Account-Based Market 2025 by Types, Application, Technology, Opportunities, End Users and Regions | The Insight Partners

Account-Based Marketing (ABM) Market to 2025 - Global Analysis and Forecasts by Account Type (One-to-One Account, One-to-Few Account, One-to-Many Account); Service Offerings (Managed Service, Professional Service); Deployment Mode (On-Premise and Cloud); End-user Industry (BFSI, e-Commerce, Healthcare & Pharmaceutical, Consumer Electronics and Others)

Report Code: TIPTE00002442 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Account-based marketing is a strategic move that engages the marketing resources to more specific target segments or accounts resulting in improved sales. Account-based marketing is typically used by sales organizations in order to increase account relevance, engage with higher deals and get the best value out of their marketing activities. ABM helps the vendor to get insights into the company's spending on marketing. Account-based marketing is extensively used by various industry verticals such as BFSI, retail, government, healthcare, manufacturing and other industries to broaden their customer base.

The growing popularity of cloud-based solutions and big data analytics the account based marketing (ABM) is experiencing a high demand for account based marketing solutions. Organizations are increasingly adopting account based marketing to boost their sales. Factors such as growing need for identifying right audience, the popularity of social media and analytics are the major factors that are expected to drive the growth of account based marketing market. However, the lack of awareness of ABM solutions is anticipated to restrict the growth of the market in the forecast period.

The "Global Account Based Marketing Market Analysis to 2025" is a specialized and in-depth study of the account based marketing industry with a focus on the global market trend. The report aims to provide an overview of the global account based marketing market with detailed market segmentation by account type, service offerings, end-user industry and geography. The global account based marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the account based marketing market.

The report provides a detailed overview of the account based marketing industry including both qualitative and quantitative information. It provides an overview and forecast of the global account based marketing market based on account type, service offerings, end-user industry. It also provides market size and forecast till 2025 for overall account based marketing market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 16 countries globally along with the current trend and opportunities prevailing in the region.

Besides this, the report analyzes factors affecting account based marketing market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis.

Also, key market players influencing the account based marketing market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products and services offered, financial information for the last 3 years, a key development in the past five years. Some of the key players influencing the Account based marketing market are Hubspot, Inc., Techtarget, Demandbase, Inc., Adobe (Marketo), 6Sense Insights, Inc, Inside View, Act-on Software, Inc., Addaptive Intelligence, Inc., Ct-on Software, Inc. and Integrate among others

