Publication Month: Sep 2019 | Report Code: TIPRE00003896 | No. of Pages: 157 | Category: Food and Beverages | Status: Published
Betaine is also known as glycine betaine or betaine anhydrous. It is a compound that can be achieved naturally or synthetically. It is usually a by-product obtained from refineries which produce sugar from beetroot. Some other natural resources of betaine are wheat bran, spinach, amaranth grain, sweet potato, quinoa, rye grain, bulgur grain, turkey breast, beef, and veal. Betaine is utilized in various applications, including food and beverages, pharmaceuticals and nutraceuticals, animal feed, and cosmetics. The increasing awareness towards the nutritional value obtained from betaine when utilized in dietary supplements as well as its multi-functional usage like surfactant & methyl donor are some of the major factors boosting its demand in the market.
The studied market in the Asia Pacific region is expected to grow at the highest CAGR of 5.9% during the forecast period. The growth of the studied market in APAC is mainly attributed to the widespread as well as easy availability of raw materials utilized to produce betaines. Increasing demand for nutritional products along with the dietary supplements among consumers in APAC region is presumed to drive the market during the forecast period. Several health benefits associated with the product consumption containing betaine such as improved muscle strength, metabolism, and endurance are further expected to fuel the product demand in the near future. Betaine is further utilized in feed additives to enhance metabolism in animals. Increase in nutritional deficiencies mainly in feedstock is anticipated to raise nutritional value feed additives demand during the forecast period. This will further support the studied market growth in this region. Cheap labor, including easy availability of raw materials in countries like India and China, is also anticipated to boost the production of these products in the region.
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There is a heightening demand for natural ingredients from several end-use industries, including food and beverage, personal care and cosmetics, nutraceuticals and pharmaceuticals, and others. These industries are widely utilizing betaine in their products. The rise in demand for energy & sports drinks, in which betaine is employed has further widened the scope for the betaine market globally. Consuming these products further helps in enhancing physical performance, particularly muscle strength and leads to a better immune system. Betaine is also utilized as a surfactant in personal care and cosmetics products owing to its moisturizing as well as water-retention properties. It is also applicable in detergents & reagents. As an animal feed additive, betaine helps to enhance the metabolism of animals. The widespread utilization of betaine in supplements owing to its health benefits along with growing application in various industries has further boosted the demand for betaine. The growing application of betaine in the nutraceuticals and pharmaceuticals industry is positively impacting the growth of the global betaine market.
The betaine market, based on type, is segmented into synthetic and natural. The synthetic segment accounted for the largest share of the market in 2018, and the market for the natural segment is expected to grow at the highest CAGR during the forecast period. There is a surge in demand for the synthetic betaine, which is utilized in personal care product, due to its water retention as well as moisturizing properties. Betaine is further utilized as a surfactant mainly in the cosmetic industry, owing to its water holding capacity. Nowadays, betaine is quite available as betaine hydrochloride form used for synthetic products in several applications. The key source from where betaine anhydrate extracted is sugar beet. Betaine is also an important ingredient for the broiler farming for broiler nutrition.
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The betaine market, based on form, is segmented into betaine anhydrous, cocamidopropyl betaine, and others. The cocamidopropyl betaine segment accounted for the largest share of the market in 2018. Cocamidopropyl betaine is known as a synthetic surfactant mainly derived from coconut oil also from dimethylaminopropylamine. It is basically a viscous and pale-yellow transparent liquid which is utilized as a surfactant in products like shampoos & hand soaps, shaving cream, makeup removers, body washes, and even in cosmetics as a thickener and emulsifying agent, and it is used to reduce irritation in these products. This substance is utilized to create rich, thick lather mainly in foaming products. It further softens hair also reduce static in conditioners. It further serves as an antistatic agent mainly in hair conditioners. Cocamidopropyl betaine can be bio-based or synthetic, however both are considered safe for utilized in cosmetic products.
Mergers and acquisitions, and research and development are the commonly adopted strategies by companies to expand their footprints worldwide, which is further impacting the size of the market. The players present in the betaine market such Ridley Corporation Limited have been implementing the abovementioned strategies to expand their customer base and gain significant share in the global market, which also enables them to maintain their brand name globally.
The List of Companies
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