MARKET INTRODUCTION

Digital advertising is also called internet advertising/online advertising. Digital marketing is the most effective way of advertising, hence its gaining popularity, which drives the growth of the market. Growing digitalization and technological development are also positively acting on the growth of the digital advertising market. The number of users on social media such as Facebook, Twitter, Instagram, and others is exploding the growth of the digital advertising market.

MARKET DYNAMICS

Digital advertising is the modern way of advertising. Various benefits offered by digital advertising such as an effective way to reach peoples, high speed, flexibility, instant gratification, and others that propels the growth of the digital advertising market. Digital advertising is a cost-effective way of advertising, hence the growing demand for the digital advertising market. Increasing penetration with smart devices and the availability of high-speed internet is the major factor that fuels the growth of the digital advertising market. Increasing spending on the advertisement by the companies is expected to grow demand for the digital advertising market.

MARKET SCOPE

The "Global Digital Advertising Market Analysis To 2028" is a specialized and in-depth study of the digital advertising industry with a special focus on the global market trend analysis. The report aims to provide an overview digital advertising market with detailed market segmentation by methods, end-users, and geography. The global digital advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading digital advertising market players and offers key trends and opportunities in the digital advertising market.

MARKET SEGMENTATION

The global digital advertising market is segmented on the basis of methods, end-users. On the basis of methods the market is segmented as digital video advertising, display advertising, search engine marketing, classifieds, lead generation, mobile advertising, others. On the basis of end-users the market is segmented as retail industry, healthcare industry, IT and telecommunication, BFSI, automotive, travel and tourism industry, media and entertainment, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global digital advertising market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The digital advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting digital advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the digital advertising market in these regions.

Digital Advertising Market Report Analysis

MARKET PLAYERS

The reports cover key developments in the digital advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from digital advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for digital advertising in the global market. Below mentioned is the list of few companies engaged in the digital advertising market.

The report also includes the profiles of key digital advertising companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

- Amazon.Com, Inc.
- Facebook, Inc.
- Google LLC
- IAC/InterActiveCorp
- LinkedIn Corporation
- Microsoft Corporation
- Nanjing Marketing Group Ltd. (Baidu)
- Twitter, Inc.
- Verizon Media
- Yahoo

The Insight Partners dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Digital Advertising Market Report Scope

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