Europe Mouthwash Market Segments and Growth by 2027

Historic Data: 2018-2019 | Base Year: 2020 | Forecast Period: 2021-2027

Europe Mouthwash Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type (Fluoride, Cosmetics, Antiseptics, and Oral Gels), Flavour (Active Salt, Mint Fresh Tea, Natural Lemon, Herbs, and Fruit and Gums), Indication (Mouth Ulcers, Aphthous Ulcers, Post Oral Surgery, Oral Lesions, Periodontitis, Gingivitis, Receding Gums, Frequent Dry Mouth, Chronic Bad Breath, and Toothache), Distribution Channel (Hypermarkets, Supermarkets, Online Stores, Independent Pharmacies / Drugstores, Hospital Pharmacies, and Independent Grocery Stores), and End User (Adult and Kids)

Report Date : Nov 2021
Report Code : TIPRE00025832

Category : Consumer Goods
Status : Published

Available Report Formats :
No. of Pages : 174

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The Europe mouthwash market is expected to grow from US$ 1,867.01 million in 2020 to US$ 2,799.26 million by 2027; it is estimated to grow at a CAGR of 6.0% from 2020 to 2027.

The high incidence of dental caries has also majorly driven the market. In the UK, 20% of the people are believed to be affected by recurrent aphthous ulceration. As per The National Institute for Health and Care Excellence. Moreover, increasing recommendation from dental physicians for the treatment of plague and gingivitis fuels the growth of the mouthwash market. Besides, mouthwash when used in mouthwashes, antimicrobial ingredients such as cetylpyridinium, chlorhexidine, and essential oils have been shown to reduce plaque and gingivitis when combined with daily brushing and flossing. Further, mouthwash boosts oral health and gives breathe a makeover as it contains fluoride, which can help reduce cavities and demineralization of teeth. Fluoride rinse mouthwash contains 0.05% of Sodium Fluoride, which is enough to avoid tooth decay. Also, herbal mouthwashes have potential benefits in plaque and inflammation control as supplements to patients' daily oral hygiene with gingivitis. The increasing prevalence of dental problems, such as dental caries, gingivitis, and plaques is one of the significant factors expected to propel the mouthwash market growth over the coming years.

The COVID-19 pandemic effect is still very active among various countries in Europe. In addition to the recovery and rebuilding, the European countries are investing in aggressive, track, test, surveillance, and respiratory systems to combat the pandemic. Among all European countries, UK, Russia, France, Spain, Italy and Germany are most affected due to the increasing number of coronavirus cases and deaths associated with it. A team from the Division of Infection and Immunity, University of Cardiff (United Kingdom) determined the effect of mouthwash on COVID-19; the team studied seven different commercial types of mouthwash including Corsodyl, Listerine Cool Mint, Listerine Advanced, and Dentyl Fresh Protect, which contained varying amounts of ethanol and CPC. The results demonstrated the potential of the mouthwashes to reduce COVID-19 infectivity in the oropharynx. Thus, the growing focus on research on the effect of mouthwash on the COVID-19 pandemic and rising oral care hygiene is likely to impact the market positively.

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe mouthwash market. Most marketed mouth rinses contain alcohol, specifically ethanol, which can cause an initial burning sensation, unpleasant taste, and bouts of dryness in the mouth. If an individual suffers from burning mouth syndrome or other oral irritations, the user may want to select an alcohol-free mouthwash to keep from aggravating the condition, which can occur using an alcohol-containing mouthwash. Further, people experiencing xerostomia (dry mouth), low saliva flow due to specific medicinal side effects, radiation therapies, or systemic diseases, such as Sjogren's syndrome or diabetes can use alcohol-free mouthwashes. Also, the alcohol-free mouthwash is particularly beneficial for people who have a history of alcohol abuse. Besides, studies conducted by BioMed Research International prove that alcohol-free mouthwashes have a better effect on the gloss, color, hardness, and wear of tooth composite restorations compared to mouthwashes that contain alcohol. Further, Colgate launched an alcohol-free mouthwash under its Chlorohex medicated mouthwash brand Adopting alcohol-free mouthwash is likely to be a prevalent trend in the market over the coming years.

This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Europe Mouthwash Market Segmentation

Europe Mouthwash Market – By Product Type
- Fluoride
- Cosmetics
- Antiseptics
- Oral Gels
Europe Mouthwash Market – By Flavour
- Active Salt
- Mint Fresh Tea
- Natural Lemon
- Herbs
- Fruit and Gums
Europe Mouthwash Market – By Indication
- Mouth Ulcers
- Aphthous Ulcers
- Post Oral Surgery
- Oral Lesions
- Periodontitis
- Gingivitis
- Receding Gums
- Frequent Dry Mouth
- Chronic Bad Breath
- Toothache
Europe Mouthwash Market – By Distribution Channel
- Hypermarkets
- Supermarkets
- Online Stores
- Independent Pharmacies / Drugstores
- Hospital Pharmacies
- Independent Grocery Stores
Europe Mouthwash Market – By End User
- Adult
- Kids
Europe Mouthwash Market – By Country
- Germany
- UK
- France
- Itally
- Spain
- Rest of Europe

Europe Mouthwash Report Scope

Report Attribute	Details
Market size in 2020	US$ 1,867.01 Million
Market Size by 2027	US$ 2,799.26 Million
Global CAGR (2020 - 2027)	6.0%
Historical Data	2018-2019
Forecast period	2021-2027
Segments Covered	By Product Type Fluoride Cosmetics Antiseptics Oral Gels By Flavour Active Salt Mint Fresh Tea Natural Lemon Herbs Fruit and Gums By Indication Mouth Ulcers Aphthous Ulcers Post Oral Surgery Oral Lesions Periodontitis Gingivitis Receding Gums Frequent Dry Mouth Chronic Bad Breath Toothache By Distribution Channel Hypermarkets Supermarkets Online Stores Independent Pharmacies / Drugstores Hospital Pharmacies Independent Grocery Stores
Regions and Countries Covered	Europe UK Germany France Russia Italy Rest of Europe
Market leaders and key company profiles	Colgate-Palmolive Company Procter & Gamble GlaxoSmithKline plc. Unilever Johnson and Johnson Services, Inc. The Himalaya Drug Company Lion Corporation Amway Church & Dwight, Inc.

Research Manager

Shejal Jamdade

Associate Vice President,
Market Research & Consulting

With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

What are the Europe Mouthwash Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

Europe Mouthwash Market Report Snapshots

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