Customer Experience Platform Market 2027 by Types, Application, Technology, Opportunities, End Users and Regions | The Insight Partners

Customer Experience Platform Market Forecast to 2027 - Covid-19 Impact and Global Analysis - by Touch Point (Company Website, Stores, Web, Call Center, Mobile, Social Media, Email, Others); Enterprise Size (Small and Medium Enterprises, Large Enterprises); End-User (IT and Telecommunication, BFSI, Healthcare, Retail, Hospitality, Transportation and Logistics, Media and Entertainment, Government)

Report Code: TIPRE00003628 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Covid
MARKET INTRODUCTION
Customer experience platform enables the business to improve its interactions with customers. Customer experience platforms are used by the companies to determine the customer buying pattern, and it also enables to understand the experience and feed of products and services offered. With the customer experience platform, companies collect customer feedback, create personalized profiles, and interact with them through different interaction points such as social media, email, websites, and others. Customer experience platform enables the delivery of personalized product and services to its customer based on the feedback collected. The increasing need for increasing brand loyalty is one of the key factor driving the customer experience platform market.

MARKET DYNAMICS
The increasing customer engagement solutions, e-commerce & m-commerce platforms, adoption of customer experience management solution, and effective customer accessibility throughout the customer journey are significantly driving the customer experience platform market. The increasing adoption of smartphones and online population are expected to have a significant impact on the growth of the market.

MARKET SCOPE
The "Global Customer Experience Platform Market Analysis to 2027" is a specialized and in-depth study of the customer experience solution with a special focus on the global market trend analysis. The report aims to provide an overview of customer experience platform market with detailed market segmentation by touch point, enterprise size, end-user, and geography. The global customer experience platform market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading customer experience platform market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION
The global customer experience platform market is segmented on the basis of touch point, enterprise size, and end-user. Based on touch point, the market is segmented as Company Website, Stores, Web, Call Center, Mobile, Social Media, Email, and Others. On the basis of enterprise size the market is segmented as small and medium enterprises and large enterprises. The market on the basis of end-user is classified as IT and Telecommunication, BFSI, Healthcare, Retail, Hospitality, Transportation and Logistics, Media and Entertainment, and Government.

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REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global customer experience platform market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The customer experience platform market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting customer experience platform market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the customer experience platform market in these regions.

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MARKET PLAYERS
The reports cover key developments in the customer experience platform market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from customer experience platform market are anticipated to lucrative growth opportunities in the future with the rising demand for customer experience platform in the global market. Below mentioned is the list of few companies engaged in the customer experience platform market.

