AUDIENCE ANALYTICS Market 2025 by Types, Application, Technology, Opportunities, End Users and Regions | The Insight Partners

Audience Analytics Market to 2025 - Global Analysis and Forecasts Component (Solutions and Services); Application (Sales & Marketing, Customer Experience, and Competitive Analysis); End-user (BFSI, IT & Telecommunication, Retail, Healthcare, Media & Entertainment, Hospitality, and Government) and Geography

Report Code: TIPTE100001363 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
The market for audience analytics is gaining traction worldwide owing to rising number of social media users, increasing use of the digital platform, the high focus of companies on customer experience, as well as increasing need to effectively compete in the market. Furthermore, the adoption of audience analytics by SMEs is another factor driving the market growth.

The market for audience analytics is highly competitive with established companies operating in the market. However, factors such as high cost required for initial deployment and complex analytical workflows may act as a restraint to the market growth.

The "Global Audience Analytics Market Analysis to 2025" is a specialized and in-depth study of the audience analytics industry with a focus on the global market trend. The report aims to provide an overview of global audience analytics market with detailed market segmentation by component, application, end-user, and geography. The global audience analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the audience analytics market.

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global audience analytics market based on component, application, and end-user. It also provides market size and forecast till 2025 for overall audience analytics market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM). The market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 16 countries globally along with current trend and opportunities prevailing in the region.

Besides this, the report analyzes factors affecting audience analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the audience analytics market in these regions.

Also, key audience analytics players influencing the market are profiled in the study along with their SWOT analysis and market strategies. The report also focuses on leading industry players with information such as company profiles, products, and services offered, financial information of the last three years, the key development in the past five years. Some of the major players influencing the audience analytics market are Adobe Systems Incorporated, IBM CORP., GOOGLE LLC, SAS, Oracle Corporation, Netbase Solutions, INC., CXENSE, Akamai technologies, Inc., Unifi Software, and ComScore among others.
Table of Contents

