Employee Communication Software Market to Grow at a CAGR of 11.8% to reach US$ 1,780.09 Million from 2020 to 2027

Employee Communication Software Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Deployment Type (On-Premise and Cloud), Enterprise Size (SMEs and Large Enterprises), and Industry (BFSI, Manufacturing, Retail, Healthcare, IT and Telecom, and Other Industries)

Publication Month : Dec 2020

  • Report Code : TIPRE00017047
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 168
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The employee communication software market is expected to grow from US$  816.41 million in 2021 to US$ 1,780.09 million by 2027. The employee communication software market is expected to grow at a CAGR of 11.8% during the forecast period of 2021 to 2027.

With increasing competitiveness across industries, the need for high operational and employee productivity is growing among enterprises for sustainable and profitable long term growth. Hence, the demand for efficient and effective employee communication solutions is rising at an impressive pace across industries such as BFSI, manufacturing, retail, healthcare, IT & telecom, education, and others. Internal organizational communication plays a crucial role in driving collaboration, productivity, and workforce engagement in an enterprise. In addition to this, the crucial need to maintain proper communication with deskless employees and growing share of remote workforce owing to ongoing coronavirus outbreak are some of the important factors that are boosting the adoption of employee communication software and services globally. There are several innovative companies that are offering these solutions with a wide variety of features integrated in them. An employee communication software allows organizations to customize and offer targeted communications across departments such as internal communications, HR communications, operational messages, compliance communications, and emergency notifications among others. These solutions also offer high level of personalization and employee engagement tools to support holistic communication development across the enterprise. The rising trend of digitalization, growing demand for outcome-based communication solutions, and increasing adoption of cloud-based solutions across small, medium, and large sized enterprises are some of the key driving factors for the growth of employee communication software market

The market for employee communication software is segmented into deployment type, enterprise size, industry, and geography. Based on deployment type, the employee communication software market is divided into cloud and on-premise. Cloud segment is projected to be the largest and fastest growing segment over the forecast from 2021 to 2027. On the basis of enterprise size, the market is segmented into SMEs and large enterprises. The large enterprises segment contributed the largest revenue share in 2019 whereas SMEs segment is projected to be the fastest growing sector in terms of growth rate. On basis of industry, the market is segmented into BFSI, manufacturing, retail, healthcare, IT & telecom and others. In 2020, IT and telecom industry led the employee communication software market globally. Geographically, the market is segmented into five major regions, namely North America, Europe, APAC, MEA and SAM. In 2019, North America held the largest revenue share followed by Europe and APAC.

Lucrative Regions in Employee communication software Market

Lucrative Regions in Employee communication software Market
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Employee communication software Market Insights

Increasing Need for Enhanced Communication with Deskless Workforce to Drive the Demand

With increasing level of competition and changing technology landscape across industry verticals, companies are continuously striving for solutions that could help in enhancing employee productivity, operational efficiency, and end user experiences, while reducing their overall costs. In addition to this, due to coronavirus outbreak, companies are also shifting towards remote working culture owing to restrictions on on-premise business activities and movement restrictions being implemented in various countries. The structure of today’s enterprises is becoming more dynamic and complex, especially in industries such as retail and healthcare where a large section of workforce is deskless/mobile in nature. The coronavirus outbreak is further driving the trend of remove working in other industries also such as BFSI, manufacturing, IT and telecom among others. Hence, due to increasing share of deskless workforce across industries, the demand for multi-platform communication tools (desktop, mobile, tablets etc.) is expected to rise at an impressive rate in the coming years.

Deployment Type -Based Market Insights

Based on deployment type, the global employee communication software market is segmented into cloud and on-premise. The demand for the cloud-based employee communication software is greater than the on-premise employee communication software. The cloud-base software offerings are less expensive than the on-premise software; moreover, strong network infrastructure in developed countries also supports the adoption of cloud-based software. Various corporate players are planning to make substantial investments on advanced software to swiftly shift toward modern platforms integrated with advanced features.