The report also includes the profiles of key customer experience platform companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
  • Adobe Systems Incorporated
  • Cisco Systems, Inc.
  • Huawei Corporation
  • IBM Corporation
  • OpenText Corporation
  • Oracle Corporation
  • Qualtrics
  • TCS
  • Tech Mahindra
  • Zendesk
Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Customer Experience Platform Market - By Touch Point
1.3.2 Customer Experience Platform Market - By Enterprise Size
1.3.3 Customer Experience Platform Market - By End-User
1.3.4 Customer Experience Platform Market - By Region
1.3.4.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. CUSTOMER EXPERIENCE PLATFORM MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. CUSTOMER EXPERIENCE PLATFORM MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. CUSTOMER EXPERIENCE PLATFORM MARKET - GLOBAL MARKET ANALYSIS
6.1. CUSTOMER EXPERIENCE PLATFORM - GLOBAL MARKET OVERVIEW
6.2. CUSTOMER EXPERIENCE PLATFORM - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. CUSTOMER EXPERIENCE PLATFORM MARKET - REVENUE AND FORECASTS TO 2027 - TOUCH POINT
7.1. OVERVIEW
7.2. TOUCH POINT MARKET FORECASTS AND ANALYSIS
7.3. COMPANY WEBSITE
7.3.1. Overview
7.3.2. Company Website Market Forecast and Analysis
7.4. STORES
7.4.1. Overview
7.4.2. Stores Market Forecast and Analysis
7.5. WEB
7.5.1. Overview
7.5.2. Web Market Forecast and Analysis
7.6. CALL CENTER
7.6.1. Overview
7.6.2. Call Center Market Forecast and Analysis
7.7. MOBILE
7.7.1. Overview
7.7.2. Mobile Market Forecast and Analysis
7.8. SOCIAL MEDIA
7.8.1. Overview
7.8.2. Social Media Market Forecast and Analysis
7.9. EMAIL
7.9.1. Overview
7.9.2. Email Market Forecast and Analysis
7.10. OTHERS
7.10.1. Overview
7.10.2. Others Market Forecast and Analysis
8. CUSTOMER EXPERIENCE PLATFORM MARKET - REVENUE AND FORECASTS TO 2027 - ENTERPRISE SIZE
8.1. OVERVIEW
8.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMALL AND MEDIUM ENTERPRISES
8.3.1. Overview
8.3.2. Small and Medium Enterprises Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis
9. CUSTOMER EXPERIENCE PLATFORM MARKET - REVENUE AND FORECASTS TO 2027 - END-USER
9.1. OVERVIEW
9.2. END-USER MARKET FORECASTS AND ANALYSIS
9.3. IT AND TELECOMMUNICATION
9.3.1. Overview
9.3.2. IT and Telecommunication Market Forecast and Analysis
9.4. BFSI
9.4.1. Overview
9.4.2. BFSI Market Forecast and Analysis
9.5. HEALTHCARE
9.5.1. Overview
9.5.2. Healthcare Market Forecast and Analysis
9.6. RETAIL
9.6.1. Overview
9.6.2. Retail Market Forecast and Analysis
9.7. HOSPITALITY
9.7.1. Overview
9.7.2. Hospitality Market Forecast and Analysis
9.8. TRANSPORTATION AND LOGISTICS
9.8.1. Overview
9.8.2. Transportation and Logistics Market Forecast and Analysis
9.9. MEDIA AND ENTERTAINMENT
9.9.1. Overview
9.9.2. Media and Entertainment Market Forecast and Analysis
9.10. GOVERNMENT
9.10.1. Overview
9.10.2. Government Market Forecast and Analysis
10. CUSTOMER EXPERIENCE PLATFORM MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America Customer Experience Platform Market Overview
10.1.2 North America Customer Experience Platform Market Forecasts and Analysis
10.1.3 North America Customer Experience Platform Market Forecasts and Analysis - By Touch Point
10.1.4 North America Customer Experience Platform Market Forecasts and Analysis - By Enterprise Size
10.1.5 North America Customer Experience Platform Market Forecasts and Analysis - By End-User
10.1.6 North America Customer Experience Platform Market Forecasts and Analysis - By Countries
10.1.6.1 United States Customer Experience Platform Market
10.1.6.1.1 United States Customer Experience Platform Market by Touch Point
10.1.6.1.2 United States Customer Experience Platform Market by Enterprise Size
10.1.6.1.3 United States Customer Experience Platform Market by End-User
10.1.6.2 Canada Customer Experience Platform Market
10.1.6.2.1 Canada Customer Experience Platform Market by Touch Point
10.1.6.2.2 Canada Customer Experience Platform Market by Enterprise Size
10.1.6.2.3 Canada Customer Experience Platform Market by End-User
10.1.6.3 Mexico Customer Experience Platform Market
10.1.6.3.1 Mexico Customer Experience Platform Market by Touch Point
10.1.6.3.2 Mexico Customer Experience Platform Market by Enterprise Size
10.1.6.3.3 Mexico Customer Experience Platform Market by End-User
10.2. EUROPE
