Marché du vin mousseux – Analyse des tendances et de la croissance | Année de prévision 2031

  • Report Code : TIPRE00019253
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 140
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Le marché du vin mousseux était évalué à 41,64 milliards de dollars américains en 2021 et devrait atteindre 55,80 milliards de dollars américains d'ici 2028 ; il devrait croître à un TCAC de 4,3 % de 2021 à 2028.



Le vin mousseux est une variante de vin à forte teneur en dioxyde de carbone, ce qui lui ajoute un bouillonnement supplémentaire. Le champagne est l'un des types de vin mousseux les plus populaires. C'est le vin fabriqué dans la région de Champagne en France ; cependant, de nombreux producteurs de vin mousseux aux États-Unis utilisent ce nom pour leurs produits fabriqués localement.



En 2020, l'Europe représentait la plus grande part du marché du vin mousseux. L'Union européenne (UE) a la plus grande concentration de producteurs de vins mousseux. Selon l'Institut du vin et de la vigne, l'UE représente 70 à 80 %, en volume, de la fabrication mondiale de vin mousseux depuis 2000. Selon les experts du secteur, l'Europe exporte un plus grand volume de vin mousseux que de vin tranquille dans le monde. marchés internationaux. La région a une longue et illustre histoire de vinification. Les amateurs de vin du monde entier préfèrent les vins mousseux européens en raison de leurs saveurs, goûts et méthodes de préparation uniques. De plus, la préférence croissante pour les boissons moins alcoolisées, l'influence croissante des célébrités sur le mode de vie des gens, l'inclinaison vers les aliments et les boissons de commodité et la tradition de faire sauter une bouteille de champagne ou de vin mousseux lors des festivités et des célébrations, entre autres, justifient l'augmentation spectaculaire en demande pour cette catégorie de vin. L'Europe a un marché du vin mousseux très établi, qui se compose de plusieurs grands distillateurs ainsi que de petits distillateurs.



Les viticulteurs mousseux ont été considérablement affectés par la rareté de la main-d'œuvre pendant la pandémie de COVID-19, qui a entravé leur production. capacité. De plus, la fermeture des marchés de gros a contraint les fabricants à s'appuyer principalement sur les supermarchés et les revendeurs de commerce électronique pour vendre leurs produits de vin mousseux. Malgré la pandémie, les ventes de vins rosés et mousseux ont augmenté.



Marché des vins mousseux, par région 2020

Aperçu du marché



Augmentation du Popularité du vin mousseux



Les changements socio-économiques rapides et l'urbanisation rapide renforcent la demande de vin mousseux. Avec l'augmentation continue du niveau de vie et du pouvoir d'achat, les clients souhaitent acheter des articles de luxe de haute qualité. De plus, leurs habitudes alimentaires et leurs préférences alimentaires changent avec ces changements de mode de vie. Ainsi, la demande de vin mousseux dans les fêtes, les mariages et les réunions sociales est en augmentation. Avec la préférence croissante pour les boissons à faible teneur en alcool ou sans alcool, la popularité de ce vin augmente parmi les millénaires, les adolescents et les populations actives, ainsi que chez les célibataires et les personnes vivant dans des auberges. En outre, l'utilisation généralisée des médias sociaux et d'Internet a un impact significatif sur toutes les générations, tandis que l'augmentation du nombre de fêtes et d'événements sociaux contribue à l'augmentation de la consommation de vin mousseux dans le monde, principalement dans les pays développés tels que les États-Unis, le Canada, le Mexique. , l'Allemagne, la France et l'Italie, entraînant ainsi la croissance du marché des vins mousseux.



Type Insights



En fonction du type, le marché des vins mousseux est segmenté en rouge, blanc et rosé. En 2020, le segment blanc représentait la plus grande part de marché. Le vin blanc est élaboré à partir de raisins Moscato Bianco de la région viticole italienne du Piémont. Sa production est principalement concentrée à Alba et dans la province d'Asti dans le nord de l'Italie. Les bulles sont causées par la fermentation naturelle, qui peut se produire dans la bouteille ou dans une grande cuve. La fermentation se produit lorsque du sucre est ajouté au vin et que la levure agit sur le sucre, générant du dioxyde de carbone. Des bulles se forment dans le vin en raison du dioxyde de carbone piégé dans un environnement clos.



Marché des vins mousseux, par type - 2020 et 2028

Perspectives stratégiques



< p>Bacardi & Company Limited ; Bronco Wine Co. ; Casella; Constellation Brands, Inc. ; Henkell Freixenet; Chandon ; les vignobles de Schramsberg ; les Vignerons Pernod Ricard ; La Sparkling Wine Co. ; Trésorerie Wine Estates Ltd ; Spa Bottega ; Groupe Campari ; et Codorniu sont parmi les acteurs clés du marché du vin mousseux.



