Asia-Pacific Subscriber Data Management Market Size and Competitive Analysis by 2028

The APAC subscriber data management market is expected to grow from US$ 1,092.57 million in 2021 to US$ 3,383.35 million by 2028; it is estimated to grow at a CAGR of 17.5% from 2021 to 2028.

China, India, Japan, South Korea, and Australia are major economies in APAC.  Burgeoning investments for product innovation and growth is expected to surge the market growth. The major players in the market are constantly investing in both organic and inorganic strategies to make innovations in their product offerings and grow their country presence across the region. For instance, The Enea AB Unified Data Manager, a hardware-agnostic, cloud-native network function for 4G and 5G data management, was launched by Enea's Openwave Mobility Inc. in February 2020. The software implements 3GPP unified data management (UDM) features in 5G networks and interoperates with multiple home subscriber servers (HSS) in 4G networks. These advancements made by the major players across the region are expected to contribute to the growth of the APAC subscriber data management market over the years. Other factors such as growth opportunity in developing economies is also expected to fuel the APAC subscriber data management market growth.

In case of COVID-19, APAC is highly affected especially India. Many global brands and technological companies are headquartered in the region. According to the Organization for Economic Co-operation and Development (OECD), the pandemic has affected major economies such as China, India, Australia, and Japan, which are experiencing inflation. The rapid outbreak of the COVID-19 pandemic has led to strict lockdowns across the region since the starting of 2020. China is the manufacturing hub of hardware and servers, also it is the leading exporter for raw material to manufacture the same across the globe. The sudden travel restriction imposed by local government bodies led to supply chain disruption, thereby negatively impacting the manufacturing of hardware for the market. The outbreak of the pandemic has positively impacted the subscriptions across the region as more and more people were forced to stay at home. For instance, Netflix Australia has benefited directly from the coronavirus pandemic-related streaming boom, with the video giant increasing its local revenue by 17 percent in 2020. OTT providers are attempting to accommodate the growing entertainment thirst of viewers despite the nationwide ban. According to a recent study conducted by mobile marketing platform InMobi, 46% of viewers watch more material online. Various OTT service providers like Amazon Prime Video and Zee5 offered free shows to watch to attract more consumers in the platform. As a result of this, Zee5 experienced a 80% increase in subscription in the year 2020. Thus, the rise in subscription across the channels are accumulating more data to be managed thereby contributing to the high adoption of subscriber data management solutions over the years.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC subscriber data management market. The APAC subscriber data management market is expected to grow at a good CAGR during the forecast period.

APAC Subscriber Data Management Market Segmentation        

APAC Subscriber Data Management Market – By Solution

• User Data Repository
• Subscriber Data Federation
• Policy Management
• Identity Management

APAC Subscriber Data Management Market – By Network Type

• Fixed Networks
• Mobile Networks

APAC Subscriber Data Management Market – By Deployment

• Cloud
• On-Premise

APAC Subscriber Data Management Market – ByApplication

• Voice Over IP
• Mobile

APAC Subscriber Data Management Market, by Country

• Australia
• China  
• India
• Japan
• South Korea 
• Rest of APAC

APAC Subscriber Data Management Market -Companies Mentioned

• Cisco Systems, Inc.
• Enea AB
• Hewlett Packard Enterprise Development LP (HPE)
• Huawei Technologies Co., Ltd.
• Nokia Corporation
• Oracle Corporation
• R Systems International Limited 
• Sandvine
• Telefonaktiebolaget LM Ericsson
• ZTE Corporation

Asia-Pacific Subscriber Data Management Report Scope