10.2.1 Europe Customer Experience Platform Market Overview
10.2.2 Europe Customer Experience Platform Market Forecasts and Analysis
10.2.3 Europe Customer Experience Platform Market Forecasts and Analysis - By Touch Point
10.2.4 Europe Customer Experience Platform Market Forecasts and Analysis - By Enterprise Size
10.2.5 Europe Customer Experience Platform Market Forecasts and Analysis - By End-User
10.2.6 Europe Customer Experience Platform Market Forecasts and Analysis - By Countries
10.2.6.1 Germany Customer Experience Platform Market
10.2.6.1.1 Germany Customer Experience Platform Market by Touch Point
10.2.6.1.2 Germany Customer Experience Platform Market by Enterprise Size
10.2.6.1.3 Germany Customer Experience Platform Market by End-User
10.2.6.2 France Customer Experience Platform Market
10.2.6.2.1 France Customer Experience Platform Market by Touch Point
10.2.6.2.2 France Customer Experience Platform Market by Enterprise Size
10.2.6.2.3 France Customer Experience Platform Market by End-User
10.2.6.3 Italy Customer Experience Platform Market
10.2.6.3.1 Italy Customer Experience Platform Market by Touch Point
10.2.6.3.2 Italy Customer Experience Platform Market by Enterprise Size
10.2.6.3.3 Italy Customer Experience Platform Market by End-User
10.2.6.4 United Kingdom Customer Experience Platform Market
10.2.6.4.1 United Kingdom Customer Experience Platform Market by Touch Point
10.2.6.4.2 United Kingdom Customer Experience Platform Market by Enterprise Size
10.2.6.4.3 United Kingdom Customer Experience Platform Market by End-User
10.2.6.5 Russia Customer Experience Platform Market
10.2.6.5.1 Russia Customer Experience Platform Market by Touch Point
10.2.6.5.2 Russia Customer Experience Platform Market by Enterprise Size
10.2.6.5.3 Russia Customer Experience Platform Market by End-User
10.2.6.6 Rest of Europe Customer Experience Platform Market
10.2.6.6.1 Rest of Europe Customer Experience Platform Market by Touch Point
10.2.6.6.2 Rest of Europe Customer Experience Platform Market by Enterprise Size
10.2.6.6.3 Rest of Europe Customer Experience Platform Market by End-User
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific Customer Experience Platform Market Overview
10.3.2 Asia-Pacific Customer Experience Platform Market Forecasts and Analysis
10.3.3 Asia-Pacific Customer Experience Platform Market Forecasts and Analysis - By Touch Point
10.3.4 Asia-Pacific Customer Experience Platform Market Forecasts and Analysis - By Enterprise Size
10.3.5 Asia-Pacific Customer Experience Platform Market Forecasts and Analysis - By End-User
10.3.6 Asia-Pacific Customer Experience Platform Market Forecasts and Analysis - By Countries
10.3.6.1 Australia Customer Experience Platform Market
10.3.6.1.1 Australia Customer Experience Platform Market by Touch Point
10.3.6.1.2 Australia Customer Experience Platform Market by Enterprise Size
10.3.6.1.3 Australia Customer Experience Platform Market by End-User
10.3.6.2 China Customer Experience Platform Market
10.3.6.2.1 China Customer Experience Platform Market by Touch Point
10.3.6.2.2 China Customer Experience Platform Market by Enterprise Size
10.3.6.2.3 China Customer Experience Platform Market by End-User
10.3.6.3 India Customer Experience Platform Market
10.3.6.3.1 India Customer Experience Platform Market by Touch Point
10.3.6.3.2 India Customer Experience Platform Market by Enterprise Size
10.3.6.3.3 India Customer Experience Platform Market by End-User
10.3.6.4 Japan Customer Experience Platform Market
10.3.6.4.1 Japan Customer Experience Platform Market by Touch Point
10.3.6.4.2 Japan Customer Experience Platform Market by Enterprise Size
10.3.6.4.3 Japan Customer Experience Platform Market by End-User
10.3.6.5 South Korea Customer Experience Platform Market
10.3.6.5.1 South Korea Customer Experience Platform Market by Touch Point
10.3.6.5.2 South Korea Customer Experience Platform Market by Enterprise Size
10.3.6.5.3 South Korea Customer Experience Platform Market by End-User
10.3.6.6 Rest of Asia-Pacific Customer Experience Platform Market
10.3.6.6.1 Rest of Asia-Pacific Customer Experience Platform Market by Touch Point
10.3.6.6.2 Rest of Asia-Pacific Customer Experience Platform Market by Enterprise Size
10.3.6.6.3 Rest of Asia-Pacific Customer Experience Platform Market by End-User
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa Customer Experience Platform Market Overview