Points sur le rapport




  • Tendances progressives de l'industrie sur le marché mondial du vin mousseux pour aider les acteurs à développer des stratégies efficaces à long terme

  • Stratégies de croissance des entreprises adoptées par les entreprises des marchés développés et en développement

  • Analyse quantitative du marché mondial des vins mousseux de 2019 à 2028

  • Estimation de la demande de mousseux vin des consommateurs

  • Analyse PEST pour illustrer l'efficacité des acheteurs et des fournisseurs opérant dans l'industrie pour prédire la croissance du marché

  • Développements récents pour comprendre le scénario de marché concurrentiel et la demande de vin mousseux< /li>
  • Tendances et perspectives du marché associées à des facteurs qui stimulent et freinent la croissance du marché du vin mousseux

  • Compréhension des stratégies qui sous-tendent l'intérêt commercial pour le marché, aidant ainsi au processus de prise de décision pour le acteurs du marché

  • Taille du marché des vins mousseux aux différents nœuds du marché

  • Aperçu détaillé et segmentation du marché mondial des vins mousseux, ainsi que la dynamique de son secteur

  • Mousse taille du marché du vin dans diverses régions avec des opportunités de croissance prometteuses


Marché des vins mousseux, par type




  • Blanc

  • Rouge

  • Rosé


Marché des vins mousseux, par type d'emballage




  • Bouteilles

  • Canettes


< p>Marché des vins mousseux, par canal de distribution




  • Supermarchés et hypermarchés

  • Magasins spécialisés

  • Commerce de détail en ligne

  • Autres

Profils des entreprises




  • Bacardi and Company Limited

  • Bronco Wine Co.

  • Casella

  • Constellation Brands, Inc.

  • Henkell Freixenet

  • Schramsberg Wineyards

  • Pernod Ricard Winemakers

  • The Sparkling Wine Co.

  • Treasury Wine Estates Ltd

  • Chandon


Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


Can you list some of the major players operating in the Global Sparkling Wine Market?

The major players operating in the global sparkling wine market are Bacardi & Company Limited; Bronco Wine Co.; Casella; Constellation Brands, Inc.; Henkell Freixenet; Chandon; Schramsberg Wineyards; Pernod Ricard Winemakers; The Sparkling Wine Co.; Treasury Wine Estates Ltd; Bottega Spa; Campari Group; and Codorniu among many others.

What is the scope of sparkling wine in the global market?

Sparkling wines are widely consumed across the globe, especially in western countries. They are available in bottles and cans, although they are mostly purchased in bottles.
Based, on type, the sparkling wine market is segmented into white, red, and rose. Packaging type segmentation includes bottles, and cans. Based on distribution channel, the global sparkling wine market is segmented into supermarkets and hypermarkets, specialty stores, online retial, and others.

Based on type, why is the rose segment expected to grow at the highest rate during 2021–2028?

Rose segment has been witnessing increasing popularity in recent years across the globe. Its distinct taste and color have increased its appeal among the population. Although it is a smaller category with respect to white, the segment has been registering significant growth in recent years.

Based on distribution channel, what was the largest segment of the global sparkling wine market?

Supermarkets and hypermarkets accounted for the largest share of the sparkling wine market in terms of distribution channel. The high footfall in supermarkets and hypermarkets makes it easier for sparkling wine manufacturers to target a wider customer base. The sparkling wine manufacturers mainly focus on selling sparkling wine via supermarkets and hypermarkets as they can enjoy the benefits of nationwide or area wide coverage and hence, generate a larger volume of sales.

Why is Asia Pacific expected to grow at the highest rate during 2021–2028?

Asia Pacific region accounts for a significant share of the global population and the rising disposable incomes and urbanization have contributed to the growth of the sparkling wine market in the region. The per capita consumption of wine is significantly low in the countries of Asia Pacific with respect to the western countries and this represents a significant potential for sparkling wine manufacturers. Moreover, interest in different varieties of sparkling wine from the countries such as China and India have also grown in the recent years.

What is the forecast outlook of cans segment in the sparkling wine market?

Cans segment accounted for a minor share in 2020. Bottles re the most preferred type of packaging among sparkling wine consumers and manufacturers alike. However, cans can be used for single-serve and the recyclability has interested the eco-friendly consumers. Moreover, the young population that do not wish to buy an entire bottle are another target group expected to aid the growth of the cans segment over the forecast period.

The List of Companies - Sparkling Wine Market

  1. Bacardi and Company Limited
  2. Bronco Wine Co.
  3. Casella
  4. Constellation Brands, Inc.
  5. Henkell Freixenet
  6. Schramsberg Wineyards
  7. Pernod Ricard Winemakers
  8. The Sparkling Wine Co.
  9. Treasury Wine Estates Ltd
  10. Chandon

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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