All-terrain Vehicle Market Statistics, Trends, Size, Share, and Key Players by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: All-terrain Vehicle Market covers analysis by Type (Utility ATV, Sport ATV); Drive Type (2-wheel drive, 4-wheel drive, All-wheel drive); Engine Capacity (<400 CC, 400 to 800 CC, > 800 CC); Fuel Type (Gasoline, Electric); Seating Capacity (One-Seat ATV, Two-Seat ATV); Application (Sports, Agriculture, Entertainment, Military and Defense, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Date : Oct 2025
  • Report Code : TIPRE00006746
  • Category : Automotive and Transportation
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150
Page Updated: Jan 2025

The All-terrain Vehicle Market is expected to register a CAGR of 2.9% from 2025 to 2031, with a market size expanding from US$ XX million in 2024 to US$ XX Million by 2031.

The report is segmented by Type (Utility ATV, Sport ATV); Drive Type (2-wheel drive, 4-wheel drive, All-wheel drive); Engine Capacity ( 800 CC); Fuel Type (Gasoline, Electric); Seating Capacity (One-Seat ATV, Two-Seat ATV), The global analysis is further broken-down at regional level and major countries. The Report Offers the Value in USD for the above analysis and segments.

Purpose of the Report

The report All-terrain Vehicle Market by The Insight Partners aims to describe the present landscape and future growth, top driving factors, challenges, and opportunities. This will provide insights to various business stakeholders, such as:

  • Technology Providers/Manufacturers: To understand the evolving market dynamics and know the potential growth opportunities, enabling them to make informed strategic decisions.
  • Investors: To conduct a comprehensive trend analysis regarding the market growth rate, market financial projections, and opportunities that exist across the value chain.
  • Regulatory bodies: To regulate policies and police activities in the market with the aim of minimizing abuse, preserving investor trust and confidence, and upholding the integrity and stability of the market.

All-terrain Vehicle Market Segmentation

Type

  • Utility ATV
  • Sport ATV

Drive Type

  • 2-wheel drive
  • 4-wheel drive
  • All-wheel drive

Engine Capacity

  • 800 CC

Fuel Type

  • Gasoline
  • Electric

Seating Capacity

  • One-Seat ATV
  • Two-Seat ATV

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You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities

All-terrain Vehicle Market: Strategic Insights

all-terrain-vehicle-market
  • Get Top Key Market Trends of this report.
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All-terrain Vehicle Market Growth Drivers

  • Gains in ATV Interest: Trail riding, camping, and hunting are some of outdoor recreational activities that have gained popularity. Rising interest from individual and family participations in seeking adventure and leisure in natural surroundings has solidified demand for ATVs.
  • Technological Advancements and Improved Features: The ATV market is enjoying technological advancements continually in the product, such as improved engine performance, enhanced suspension, and sophistication features like GPS navigation and connectivity features. This improves the experience for the customers and adds to what the vehicle can do, entrenching new customers and satisfying the main exigency of retaining old ones seeking high-performance vehicles for both recreational and utility purposes.
  • Increasing outdoor recreational activities: The growing interest in outdoor recreation, such as off-roading, camping, and hiking, is a factor driving the demand for ATVs. Enthusiasts use ATVs for rugged terrain exploration, and therefore, more consumers seek vehicles that can handle such environments and provide a thrilling experience.

All-terrain Vehicle Market Future Trends

  • Development of Electric All-Terrain Vehicles: Now that the tide is slowly shifting in all parts of the world towards sustainable routes for transportation, an opportunity has finally emerged for the development of electric all-terrain vehicles. Because environmentally conscious consumers are soon to become the majority, electric ATVs can provide quieter and cleaner alternatives to a traditional gas counterpart.
  • Market Growth in Maturing Markets: The current size of the ATV market is big enough for investors to target emerging markets for growth. This room is available in markets such as Asia-Pacific and Latin America, wherein rising disposable incomes and interest in outdoor activities demand it. More people are looking for recreational vehicles for leisure and utility purposes. Companies that enter this market can take advantage of consumers' expanding base.

All-terrain Vehicle Market Opportunities

  • Sportster ATV Racing Events and Competitions: The rising sportster ATV racing events and competitions, attributed to their high-performance models, are stimulating interest in such racing bikes. Many are competing in races, hill climbs, and off-road challenges, thereby accelerating the growth of specialized racing ATVs. The competition is putting pressure on manufacturers to create performance-based models that would attract competitive riders, which would further expand the market for all-terrain vehicles.
  • Increased Popularity in Utility ATVs: Utility ATVs - utility ATVs that have made it popular for use mainly in farming, forestry work, and maintenance tasks on the farm. As an example, utility ATVs are increasingly being used as tools for agricultural purposes, to improve logistics, and industrial jobs, which is what raises the demand for practical types.

