Middle East & Southeast Asia Weight Management Products Market is expected to reach US$ 1,560.39 million by 2031

Increasing Health Concerns to Drive Middle East & Southeast Asia Weight Management Products Market Growth During 2021–2031

According to our latest market study on “Middle East & Southeast Asia Weight Management Products Market Forecast to 2031 – Regional and Country Share, Trend, and Growth Opportunity Analysis – by Form,” the market is projected to grow from US$ 798.96 million in 2023 to US$ 1,560.39 million by 2031. The market is expected to record a CAGR of 8.7% from 2023 to 2031. The report includes growth prospects in light of current Middle East & Southeast Asia weight management products market trends and driving factors influencing the market growth.

Weight management products encompass a variety of items aiming at helping individuals regulate their body weight. The demand for such products is primarily driven by increasing health consciousness, rising awareness of the importance of maintaining a healthy weight, growing rates of obesity and related health conditions, such as diabetes and cardiovascular diseases, and a rising desire for convenient solution in today’s fast-paced lifestyle. In addition, social-cultural factors, such as societal pressure to achieve specific body standards and the influence of media promoting idealized body image, significantly contribute to the demand for weight management products. Furthermore, following the COVID-19 outbreak, the demand for weight management products in Southeast Asia and the Middle East has increased as people focus on fitness, mobility, immunity, and overall well-being. Thus, all these factors are significantly driving the Middle East & Southeast Asia weight management products market growth. 

Middle East & Southeast Asia Weight Management Products Market

In the Middle East & Southeast Asian countries, healthcare expenditure is rising as consumers are increasingly focusing on their health due to the rising prevalence of diseases, including obesity, diabetes, cancer, and heart problems. According to the World Health Organization (WHO), the total per capita healthcare expenditure in Southeast Asian countries accounted for US$ 544, which is 4% of the region’s Gross Domestic Product (GDP). Singapore topped the list with per capita healthcare spending amounting to US$ 2,273 in 2023. The rising awareness related to health and well-being is expected to positively surge the demand for dietary supplement, offering several opportunities to the manufacturers across the Southeast Asian market. Governments of the countries are also investing prominently to provide access to top-class healthcare services to people. For instance, in 2021, the Ministry of Health and Prevention (MoHAP) of the UAE launched several awareness campaigns, such as “Together We Move," to promote physical activity among women aged 18–44 years. Such initiatives by governments contribute to the growth of weight management products in the Middle East & Southeast Asia. Thus, all these factors are expected to contribute to the growing Middle East & Southeast Asia weight management products market size.

Based on form, the Middle East & Southeast Asia weight management products market is segmented into powders, RTD beverages, bars, tablets, gummies, and others. In 2023, the powder segment accounted for the largest Middle East & Southeast Asia weight management products market share. The demand for powder weight management products is rising as they offer convenience and versatility, allowing consumers to easily incorporate them into their daily routine, whether as meal replacements, supplements, or smoothie additives.

Consumers are rapidly shifting toward e-commerce due to the convenience of remotely shopping for multiple products and the availability of heavy discounts and offers. E-pharmacies and online health stores are witnessing immense demand for weight management products that provide general wellness. The surging demand for weight management products from online shopping platforms is expected to drive the Middle East & Southeast Asia weight management products market growth during the forecast period.

Haleon group of companies, THG Nutrition Limited, Amway (Singapore) Pte Ltd, Sustyfoods Singapore, Abbott, Optimum Nutrition, MUSCLETECH, LAC Nutrition for Life, 1 Up Nutrition, BEAU SERENE, FULFIL, and Elite Nutrition are among the major players profiled in the Middle East & Southeast Asia weight management products market report. Market players focus on developing high-quality products to fulfill the varied requirements of consumers. Moreover, these key players adopt strategic development initiatives such as product development, collaborations, and partnerships to expand their market presence.

• In January 2024, Supplement distributor Sainhall Nutrihealth announced the expansion of its consumer products, such as weight management products, in the Singapore market.
• In December 2023, Herbalife announced the launching of an array of new wellness products tailored to the needs of consumers in Asia Pacific. The new product launch focuses on science-based innovation and diversifying the existing range, daily nutrition supplementation, targeting weight management, fitness and performance, and skin and body care to meet shifting consumer demands. 

The geographic scope of the Middle East & Southeast Asia weight management products market report entails Thailand, Vietnam, Malaysia, Philippines, Indonesia, and Singapore. Singapore is expected to register the highest CAGR during 2023–2033. Moreover, Indonesia registered a significant Middle East & Southeast Asia weight management products market share in 2023. The demand for weight management products in Singapore is increasing owing to increasing obesity rates, driven by a sedentary lifestyle, unhealthy dietary habits, and stress. As a result, individuals are increasingly seeking solutions to manage their weight and improve their overall health.

There is growing awareness regarding the importance of maintaining a healthy weight in preventing chronic diseases such as diabetes, heart disease, and certain cancers. This heightened awareness has promoted more people to actively seek out weight management products as a part of their preventive healthcare regimen. In addition, Singapore’s urban lifestyle, characterized by hectic work schedules and a reliance on convenience foods, has led to a demand for quick and easy weight management solutions that fit into busy routines.

Middle East & Southeast Asia Weight Management Products Market Report Segmentation:

The Middle East & Southeast Asia weight management products market analysis has been carried out by considering the following segments: form. Based on form, the market is segmented into tablets, capsules, softgels, powders, gummies, liquids, and others. In terms of revenue, the powder segment dominated the Middle East & Southeast Asia weight management products market share in 2023, and the gummies segment is projected to register the fastest CAGR from 2023 to 2031.

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