The chicken powder market is expected to grow from US$ 452.98 million in 2022 to US$ 701.23 million by 2030; it is expected to record a CAGR of 5.6% from 2022 to 2030.
Market Insights and Analyst View:
Chicken powder is a versatile ingredient made by dehydrating the chicken meat, bone, cartilage, viscera, and other parts and grinding them into fine powder or by making the concentrated extract of chicken and chicken parts in water and spray drying the liquid extract. The powder is widely used as a flavoring agent due to its unique umami and meaty flavor. It can also be used as a fortifying agent due to its high protein and collagen content. Chicken powder is well-suited for different product formations, including liquid, dry, and paste. It is also economical and requires less transportation and storage costs than liquid chicken extracts. These factors significantly drive the demand for chicken powder across various application areas such as food and beverages, pet food, animal feed, and dietary supplements.
Growth Drivers and Challenges:
Rising modernization, changing lifestyles, and changing taste preferences boost the demand for umami flavors across the world. Umami is considered the fifth primary taste—next to sweet, sour, bitter, and salty. Umami flavor imparts a savory taste to the food items. Thus, it has become a popular flavor among food and beverage manufacturers aiming to improve the taste of low-sodium offerings. Umami adds a ‘brothy’ or ‘meaty’ taste to end products. Thus, with increasing popularity, the demand for umami-flavored products is increasing among the global population.
The umami flavor is mainly obtained from various meat extracts such as beef, chicken powder, and pork extracts. Chicken powder is used in various foods and beverages to bring the umami taste and mouthfeel. Moreover, umami gives a meaty flavor to the end product. The savory quality of Umami can make food items taste richer without adding sodium or fat. Therefore, the preference for umami flavor increases among manufacturers to cater to the rising demand of consumers. Kerry Group offers umami stocks that are clean-label and can be used in prepared meals, soups, sauces, gravies, burgers, and poultry applications.
Thus, the rising preference for umami flavors is expected to provide lucrative opportunities for the global chicken powder market during the forecast period.
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Chicken Powder Market: Strategic Insights
Market Size Value in US$ 452.98 million in 2022 Market Size Value by US$ 701.23 million by 2030 Growth rate CAGR of 5.6% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Chicken Powder Market: Strategic Insights
| Market Size Value in | US$ 452.98 million in 2022 |
| Market Size Value by | US$ 701.23 million by 2030 |
| Growth rate | CAGR of 5.6% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Report Segmentation and Scope:
The "Global Chicken Powder Market" is segmented on the basis of type, application, and geography. Based on type, the market is bifurcated into low-fat and conventional. Based on application, the chicken powder market is segmented into food & beverages, dietary supplements, pet food, and animal feed. The market for the food & beverages segment is sub segmented into RTE and RTC meals; soups, sauces, and dressings; savory snacks; noodles and pastas; and others. The chicken powder market, based on geography, is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Chile, and the Rest of South & Central America).
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Segmental Analysis:
Based on type, the chicken powder market is bifurcated into low-fat and conventional. The conventional segment held a larger share of the chicken powder market in 2022. The low-fat segment is expected to register a higher CAGR during the forecast period owing to the rising consumer preference for low-fat food products and rising health concerns. Low-fat chicken powder contributes to fewer calories than conventional chicken powder, making it a healthier option. In addition, increasing consumer dietary preferences for low-fat, low-cholesterol, and low-ketogenic intake propel the demand for low-fat chicken powder in different industries. Key manufacturers in the market, such as Symrise AG, International Dehydrated Foods Inc, and F R Benson & Partners Ltd offer low-fat chicken powder to meet the growing consumer demand.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Regional Analysis:
The chicken powder market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The global chicken powder market was dominated by North America and was estimated to be ~US$ 100 million in 2022. North America is one of the prominent regions for the chicken powder market due to the increasing consumption of meat-based products as protein-rich food. The US is the world’s largest poultry meat exporter and a major egg producer. Growing consumer preference for cleaner meat options due to changing dietary patterns boosts the demand for chicken-based meat in the region. Chicken powder enhances the flavor of meat-based food products and other food & beverages. Thus, growing consumption of meat-based food increases the demand for chicken powder. These factors fuel the demand for chicken powder. Moreover, consumers in countries such as the US and Canada have started opting for chicken-based RTE and RTC products owing to the convenience and flavor offered by the products. Chicken powder is also used in culture media preparation. Owing to all these factors, the demand for chicken powder is increasing across the region.
North America has been a desirable market for chicken powder providers, with the majority of consumers leading demanding lifestyles and seeking processed products, such as meat-based soups and sauces, broths, and snacks. Chicken powder is a major raw material for manufacturing these products. Moreover, consumers' clean-label requirements create demand for developing new technologies that maintain the integrity of the extraction process. There is a high concentration of prominent chicken powder market players such as The Scoular Company.
