[Rapport de recherche] Le marché du dentifrice était évalué à 29 598,97 millions de dollars américains en 2021 et devrait atteindre 40 766,21 millions de dollars US d'ici 2028 ; il devrait croître à un TCAC de 4,7 % de 2021 à 2028.
En termes de volume, la demande mondiale de dentifrice devrait atteindre plus de 19 milliards d'unités d'ici 2028.
Un dentifrice est dérivé de divers composants, les trois principaux étant les abrasifs, le fluor et les détergents. Le dentifrice est utilisé pour favoriser l'hygiène bucco-dentaire : c'est un abrasif qui aide à éliminer la plaque dentaire et les aliments des dents, aide à supprimer la mauvaise haleine et fournit des ingrédients actifs (le plus souvent du fluor) pour traiter la carie dentaire et prévenir les maladies des gencives.
En 2020, l'Asie-Pacifique représentait la plus grande part du marché du dentifrice. L'Amérique du Sud et centrale enregistrera probablement le TCAC le plus élevé au cours de la période de prévision. Le marché du dentifrice dans la région comprend plusieurs économies telles que l'Australie, l'Inde, la Chine, le Japon, la Corée du Sud et le reste de l'APAC. Les principaux facteurs qui animent le marché des dentifrices sont une clientèle solide, une prise de conscience croissante de la santé et de l'hygiène bucco-dentaire et des changements dans les modes de vie. En Inde, la sensibilité dentaire est très répandue. Il existe une forte demande d'offres basées sur les besoins dans la région, telles que les dentifrices traitant la sensibilité dentaire, les dentifrices blanchissants, les dentifrices à base de gel ou les dentifrices contenant des ingrédients à base de plantes et naturels. Ces catégories de dentifrices occuperont une part plus importante au cours des prochaines années. Il y a une forte demande de dentifrice avec différentes saveurs. Avec une évolution marquée de la demande des consommateurs pour les dentifrices naturels, le sous-segment naturel et à base de plantes du marché des dentifrices connaît une croissance plus rapide.
Insights stratégiques
La pandémie de COVID-19 a fortement affecté l'ensemble de l'industrie des soins personnels. Les détaillants de soins personnels sont obligés de donner la priorité uniquement aux produits essentiels tels que les aliments, les boissons et les produits d'hygiène personnelle tels que le dentifrice, les désinfectants et les savons, ainsi qu'à réduire la taille des assortiments et les unités de stockage (SKU) d'autres catégories de produits telles que dentifrice aux herbes. Le confinement mondial, dû à la pandémie de COVID-19, a particulièrement influencé le comportement d'achat des consommateurs en façonnant leurs habitudes d'achat. À la suite de l'épidémie, il y a un changement dans l'inclinaison des consommateurs vers les produits d'hygiène. De plus, la tendance des consommateurs à privilégier les produits sans additifs ni produits chimiques toxiques a été un facteur critique qui a propulsé la demande de dentifrices à base de plantes pendant ce confinement. En raison du manque d'accessibilité des produits de dentifrice à base de plantes dans les magasins de détail, les consommateurs se tournent vers les canaux de commerce électronique pour obtenir ces produits. Cependant, le manque de produits et les problèmes logistiques devraient créer un écart entre l'offre et la demande sur les plateformes en ligne.
Marché mondial des dentifrices, par région, 2020
Perspectives du marché
Problèmes dentaires dans la population gériatrique et pédiatrique
Le nombre croissant d'enfants connaît des problèmes dentaires, qui devrait alimenter la croissance du marché de manière significative. Selon l'Organisation mondiale de la santé, en mars 2020, près de 530 millions d'enfants dans le monde souffraient de caries dentaires sur leurs dents primaires. De plus, la croissance de la population gériatrique augmente la demande de dentifrice, car ce groupe d'âge est très vulnérable à plusieurs problèmes dentaires tels que la carie dentaire, les maladies des gencives et la carie dentaire. Selon le département américain de la Santé & Human Services, environ 1 enfant sur 5 (20 %) âgé de 5 à 11 ans a au moins une dent cariée non traitée. De plus, 1 adolescent sur 7 (13 %) âgé de 13 à 19 ans a au moins une dent cariée non traitée. En plus de cela, presque tous les adultes (96 %) âgés de 65 ans ou plus ont eu une carie ; 1 sur 5 a une carie dentaire non traitée.
Type Insights< /strong>
Selon le type, le marché mondial des dentifrices est segmenté en sensibilité, blanchissant, à base de plantes/naturel, fumeurs et médicamenteux. Le segment du blanchiment a dominé le marché mondial des dentifrices en 2020. Le dentifrice blanchissant est conçu pour favoriser le blanchiment des dents. Ces dentifrices blanchissants peuvent blanchir légèrement les dents en éliminant les taches de surface des dents. Pour éliminer les taches de surface, le dentifrice blanchissant comprend principalement des particules abrasives spéciales ou des produits chimiques qui polir les dents. La demande toujours croissante de dents plus blanches a entraîné une augmentation du marché des dentifrices blanchissants. Les marques qui proposent du dentifrice blanchissant incluent Crest, Colgate, Toms of Maine et Arm & Marteau.
Marché mondial des dentifrices, par type 2020 et 2028
Les principaux acteurs du marché opérant sur le marché des dentifrices incluent Procter & Pari; Unilever ; GlaxoSmithKline Plc. ; Colgate-Palmolive Company ; Henkel Ag & amp; Société, KGAA ; 3M ; Sunstar Suisse SA; Société Lion ; Beverly Glen Laboratories, Inc. ; et The Himalaya Drug Company.