Employee communication software Market, by Deployment Type – 2021 and 2027

Employee communication software Market, by Deployment Type – 2021 and 2027
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Enterprise Size -Based Market Insights

Based on enterprise size, the employee communication software market is segmented into SMEs and large enterprises. The large enterprises segment led the employee communication software market with a highest share.

Industry -Based Market Insights

The end-user segment is sub-segmented into BFSI, manufacturing, retail, healthcare, IT and telecom, and other industries. The others segment include industries such as transportation, government, education, and energy etc.

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Employee Communication Software Market: Strategic Insights

Market Size Value inUS$ 816.41 Million in 2021
Market Size Value byUS$ 1,780.09 Million by 2027
Growth rateCAGR of 11.8% from 2021-2027
Forecast Period2021-2027
Base Year2021
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Players operating in the Employee communication software market focus on strategies, such as market initiatives, acquisitions, and product launches, to maintain their positions in the employee communication software market. A few developments by key players of the employee communication software market are:

In September 2020, Smarp Oy launched an AI-powered analytics suite. This suite combines the AI and real-time analytics to measure the impact of employee communication.

In April 2020, Nudge Corporation launched a frontline activation suite of features designed to activate dormant frontline workforces. Nudge helps to navigate four key recovery stages, including field execution, recruitment, onboarding, and sustained performance, that advance existing benchmarks for employee engagement.

Employee Communication Software Market – By Deployment Type

  • Cloud
  • On-Premise

Employee Communication Software Market – by Enterprise Size

  • SMEs
  • Large Enterprises

Employee Communication Software Market – By Industry

  • BFSI
  • Manufacturing
  • Retail
  • Healthcare
  • IT and Telecom
  • Other Industries

Employee Communication Software Market – by Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Russia
    • UK
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of APAC
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA
  • SAM
    • Brazil
    • Argentina
    • Rest of SAM

Employee Communication Software Market – Company Profiles

  • Beekeeper AG
  • Nudge Corporation
  • Poppulo (E-Search DAC)
  • Simpplr Inc.
  • Smarp Oy
  • SnapComms
  • Sociabble, Inc.
  • Staffbase
  • theEMPLOYEEapp
  • Workvivo Limited
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Deployment Type , Enterprise Size , and Industry

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Which region led the employee communication software market?

In terms of revenue share, North America held the largest share of global employee communication software market in 2019 and it is anticipated to continue its dominance over the forecast period of 2020 to 2027. Europe is the second largest revenue contributor, followed by APAC in 2019. The presence of developed countries such as US and Canada coupled with strong industry base especially in BFSI, IT & telecom, healthcare, and retail sectors is the major factors responsible for high adoption of employee communication software in the North America region.

Which factors are driving growth of the employee communication software market?

An increasing need for enhanced communication with deskless workforce coupled with the growing trend of digital workplace transformation through adoption of advanced solutions are some of the key driving factors for global employee communication software market. Furthermore, the increasing demand of efficient internal communication solutions among SMEs and growing adoption of cloud-based solutions will provide ample growth opportunities to market players operating in the global employee communication software market.

Which enterprise size segment led the employee communication software market in 2019?

Based on enterprise size, the employee communication software market is segmented into SMEs and large enterprises. Presently, large enterprises segment led the employee communication software market. Moreover, the growing trend of digital transformation and rising number of remotely working employees are propelling the need for efficient internal communication among large enterprises, which would propel the use of employee communication software. However, the growing traction toward digital transformation is significantly driving the demand for employee communication software in the SME segment.

The List of Companies - Employee Communication Software Market

  1. Beekeeper AG
  2. Nudge Corporation
  3. Poppulo (E-Search DAC)
  4. Simpplr Inc.
  5. Smarp Oy
  6. SnapComms Inc.
  7. Sociabble, Inc.
  8. Staffbase
  9. theEMPLOYEEapp
  10. Workvivo Limited

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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