Europe Lawn Mower Market Analysis and Forecast by Size, Share, Growth, Trends 2031

The Europe lawn mower market size is expected to reach US$ 11,403.62 million by 2031 from US$ 8,046.02 million in 2024. The market is estimated to record a CAGR of 5.3% from 2025 to 2031.

Executive Summary and Europe Lawn Mower Market Analysis:

Farming and landscaping are showing a growing trend in Europe. Regular maintenance of lawns and gardens requires regular mowing. Lawn mowers offer benefits such as preventing the use of excess fertilizers, promoting a healthier environment, and enhancing beauty. Lawn and garden areas enhance aesthetics and serve multiple functions, such as play areas and relaxation spots, both in residential and commercial settings.

As urbanization leads to environmental degradation, governments are promoting green spaces. The demand for lawn mowers is also rising in the commercial sector due to outdoor restaurants and the enhancement of spaces in hotels, entertainment venues, and offices. Overall, the expansion of housing and commercial construction will further support growth in this market.

The latest innovations, such as electric and automated lawn mowers, offer convenience and efficiency to gardeners and landscape industry professionals. For instance, in March 2024, Segway launched the Navimow i Series in Europe, with prices starting at a highly competitive EUR 999 (US$ 1,040.52). This launch expanded the Navimow product line, following the introduction of the premium H Series in Europe in 2022. The i Series offers hassle-free and intelligent mowing, featuring a uniquely developed positioning system, AI-powered mapping functions, and smart features such as scheduled mowing.

Europe Lawn Mower Market: Strategic Insights

Europe Lawn Mower Market Segmentation Analysis:

Key segments that contributed to the derivation of the Europe lawn mower market analysis are type, category, and end use.

• Based on type, the Europe lawn mower market is segmented into push mower, robotic mower, and ride-on mower. The ride-on mower held the largest share of the market in 2024.

• By category, the Europe lawn mower market is bifurcated into electric and non-electric/gas powered. The non-electric/gas powered held a larger share of the market in 2024.

• In terms of end use, the Europe lawn mower market is bifurcated into residential and commercial. The commercial held a larger share of the market in 2024.

Europe Lawn Mower Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Lawn Mower Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Europe Lawn Mower Market Outlook

Consumers are more inclined toward simpler products that make their lives easier, and they expect this convenience in lawn maintenance operations. As a result, there has been an upsurge in demand for more efficient, convenient, and automated lawn mowers. The growing need for convenient, low-maintenance, and energy-efficient lawn mowers has spurred innovation in the market. Manufacturers are heavily investing in creating cutting-edge technologies such as enhanced battery packs, intelligent features (e.g., app integration), and better ergonomics to meet the transforming consumer demands. The introduction of self-propelled, robotic lawn mowers and battery-powered mowers has revolutionized the market. Robotic lawn mowers such as the Husqvarna Automower and Worx Landroid have a significant demand because of their ability to mow lawns automatically, without the need for continuous manual monitoring. Similarly, cordless electric lawn mowers offered by companies such as Greenworks and EGO Power+ mitigate the inconvenience associated with gas engines, offering a low-maintenance, quieter, and environmentally friendly option. Thus, the burgeoning consumer preference for convenient landscape maintenance operations fosters the growth of the lawn mower market.

The rising demand for lawn mowers in professional and well as commercial sectors is being significantly driven by the expanding landscaping services market across North America. The landscape and garden maintenance industry is thriving, presenting numerous opportunities.

Europe Lawn Mower Market Country Insights

Based on country, the Europe lawn mower market comprises Germany, France, Italy, the UK, Spain, and the Rest of Europe. The Rest of Europe held the largest share in 2024.

Russia, Sweden, Poland, Austria, Switzerland, Denmark, the Netherlands, Belgium, and Norway are among the prominent countries in the lawn mowers market in the Rest of Europe. These countries present growth opportunities for the lawn mower market during the forecast period.

As of 2023, the urban population in Russia constituted 75.33% of the total population, according to the World Bank's collection of development indicators. With the rising urbanization, particularly in countries such as Russia, the demand for lawn mowers is expected to grow. People are increasingly investing in their outdoor spaces, leading to a greater interest in lawn maintenance. The trend of urban gardening has gained traction across Europe, with many homeowners aiming to create lush green spaces within limited areas.

Europe Lawn Mower Market Company Profiles

Some of the key players operating in the market include Deere & Co, Andreas Stihl AG & Co. KG, Honda Motor Co Ltd, Robert Bosch GmbH, Husqvarna AB, Kubota Corp, Stanley Black & Decker Inc, CHERVON (China) Trading Co., Ltd., The Toro Co, AriensCo, ECHO INCORPORATED, WORX, Briggs & Stratton, Bad Boy Mowers, Fiskars Group, among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

Europe Lawn Mower Market Research Methodology:

The following methodology has been followed for the collection and analysis of data presented in this report:

Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.

• Industry trade journals and other relevant publications.

• Government documents, statistical databases, and market reports.

• News articles, press releases, and webcasts specific to companies operating in the market.

Note:

All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

Primary Research

The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.

• Enhance the expertise and market understanding of the analysis team.

• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers

• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise