.
Una pasta de dientes se deriva de varios componentes, siendo los tres principales abrasivos, flúor y detergentes. La pasta de dientes se utiliza para promover la higiene bucal: es un abrasivo que ayuda a eliminar la placa y los alimentos de los dientes, ayuda a suprimir el mal aliento y proporciona ingredientes activos (más comúnmente flúor) para tratar las caries y prevenir enfermedades de las encías.
En 2020, Asia Pacífico representó la mayor parte del mercado mundial de pasta de dientes. Es probable que América del Sur y Central registren la CAGR más alta durante el período de pronóstico. El mercado de pasta de dientes en la región comprende varias economías como Australia, India, China, Japón, Corea del Sur y el resto de APAC. Los principales factores que impulsan el mercado de la pasta de dientes son una sólida base de clientes, un aumento de la conciencia sobre la salud e higiene bucal y los cambios en los estilos de vida. En la India, la sensibilidad dental es muy frecuente. Existe una gran demanda de productos basados en las necesidades en la región, como pasta de dientes para tratar la sensibilidad dental, pasta de dientes blanqueadora, pasta de dientes a base de gel o pasta de dientes con ingredientes naturales y a base de hierbas. Estas categorías de pastas de dientes obtendrán una participación más significativa en los próximos años. Existe una gran demanda de pasta de dientes con diferentes sabores. Con un marcado cambio en la demanda de pasta de dientes natural por parte de los consumidores, el subsegmento del mercado de pasta de dientes natural y a base de hierbas está creciendo más rápido.
Perspectivas estratégicas
La pandemia de COVID-19 ha afectado fuertemente el cuidado personal en general. industria. Los minoristas de cuidado personal se ven obligados a priorizar solo productos esenciales como alimentos, bebidas y productos de higiene personal como pasta de dientes, desinfectantes y jabones, junto con tamaños de surtido y unidades de almacenamiento (SKU) reducidos de otras categorías de productos, como pasta de dientes a base de hierbas. El confinamiento mundial, debido a la pandemia de COVID-19, ha inclinado especialmente el comportamiento de compra de los consumidores al moldear sus hábitos de compra. Como resultado del brote, hay un cambio en la inclinación de los consumidores hacia los productos de higiene. Además, la tendencia de los consumidores hacia productos libres de aditivos y químicos tóxicos ha sido un factor crítico que impulsó la demanda de productos de pasta de dientes a base de hierbas durante este bloqueo. Debido a la falta de accesibilidad de los productos de pasta de dientes a base de hierbas en las tiendas minoristas, los consumidores se inclinan por los canales de comercio electrónico para obtener estos productos. Sin embargo, se prevé que la falta de productos y los problemas de logística produzcan una brecha entre la oferta y la demanda en las plataformas en línea.
Mercado global de pasta de dientes, por región, 2020
Perspectivas del mercado
Problemas dentales en la población geriátrica y pediátrica
El creciente número de niños está experimentando problemas dentales, lo que se espera que impulse significativamente el crecimiento del mercado. Según la Organización Mundial de la Salud, en marzo de 2020, casi 530 millones de niños en todo el mundo padecían caries dental en los dientes primarios. Además, el crecimiento de la población geriátrica está aumentando la demanda de pasta de dientes, ya que este grupo de edad es muy vulnerable a varios problemas dentales, como caries, enfermedades de las encías y caries. Según el Departamento de Salud y Salud de EE. UU. Servicios Humanos, alrededor de 1 de cada 5 (20%) niños de 5 a 11 años tiene al menos un diente cariado sin tratar. Además, 1 de cada 7 (13%) adolescentes de entre 13 y 19 años tiene al menos un diente cariado sin tratar. Además de esto, casi todos los adultos (96%) de 65 años o más han tenido alguna caries; 1 de cada 5 personas tiene caries no tratadas.
Información sobre tipos
Según el tipo, el mercado mundial de pastas de dientes se segmenta en sensibilidad, blanqueamiento, herbario/natural, para fumadores y medicado. El segmento de blanqueamiento lideró el mercado mundial de pastas de dientes en 2020. La pasta de dientes blanqueadora está hecha para promover el blanqueamiento dental. Estas pastas de dientes blanqueadoras pueden blanquear ligeramente los dientes eliminando las manchas superficiales de los dientes. Para eliminar las manchas superficiales, la pasta de dientes blanqueadora incluye principalmente partículas abrasivas especiales o productos químicos que pulen suavemente los dientes. La creciente demanda de dientes más blancos ha provocado un aumento del mercado de pastas dentales blanqueadoras. Las marcas que ofrecen pasta de dientes blanqueadora incluyen Crest, Colgate, Toms of Maine y Arm & Hammer.
Mercado mundial de pasta de dientes, por tipo: 2020 y 2028
Los actores clave del mercado que operan en el mercado de pasta de dientes incluyen Procter & Jugar; Unilever; GlaxoSmithKline Plc.; Compañía Colgate-Palmolive; Henkel Ag & Compañía, KGAA; 3M; Sunstar Suiza SA; Corporación León; Laboratorios Beverly Glen, Inc.; y The Himalaya Drug Company.
