The sports technology market size is projected to reach US$ 112.39 billion by 2031 from US$ 39.73 billion in 2023. The market is expected to register a CAGR of 13.9% in 2023–2031. Investment in the sports industries and inclination towards data-driven decision-making are likely to remain key sports technology market trends.

Sports Technology Market Analysis

The sports technology market growth in demand for technology-based services in the sports industry can be attributed to the digital transformation of arenas and stadiums, coupled with the increased focus on audience participation and entertainment activities. The market is predicted to grow significantly during the forecast period due to the rise in demand for data-driven decision-making and operations, as well as the number of sporting events. The sports technology market is anticipated to continue expanding due to the growing use of social media, Internet of Things (IoT), and data analytics.

Sports Technology Market Overview

Sporting technologies are man-made methods developed to reach human interests or goals relating to a particular sport. Technology in sports refers to the technical means by which athletes attempt to enhance their training and competitive environment in order to enhance their overall athletic performance.

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Sports Technology Market: Strategic Insights

Sports Technology Market

• 
  CAGR (2023 - 2031)

  13.9%
• Market Size 2023
  US$ 39.73 Billion
• Market Size 2031
  US$ 112.39 Billion

Market Dynamics

GROWTH DRIVERS

• Rising investment in the sports industry

FUTURE TRENDS

• Adoption of advanced technologies such as AI/ML

OPPORTUNITIES

• The onset of AR/VR in the sports industry

Key Players

• Catapult
• STATSports
• Fitbit
• Samsung
• Xiaomi
• Oracle
• Huawei
• Panasonic
• NEC Corporation
• COROS

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Component

• Hardware
• Software
• Services

Technology

• Tracking System/Hawk-Eye Technology
• Broadcast Technology
• Virtual Reality
• Wearable Technology
• Other Technologies

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Sports Technology Market Drivers and Opportunities

Rising investment in the sports industry to Favor Market

The sports technology market has grown in recent years as more organizations invest in adopting cutting-edge technologies for tracking player performance and engaging fans. In addition, the government supports the sports industry with investments and partnership activities, which leads to the adoption of technologies in sports. Some of the instances are mentioned below:

• In February 2024, the Biden-Harris Administration announced a new partnership with major sports leagues and players associations to boost physical activity and increase nutrition programming across the country.
• In India, under the National Investment Pipeline, capital expenditure of US$ 1.1 billion (FY20-FY25) has been earmarked for developing sports infrastructure in the country.

Adoption of advanced technologies such as AI/ML – An Opportunity in the Sports Technology Market

The mounting adoption of artificial intelligence (AI)/ machine learning (ML) technology has created significant opportunities in the sports technology market. AI/ML technologies are used to analyze player performance data to assist coaches and trainers in identifying areas for improvement. For example, AI-powered cameras can track and analyze players' movements, accuracy, speed, and other performance metrics. This information can then be used to develop personalized training plans for players looking to improve their skills. Thus, industry leaders are focused on bringing AI technology into the sports industry, which will fuel the sports technology market in the coming years. In April 2024, The International Olympic Committee (IOC) launched the Olympic AI Agenda, setting out the envisioned impact that Artificial Intelligence (AI) can deliver for sports and how the IOC intends to lead the global implementation of AI within sports.

Sports Technology Market Report Segmentation Analysis

Key segments that contributed to the derivation of the sports technology market analysis are component and technology.

• Based on the components, the market is segmented into hardware, software, and services. The hardware segment held a larger market share in 2023.
• By technology, the market is segmented into tracking system/hawk-eye technology, broadcast technology, virtual reality, wearable technology, and other technologies. The broadcast technology segment held a larger market share in 2023.

Sports Technology Market Share Analysis by Geography

The geographic scope of the sports technology market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

In terms of revenue, North America accounted for the largest sports technology market share in 2023. North America is an early adopter of technological solutions which leads to its soaring market share. Asia Pacific is expected to grow with the highest CAGR. The market growth in APAC is attributed to the presence of a larger number of sports technology market players.

Sports Technology Market Report Scope

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Sports Technology Market News and Recent Developments

The Sports Technology Marketis evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market:

• In November 2023, Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering services and solutions, announced it had collaborated with Amazon Web Services (AWS) to build a sports cloud platform. The offering focuses on building next-generation digital capabilities for sports organizations and delivering immersive and personalized experiences to sporting enthusiasts worldwide. The sports cloud offering is the result of a Strategic Collaboration Agreement (SCA) signed between the two organizations in September 2023, with a shared vision to bring the sports institutions closer to the fans and the fans closer to the action. The SCA supports ease of access for Tech Mahindra to AWS resources and services and allows both entities to participate in joint go-to-market initiatives and drive business growth. (Source: Tech Mahindra, Press Release, 2023)
• In March 2024, Atos announced the plan to open a pioneering Sports Technology Centre of Excellence within a newly established Atos MENA HQ in the second quarter of 2024 in Riyadh, Saudi Arabia. Announced at LEAP 2024, the Centre of Excellence will leverage Atos’ global track record in providing best-in-class IT services and solutions to global sporting events. The Centre will develop cutting-edge technology applications to benefit athletes, fans, and the sports movement in Saudi Arabia. (Source: Atos, Press Release, 2024)

Sports Technology Market Report Coverage and Deliverables

The “Sports Technology Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles