구독자 데이터 관리 시장 조사 – 규모, 점유율, 개발 및 미래 범위 2031

  • Report Code : TIPTE100000738
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 188
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가입자 데이터 관리 시스템 시장은 2021년 47억 6480만 달러에서 2028년 138억 960만 달러로 성장할 것으로 예상됩니다. 2021년부터 2028년까지 연평균 성장률(CAGR) 16.4%로 성장할 것으로 예상됩니다.

모바일 사용자 및 장치 수가 증가하고 네트워크 기능 가상화(NFV) 및 IP 시스템의 배포가 증가하면서, LTE 및 VoLTE 기술에 대한 가입자 수요 증가와 함께 가입자 데이터 관리에 대한 수요가 증가하고 있습니다. 또한 가입자 신원 피싱과 관련된 사이버 공격이 증가함에 따라 가입자 신원 관리에 대한 수요가 높아질 것으로 예상됩니다. 메시지 내용, 교통 데이터 또는 현지화된 국제 모바일 장비 ID(IMEI)에 대한 지식이 없더라도 데이터는 불법적인 모니터링이나 감시에 오용될 수 있습니다. 네트워크 모니터링이 적절하게 보호되지 않는 한, 그러한 공격이나 부주의한 유출로 인해 막대한 양의 개인 정보가 노출될 수 있으며 부주의한 사용자에 대한 자세한 프로필이 생성될 수 있습니다. 이를 위해서는 ID 관리 소프트웨어의 사용이 필요합니다.

구독자 데이터 관리 시스템 제공업체의 수익성이 높은 지역


COVID-19 팬데믹이 다음에 미치는 영향 구독자 데이터 관리 시스템 시장

COVID-19 전염병은 모든 산업에 심각한 영향을 미쳤습니다. 산업에 대한 모든 영향은 지역의 경제 발전에 직접적인 영향을 미칩니다. 전 세계적으로 코로나19 사례 수가 전례 없이 증가하고 2020년 첫 2분기 동안 전 세계적으로 바이러스 확산을 막기 위한 봉쇄 조치로 인해 수많은 기업이 대기 상황에 놓였습니다. 위에서 언급한 이유로 인해 2020년 모든 산업 분야의 기술 투자가 감소했습니다. 그러나 다양한 플랫폼에서 가입자가 증가하면서 팬데믹 기간 동안 해당 지역의 가입자 데이터 관리 시장에 긍정적인 영향을 미쳤습니다.

구독자 데이터 관리 시스템 시장 통찰력

채택 증가 통신 사업자의 가입자 데이터 관리 솔루션

가입자 데이터 관리(SDM) 솔루션은 다양한 네트워크 도메인에 걸쳐 가입자 데이터 관리를 통합합니다. SDM 솔루션은 액세스 기본 설정, 서비스, 위치, 인증, ID, 현재 상태 등 네트워크 사업자의 가입자 데이터를 통합 데이터 저장소로 통합하고 관리합니다. 또한 사용자에게 일관된 서비스를 유지하면서 운영 비용을 낮추어 통신업체 네트워크를 개선합니다. 또한 이를 통해 운영자는 중앙 집중식으로 가입자 데이터를 검사할 수 있으므로 가입자 데이터를 보다 효과적으로 수익화할 수 있습니다. SDM은 또한 통신 사업자가 네트워크 복잡성을 낮추고 총 소유 비용을 절감하며 새로운 서비스 출시 기간을 단축할 수 있도록 지원합니다.

운영 비용을 낮추고 네트워크 간 통합을 촉진해야 할 필요성은 물론 가입자 증가에도 도움이 됩니다. LTE 및 VoLTE에 대한 수요, IMS 구현, 통신업체의 NFV 기술로의 전환은 통신업체의 가입자 데이터 관리 시장 성장을 촉진할 것입니다. 더욱이, 제3자는 느리지만 꾸준히 인식되는 새로운 가치 사슬을 제공함으로써 통신 사업자가 새롭고 향상된 서비스를 공급하도록 도울 수 있습니다. 통신 회사는 고객에게 유사한 수준의 개인화 및 활동 추적을 제공할 가능성을 조사하고 있습니다. 제3자는 통신 사업자의 인프라를 활용하여 제공할 수 있는 서비스를 향상시키는 데 가입자 데이터가 특히 매력적이라고 생각할 수 있습니다. 따라서 통신 사업자의 SDM 솔루션 채택 증가는 시장 성장을 크게 촉진하고 있습니다.

솔루션 기반 시장 통찰력

시장은 솔루션을 기반으로 사용자 데이터로 분류됩니다. 저장소, 구독자 데이터 연합, 정책 관리 및 ID 관리. 2020년에는 사용자 데이터 저장소 부문이 시장에서 가장 큰 점유율을 차지했습니다.

솔루션별 구독자 데이터 관리 시스템 시장(2020년 및 2028년)(%)


네트워크 유형 기반 시장 통찰력

네트워크 유형에 따라 가입자 데이터 관리 시장은 고정 네트워크와 모바일 네트워크로 분류됩니다. 2020년에는 고정 네트워크 부문이 더 큰 시장 점유율을 차지했습니다.

전략적 통찰

가입자 데이터 관리 시장에서 활동하는 플레이어들은 합병, 인수, 시장과 같은 전략을 채택하고 있습니다. 시장에서 자신의 위치를 유지하기 위한 조치입니다. 주요 기업의 몇 가지 개발 사항은 다음과 같습니다.