Furthermore, chicken powder enhances the palatability of pet food and animal feed. According to the National Pet Owners Survey (2021–2022) conducted by the American Pet Food Association, pet ownership increased from ~67% in the US households in 2021 to 70% in 2022. Thus, increasing pet ownership boosts the demand for chicken powder among pet food manufacturers. These factors propel the market growth in North America.
COVID-19 Pandemic Impact:
The COVID-19 pandemic adversely affected economies and industries in various countries. Lockdowns, travel restrictions, and business shutdowns in leading countries in North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East & Africa (MEA) hindered the growth of various industries, including the food & beverages industries. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and various essential and nonessential product sales. Various companies announced possible delays in product deliveries and a slump in future sales of their products in 2020. In addition, the bans imposed by various governments in Europe, Asia Pacific, and North America on international travel forced the companies to put their collaboration and partnership plans on a temporary hold. Moreover, the closure of slaughterhouses due to lockdown negatively impacted the market growth. All these factors hampered the food & beverages industry in 2020 and early 2021, thereby restraining the growth of the chicken powder market.
Competitive Landscape and Key Companies:
Proliver Srl, Symrise AG, F R Benson and Partners Ltd, BRF SA, International Dehydrated Foods Inc, HE Stringer Flavours Ltd, The Scoular Co, Henningsen Netherland BV, Nikken Foods Co Ltd, and Fuji Foods Inc are among the prominent players operating in the global chicken powder market. These chicken powder manufacturers offer cutting-edge extract solutions with innovative features to deliver a superior experience to consumers.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, and Application
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
Based on type, conventional segments hold the largest revenue. Conventional chicken powder is expected to hold a significant market share in 2022. The growth is attributed to easy availability, low cost, and less processing required compared to the low-fat chicken powder. However, in the coming years, the demand for conventional chicken powder is expected to decrease as consumers become more health-conscious due to increased obesity and lifestyle issues. Further, less awareness regarding low-fat chicken powder is boosting the demand for conventional chicken powder.
The major players operating in the global chicken powder market are Proliver Srl, Symrise AG, F R Benson and Partners Ltd, BRF SA, International Dehydrated Foods Inc, HE Stringer Flavours Ltd, The Scoular Co, Henningsen Netherland BV, Nikken Foods Co Ltd, and Fuji Foods Inc.
Rising modernization, changing lifestyles, and changing taste preferences boost the demand for umami flavors across the world. Umami is considered the fifth primary taste—next to sweet, sour, bitter, and salty. Umami flavor imparts a savory taste to the food items. Thus, it has become a popular flavor among food and beverage manufacturers aiming to improve the taste of low-sodium offerings. Umami adds a ‘brothy’ or ‘meaty’ taste to end products. Thus, with increasing popularity, the demand for umami-flavored products is increasing among the global population.
North America accounted for the largest share of the global chicken powder market. North America is one of the prominent regions for the chicken powder market due to the increasing consumption of meat-based products as protein-rich food. The US is the world’s largest poultry meat exporter and a major egg producer. Growing consumer preference for leaner meat options, due to changing dietary patterns, boosts the demand for chicken-based meat in the region. Chicken powder enhance the flavor of meat-based food products and other food & beverages. Thus, growing consumption of meat-based food increase the demand for chicken powder. These factors are expected to fuel the demand for chicken powder.
Based on the application, food and beverages segment is projected to grow at the fastest CAGR over the forecast period. The increasing utilization of chicken powder as a flavor enhancer in various products is expected to surge the demand for chicken powder in the food & beverages industry. In addition, rising preference for umami flavors is expected to positively increase the demand for chicken powder in the food & beverage industry. Food and beverages are further sub-segmented into soups, sauces, and dressing; RTC and RTC meals; savory snacks; noodles and pasta; and others.
The application industries of the chicken powder market across the world invest significantly in strategic development initiatives such as product innovation to attract consumers and enhance their market position. In July 2019, Hormel Foods Corporation introduced two new flavors to its snacking portfolio – Mediterranean-style chicken with bruschetta jack cheese and chipotle chicken with queso quesadilla cheese and flaxseed corn chips. An innovative product-level innovation approach initiated by the company aims to offer a convenient way for people to consume snacks. Thus, increasing innovations in end products ultimately boost the demand for chicken powder.
The List of Companies - Chicken Powder Market
- Proliver Srl
- Symrise AG
- F R Benson and Partners Ltd.
- BRF S.A.
- International Dehydrated Foods Inc.
- HE Stringer Flavours Ltd.
- The Scoular Co.
- Henningsen Netherland B.V.
- Nikken Foods Co Ltd.
- Fuji Foods Inc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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