The Business Card Software market was valued at US$ 357.1 million in 2019 and is expected to grow at a CAGR of 9.4% during the forecast period of 2020 to 2027 to reach US$ 709.5 million by 2027.

Business events and conferences serve as significant opportunities for participants to engage in discussions on leading technologies, thereby encouraging trust and socialization. These events prove to be a meaningful way for them to engage with prospects, peers, and potential partners. Any business seeking rapid expansion of its footprint prefers collaborating with such events as a sponsor, an attendee, or an organizer. Maximizing both the money and time invested in an event, events and conferences can become their prime source for lead generation and sales acceleration. Thus, business events and conferences prove to be more effective low-cost marketing methods for developing contacts via face-to-face meetings at gatherings and meetings or by approaching the prospects through e-mail, phone call, and business networking and social websites, post event. Business officials carry business cards and offer those to their professional connections when they meet; building up a strong company profile through business cards has, thus, become a trend. Branding is a vital part of successful business operations, and the business cards enable professionals to increase brand recognition. The cards display crucial business information such as address and phone number, and these details help prospective customers approach the officials for business purposes seamlessly.

Several top conferences held for entrepreneurs in 2019 include Startup Grind Global Conference (CA, US), Collision Conference (Toronto, Canada), The Montgomery Summit (CA, US), and Next Gen Summit (New York, US). Likewise, several other conferences held in 2019 include Disruptive Technology Summit (Boston, MA), FEI Europe (Florence, Italy), The Next Web Conference (Amsterdam), EU-Startups Summit (Barcelona), Cyber Security XChange 2019, and Blockchain Summit Singapore. Moreover, B2B Rocks Conference, SaaStock Conference, International Conference on Economics and Business Management (ICEBM), and International Conference on Business Analytics and Operations Research, are among other conferences that are likely to be held in different locations around the world in the coming years. Such rise in meetings and events escalates the demand for business cards by business professionals gathering in such meetings. Business card software plays a crucial role in building business relations during meetings and events as the software swiftly and most precisely recognizes text and helps one reach out to new connections and save new contacts to the address book.

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Business Card Software Market: Strategic Insights

Business Card Software Market

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  CAGR (2019 - 2027)

  9.4%
• Market Size 2019
  US$ 357.1 Million
• Market Size 2027
  US$ 709.5 Million

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• ABBY
• Adobe
• BeLight Software Ltd
• CAM Development
• DRPU SOFTWARE PVT. LTD
• Haystack
• IntSig Information Co., Ltd. Corporation
• NCH Software
• PENPOWER TECHNOLOGY LTD

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Deployment

• Cloud and On-premise

Application

• Mobile
• PC
• Web Browser

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Impact of COVID-19 Pandemic on Business Card Software Market

The COVID-19 crisis has positively impacted the growth of a few sectors, such as software and technology. The demand for digital solutions has grown at a high rate in the past few months. Nevertheless, the decrease in business meetings and events in various countries is anticipated to lower the demand for business card software during this crisis period. Hence, there will be a mixed impact due to which the growth rate would drop by a little margin in 2020 and 2021.

Market Insights

Rising Demand for Digital Business Cards

Business cards are a staple of the professional and corporate world. However, digital business cards are transforming the market of business cards. In the digital era, it's important to also make use of digital business cards for sharing all of the contact information in one convenient view. Digital business cards are perfect for consolidating and easy to share all of your accounts and contact information in a single view. With digital business card technology, business contacts are instantaneously transferred to the user's smartphone through mobile applications, enabling them to access all contacts and retrieve or store contacts from the cloud. Unlike a paper prototype, a digital business card facilitates the user to reach a bigger audience. Some of the key advantages of digital business cards are smart communication, ease of usage, and unlimited space. The latest technologies utilized in digital business cards are near field communications (NFC) and augmented reality. With the relatively low costs, the user can create a digital business card that utilizes NFC and can be read through a smartphone to transfer contact details. There is an increasing trend of exchanging business cards and forgetting about it. However, with changing times, people comprehend that a strong business relationship is developed by meeting in-person and exchanging contacts. As for coming major trends such as offline networking and building business communities, digital business cards support to engage people efficiently and professionally. In developed economies, more than 60% of SMEs believe that digital presence supports them in customer acquisition, which in turn boosts the adoption of digital business cards. Some of the best online services and mobile apps used for developing digital business cards are, Haystack, Switchit, Inigo, L-Card, and about.me. Further, these digital business cards require business card software programs that scan them. Some of the best software to scan digital business cards include WorldCard Mobile, ScanBizCards, DigiCard, and many others. Thus, the rising demand for digital business card further increased the demand for business card software, thereby creating lucrative opportunities for the market players.

Deployment Market Insights

The business card software market by deployment has been segmented into cloud and on-premise. The companies that are planning to make significant investments in business card software might opt for modern platforms by rapidly adopting cloud-based solutions. Numerous organizations in various regions are adopting cloud-based business card software due to reliability and low cost. Thus, the business card software market is led by cloud segment with highest share and is expected to dominate in the forecast period.

Application Market Insight

Based on application, the business card software market is segmented into PCs, mobile, and web browser. The web browser segment led the market in 2019 with highest share and is expected to continue its dominance during the forecast period. Also, web browser segment is expected to grow at a highest CAGR during the forecast period.

The players operating in the enterprise content management market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

• In July 2020, Adobe, IBM and Red Hat declared a strategic partnership to assist boost the digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The aim of the partnership is to allow the companies to offer more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty.

• In Feb 2020, ABBYY, with acquisition of TimelinePI in August, Q4 was defined by the integration of what is now ABBYY Timeline into the complete  portfolio of products, equipping clients  with solutions to leverage both content intelligence and process intelligence to enhanced operational efficiencies, improved  profit margins, and change  the customer experience.

Business Card Software Market Report Scope

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Global Business Card Software Segments:

Business Card Software Market – By Deployment

• Cloud
• On-Premise

Business Card Software Market – By Application

• Mobile
• PCs
• Web Browser

Business Card Software Market – By Geography

• North America

  • U.S.
  • Canada
  • Mexico

• Europe

  • France
  • Germany
  • Italy
  • Spain
  • UK
  • Rest of Europe

• Asia Pacific (APAC)

  • Australia
  • China
  • India
  • Japan
  • Rest of APAC

• Middle East & Africa (MEA)

  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA

• South America (SAM)

  • Brazil
  • Rest of SAM

Companies

• ABBYY
• Adobe Inc.
• BeLight Software Ltd
• CAM Development.
• DRPU Software Pvt. Ltd.
• Haystack
• IntSig Information Co.,Ltd. Corporation
• NCH SOFTWARE
• PENPOWER TECHNOLOGY LTD.
• Vision-e