Digital Advertising Market 2027 Growth Trends, Share - Global Analysis and Forecasts

Digital Advertising Market Forecast to 2027 - Covid-19 Impact and Global Analysis - by Methods and End-Users

Report Code: TIPTE100000508 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Covid
MARKET INTRODUCTION

Digital advertising is also called internet advertising/online advertising. Digital marketing is the most effective way of advertising, hence its gaining popularity, which drives the growth of the market. Growing digitalization and technological development are also positively acting on the growth of the digital advertising market. The number of users on social media such as Facebook, Twitter, Instagram, and others is exploding the growth of the digital advertising market.

MARKET DYNAMICS

Digital advertising is the modern way of advertising. Various benefits offered by digital advertising such as an effective way to reach peoples, high speed, flexibility, instant gratification, and others that propels the growth of the digital advertising market. Digital advertising is a cost-effective way of advertising, hence the growing demand for the digital advertising market. Increasing penetration with smart devices and the availability of high-speed internet is the major factor that fuels the growth of the digital advertising market. Increasing spending on the advertisement by the companies is expected to grow demand for the digital advertising market.

MARKET SCOPE

The "Global Digital Advertising Market Analysis To 2027" is a specialized and in-depth study of the digital advertising industry with a special focus on the global market trend analysis. The report aims to provide an overview digital advertising market with detailed market segmentation by methods, end-users, and geography. The global digital advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading digital advertising market players and offers key trends and opportunities in the digital advertising market.

MARKET SEGMENTATION

The global digital advertising market is segmented on the basis of methods, end-users. On the basis of methods the market is segmented as digital video advertising, display advertising, search engine marketing, classifieds, lead generation, mobile advertising, others. On the basis of end-users the market is segmented as retail industry, healthcare industry, IT and telecommunication, BFSI, automotive, travel and tourism industry, media and entertainment, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global digital advertising market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The digital advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting digital advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the digital advertising market in these regions.

MARKET PLAYERS

The reports cover key developments in the digital advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from digital advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for digital advertising in the global market. Below mentioned is the list of few companies engaged in the digital advertising market.

The report also includes the profiles of key digital advertising companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

- Amazon.Com, Inc.
- Facebook, Inc.
- Google LLC
- IAC/InterActiveCorp
- LinkedIn Corporation
- Microsoft Corporation
- Nanjing Marketing Group Ltd. (Baidu)
- Twitter, Inc.
- Verizon Media
- Yahoo

The Insight Partners dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

1 Introduction
1.1 Scope of Study
1.2 The Insight Partners Research Report Guidance

2 Key Takeaways

3 Digital Advertising Market Landscape
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Digital Advertising Market - By Methods
3.2.2 Digital Advertising Market - By End - Users
3.2.3 Market - By Region
3.2.3.1 By Countries
3.3 PEST Analysis
3.3.1 North America - PEST Analysis
3.3.2 Europe - PEST Analysis
3.3.3 Asia Pacific - PEST Analysis
3.3.4 Middle East and Africa - PEST Analysis
3.3.5 South America - PEST Analysis

4 Digital Advertising Market - Key Industry Dynamics
4.1 Impact Analysis
4.2 Key Market Drivers
4.3 Key Market Restraints
4.4 Key Market Opportunities
4.5 Future Trends

5 Digital Advertising Market Analysis- Global
5.1 Global Digital Advertising Market Overview
5.2 Global digital advertising market forecast and analysis

6 Digital Advertising Market Revenue and Forecasts to 2027 -Method
6.1 Overview
6.2 Method market forecast and analysis
6.3 Digital Video Advertising Market
6.3.1 Overview
6.3.2 Digital Video Advertising market forecast and analysis
6.4 Display Advertising Market
6.4.1 Overview
6.4.2 Display Advertising market forecast and analysis
6.5 Search Engine Marketing Market
6.5.1 Overview
6.5.2 Search Engine Marketing market forecast and analysis
6.6 Classifieds Market
6.6.1 Overview
6.6.2 Classifieds market forecast and analysis
6.7 Lead Generation Market
6.7.1 Overview
6.7.2 Lead Generation market forecast and analysis
6.8 Mobile Advertising Market
6.8.1 Overview
6.8.2 Mobile Advertising market forecast and analysis
6.9 Others Market
6.9.1 Overview
6.9.2 Others market forecast and analysis

