Asia Pacific Digital Language Learning Market Analysis, Size, and Share by 2027

Asia-Pacific digital language learning market is expected to grow from US$ 2.45 Bn in 2018 to US$ 8.89 Bn by the year 2027. This represents a CAGR of 15.7% from the year 2018 to 2027.

Digital English language learning is witnessing the major demand from both academic and non-academic sectors in Asian countries. The currently increasing trend among Asian students to enroll themselves in universities in the western countries for higher education is creating a significant demand for language learning courses. Majority of the candidates from Asian countries, especially from India and China, enroll themselves for Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Graduate Record Examination (GRE), Test of English for International Communication (TOEIC), and other language-based courses and certifications. TOEFL and IELTS are the tests conducted to assess a non-native candidate’s English fluency level, including proper English speaking and writing skills. This factor compels the enrolling candidates to opt for English Language Training (ELT) institutes. The burgeoning demand for these competitive exams has led to the establishment of various ELT institutions across these countries, which in turn has opened up avenues for different English learning methods. Moreover, in response to this, various schools, colleges, and universities in India and China have adopted digital learning technologies, and the trend of adoption of the same is consistently increasing. Various ELTs have also incorporated digital English language learning systems and technologies. This factor has positively impacted the growth of the digital language learning market in recent years.

Currently, China is dominating the digital language learning market in Asia-Pacific market owing to the growing popularity of English as a second language and increasing penetration of digitization. The number of students in China is also high, which is a beneficial factor for digital language learning companies to offer their solutions and services. Additionally, the use of internet has been long-established, and the constant advances in the same are enabling the students and candidates to opt for digital languages, which is creating opportunities for digital language learning market. The figure given below highlights the revenue share of the rest of Asia-Pacific in the Asia-Pacific digital language learning market in the forecast period:

ASIA-PACIFIC DIGITAL LANGUAGE LEARNING MARKET - SEGMENTATION

Asia-Pacific Digital Language Learning Market by Language Type

• English
• German
• Spanish
• Mandarin
• Others

Asia-Pacific Digital language learning Market by Deployment Type

• On-Premise
• Cloud

Asia-Pacific Digital language learning Market by Business Type

• Business-to-Business
• Business-to-Customer

Asia-Pacific Digital language learning Market by End-User

• Academic
• Non-Academic

Asia-Pacific Digital language learning Market by Country

• China
• Japan
• South Korea
• India
• Australia
• Rest of Asia-Pacific

Companies Mentioned

• Busuu, Ltd
• Babbel
• Fluenz
• Lingoda GmbH
• Living Language (Penguin Random House, LLC)
• Pearson PLC
• Preply, Inc.
• Rosetta Stone, Inc.
• Verbling, Inc.
• Yabla, Inc.

Asia Pacific Digital Language Learning Report Scope