Asia Pacific Retail Execution Software Market Growth Drivers and Forecast by 2027

Asia Pacific Retail Execution Software Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Enterprise Size (SMEs and Large Enterprises); Application (Retail Operations, Field Service Management, Mobile Forms Automation, Field Sales, Trade Promotion Management, Employee Engagement, and Others)

Historic Data: 2017-2018   |   Base Year: 2019   |   Forecast Period: 2020-2027
  • Report Date : Apr 2021
  • Report Code : TIPRE00020990
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 97
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Asia Pacific Retail Execution Software Market Growth Drivers and Forecast by 2027
Report Date: Apr 2021   |   Report Code: TIPRE00020990
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Page Updated: Apr 2021

The retail execution software market in APAC is expected to grow from US$ 50.14 million in 2019 to US$ 90.49 million by 2027; it is estimated to grow at a CAGR of 9.5% from 2020 to 2027.



The Australia, China, India, Japan, and South Korea are major economies in APAC. Big data analytics technology being adopted in retail Industry is the major factor driving the growth of the APAC retail execution software market. Big data analytics technology has a huge potential to transform the retail execution completely. With the adoption of big data solutions in the overall retail industry, the efficiency of distribution and production networks can be improved. With the real-time insights, customers can track their purchase orders on their devices and check the status. The integration of analytics dashboard in the retail execution software helps in tracking and evaluating the performance of retail execution agents. Further, the retail and e-commerce industry across all the regions has witnessed numerous transformations from the past few years. The growth in the industry has prompted retail execution software players to leverage big data analytics for the purpose of making smarter business decisions and earning higher profit. The use of this technology also provides valuable information on high traffic congestion and popular retail execution areas, thereby enhancing the retail execution operations. With the use of this technology, retailers would be able to evaluate customer interactions across the channels, such as mobile, social, and web. For instance, retailers can categorize their supply chain to provide consumers with different types of products, where they can select features, such as color or size. Thus, integration of big data analytics technology in the retail industry is anticipated to provide substantial business opportunities for retail execution software providers.

The COVID-19 outbreak has negatively affected the APAC region. APAC is characterized by the presence of a large number of developing countries, positive economic outlook, high industrial presence, huge population, and rise in disposable income. All these factors make APAC a major driving region for various markets, including retail execution software. A large number of smartphone users, online shoppers, and the growing e-commerce sector in this region present a huge opportunity for the growth of the global retail execution software market. Due to the pandemic, social distancing and staying home have pushed the consumers toward online shopping. Nevertheless, uncertain consumer demand and supply chain problems have affected the e-commerce industry in the region. The e-commerce industry includes healthcare, beauty & personal care, and electronics. The coronavirus outbreak had an impact on these industries owing to the uncertainty in the supply chain and consumer demand. The e-commerce supply chains are mainly strained by the pandemic and factory closures in China. The lockdown of various factories in China is affecting the global supply chains and negatively impacting manufacturing, retail execution schedules, and sales of various products and services. China has recently emerged from a 2-month containment phase and moved into the mitigation stage; however, the economic growth is still declining due to uncertainty around the COVID-19 outbreak. The governments are taking drastic measures to reduce the effects of coronavirus outbreak by announcing lockdowns, travel bans, and trade bans. All these measures are expected to have a negative impact on the adoption and growth of retail execution software, especially in the logistics and e-commerce sector in 2020 and 2021.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC retail execution software market. The APAC retail execution software market is expected to grow at a good CAGR during the forecast period.

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APAC Retail Execution Software Market Segmentation   

APAC Retail Execution Software Market – By Enterprise Size

  • SMEs
  • Large Enterprises

APAC Retail Execution Software Market – By Application

  • Retail Operations
  • Field Service Management
  • Mobile Forms Automation
  • Field Sales
  • Trade Promotion Management
  • Employee Engagement
  • Others

APAC Retail Execution Software Market, by Country

  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of APAC

APAC Retail Execution Software Market - Companies Mentioned

  • Bizom (Mobisy Technologies Private Limited
  • EdgeCG (StayinFront, Inc.)
  • Trax Technology Solutions Pte Ltd.
  • WINIT
  • XTEL (Kantar Group)

Asia Pacific Retail Execution Software Report Scope

Report Attribute Details
Market size in 2019 US$ 50.14 Million
Market Size by 2027 US$ 90.49 Million
CAGR (2020 - 2027) 9.5%
Historical Data 2017-2018
Forecast period 2020-2027
Segments Covered By Enterprise Size
  • SMEs and Large Enterprises
By Application
  • Retail Operations
  • Field Service Management
  • Mobile Forms Automation
  • Field Sales
  • Trade Promotion Management
  • Employee Engagement
Regions and Countries Covered Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
Market leaders and key company profiles
  • Bizom (Mobisy Technologies Private Limited
  • EdgeCG (StayinFront, Inc.)
  • Trax Technology Solutions Pte Ltd.
  • WINIT
  • XTEL (Kantar Group)
Ankita Mittal
Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

  • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
  • PEST and SWOT Analysis
  • Market Size Value / Volume - Regional, Country
  • Industry and Competitive Landscape
  • Excel Dataset

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