Rapporto sull’analisi delle quote e delle dimensioni del mercato del software per eventi virtuali | Previsioni 2031

  • Report Code : TIPRE00011724
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 156
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Si prevede che il mercato del software per eventi virtuali crescerà da 9.675,8 milioni di dollari nel 2021 a 24.201,6 milioni di dollari entro il 2028; si stima registrerà un CAGR del 12,4% dal 2021 al 2028.

La crescente propensione verso gli eventi virtuali a livello globale e l'emergere dello streaming live sono tra i fattori che guidano la domanda di software per eventi virtuali. Gli eventi virtuali hanno guadagnato popolarità soprattutto dopo lo scoppio della pandemia di COVID-19. Spinte dai lockdown, le organizzazioni sono ricorse alla conduzione di eventi virtuali. È stato inoltre notato che, nonostante gli eventi dal vivo siano ora consentiti, il 90% delle aziende sta ancora valutando la possibilità di ospitare eventi virtuali. Gli sviluppi tecnologici, come gli eventi virtuali basati sul software come servizio, stanno generando un enorme impatto sulla tendenza a condurre eventi virtualmente. Lo strumento basato su cloud consente agli utenti finali di fornire un'esperienza interattiva migliorando al contempo l'esperienza di vendita complessiva attraverso podcast, messaggistica istantanea ed esperienza di prodotto virtuale. Inoltre, un'altra soluzione che ha un impatto positivo sulla crescita degli eventi virtuali è la connessione tramite live streaming. Gli eventi in live streaming consentono a un numero maggiore di partecipanti di accedere alle risorse di contenuto per aiutarli ad allinearsi meglio al contesto. Pertanto, a causa della crescente adozione della piattaforma per eventi virtuali da parte di quasi l'80% degli organizzatori/organizzatori di eventi, la crescita del mercato del software per eventi virtuali è guidata in modo significativo.

Strategico Approfondimenti

Impatto della pandemia di COVID-19 sul mercato dei software per eventi virtuali

Il settore degli eventi che ospitano di persona ha subito un'interruzione del networking faccia a faccia, degli eventi dal vivo e del buzz di eventi espositivi a causa della pandemia di COVID-19. Questa interruzione ha innescato la portata degli eventi virtuali e si sta espandendo in tutto il mondo. L'improvvisa epidemia di COVID-19 ha inoltre costretto molte persone a lavorare da casa e a trascorrere più tempo online.

Regioni redditizie del mercato dei software per eventi virtuali


 

Approfondimenti di mercato– Mercato del software per eventi virtuali


La crescente propensione verso gli eventi virtuali a livello globale

La crescente propensione verso gli eventi virtuali a livello globale e l'emergere dello streaming live sono tra i fattori che guidano la domanda di software per eventi virtuali . Gli eventi virtuali hanno guadagnato popolarità soprattutto dopo lo scoppio della pandemia di COVID-19. Spinte dai lockdown, le organizzazioni sono ricorse alla conduzione di eventi virtuali. È stato inoltre notato che, nonostante gli eventi dal vivo siano ora consentiti, il 90% delle aziende sta ancora valutando la possibilità di ospitare eventi virtuali. Congressi, eventi e conferenze virtuali sono fattori economici cruciali per l’industria degli eventi; tuttavia, tali eventi comportano spese enormi e lunghi viaggi per gli organizzatori e il pubblico/partecipanti. Pertanto, per trovare alternative vantaggiose, rispettose dell’ambiente e convenienti, entrano in scena eventi virtuali, fiere e conferenze online. I fattori che contribuiscono alla crescita degli eventi virtuali includono la rapida urbanizzazione e un’elevata propensione all’utilizzo di infrastrutture, prodotti e servizi virtuali da parte delle società di eventi. L'integrazione di diversi strumenti interattivi, inclusi sondaggi dei partecipanti, forum, networking individuale o in piccoli gruppi e domande e risposte dal vivo, che aiuta a migliorare l'efficienza degli eventi, continuerà a guidare la crescita del mercato dei software per eventi virtuali.  ;


Approfondimenti basati sull'utente finale

In base all'utente finale, il mercato del software per eventi virtuali è segmentato in organizzatori di fiere, eventi agenzie di gestione, aziende, organizzazioni accademiche e altri. Il segmento degli organizzatori di fiere ha detenuto la quota di mercato maggiore nel 2020.

Gli operatori che operano nel mercato dei software per eventi virtuali si concentrano principalmente sullo sviluppo di prodotti avanzati ed efficienti.< /p>

  • Nel 2021, Hopin acquisirà Boomset per espandere la sua offerta in eventi ibridi e di persona. L'acquisizione di Boomset aggiunge una gamma di strumenti e servizi focalizzati sul posto alla già impressionante offerta multiprodotto di Hopin, attualmente orientata principalmente verso eventi virtuali. Con Boomset, Hopin sarà una destinazione per tecnologie e servizi in loco, inclusi badge, chioschi self-service e check-in con codice QR; accesso a soluzioni tecnologiche innovative come la gestione del tracciamento con RFID/UHF/NFC e pagamenti cashless; e approfondimenti significativi sui dati che includono dati di check-in/out, partecipazione alle sessioni, recupero di lead e dati demografici completi dell'evento.
  • Nel 2021, Hubilo ha annunciato la sua ultima versione con nuove funzionalità progettate per migliorare il coinvolgimento dei partecipanti, promuovere maggiore connessione umana ed elevare il ROI degli eventi. La nuova versione della piattaforma Hubilo include circa 50 miglioramenti complessivi e offre più capacità di coinvolgimento rispetto a qualsiasi altra piattaforma di eventi attualmente sul mercato.

