Account-Based Market Report 2031 by Segments, Geography, Dynamics, Recent Developments, and Strategic Insights

Historic Data: 2021-2023 | Base Year: 2024 | Forecast Period: 2025-2031

Coverage: Account-Based Marketing (ABM) Market covers analysis By Account Type (One-to-One Account, One-to-Few Account, One-to-Many Account); Service Offerings (Managed Service, Professional Service); Deployment Mode (On-Premise, Cloud); End-user Industry (BFSI, e-Commerce, Healthcare & Pharmaceutical, Consumer Electronics, Other) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Report Date : Nov 2025
Report Code : TIPTE00002442

Category : Technology, Media and Telecommunications
Status : Upcoming

Available Report Formats :
No. of Pages : 150

Also Available in :

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Page Updated: Jul 2025

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The Account-Based Market is expected to register a CAGR of XX% from 2025 to 2031, with a market size expanding from US$ XX Million in 2024 to US$ XX Million by 2031.

The report is categorized by Account Type (One-to-One Account, One-to-Few Account, One-to-Many Account) and further analyzes the market based on Service Offerings (Managed Service, Professional Service). It also examines the market by Deployment Mode (On-Premise, Cloud) and Industry End-user Industry (BFSI, e-Commerce, Healthcare & Pharmaceutical, Consumer Electronics).A comprehensive breakdown is provided at global, regional, and country levels for each of these key segments.

The report includes market size and forecasts across all segments, presenting values in USD. It also delivers key statistics on the current market status of leading players, along with insights into prevailing market trends and emerging opportunities.

Purpose of the Report

The report Account-Based Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

Account-Based Market Segmentation

Account Type

One-to-One Account
One-to-Few Account
One-to-Many Account

Service Offerings

Managed Service
Professional Service

Deployment Mode

On-Premise
Cloud

End-user Industry

BFSI
e-Commerce
Healthcare & Pharmaceutical
Consumer Electronics

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Account-Based Marketing (ABM) Market: Strategic Insights

Get Top Key Market Trends of this report.
This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Account-Based Market Growth Drivers

Personalized Outreach: Tailor messages to individual accounts' needs
Data-Driven Insights: Leverage analytics for targeted marketing strategies
Collaborative Engagement: Foster relationships with key stakeholders in accounts

Account-Based Market Future Trends

Personalized Marketing Takes Center Stage in Account-Based Strategies
AI-Powered Insights Revolutionize Account Selection and Engagement
Collaborative Sales Teams Drive Success in Account-Based Marketing

Account-Based Market Opportunities

Unlocking Growth: Personalized Solutions for Key Accounts
Elevate Engagement: Tailored Marketing Strategies for Targeted Clients
Boost Retention: Customized Experiences for High-Value Customers

Account-Based Marketing (ABM) Market Regional Insights

The regional trends and factors influencing the Account-Based Marketing (ABM) Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Account-Based Marketing (ABM) Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Account-Based Marketing (ABM) Market Report Scope

Report Attribute	Details
Market size in 2024	US$ XX Million
Market Size by 2031	US$ XX Million
Global CAGR (2025 - 2031)	XX%
Historical Data	2021-2023
Forecast period	2025-2031
Segments Covered	By Account Type One-to-One Account One-to-Few Account One-to-Many Account By Service Offerings Managed Service Professional Service By Deployment Mode On-Premise Cloud By End-user Industry BFSI e-Commerce Healthcare & Pharmaceutical Consumer Electronics
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	HubSpot, Inc. TECHTARGET DEMANDBASE, Inc. Adobe 6Sense Insights, Inc. Inside View Act-on Software, Inc. Adaptive Intelligence, Inc. Kwanzoo

Account-Based Marketing (ABM) Market Players Density: Understanding Its Impact on Business Dynamics

The Account-Based Marketing (ABM) Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Get the Account-Based Marketing (ABM) Market top key players overview

Key Selling Points

Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the Account-Based Market, providing a holistic landscape.
Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

The research report on the Account-Based Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the Account-Based Marketing (ABM) Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

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