Points forts du rapport
- Tendances progressives de l'industrie sur le marché mondial des dentifrices pour aider les acteurs développent des stratégies efficaces à long terme
- Les stratégies de croissance des entreprises adoptées par les marchés en développement
- Analyse quantitative du marché mondial du dentifrice de 2019 à 2028< /span>
- Estimation de la demande de dentifrice dans diverses industries
- Analyse PEST pour illustrer l'efficacité des acheteurs et des fournisseurs opérant dans l'industrie pour prédire la croissance du marché< /span>
- Développements récents pour comprendre le scénario de marché concurrentiel et la demande de dentifrice.
- Tendances et perspectives du marché, associées à des facteurs qui stimulent ou freinent la croissance du marché des dentifrices
- Processus de prise de décision en comprenant les stratégies qui sous-tendent l'intérêt commercial en ce qui concerne la croissance du marché mondial des dentifrices
- La taille du marché du dentifrice à différents nuds du marché
- Aperçu détaillé et segmentation du marché mondial des dentifrices, ainsi que sa dynamique dans l'industrie
- La taille du marché des dentifrices dans diverses régions avec des opportunités de croissance prometteuses
Le rapport inclut la segmentation du marché mondial des dentifrices comme suit :
En fonction du type, le marché mondial des dentifrices est segmenté en sensibilité, blanchiment (anti-carie et autres), à base de plantes/naturel, fumeurs et médicamenteux. En termes d'utilisateur final, le marché est segmenté en adultes et enfants. Sur la base du type de base, le marché est segmenté en gel et sans gel. Sur la base du canal de distribution, le marché est segmenté en supermarchés et hypermarchés, dépanneurs, vente au détail en ligne et pharmacies / pharmacies. Par géographie, le marché du dentifrice est largement segmenté en Amérique du Nord, en Europe, en Asie-Pacifique (APAC), au Moyen-Orient et en Afrique (MEA) et en Amérique du Sud et centrale. Le marché en Amérique du Nord est en outre segmenté en États-Unis, Canada, et Mexique. Le marché du dentifrice en Europe est en outre segmenté en Allemagne, en France, au Royaume-Uni, en Italie, en Russie et dans le reste de l'Europe. Le marché de l'Asie-Pacifique est sous-segmenté en Chine, en Inde, au Japon, en Australie, en Corée du Sud et le reste de l'Asie-Pacifique Le marché du dentifrice au Moyen-Orient & L'Afrique (MEA) est en outre segmentée en Afrique du Sud, en Arabie saoudite, aux Émirats arabes unis et dans le reste de la MEA. Le marché en Amérique du Sud et centrale est sous-segmenté en Brésil, Argentine, Chili, Colombie et reste de l'Amérique du Sud et centrale.
Profils d'entreprise
- 3M
- Procter & Gamble
- Unilever
- < span>GlaxoSmithKline Plc.
- Colgate-Palmolive Company
- Henkel Ag & ; Société KGAA
- Sunstar Suisse SA < li>Lion Corporation
- Beverly Glen Laboratories, Inc.
- The Himalaya Drug Company
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
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to country scope.
Frequently Asked Questions
The major players operating in the global toothpaste market are Procter & Gamble, Unilever, GlaxoSmithKline Plc., Colgate-Palmolive Company, Henkel Ag & Company, KGAA, 3M, Sunstar Suisse S.A., Lion Corporation, Beverly Glen Laboratories, Inc., and The Himalaya Drug Company among many others.
Toothpaste is an essential product that is available in the form of a white paste or colored gel. Toothpastes are derived from a variety of components, the three main ones being abrasives, fluoride, and detergents. Based on type, the market is segmented into Sensitivity, Whitening, Herbal/Natural, Smokers, and Medicated. Based on end-user, the market is segmented into adults, and kids. On the basis of base type, the market is segmented into gel-based and non-gel-based. Distribution channel segmentation includes supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies.
The herbal or natural toothpaste contains herbal extracts and natural ingredients. No chemicals are added to them. The herbal or natural toothpaste market is growing at a faster rate, due to a shift in consumer demand for herbal or natural toothpaste with consumers increasingly seeking natural value-added remedies for their oral hygiene needs.
Asia Pacific accounted for the largest share of the global toothpaste market. Factors such as a strong customer base, growing consciousness about oral health, hygiene, and changing lifestyles are among the major factors driving the growth of the toothpaste market. In the region, there is a high demand for need-based offerings, which include toothpaste addressing tooth sensitivity, whitening, gel-based, or with herbal and natural ingredients.
Kids segment is expected to witness tremendous growth over the forecast period. Increasing awareness about the harmful effects of fluoride on kids’ health is a major factor fueling the demand for kids’ toothpaste. Moreover, increasing product offerings by the major manufacturers are expected to further aid the growth of the kids segment.
Toothpaste is expected to witness significant growth and innovation in the coming years. Sustainability is expected to be a key differentiating factor in the future among the toothpaste manufacturers. A 2020 Study from Shorr Packaging found that two-thirds of shoppers who have made changes in their purchasing behaviors during the pandemic are certainly paying more attention to packaging. Also, 58% of survey respondents reported being "likely" to select products that use reusable or recyclable packaging. Many manufacturers such as Unilever have also committed use packaging that are sustainable for their toothpaste brands.
The List of Companies - Toothpaste Market
- Procter & Gamble
- Unilever
- GlaxoSmithKline Plc.
- Colgate-Palmolive Company
- Henkel Ag & Company, KGAA
- 3M
- Sunstar Suisse S.A.
- Lion Corporation
- Beverly Glen Laboratories, Inc.
- The Himalaya Drug Company
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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