Middle East and Africa Oral Care Market is expected to reach US$ 2,042.8 million by 2028


PRESS RELEASE BY The Insight Partners 07 Mar 2022

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Toothpastes Segment has the Largest Share of Product in the Middle East & Africa Oral Care Market during 2021–2028

According to our latest study on “Middle East & Africa Oral Care Market Forecast to 2028 – COVID-19 Impact and Analysis – by Product, and Distribution Channel,” the market is projected to reach US$ 2,042.8 million by 2028 from US$ 1,683.7 million in 2021; it is expected to grow at a CAGR of 2.8% from 2021 to 2028. The report highlights trends prevailing in the market, and the drivers and restraints pertaining to the market growth. The growth of this market is estimated to grow owing to key driving factors such as the rising prevalence of oral diseases, increasing oral care products launches, and rising awareness regarding oral hygiene. However, pricing pressure faced by prominent players in the oral care market hampers the market growth.

The COVID-19 pandemic has become the most significant challenge in the region as it will reduce imports due to disruptions in global trade, which further increases the shortages of goods, resulting in a considerable price increase. However, rapid urbanization improved purchasing power, and increased promotions of naturally sourced products have been boosting the awareness about the benefits associated with organic personal care products, including oral care products, in countries such as Saudi Arabia, United Arab Emirates, and South Africa. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Further, with an easing of restrictions, dental care is now available to patients in the UAE, which will positively impact the market.

Based on product, the oral care market is segmented into toothpastes, denture products, toothbrushes and accessories, mouthwashes/ rinses, dental accessories/ ancillaries, dental prosthesis cleaning solutions and other dental products. In 2021, toothpastes segment accounted for the highest share of the market. However, the toothbrushes and accessories segment is estimated to register the highest CAGR during the forecast period. High usage of toothpaste among people of all income groups can be attributed to the growth of this segment. The availability of different flavors of toothpaste such as mint, lime, strawberry, and many others along with various forms of toothpaste, such as gels, pastes, and powder, which also boosts demand. Furthermore, increasing prevalence of oral conditions coupled with increasing disposable incomes are also anticipated to drive the growth of cosmetics segment.

Koninklijke Philips N.V., Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson and Johnson Services, Inc., Perrigo Company plc, Lion Corporation, and Church & Dwight, Inc. are among the leading companies in the Middle East & Africa oral care market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market.

The market for oral care market is segmented into product, and distribution channel. Based on product, the Middle East & Africa oral care market is segmented into toothpastes, toothbrushes and accessories, mouthwashes/rinses, denture products, dental prosthesis cleaning solutions, dental accessories/ancillaries, and other dental products. Based on distribution channel, the oral care market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. Geographically, the oral care market is segmented into Middle East & Africa (UAE, Saudi Arabia, South Africa, Rest of Middle East & Africa).

Middle East & Africa Oral Care Market, By Country, 2021 and 2028 (%)
Middle East & Africa Oral Care Market, By Country, 2021 and 2028 (%)


Middle East and Africa Oral Care Market to Grow at a CAGR of 2.8% to reach US$ 2,042.8 million from 2021 to 2028

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Middle East and Africa Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and Other Dental Products), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)


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