Asia Pacific Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)

Publication Month: Jun 2021 | Report Code: TIPRE00023036 | No. of Pages: 115 | Category: Medical Device | Status: Published

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The sex toys market in Asia Pacific is expected to grow from US$ 7,367.1 million in 2021 to US$ 12,718.6 million by 2028; it is estimated to grow at a CAGR of 8.1% from 2021 to 2028.

Increasing number of e-commerce platforms is one of the prominent reasons boosting the adoption of sex toys. Though the use of sex toys in the region is being normalized, majority of the customers prefer hiding their identity while purchasing sex toys. Online or E-commerce platform allows customers to hide their identity while purchasing such products, leading to the increase in purchase of sex toys. Moreover, considerable number of market players are actively entering into the market due to substantial market potential. Such growing presence of online retailers and preference for online platforms to buy sex toys are estimated to drive the growth of the Global sex toys market during the forecast period.

 

The involvement of major players in the Asia-Pacific region implements a variety of growth strategies to increase its revenue during the pandemic situation. Recently, in February 2021, TENGA Co., Ltd. Introduced the NEW TENGA Advisor help to choose best choice in All-New TENGA CUP Series. Similarly, in February 2021 TENGA Co. Ltd. announced the “TENGA ROCKET PROJECT”, The a project wherein TENGA will be funding the launch of IST’s ballistic observation rocket “MOMO”, alongside the sale of multiple cross-collaboration items as part of a larger launch promotion to be sold on TENGA’s Japanese E-commerce and multiple pop-up shops across Japan. Moreover, increasing e-commerce channels support the growth of the market. As compared to March 2019, Hot Spot, one of Australia's largest online adult toy stores, announced a significant 42% rise in revenue for the month of March 2020. Similarly, Gold Coast city has outperformed the national average, with residents buying 78% more goods in March 2020 than in March 2019. Therefore, the outbreak of the COVID-19 pandemic is estimated to affect high impact on sex toys industry.

 

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the sex toys market. The Asia Pacific sex toys market is expected to grow at a good CAGR during the forecast period.


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Asia Pacific Sex Toys Market Segmentation           

 

By Material

  • Metal
  • Silicone
  • Plastic
  • Glass
  • Others

By Gender

  • Male
  • Female

By Distribution Channel

  • E-Commerce
  • Specialty Stores
  • Others

By Country

  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
    • Rest of Asia Pacific

  

Companies Mentioned

  1. LifeStyles Healthcare PTE LTD
  2. Lovehoney Group Ltd.
  3. BMS Factory
  4. TENGA Co., Ltd.
  5. WOW Tech International GmbH

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Sex Toys Market – By Material

1.3.2        Sex Toys Market – By Gender

1.3.3        Sex Toys Market – By Distribution Channel

1.3.4        Asia Pacific Sex toys Market – By Country

2.           Asia Pacific Sex Toys Market – Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Asia Pacific Sex Toys Market – Market Landscape

4.1         Overview

4.2         PEST Analysis

4.2.1        Sex Toys Market- Asia Pacific PEST Analysis

4.3         Expert Opinion

5.           Asia Pacific Sex Toys Market - Key Market Dynamics

5.1         Market Drivers

5.1.1        Changing Perception of Customers Toward Utilization of Sex Toys

5.1.2        Increasing Number of Online Sex Toys Retailers

5.2         Market Restraints

5.2.1        Harmful Chemicals in Sex Toys

5.3         Market Opportunities

5.3.1        Increasing Investment by Sex Toys Manufacturers

5.4         Future Trends

5.4.1        Increasing Adoption of Technology in Sex Toys

5.4.2        App-Enabled Distance Toys and Bluetooth-Powered Toys:

5.4.3        Adventurous Toys:

5.4.4        USB-Rechargeable Toys:

5.4.5        Sex Toys for Medicalization and Sexual Health Promotion:

5.5         Impact Analysis

6.           Sex Toys Market – Asia Pacific Analysis

6.1         Asia Pacific Sex Toys Market Revenue Forecasts and Analysis

7.           Asia Pacific Sex Toys Market Analysis and Forecasts To 2028 – By Material

7.1         Overview

7.2         Sex Toys Market Share, by Material, 2020 and 2028 (%)

7.3         Metal

7.3.1        Overview

7.3.2        Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.4         Silicone

7.4.1.1          Overview

7.4.1.2          Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.5         Plastic

7.5.1.1          Overview

7.5.1.2          Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.6         Glass

7.6.1.1          Overview

7.6.1.2          Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.7         Others

7.7.1.1          Overview

7.7.1.2          Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.           Asia Pacific Sex Toys Market Analysis and Forecasts To 2028 – By Gender

8.1         Overview

8.2         Sex toys Market Share, by Gender, 2020 and 2028 (%)

8.3         Male

8.3.1        Overview

8.3.2        Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.4         Female

8.4.1        Overview

8.4.2        Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.           Asia Pacific Sex toys Market Analysis and Forecasts to 2028– By Distribution Channel

9.1         Overview

9.2         Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

9.3         E-commerce

9.3.1        Overview

9.3.2        E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.4         Specialty Stores

9.4.1        Overview

9.4.2        Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.5         Others

9.5.1        Overview

9.5.2        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

10.        Sex Toys Market Revenue and Forecasts to 2028 – Geographical Analysis

10.1      Asia Pacific

10.1.1     Overview

10.1.2     Asia Pacific: Sex Toys Market, by Country, 2020 & 2028 (%)

10.1.3     China

10.1.3.1       China: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.3.2       China: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.3.3       China: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.3.4       China: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.4     Japan

10.1.4.1       Japan: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.4.2       Japan: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.4.3       Japan: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.4.4       Japan: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.5     India

10.1.5.1       India: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.5.2       India: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.5.3       India: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.5.4       India: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.6     South Korea

10.1.6.1       South Korea: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.6.2       South Korea: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.6.3       South Korea: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.6.4       South Korea: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.7     Australia

10.1.7.1       Australia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.7.2       Australia: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.7.3       Australia: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.7.4       Australia: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.8     Rest of Asia Pacific

10.1.8.1       Rest of Asia Pacific: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.8.2       Rest of Asia Pacific: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.8.3       Rest of Asia Pacific: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.8.4       Rest of Asia Pacific: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

11.        Impact Of COVID-19 Pandemic on Asia Pacific Sex Toys Market

11.1      Asia Pacific: Impact Assessment of COVID-19 Pandemic

12.        Industry Landscape

12.1      Overview

12.2      Growth Strategies Done by the Companies in the Market, (%)

12.3      Organic Developments

12.3.1     Overview

12.4      Inorganic Developments

12.4.1     Overview

13.        COMPANY PROFILES

13.1      LIFESTYLES HEALTHCARE PTE LTD

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.1.7     Business Strategy

13.2      BMS Factory

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.2.7     Business Strategy

13.3      TENGA Co., Ltd.

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.3.7     Business Strategy

13.4      WOW Tech International GmbH

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Business Strategy

13.5      Lovehoney Group Ltd.

13.5.1     Overview

13.5.2     Product Portfolio

13.5.3     SWOT Analysis

13.5.4     Recent Developments

13.5.5     Business Strategy

14.        Appendix

14.1      About the Insight Partners

14.2      Glossary of Terms

LIST OF TABLES

Table 1.             China: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 2.             China: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 3.             China: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 4.             Japan: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 5.             Japan: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 6.             Japan: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 7.             India: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 8.             India: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 9.             India: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 10.          South Korea: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 11.          South Korea: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 12.          South Korea: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 13.          Australia: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 14.          Australia: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 15.          Australia: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 16.          Rest of Asia Pacific: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 17.          Rest of Asia Pacific: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 18.          Rest of Asia Pacific: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 19.          Organic Developments Done by Companies

Table 20.          Inorganic Developments Done by Companies

Table 21.          Glossary of Terms, Sex Toys Market


LIST OF FIGURES

Figure 1.           Sex Toys Market Segmentation

Figure 2.           Asia Pacific Sex Toys Market Overview

Figure 3.           Silicone Segment Held Largest Share of Material in Sex Toys Market

Figure 4.           India is Expected to Show Remarkable Growth During the Forecast Period

Figure 5.           Sex Toys Market - Asia Pacific PEST Analysis

Figure 6.           Sex Toys Market Impact Analysis of Driver and Restraints

Figure 7.           Asia Pacific Sex Toys Market – Revenue Forecasts and Analysis – 2020- 2028

Figure 8.           Sex Toys Market Share, by Material, 2020 and 2028 (%)

Figure 9.           Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 10.        Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 11.        Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 12.        Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 13.        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 14.        Sex toys Market Share, by Gender, 2020 and 2028 (%)

Figure 15.        Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 16.        Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 17.        Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

Figure 18.        E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 19.        Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 20.        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 21.        Asia Pacific: Sex Toys Market, by Key Country – Revenue (2020) (USD Million)

Figure 22.        Asia Pacific: Sex Toys Market, by Country, 2020 & 2028 (%)

Figure 23.        China: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 24.        Japan: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 25.        India: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 26.        South Korea: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 27.        Australia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 28.        Rest of Asia Pacific: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 29.        Impact of COVID-19 Pandemic in Asia Pacific Country Markets

Figure 30.        Growth Strategies Done by the Companies in the Market, (%)

 

 

  1. LifeStyles Healthcare PTE LTD
  2. Lovehoney Group Ltd.
  3. BMS Factory
  4. TENGA Co., Ltd.
  5. WOW Tech International GmbH
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Asia Pacific sex toys market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific sex toys market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the sex toys market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution 
TIPRE00023036
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