7 Digital Advertising Market Revenue and Forecasts to 2027 - End - Users
7.1 Overview
7.2 End - Users market forecast and analysis
7.3 Retail Industry Market
7.3.1 Overview
7.3.2 Retail Industry market forecast and analysis
7.4 Healthcare Industry Market
7.4.1 Overview
7.4.2 Healthcare Industry market forecast and analysis
7.5 IT & Telecommunication Market
7.5.1 Overview
7.5.2 IT & Telecommunication market forecast and analysis
7.6 BFSI Market
7.6.1 Overview
7.6.2 BFSI market forecast and analysis
7.7 Automotive Market
7.7.1 Overview
7.7.2 Automotive market forecast and analysis
7.8 Travel & Tourism Industry Market
7.8.1 Overview
7.8.2 Travel & Tourism market forecast and analysis
7.9 Media & Entertainment Market
7.9.1 Overview
7.9.2 Media & Entertainment market forecast and analysis
7.10 Others Market
7.10.1 Overview
7.10.2 Others market forecast and analysis

8 Digital Advertising Market Revenue and Forecasts to 2027 - Geographical Analysis
8.1 North America
8.1.1 North America digital advertising market overview
8.1.2 North America digital advertising market forecast and analysis
8.1.2.1 North America market forecast and analysis - By Countries
8.1.2.1.1 US market
8.1.2.1.2 Canada market
8.1.2.1.3 Mexico market
8.1.2.2 North America market forecast and analysis - By Methods
8.1.2.3 North America market forecast and analysis - By End - User
8.2 Europe
8.2.1 Europe Digital advertising market overview
8.2.2 Europe Digital advertising market forecast and analysis
8.2.2.1 Europe market forecast and analysis - By Countries
8.2.2.1.1 France market
8.2.2.1.2 Germany market
8.2.2.1.3 Italy market
8.2.2.1.4 Spain market
8.2.2.1.5 UK market
8.2.2.2 Europe market forecast and analysis - By Methods
8.2.2.3 Europe market forecast and analysis - By End - User
8.3 Asia Pacific (APAC)
8.3.1 Asia Pacific x market overview
8.3.2 Asia Pacific x market forecast and analysis
8.3.2.1 Asia Pacific market forecast and analysis - By Countries
8.3.2.1.1 Australia market
8.3.2.1.2 China market
8.3.2.1.3 India market
8.3.2.1.4 Japan market
8.3.2.2 Asia Pacific market forecast and analysis - By Methods
8.3.2.3 Asia Pacific market forecast and analysis - By End - User
8.4 Middle East and Africa (MEA)
8.4.1 Middle East and Africa x market overview
8.4.2 Middle East and Africa x market forecast and analysis
8.4.2.1 Middle East and Africa market forecast and analysis - By Countries
8.4.2.1.1 South Africa market
8.4.2.1.2 Saudi Arabia market
8.4.2.1.3 UAE market
8.4.2.2 Middle East and Africa market forecast and analysis - By Methods
8.4.2.3 Middle East and Africa market forecast and analysis - By End - User
8.5 South America (SAM)
8.5.1 South America Digital Advertising market overview
8.5.2 South America Digital Advertising market forecast and analysis
8.5.2.1 South America market forecast and analysis - By Countries
8.5.2.1.1 Brazil market
8.5.2.2 South America market forecast and analysis - By Methods
8.5.2.3 South America market forecast and analysis - By End - User

9 Industry Landscape
9.1 Mergers & acquisitions
9.2 Market Initiatives
9.3 New developments
9.4 Investment scenarios

10 Competitive Landscape
10.1 Competitive Product mapping
10.2 Market positioning

11 Digital Advertising Market, Key Company Profiles
11.1 Google Inc.
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Facebook
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Amazon. com
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Microsoft
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Twitter
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Yahoo
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 LinkedIn
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Baidu
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Aol, Inc
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 IAC
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments

12 Appendix
12.1 About The Insight Partners
12.2 Glossary of Terms
12.3 Research Methodology


 

Companies Mentioned

1. IAC
2. Linkedin
3. Microsoft
4. Twitter
5. Google
6. Facebook
7. Baidu
8. Aol, Inc.
9. Amazon.Com, Inc.
10. Yahoo
TIPTE100000508
Your data will never be shared with third parties, however, we may send you information from time to time about our products that may be of interest to you. By submitting your details, you agree to be contacted by us. You may contact us at any time to opt-out.

Pricing

Free

20%

customization on Pre-Booking