1. INTRODUCTION
1.1. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
2. KEY TAKEAWAYS
3. AUDIENCE ANALYTICS MARKET LANDSCAPE
3.1. OVERVIEW
3.2. MARKET SEGMENTATION
3.2.1. Audience Analytics Market - By Component
3.2.2. Audience Analytics Market - By Application
3.2.3. Audience Analytics Market - By End-user
3.2.4. Audience Analytics Market - By Region
3.2.4.1. By Countries
3.2.5. PEST Analysis
3.2.5.1. North America - PEST Analysis
3.2.5.2. Europe - PEST Analysis
3.2.5.3. Asia Pacific (APAC) - PEST Analysis
3.2.5.4. Middle East & Africa (MEA) - PEST Analysis
3.2.5.5. South America (SAM)- PEST Analysis
4. AUDIENCE ANALYTICS MARKET - KEY INDUSTRY DYNAMICS
4.1. KEY MARKET DRIVERS
4.2. KEY MARKET RESTRAINTS
4.3. KEY MARKET OPPORTUNITIES
4.4. FUTURE TRENDS
4.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
5. AUDIENCE ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
5.1. AUDIENCE ANALYTICS- GLOBAL MARKET OVERVIEW
5.2. AUDIENCE ANALYTICS- GLOBAL MARKET AND FORECAST TO 2025
6. AUDIENCE ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 - COMPONENT
6.1. OVERVIEW
6.2. COMPONENT MARKET FORECASTS AND ANALYSIS
6.3. SOLUTIONS MARKET
6.3.1. Overview
6.3.2. Solutions Market Forecasts and Analysis
6.4. SERVICES MARKET
6.4.1. Overview
6.4.2. Services Market Forecasts and Analysis
7. AUDIENCE ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 - APPLICATION
7.1. OVERVIEW
7.2. APPLICATION MARKET FORECASTS AND ANALYSIS
7.3. SALES & MARKETING MARKET
7.3.1. Overview
7.3.2. Sales & Marketing market forecast and analysis
7.4. CUSTOMER EXPERIENCE MARKET
7.4.1. Overview
7.4.2. Customer Experience market forecast and analysis
7.5. COMPETITIVE ANALYSIS MARKET
7.5.1. Overview
7.5.2. Competitive Analysis market forecast and analysis
8. AUDIENCE ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 - END-USER
8.1. OVERVIEW
8.2. END-USER MARKET FORECASTS AND ANALYSIS
8.3. BFSI MARKET
8.3.1. Overview
8.3.2. BFSI market forecast and analysis
8.4. IT & TELECOMMUNICATION MARKET
8.4.1. Overview
8.4.2. IT & Telecommunication market forecast and analysis
8.5. RETAIL MARKET
8.5.1. Overview
8.5.2. Retail market forecast and analysis
8.6. HEALTHCARE MARKET
8.6.1. Overview
8.6.2. Healthcare market forecast and analysis
8.7. MEDIA & ENTERTAINMENT MARKET
8.7.1. Overview
8.7.2. Media & Entertainment market forecast and analysis
8.8. HOSPITALITY MARKET
8.8.1. Overview
8.8.2. Hospitality market forecast and analysis
8.9. GOVERNMENT MARKET
8.9.1. Overview
8.9.2. Government market forecast and analysis
8.10. OTHERS MARKET
8.10.1. Overview
8.10.2. Others market forecast and analysis
9. AUDIENCE ANALYTICS MARKET REVENUE AND FORECASTS TO 2025 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1. North America Audience Analytics Market Overview
9.1.2. North America Audience Analytics Market Forecasts and Analysis
9.1.3. North America Market Forecasts and Analysis - By Countries
9.1.3.1. US market
9.1.3.2. Canada market
9.1.3.3. Mexico market
9.1.4. North America Market Forecasts and Analysis - By Component
9.1.5. North America Market Forecasts and Analysis - By Application
9.1.6. North America Market Forecasts and Analysis - By End-user
9.2. EUROPE
9.2.1. Europe Audience Analytics Market Overview
9.2.2. Europe Audience Analytics Market Forecasts and Analysis
9.2.3. Europe Market Forecasts and Analysis - By Countries
9.2.3.1. France market
9.2.3.2. Germany market
9.2.3.3. Italy market
9.2.3.4. Spain market
9.2.3.5. UK market
9.2.4. Europe Market Forecasts and Analysis - By Component
9.2.5. Europe Market Forecasts and Analysis - By Application
9.2.6. Europe Market Forecasts and Analysis - By End-user
9.3. ASIA PACIFIC (APAC)
9.3.1. Asia Pacific Audience Analytics Market Overview
9.3.2. Asia Pacific Audience Analytics Market Forecasts and Analysis
9.3.3. Asia Pacific Market Forecasts and Analysis - By Countries
9.3.3.1. Australia market
9.3.3.2. China market
9.3.3.3. India market
9.3.3.4. Japan market
9.3.4. Asia Pacific Market Forecasts and Analysis - By Component
9.3.5. Asia Pacific Market Forecasts and Analysis - By Application
9.3.6. Asia Pacific Market Forecasts and Analysis - By End-user
9.4. MIDDLE EAST AND AFRICA (MEA)
9.4.1. Middle East and Africa Audience Analytics Market Overview
9.4.2. Middle East and Africa Audience Analytics Market Forecasts and Analysis
9.4.3. Middle East and Africa Market Forecasts and Analysis - By Countries
9.4.3.1. South Africa market
9.4.3.2. Saudi Arabia market
9.4.3.3. UAE market
9.4.4. Middle East and Africa Market Forecasts and Analysis - By Component
9.4.5. Middle East and Africa Market Forecasts and Analysis - By Application
9.4.6. Middle East and Africa Market Forecasts and Analysis - By End-user
9.5. SOUTH AMERICA (SAM)
9.5.1. South America Audience Analytics Market Overview
9.5.2. South America Audience Analytics Market Forecasts and Analysis
9.5.3. South America Market Forecasts and Analysis - By Countries
9.5.3.1. Brazil market
9.5.4. South America Market Forecasts and Analysis - By Component
9.5.5. South America Market Forecasts and Analysis - By Application
9.5.6. South America Market Forecasts and Analysis - By End-user
10. INDUSTRY LANDSCAPE
10.1. MERGERS & ACQUISITIONS
10.2. MARKET INITIATIVES
10.3. NEW DEVELOPMENTS
10.4. INVESTMENT SCENARIOS
11. COMPETITIVE LANDSCAPE
11.1. COMPETITIVE COMPONENT MAPPING
11.2. MARKET POSITIONING/ MARKET SHARE
12. AUDIENCE ANALYTICS MARKET, KEY COMPANY PROFILES
12.1. ADOBE SYSTEMS INCORPORATED
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Financial Overview
12.1.4. SWOT Analysis
12.1.5. Key Developments
12.2. IBM CORP.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Financial Overview
12.2.4. SWOT Analysis
12.2.5. Key Developments
12.3. GOOGLE LLC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Financial Overview
12.3.4. SWOT Analysis
12.3.5. Key Developments
12.4. SAS
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Financial Overview
12.4.4. SWOT Analysis
12.4.5. Key Developments
12.5. ORACLE CORPORATION
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Financial Overview
12.5.4. SWOT Analysis
12.5.5. Key Developments
12.6. NETBASE SOLUTIONS, INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Financial Overview
12.6.4. SWOT Analysis
12.6.5. Key Developments
12.7. CXENSE
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Financial Overview
12.7.4. SWOT Analysis
12.7.5. Key Developments
12.8. AKAMAI TECHNOLOGIES, INC.
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Financial Overview
12.8.4. SWOT Analysis
12.8.5. Key Developments
12.9. UNIFI SOFTWARE
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Financial Overview
12.9.4. SWOT Analysis
12.9.5. Key Developments
12.10. COMSCORE
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Financial Overview
12.10.4. SWOT Analysis
12.10.5. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
13.3. RESEARCH METHODOLOGY
The List of Companies
1. Adobe Systems Incorporated
2. IBM CORP.
3. GOOGLE LLC
4. SAS
5. Oracle Corporation
6. Netbase solutions, INC.
7. CXENSE
8. Akamai technologies, Inc.
9. Unifi Software
10. ComScore

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