  • 2021년 7월 Cisco는 Socio Labs, Inc. 인수 완료를 발표했습니다. 이를 통해 회사는 확장을 목표로 합니다. WebEx는 회의, 웹 세미나, 웹캐스트를 넘어 컨퍼런스를 포함하고 하이브리드 이벤트의 미래를 강화합니다. Socio Labs는 다중 세션, 다중 트랙 가상, 대면 및 하이브리드 회의의 전체 수명주기를 관리하는 최신 이벤트 기술 플랫폼입니다.
  • 2021년 6월 Cisco는 Vodafone Idea Limited와 파트너십을 맺어 단순화했습니다. 4G 및 5G 사용 사례를 지원하고 소비자, 소매 및 기업 고객에게 더 나은 품질의 경험을 제공하기 위해 네트워크를 자동화합니다. 이를 위해 Vodafone Idea는 Cisco의 Ultra Packet Core를 인도 전역에 배포하여 디지털 혁신을 가속화하고 있습니다.

전 세계 가입자 데이터 관리 시장은 다음과 같이 분류됩니다.

솔루션별

  • 사용자 데이터 저장소
  • 구독자 데이터 통합
  • 정책 관리
  • ID 관리
  • 네트워크 유형별

    • 고정 네트워크
    • 모바일 네트워크

    배포별

      < li>클라우드
    • 온프레미스

    애플리케이션별

    • VoIP(Voice Over IP)
    • 모바일

    지역별

    • 북미
      • 미국
      • 캐나다
      • 멕시코
      • < /ul>
      • 유럽
        • 프랑스
        • 독일
        • 이탈리아
        • 영국
        • 러시아
        • 유럽 나머지 지역
      • 아시아 태평양(APAC)
        • 중국
        • 인도
        • < li>대한민국
        • 일본
        • 호주
        • 나머지 APAC
      • 중동 및amp; 아프리카(MEA)
        • 남아프리카공화국
        • 사우디아라비아
        • UAE
        • 나머지 MEA
      • 남아메리카(SAM)
        • 브라질
        • 아르헨티나
        • SAM의 나머지 지역

      회사 프로필

      • Cisco Systems, Inc.
      • Hewlett Packard Enterprise Development LP
      • Huawei Technologies Co., Ltd.
      • Nokia Corporation
      • Oracle Corporation
      • Telefonaktiebolaget LM Ericsson
      • ZTE Corporation
      • Enea AB
      • R Systems International Limited
      • Sandvine
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What are reasons behind subscriber data management market growth?

The need to lower operating expenses and facilitate cross-network convergence, as well as rise in subscriber demand for LTE and VoLTE, IMS implementation, and telcos' shift to NFV technologies, will boost the subscriber data management market growth among the telecom enterprises. Thus, the rising adoption of subscriber data management solutions by telecom operators is significantly fueling the growth of the market.

What are market opportunities for subscriber data management market?

Telephone subscriptions in urban areas increased from 675.58 million at the end of June 2019 to 677.95 million at the end of September 2019. During the same period, however, urban telephone subscriptions fell from 160.78 to 160.63. To securely manage the data generated by the increase in the number of customers, the demand for SDM solutions is expected to rise. Hence, the region has been witnessing partnerships between SDM providers and telecom companies. For example, China Telecom teamed with Nokia's core networking technology for 5G in June 2020. ION products, User Plane, Unified Data Management, Multiple Nokia Software, and Session Management functions are included in this agreement. Nokia's cloud-based vIMS technology has a 17% market share in China Unicom's rapidly developing VoLTE network, where it has been implemented. This agreement will strengthen China Unicom's and Nokia's long-term collaboration.

What are market drivers for subscriber data management market?

Increase in adoption of subscriber data management solutions by telecom operators and Rise in over the top subscription worldwide due to better internet infrastructure is driving the market growth.

Which solution is expected to dominate the market in the forecast period?

The global subscriber data management market was dominated by the user data repository segment in 2020, which accounted for 35.5% of market share. The user data repository segment is anticipated to continue its dominance during the forecast period as well. The segment is expected to capture a decent share of 34.3% of overall global subscriber data management market by 2028, growing at a CAGR of 15.9%.

Which region has dominated the subscriber data management market?

In 2020, North America led the market with a substantial revenue share, followed by Europe and Asia Pacific. Asia Pacific is a prospective market for subscriber data management manufacturers. Smartphone penetration in Asia Pacific is expected to reach 80% by 2025, meaning billions of internet-capable persons in this area alone, which is driving the demand for effective subscriber data management systems.

Which are the major companies in the subscriber data management market?

The major companies in subscriber data management includes Ericsson; Oracle Corporation; Huawei; ZTE Corporation; and Nokia Corporation. The listing of these five key players is derived by considering following key parameters: overall revenue, segmental revenue, brand image & industry expertise, current subscriber data management portfolio and related solutions, customer base, geographical reach, research and development investments, patents, technology integration, new product launches, partnerships, mergers & acquisitions and other market related activities.

The List of Companies - Subscriber Data Management Market

  1. Cisco Systems, Inc.
  2. Hewlett Packard Enterprise Development LP
  3. Huawei Technologies Co., Ltd.
  4. Nokia Corporation
  5. Oracle Corporation
  6. Telefonaktiebolaget LM Ericsson
  7. ZTE Corporation
  8. Enea AB
  9. R Systems International Limited
  10. Sandvine

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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