Table of Contents

1 INTRODUCTION
1.1 THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
2 KEY TAKEAWAYS
3 ACCOUNT-BASED MARKETING (ABM) MARKET LANDSCAPE
3.1 OVERVIEW
3.2 MARKET SEGMENTATION
3.2.1 Account-Based Marketing (ABM) Market - By Account type
3.2.2 Account-Based Marketing (ABM) Market - By Service Offerings
3.2.3 Account-Based Marketing (ABM) Market - By End-user Industry
3.2.4 Account-Based Marketing (ABM) Market - By Region
3.2.4.1 By Countries
3.2.5 PEST Analysis
3.2.5.1 North America - PEST Analysis
3.2.5.2 Europe - PEST Analysis
3.2.5.3 Asia Pacific (APAC) - PEST Analysis
3.2.5.4 Middle East & Africa (MEA) - PEST Analysis
3.2.5.5 South America (SAM)- PEST Analysis
4 ACCOUNT-BASED MARKETING (ABM) MARKET - KEY INDUSTRY DYNAMICS
4.1 KEY MARKET DRIVERS
4.2 KEY MARKET RESTRAINTS
4.3 KEY MARKET OPPORTUNITIES
4.4 FUTURE TRENDS
4.5 IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
5 ACCOUNT-BASED MARKETING (ABM) MARKET - GLOBAL MARKET ANALYSIS
5.1 ACCOUNT-BASED MARKETING (ABM) - GLOBAL MARKET OVERVIEW
5.2 ACCOUNT-BASED MARKETING (ABM) - GLOBAL MARKET AND FORECAST TO 2025
6 ACCOUNT-BASED MARKETING (ABM) MARKET REVENUE AND FORECASTS TO 2025 - ACCOUNT TYPE
6.1 OVERVIEW
6.2 ACCOUNT TYPE MARKET FORECASTS AND ANALYSIS
6.3 ONE-TO-ONE ACCOUNT MARKET
6.3.1 Overview
6.3.2 One-to-one account market forecast and analysis
6.4 ONE-TO-FEW ACCOUNT MARKET
6.4.1 Overview
6.4.2 One-to-few account market forecast and analysis
6.5 ONE-TO-MANY ACCOUNT MARKET
6.5.1 Overview
6.5.2 One-to-many account market forecast and analysis
7 ACCOUNT-BASED MARKETING (ABM) MARKET REVENUE AND FORECASTS TO 2025 - SERVICE OFFERINGS
7.1 OVERVIEW
7.2 SERVICE OFFREINGS MARKET FORECASTS AND ANALYSIS
7.3 MANAGED SERVICE MARKET
7.3.1 Overview
7.3.2 Managed service market forecast and analysis
7.4 PROFESSIONAL SERVICE MARKET
7.4.1 Overview
7.4.2 Professional service forecast and analysis
8 ACCOUNT-BASED MARKETING (ABM) MARKET REVENUE AND FORECASTS TO 2025 - END-USER INDUSTRY
8.1 OVERVIEW
8.2 END-USER INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3 BFSI MARKET
8.3.1 Overview
8.3.2 BFSI forecast and analysis
8.4 E-COMMERCE MARKET
8.4.1 Overview
8.4.2 E-commerce market forecast and analysis
8.5 HEALTHCARE & PHARMACEUTICAL MARKET
8.5.1 Overview
8.5.2 Healthcare & pharmaceutical market forecast and analysis
8.6 CONSUME ELECTRONICS MARKET
8.6.1 Overview
8.6.2 Consumer electronics market forecast and analysis
8.7 OTHERS MARKET
8.7.1 Overview
8.7.2 Others market forecast and analysis
9 ACCOUNT-BASED MARKETING (ABM) MARKET REVENUE AND FORECASTS TO 2025 - GEOGRAPHICAL ANALYSIS
9.1 NORTH AMERICA
9.1.1 North America Account-Based Marketing (ABM) Market Overview
9.1.2 North America Account-Based Marketing (ABM) Market Forecasts and Analysis
9.1.3 North America Market Forecasts and Analysis - By Countries
9.1.3.1 US market
9.1.3.2 Canada market
9.1.3.3 Mexico market
9.1.4 North America Market Forecasts and Analysis - By Account type
9.1.5 North America Market Forecasts and Analysis - By Service Offerings
9.1.6 North America Market Forecasts and Analysis - By End-user Industry
9.2 EUROPE
9.2.1 Europe Account-Based Marketing (ABM) Market Overview
9.2.2 Europe Account-Based Marketing (ABM) Market Forecasts and Analysis
9.2.3 Europe Market Forecasts and Analysis - By Countries
9.2.3.1 France market
9.2.3.2 Germany market
9.2.3.3 Italy market
9.2.3.4 Spain market
9.2.3.5 UK market
9.2.3.6 Rest of Europe
9.2.4 Europe Market Forecasts and Analysis - By Account type
9.2.5 Europe Market Forecasts and Analysis - By Service Offerings
9.2.6 Europe Market Forecasts and Analysis - By End-user Industry
