Customer Analytics in E-commerce Market Size, Trends, Shares, and Forecast - 2031

Name: Customer Analytics in E-commerce Market Size, Trends, Shares, and Forecast - 2031
Creator: The Insight Partners
License: https://www.theinsightpartners.com/privacy-policy

Historic Data: 2021-2023 | Base Year: 2024 | Forecast Period: 2025-2031

Coverage: Customer Analytics in E-commerce Market covers analysis By Component (Solution, Services); Deployment (On-premises, Cloud); Enterprise Size (SMEs, Large enterprise); Application (Customer Retention, User Engagement, In-app Purchases, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

Report Date : Sep 2025
Report Code : TIPRE00017903

Category : Technology, Media and Telecommunications
Status : Upcoming

Available Report Formats :
No. of Pages : 150

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

MARKET INTRODUCTION

In e-commerce, customer analytics refers to the collection of data pointers that are examined to determine what existing customers and prospects are interacting with, as well as to generate insights into why and how the interaction is taking place. The interpretation of this data aids e-commerce enterprises in determining exactly what resonates with certain consumer segments. All e-commerce company's marketing efforts are accompanied by some form of client analytics.

MARKET DYNAMICS

n a global basis, there is a high demand for customer analytics in e-commerce technology. The high penetration of the Internet and the burgeoning e-commerce business may be to blame for this demand. Client analytics in e-commerce collects large amounts of unstructured online or physical customer visitor data. Big Data analytics technologies, such as Hadoop, are being purchased by businesses in the retail and e-commerce industries to understand the amassed data for further reporting and development of actionable insights. The information is utilized to improve the user interface and experience on websites.

MARKET SCOPE

The "Global Customer Analytics in E-commerce Market Analysis To 2031" is a specialized and in-depth study of the technology, media, and telecommunication industry with a special focus on the global market trend analysis. The customer analytics in e-commerce market report aims to provide an overview of the customer analytics in e-commerce market with detailed market segmentation by component, deployment, enterprise size, application, and geography. The global customer analytics in e-commerce market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading customer analytics in e-commerce market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global customer analytics in e-commerce market is segmented based on component, deployment, enterprise size, application. Based on component, the customer analytics in e-commerce market is segmented into solution, services. Based on deployment, the customer analytics in e-commerce market is segmented into on-premises, cloud. Based on enterprise size, the customer analytics in e-commerce market is segmented SMEs, large enterprises. Based on application, the customer analytics in e-commerce market is segmented into customer retention, user engagement, in-app purchases, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global customer analytics in e-commerce market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2031 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The customer analytics in e-commerce market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the customer analytics in e-commerce market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social, and technological factors affecting the customer analytics in e-commerce market in these regions.

MARKET PLAYERS

The reports cover key developments in the customer analytics in e-commerce market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from customer analytics in e-commerce market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the underwriting and rating software market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the underwriting and rating software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

IBM Corp.
ADVERITY
Atos SE
Happiest Minds
Looker Data Sciences, Inc.
Microsoft Corp.
Oracle Corporation
SavvyCube
Wigzo
Woopra, Inc

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Customer Analytics in E-commerce Report Scope

Report Attribute	Details
Market size in 2024	US$ XX million
Market Size by 2031	US$ XX Million
Global CAGR (2025 - 2031)	XX%
Historical Data	2021-2023
Forecast period	2025-2031
Segments Covered	By Component Solution Services By Deployment On-premises Cloud By Enterprise Size SMEs Large enterprise By Application Customer Retention User Engagement In-app Purchases
Regions and Countries Covered	North America US Canada Mexico Europe UK Germany France Russia Italy Rest of Europe Asia-Pacific China India Japan Australia Rest of Asia-Pacific South and Central America Brazil Argentina Rest of South and Central America Middle East and Africa South Africa Saudi Arabia UAE Rest of Middle East and Africa
Market leaders and key company profiles	IBM Corp. ADVERITY Atos SE Happiest Minds Looker Data Sciences, Inc. Microsoft Corp. Oracle Corporation SavvyCube Wigzo

Research Manager

Ankita Mittal

Manager,
Market Research & Consulting

Ankita is a dynamic market research and consulting professional with over 8 years of experience across the technology, media, ICT, and electronics & semiconductor sectors. She has successfully led and delivered 100+ consulting and research assignments for global clients such as Microsoft, Oracle, NEC Corporation, SAP, KPMG, and Expeditors International. Her core competencies include market assessment, data analysis, forecasting, strategy formulation, competitive intelligence, and report writing.

Ankita is adept at handling complete project cycles—from pre-sales proposal design and client discussions to post-sales delivery of actionable insights. She is skilled in managing cross-functional teams, structuring complex research modules, and aligning solutions with client-specific business goals. Her excellent communication, leadership, and presentation abilities have enabled her to consistently deliver value-driven outcomes in fast-paced and evolving market environments.

What are the Customer Analytics in E-commerce Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Customer Analytics in E-commerce Market Report Snapshots

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