L'evento virtuale il mercato del software è stato segmentato come segue:


Mercato del software per eventi virtuali:


Mercato del software per eventi virtuali:– per soluzione

  • Servizio
  • software

Mercato del software per eventi virtuali - per dimensione aziendale ;        

  • PMI
  • Grandi imprese

Mercato del software per eventi virtuali - per Utente finale ;                 

  • Organizzatori di fiere
  • Agenzie di gestione di eventi
  • Aziende
  • Organizzazioni accademiche
  • Altro

Mercato del software per eventi virtuali: per area geografica

  • Nord America
    • Stati Uniti
    • Canada
    • Messico
  • < li>Europa
    • Germania
    • Francia
    • Italia
    • Regno Unito
    • Russia
    • Resto dell'Europa
  • Asia Pacifico (APAC)
    • Australia
    • Cina
    • India
    • < li>Giappone
    • Corea del Sud
    • Resto dell'APAC
  • Medio Oriente Africa (MEA)
    • Sud Africa
    • Arabia Saudita
    • Emirati Arabi Uniti
    • Resto del MEA
  • Sud America
    • Brasile
    • Argentina
    • Resto del SAM

Mercato del software per eventi virtuali - Profili aziendali

  • Cvent Inc.
  • EventMobi (5Touch Solutions Inc.)
  • Hopin
  • Hubilo Technologies Inc.
  • InEvent, Inc.
  • Pathable, Inc.
  • Remo.co
  • ubivent GmbH
  • vFairs LLC
  • Whova Inc.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind virtual event software market growth?

The in-person host event industry has experienced a disruption in face-to-face networking, live events, and buzz of an exhibition events owing to COVID-19. This disruption has triggered the scope of virtual events and is expanding across the globe. Therefore, factors such as, Flexible ticketing and smaller micro events are reshaping the event industry and especially virtual events.

What are market opportunities for virtual event software market?

Technological developments such as software-as-a-service based virtual events is generating a huge impact on the trend of conducting events virtually. The cloud-based tool allows the end user to provide interactive experience while enhancing overall sales experience through podcasting, instant messaging, and virtual product experience. Also, another Solution making a positive impact in the growth of virtual events is Connect through Live Streaming. Live streaming events enable larger number of participants to access content resources to assist them align with context better. Connect through live streaming is a process of streaming entire live video in real-time. The participants can enjoy presentations as live streaming are real and more authentic; unlike edited videos which feels distant and manipulated. For instance, companies such as Airmeet provides live video streaming in a HD quality with different engagement features such as group chat, Q&A, “social lounge with agenda”, and “raise hand”. The new product is accessible on any modern browser”.

Which solution is expected to dominate the virtual event software market in the forecast period?

The virtual event software is receiving high moment among associations, corporates, academic institutions, trade fair organizers, and many more parties. By conducting exhibitions, awards, and conferences/fairs, the event industry is growing exponentially. Moreover, the COVID-19 pandemic has also transformed the event industry to help companies and planners make decisions using virtual event Solution. In comparison to earlier used conferencing tools, the virtual events provide personalized experience with highly cost-effective solution; while improving audience reach of the organization. Because of mentioned benefit, virtual events are getting adopted among numerous sectors, including healthcare, corporate, hospitality, education, and BFSI. Hexafair; Communiqué Conferencing, Inc.; We Virtual Pty Ltd.; Cvent; EventMobi’; Hopin; Hubilo; and InEvent, Inc., are some of the players existing in virtual event software market.

Which enterprise size is expected to dominate the virtual event software market in the forecast period?

The benefits conferred by event software such as simplifying event processes and real-time visibility are attracting large enterprises to adopt it. The market for virtual event software for large enterprises is well-established and is expected to dominate the market during the forecast period. Companies specialized in hosting large events are connected to immediate online events. The large businesses prior to use event software seeks for features which that synchronize both offline and online event registration. The large enterprises can make huge investments on high-end software to increase productivity in the company. Management of activities related to events and conferences conducted by large enterprises help the companies to achieve high goals in events.

Which end-user is expected to dominate the virtual event software market in the forecast period?

Trade show organizers is a first category of end users of virtual events software. With rising number of trade show organizers across the globe, presence of companies offering trade show platform is also increasing which in turn is impacting the scope of virtual event software. At present, it takes more than a promotion plan and landing page to market products & services. Therefore, with technological developments, a virtual trade show is a perfect multi-functional space to draw attention of leads and sell more.

The List of Companies - Global Virtual Event Software Market

  1. Cvent Inc.
  2. EventMobi (5Touch Solution Inc.)
  3. Hopin
  4. InEvent Inc
  5. Pathable, Inc
  6. Hubilo Technologies Inc.
  7. Remo.Co
  8. Ubivent
  9. vFairs LLC
  10. Whova Inc

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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