All-terrain Vehicle Market Regional Insights

The regional trends and factors influencing the All-terrain Vehicle Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses All-terrain Vehicle Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

All-terrain Vehicle Market Report Scope

Report Attribute Details
Market size in 2024 US$ XX million
Market Size by 2031 US$ XX Million
Global CAGR (2025 - 2031) 2.9%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Type
  • Utility ATV
  • Sport ATV
By Drive Type
  • 2-wheel drive
  • 4-wheel drive
  • All-wheel drive
By Engine Capacity
  • <400 CC
  • 400 to 800 CC
  • > 800 CC
By Fuel Type
  • Gasoline
  • Electric
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Arctic Cat (Textron)
  • Can-AM (BRP)
  • CFMOTO
  • Honda Motor Co., Ltd.
  • Jiangsu Linhai Power Machinery Group Corp.
  • Kawasaki Motors Corp., U.S.A.
  • Polaris Inc.
  • Suzuki Motor of America, Inc.
  • Taiwan Golden Bee Co. (TGB)

  • All-terrain Vehicle Market Players Density: Understanding Its Impact on Business Dynamics

    The All-terrain Vehicle Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.


    all-terrain-vehicle-market-cagr

    • Get the All-terrain Vehicle Market top key players overview

    Key Selling Points

    • Comprehensive Coverage: The report comprehensively covers the analysis of products, services, types, and end users of the All-terrain Vehicle Market, providing a holistic landscape.
    • Expert Analysis: The report is compiled based on the in-depth understanding of industry experts and analysts.
    • Up-to-date Information: The report assures business relevance due to its coverage of recent information and data trends.
    • Customization Options: This report can be customized to cater to specific client requirements and suit the business strategies aptly.

    The research report on the All-terrain Vehicle Market can, therefore, help spearhead the trail of decoding and understanding the industry scenario and growth prospects. Although there can be a few valid concerns, the overall benefits of this report tend to outweigh the disadvantages.


    Frequently Asked Questions

    1
    What are the options available for the customization of this report?
    Some of the customization options available based on the request are an additional 3-5 company profiles and country-specific analysis of 3-5 countries of your choice. Customizations are to be requested/discussed before making final order confirmation, as our team would review the same and check the feasibility.
    2
    What are the deliverable formats of the All-terrain Vehicle Market report?
    The report can be delivered in PDF/PPT format; we can also share excel dataset based on the request.
    3
    Which are the leading players operating in the All-terrain Vehicle Market
    The leading players operating in the All-terrain Vehicle Market include Arctic Cat (Textron), Can-AM (BRP), CFMOTO, Honda Motor Co., Ltd., Jiangsu Linhai Power Machinery Group Corp., Kawasaki Motors Corp., U.S.A., Polaris Inc., Suzuki Motor of America, Inc., Taiwan Golden Bee Co. (TGB)
    4
    What is the expected CAGR of the All-terrain Vehicle Market?
    The All-terrain Vehicle Market is estimated to witness a CAGR of 2.9% from 2023 to 2031
    5
    What is the future trend of the All-terrain Vehicle Market?
    Increased Focus on Safety Features is the key future trend of the All-terrain Vehicle Market
    6
    What are the growth opportunities impacting the global All-terrain Vehicle Market?
    The major factors driving the All-terrain Vehicle Market are: Gains in ATV Interest#Technological Advancements and Improved Features
    Naveen Chittaragi
    Associate Vice President,
    Market Research & Consulting

    Naveen is an experienced market research and consulting professional with over 9 years of expertise across custom, syndicated, and consulting projects. Currently serving as Associate Vice President, he has successfully managed stakeholders across the project value chain and has authored over 100 research reports and 30+ consulting assignments. His work spans across industrial and government projects, contributing significantly to client success and data-driven decision-making.

    Naveen holds an Engineering degree in Electronics & Communication from VTU, Karnataka, and an MBA in Marketing & Operations from Manipal University. He has been an active IEEE member for 9 years, participating in conferences, technical symposiums, and volunteering at both section and regional levels. Prior to his current role, he worked as an Associate Strategic Consultant at IndustryARC and as an Industrial Server Consultant at Hewlett Packard (HP Global).

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    Our Clients
    The List of Companies

    1. Arctic Cat (Textron)2. Can-AM (BRP)3. CFMOTO4. Honda Motor Co., Ltd.5. Jiangsu Linhai Power Machinery Group Corp.6. Kawasaki Motors Corp., U.S.A.7. Polaris Inc.8. Suzuki Motor of America, Inc.9. Taiwan Golden Bee Co. (TGB)10. Yamaha Motor Corporation
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