Informe destacado
- Tendencias progresivas de la industria en el mercado global de pasta de dientes para ayudar a los actores a desarrollar estrategias efectivas a largo plazo
- Negocios estrategias de crecimiento adoptadas por los mercados desarrollados y en desarrollo
- Análisis cuantitativo del mercado mundial de pasta de dientes de 2019 a 2028
- Estimación de la demanda de pasta de dientes en diversas industrias
- PEST análisis para ilustrar la eficacia de los compradores y proveedores que operan en la industria para predecir el crecimiento del mercado
- Desarrollos recientes para comprender el escenario competitivo del mercado y la demanda de pasta de dientes.
- Tendencias y perspectivas del mercado , junto con factores que impulsan y restringen el crecimiento del mercado de pasta de dientes
- Proceso de toma de decisiones mediante la comprensión de estrategias que sustentan el interés comercial con respecto al crecimiento del mercado global de pasta de dientes
- El mercado de pasta de dientes tamaño en varios nodos del mercado
- Descripción detallada y segmentación del mercado global de pasta de dientes, así como su dinámica en la industria
- El tamaño del mercado de pasta de dientes en varias regiones con oportunidades de crecimiento prometedoras
El informe incluye la segmentación del mercado mundial de pasta de dientes de la siguiente manera:
Según el tipo, el mercado mundial de pasta de dientes se segmenta en sensibilidad, blanqueamiento (anticaries y otros), herbarios/naturales, fumadores y medicados. En términos de usuario final, el mercado está segmentado en adultos y niños. Según el tipo de base, el mercado se segmenta en gel y no gel. Según el canal de distribución, el mercado se segmenta en supermercados e hipermercados, tiendas de conveniencia, venta minorista en línea y droguerías/farmacias. Por geografía, el mercado de pasta de dientes está ampliamente segmentado en América del Norte, Europa, Asia Pacífico (APAC), Medio Oriente y Asia. África (MEA), y América del Sur y Central. El mercado en América del Norte está aún más segmentado en EE. UU., Canadá y México. El mercado de pasta de dientes en Europa está segmentado en Alemania, Francia, Reino Unido, Italia, Rusia y el resto de Europa. El mercado de Asia Pacífico está subsegmentado en China, India, Japón, Australia, Corea del Sur y el resto de Asia Pacífico. El mercado de pasta de dientes en Medio Oriente y Asia África (MEA) se segmenta además en Sudáfrica, Arabia Saudita, los Emiratos Árabes Unidos y el resto de MEA. El mercado de América del Sur y Central está subsegmentado en Brasil, Argentina, Chile, Colombia y el resto de América del Sur y Central.
Perfiles de empresas
- 3M
- Procter & Gamble
- Unilever
- GlaxoSmithKline Plc.
- Colgate-Palmolive Company
- Henkel Ag & Empresa KGAA
- Sunstar Suisse SA
- Lion Corporation
- Beverly Glen Laboratories, Inc.
- The Himalaya Drug Company < /ul>
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global toothpaste market are Procter & Gamble, Unilever, GlaxoSmithKline Plc., Colgate-Palmolive Company, Henkel Ag & Company, KGAA, 3M, Sunstar Suisse S.A., Lion Corporation, Beverly Glen Laboratories, Inc., and The Himalaya Drug Company among many others.
Toothpaste is an essential product that is available in the form of a white paste or colored gel. Toothpastes are derived from a variety of components, the three main ones being abrasives, fluoride, and detergents. Based on type, the market is segmented into Sensitivity, Whitening, Herbal/Natural, Smokers, and Medicated. Based on end-user, the market is segmented into adults, and kids. On the basis of base type, the market is segmented into gel-based and non-gel-based. Distribution channel segmentation includes supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies.
The herbal or natural toothpaste contains herbal extracts and natural ingredients. No chemicals are added to them. The herbal or natural toothpaste market is growing at a faster rate, due to a shift in consumer demand for herbal or natural toothpaste with consumers increasingly seeking natural value-added remedies for their oral hygiene needs.
Asia Pacific accounted for the largest share of the global toothpaste market. Factors such as a strong customer base, growing consciousness about oral health, hygiene, and changing lifestyles are among the major factors driving the growth of the toothpaste market. In the region, there is a high demand for need-based offerings, which include toothpaste addressing tooth sensitivity, whitening, gel-based, or with herbal and natural ingredients.
Kids segment is expected to witness tremendous growth over the forecast period. Increasing awareness about the harmful effects of fluoride on kids’ health is a major factor fueling the demand for kids’ toothpaste. Moreover, increasing product offerings by the major manufacturers are expected to further aid the growth of the kids segment.
Toothpaste is expected to witness significant growth and innovation in the coming years. Sustainability is expected to be a key differentiating factor in the future among the toothpaste manufacturers. A 2020 Study from Shorr Packaging found that two-thirds of shoppers who have made changes in their purchasing behaviors during the pandemic are certainly paying more attention to packaging. Also, 58% of survey respondents reported being "likely" to select products that use reusable or recyclable packaging. Many manufacturers such as Unilever have also committed use packaging that are sustainable for their toothpaste brands.
The List of Companies - Toothpaste Market
- Procter & Gamble
- Unilever
- GlaxoSmithKline Plc.
- Colgate-Palmolive Company
- Henkel Ag & Company, KGAA
- 3M
- Sunstar Suisse S.A.
- Lion Corporation
- Beverly Glen Laboratories, Inc.
- The Himalaya Drug Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
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- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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