9.3 ASIA PACIFIC (APAC)
9.3.1 Asia Pacific Account-Based Marketing (ABM) Market Overview
9.3.2 Asia Pacific Account-Based Marketing (ABM) Market Forecasts and Analysis
9.3.3 Asia Pacific Market Forecasts and Analysis - By Countries
9.3.3.1 Australia market
9.3.3.2 China market
9.3.3.3 India market
9.3.3.4 Japan market
9.3.3.5 Rest of APAC
9.3.4 Asia Pacific Market Forecasts and Analysis - By Account type
9.3.5 Asia Pacific Market Forecasts and Analysis - By Service Offerings
9.3.6 Asia Pacific Market Forecasts and Analysis - By End-user Industry
9.4 MIDDLE EAST AND AFRICA (MEA)
9.4.1 Middle East and Africa Account-Based Marketing (ABM) Market Overview
9.4.2 Middle East and Africa Account-Based Marketing (ABM) Market Forecasts and Analysis
9.4.3 Middle East and Africa Market Forecasts and Analysis - By Countries
9.4.3.1 South Africa market
9.4.3.2 Saudi Arabia market
9.4.3.3 UAE market
9.4.3.4 Rest of MEA
9.4.4 Middle East and Africa Market Forecasts and Analysis - By Account type
9.4.5 Middle East and Africa Market Forecasts and Analysis - By Service Offerings
9.4.6 Middle East and Africa Market Forecasts and Analysis - By End-user Industry
9.5 SOUTH AMERICA (SAM)
9.5.1 South America Account-Based Marketing (ABM) Market Overview
9.5.2 South America Account-Based Marketing (ABM) Market Forecasts and Analysis
9.5.3 South America Market Forecasts and Analysis - By Countries
9.5.3.1 Brazil market
9.5.3.2 Rest of SAM
9.5.4 South America Market Forecasts and Analysis - By Account type
9.5.5 South America Market Forecasts and Analysis - By Service Offerings
9.5.6 South America Market Forecasts and Analysis - By End-user Industry
10 INDUSTRY LANDSCAPE
10.1 MERGERS & ACQUISITIONS
10.2 MARKET INITIATIVES
10.3 NEW DEVELOPMENTS
10.4 INVESTMENT SCENARIOS
11 COMPETITIVE LANDSCAPE
11.1 COMPETITIVE INDUSTRY MAPPING
11.2 MARKET POSITIONING/ MARKET SHARE
12 ACCOUNT-BASED MARKETING (ABM) MARKET, KEY COMPANY PROFILES
12.1 HUBSPOT, INC.
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Financial Overview
12.1.4 SWOT Analysis
12.1.5 Key Developments
12.2 TECHTARGET
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Financial Overview
12.2.4 SWOT Analysis
12.2.5 Key Developments
12.3 DEMANDBASE, INC.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Financial Overview
12.3.4 SWOT Analysis
12.3.5 Key Developments
12.4 ADOBE
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Financial Overview
12.4.4 SWOT Analysis
12.4.5 Key Developments
12.5 6SENSE INSIGHTS, INC.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Financial Overview
12.5.4 SWOT Analysis
12.5.5 Key Developments
12.6 INSIDE VIEW
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Financial Overview
12.6.4 SWOT Analysis
12.6.5 Key Developments
12.7 ACT-ON SOFTWARE, INC.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Financial Overview
12.7.4 SWOT Analysis
12.7.5 Key Developments
12.8 ADDAPTIVE INTELLIGENCE, INC.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Financial Overview
12.8.4 SWOT Analysis
12.8.5 Key Developments
12.9 KWANZOO
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Financial Overview
12.9.4 SWOT Analysis
12.9.5 Key Developments
12.10 INTEGRATE
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Financial Overview
12.10.4 SWOT Analysis
12.10.5 Key Developments
The List of Companies

1. HubSpot, Inc.
2. TECHTARGET
3. DEMANDBASE, Inc.
4. Adobe
5. 6Sense Insights, Inc.
6. Inside View
7. Act-on Software, Inc.
8. Adaptive Intelligence, Inc.
9. Kwanzoo
10. INTEGRATE
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