10.4.2 Middle East and Africa Customer Experience Platform Market Forecasts and Analysis
10.4.3 Middle East and Africa Customer Experience Platform Market Forecasts and Analysis - By Touch Point
10.4.4 Middle East and Africa Customer Experience Platform Market Forecasts and Analysis - By Enterprise Size
10.4.5 Middle East and Africa Customer Experience Platform Market Forecasts and Analysis - By End-User
10.4.6 Middle East and Africa Customer Experience Platform Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa Customer Experience Platform Market
10.4.6.1.1 South Africa Customer Experience Platform Market by Touch Point
10.4.6.1.2 South Africa Customer Experience Platform Market by Enterprise Size
10.4.6.1.3 South Africa Customer Experience Platform Market by End-User
10.4.6.2 Saudi Arabia Customer Experience Platform Market
10.4.6.2.1 Saudi Arabia Customer Experience Platform Market by Touch Point
10.4.6.2.2 Saudi Arabia Customer Experience Platform Market by Enterprise Size
10.4.6.2.3 Saudi Arabia Customer Experience Platform Market by End-User
10.4.6.3 U.A.E Customer Experience Platform Market
10.4.6.3.1 U.A.E Customer Experience Platform Market by Touch Point
10.4.6.3.2 U.A.E Customer Experience Platform Market by Enterprise Size
10.4.6.3.3 U.A.E Customer Experience Platform Market by End-User
10.4.6.4 Rest of Middle East and Africa Customer Experience Platform Market
10.4.6.4.1 Rest of Middle East and Africa Customer Experience Platform Market by Touch Point
10.4.6.4.2 Rest of Middle East and Africa Customer Experience Platform Market by Enterprise Size
10.4.6.4.3 Rest of Middle East and Africa Customer Experience Platform Market by End-User
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America Customer Experience Platform Market Overview
10.5.2 South and Central America Customer Experience Platform Market Forecasts and Analysis
10.5.3 South and Central America Customer Experience Platform Market Forecasts and Analysis - By Touch Point
10.5.4 South and Central America Customer Experience Platform Market Forecasts and Analysis - By Enterprise Size
10.5.5 South and Central America Customer Experience Platform Market Forecasts and Analysis - By End-User
10.5.6 South and Central America Customer Experience Platform Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil Customer Experience Platform Market
10.5.6.1.1 Brazil Customer Experience Platform Market by Touch Point
10.5.6.1.2 Brazil Customer Experience Platform Market by Enterprise Size
10.5.6.1.3 Brazil Customer Experience Platform Market by End-User
10.5.6.2 Argentina Customer Experience Platform Market
10.5.6.2.1 Argentina Customer Experience Platform Market by Touch Point
10.5.6.2.2 Argentina Customer Experience Platform Market by Enterprise Size
10.5.6.2.3 Argentina Customer Experience Platform Market by End-User
10.5.6.3 Rest of South and Central America Customer Experience Platform Market
10.5.6.3.1 Rest of South and Central America Customer Experience Platform Market by Touch Point
10.5.6.3.2 Rest of South and Central America Customer Experience Platform Market by Enterprise Size
10.5.6.3.3 Rest of South and Central America Customer Experience Platform Market by End-User
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. CUSTOMER EXPERIENCE PLATFORM MARKET, KEY COMPANY PROFILES
12.1. ADOBE SYSTEMS INCORPORATED
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. CISCO SYSTEMS, INC.
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. HUAWEI CORPORATION
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. IBM CORPORATION
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. OPENTEXT CORPORATION
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. ORACLE CORPORATION
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. QUALTRICS
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. TCS
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. TECH MAHINDRA
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. ZENDESK
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments
13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. Adobe Systems Incorporated
2. Cisco Systems, Inc.
3. Huawei Corporation
4. IBM Corporation
5. OpenText Corporation
6. Oracle Corporation
7. Qualtrics
8. TCS
9. Tech Mahindra
10. Zendesk
TIPRE00003628
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