Middle East and Africa Oral Care Market Growth Drivers and Forecast by 2028

Historic Data: 2019-2020 | Base Year: 2021 | Forecast Period: 2022-2028

Middle East and Africa Oral Care Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Toothpastes, Toothbrushes and Accessories, Mouthwashes/Rinses, Denture Products, Dental Prosthesis Cleaning Solutions, Dental Accessories/Ancillaries, and Other Dental Products), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels)

Report Date : Mar 2022
Report Code : TIPRE00027755

Category : Consumer Goods
Status : Published

Available Report Formats :
No. of Pages : 100

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The Middle East & Africa oral care market is expected to reach US$ 2,042.8 million by 2028 from US$ 1,683.7 million in 2021. The market is estimated to grow at a CAGR of 2.8% from 2021–2028.

The popularity of online shopping has grown in the recent years owing to its convenience. E-commerce platforms help businesses maximize their customer reach. The tips and strategies provided on these platforms for attracting customers help boost the sales. Moreover, rise in the use of computer and cellphone apps support the trend of online purchasing. It also proves to be a cost-effective option for sellers. Further, online searching for products can save money and time spent by consumers on finding the best prices. There has been a remarkable shift in the retailing of oral care products in Middle East & Africa in recent years as consumers can make easy and quick purchases from e-commerce platforms, compared to that at shops or supermarkets. The availability of multiple brands on single platform and options such as free shipping also contributes to the popularity of online shopping. Growing digitalization has led Procter & Gamble to sponsor its products on social platforms, such as Wechat, and e-commerce platforms such as Tmall. Hello sells its products via e-commerce merchants such as Amazon.com Inc., iHerb.com, Thrive Market, and Grove Collective, as well as via its own direct-to-consumer site—Hello-Products.com—along with retail sales. Thus, the increasing popularity of online purchasing is providing novel opportunities to the oral care products market players.

The COVID-19 pandemic has become the most significant challenge in the region as it will reduce imports due to disruptions in global trade, which further increases the shortages of goods, resulting in a considerable price increase. However, rapid urbanization improved purchasing power, and increased promotions of naturally sourced products have been boosting the awareness about the benefits associated with organic personal care products, including oral care products, in countries such as Saudi Arabia, United Arab Emirates, and South Africa. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products. Further, with an easing of restrictions, dental care is now available to patients in the UAE, which will positively impact the market.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the oral care market. The Middle East & Africa oral care market is expected to grow at a good CAGR during the forecast period.

Middle East & Africa Oral Care Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Oral Care Market Segmentation

By Product

Toothpastes
Toothbrushes and Accessories
Mouthwashes/Rinses
Denture Products
Dental Prosthesis Cleaning Solutions
Dental Accessories/Ancillaries
Other Dental Products

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Pharmacies and Drug Stores
Online Retail Stores
Other Distribution Channels

By Country

Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Companies Mentioned

Koninklijke Philips N.V.
Colgate-Palmolive Company
Procter & Gamble
GlaxoSmithKline plc.
Unilever
Johnson and Johnson Services, Inc.
Perrigo Company plc
Lion Corporation
Church & Dwight, Inc

Middle East and Africa Oral Care Report Scope

Report Attribute	Details
Market size in 2021	US$ 1,683.7 Million
Market Size by 2028	US$ 2,042.8 Million
Global CAGR (2021 - 2028)	2.8%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Product Toothpastes Toothbrushes and Accessories Mouthwashes/Rinses Denture Products Dental Prosthesis Cleaning Solutions Dental Accessories/Ancillaries Other Dental Products By Distribution Channel Supermarkets/Hypermarkets Convenience Stores Pharmacies and Drug Stores Online Retail Stores Other Distribution Channels
Regions and Countries Covered	Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	Koninklijke Philips N.V. Colgate-Palmolive Company Procter & Gamble GlaxoSmithKline plc. Unilever Johnson and Johnson Services, Inc. Perrigo Company plc Lion Corporation Church & Dwight, Inc.

Research Manager

Shejal Jamdade

Associate Vice President,
Market Research & Consulting

With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

What are the Middle East and Africa Oral Care Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Middle East and Africa Oral Care Market Report Snapshots

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