Electric Grill Market Outlook and Strategic Insights by 2031

The electric grill market size is projected to reach US$ 7.63 billion by 2031 from US$ 4.62 billion in 2023. The market is expected to register a CAGR of 6.5% in 2023–2031. Growing environmental sustainability concerns and the growing popularity of cooking food outside are likely to remain key electric grill market trends.

Electric Grill Market Analysis

The benefits of electric grills, such as quick, convenient, and consistent cooking with regulating temperature controls, are one of the key factors driving the market growth. The rising demand for outdoor cooking and the mounting popularity of barbecue culture generate the demand for electric grills. The rising disposable income of people and soaring urbanization are improving the purchasing power of consumers, leading to the adoption of electric grills. Tech-savvy consumers are more inclined towards the adoption of smart electronics. To cater to this demand, market players are launching smart solutions which is driving the market growth.

Electric Grill Market Overview

An electric grill is an outdoor cooking appliance that heats and cooks a variety of food, from meat to vegetables. These grills are powered by electricity and don’t require a propane tank, fire starter, or charcoal to heat the grill. Due to this reason, electric grills are considered a more eco-friendly and safer option compared to other alternatives. In addition, they are easy to use as compared to others. Such factors lead to its adoption and foster its market growth.

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Electric Grill Market: Strategic Insights

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Electric Grill Market Drivers and Opportunities

Growing popularity of outdoor cooking to Favor Market

Various benefits offered by electric grills, such as faster heating, easy cleaning, hassle-free cooking experience, and convenience for outdoor application, lead to their adoption for outdoor cooking. It produces little smoke and compares to its gas and charcoal alternatives. Due to the growing popularity of outdoor cooking, market players are introducing solutions to cater to the demand for electric grills, which further fuels the electric grill market growth. For example, in February 2024, Current Backyard, a new brand backed by W. C. Bradley Co., announced the launch of its Current Model G Dual-Zone Electric Grill and Current Model G Electric Griddle. The new grill and griddle bridge the gap for consumers looking for an elevated outdoor electric grilling experience that combines smart home connectivity with superior cooking results, regardless of culinary skill level.

Artificial Intelligence in Electric Grill – An Opportunity in Electric Grill Market

Artificial Intelligence (AI) plays an important role in the electric grill market. The goal of artificial intelligence (AI) is to build devices or systems that are capable of reasoning, learning, and making decisions—tasks that would typically require human intelligence. Integration of AI with the electric grill helps grill meats to a user's preferences. An electric grill with an AI assistant helps the user to ask cooking questions and give orders according to how the user like the food to be seasoned. The addition of AI technology enhances the feature of the electric grill, which can lead to its adoption in residential and commercial applications. In addition, market players started to introduce electric grill products with AI technology to bring technologically advanced products. For example, in January 2024, Brisk It introduced the NeoSear Hybrid Grill and InnoGrill 2.0 at CES 2024, revolutionizing grilling with an advanced AI-powered grill system. The InnoGrill 2.0 is an artificial intelligence virtual assistant that accepts user queries and autonomously cooks as per user demands. The AI-powered grill system is considered to be "the industry’s first real-time" generative BBQ-focused cooking AI.

Electric Grill Market Report Segmentation Analysis

Key segments that contributed to the derivation of the electric grill market analysis are type and end-use.

• Based on type, the electric grill market is bifurcated into indoor grill and outdoor grill. The indoor grill segment held a larger market share in 2023.
• By end-use, the market is segmented into residential and commercial. The residential segment held the largest share of the market in 2023.

Electric Grill Market Share Analysis by Geography

The geographic scope of the electric grill market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South America/South & Central America.

In terms of revenue, North America accounted for the largest electric grill market share. The US, Canada, and Mexico are among the key countries in North America. In North America, a widenumber of the audience is into fitness. Cooking grilled food requires very little oil and spices, which is considered a good food for fitness enthusiasts. Electric grill helps to cook faster with less oil which leads to its demand in North America. In addition, the region homes various electric grill manufacturers such as Cuisinart, Kenyon, Taylor Company, and others, which fuels the North America electric grill market share.

Electric Grill Market Regional Insights

The regional trends and factors influencing the Electric Grill Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Electric Grill Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Electric Grill Market Report Scope

Electric Grill Market Players Density: Understanding Its Impact on Business Dynamics

The Electric Grill Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Electric Grill Market are:

1. Char-Broil LLC
2. ElectriChef
3. Cuisinart
4. Kenyon International, Inc.
5. FIRE MAGIC
6. De

Disclaimer: The companies listed above are not ranked in any particular order.

Electric Grill Market News and Recent Developments

The electric grill market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. The following is a list of developments in the market:

• In January 2023, Taylor Company, a premier manufacturer of commercial grills, soft serve, and frozen beverage equipment, introduced a new line of premium electric grills with game-changing technology. Taylor “Crown Series” grills help busy operations serve more consistent, higher-quality food. A patented self-adjusting lower cooking surface highlights the new grills. As the grill plates move, they ensure parallel gapping and full contact for any menu item up to 2" thick. It translates to faster cooking, exceptional repeatability, and, most importantly, a better-prepared end product. (Source: Taylor Company, Press Release, 2023)
• In November 2023, Current Backyard, the world's first electric outdoor brand, announced its Current Model G Dual-Zone Electric Grill received recognition as a CES 2024 Innovation Awards Honoree in the Smart Home category from the Consumer Technology Association (CTA). Sponsored by the CTA, the CES Innovation Awards is an annual competition celebrating exceptional design and engineering achievements in consumer technology products. (Source: News, 2023)

Electric Grill Market Report Coverage and Deliverables

The “Electric Grill Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Market dynamics such as drivers, restraints, and key opportunities
• Key future trends
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Global and regional market analysis covering key market trends, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments
• Detailed company profiles