Europe OTC Drug and Dietary Supplement Market Trends and Analysis by 2027

Historic Data: 2017-2018   |   Base Year: 2019   |   Forecast Period: 2020-2027

Europe OTC Drug and Dietary Supplement Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product (Cough and Cold Products, Vitamins and Dietary Supplements, Analgesics, Gastrointestinal Products, Sleep Aids, Oral Care Products, Ophthalmic Products, Antacids, Feminine Care, and Others); Type (Branded and Generic); Form (Tablets, Capsules, Powders, Ointments, Liquid, and Others); Distribution Channel (Hospital and Retail Pharmacies, Retail Stores, Online Channels, and Others), and Geography

  • Report Date : Sep 2020
  • Report Code : TIPRE00013997
  • Category : Life Sciences
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 209
Page Updated: Sep 2020

The Europe OTC Drug and Dietary Supplement market was valued at US$ 85,835.9 million in 2019 and is projected to reach US$ 141,676.3 million by 2027; it is expected to grow at a CAGR of 6.6% during 2020–2027.



The growth of the OTC Drug and Dietary Supplement market is mainly attributed to the factors such as rising general health issues, and preference of OTC drugs are expected to propel the growth of the market. However, stringent government regulation for OTC drugs is the major factor hindering the market growth.

The Germany has observed the fastest growth in the OTC Drug and Dietary Supplement market within the past few years and is expected to lead the market in Europe during the forecast period. The market for OTC drug and dietary supplements is expected to grow due to growing awareness about health and fitness, the ever-increasing geriatric population, and spending out–of–pocket. Furthermore, innovations and increased product launches have fueled market growth in recent years. The market has experienced increased sales in the products for cold, pain management, gastrointestinal diseases, influenza, and dietary supplements such as vitamins and herbal products.

Germany OTC Drug and Dietary Supplement Market Revenue and Forecast to 2027
(US$ Million)

Germany OTC Drug and Dietary Supplement Market Revenue and Forecast to 2027 (US$ Million)
  • This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

EUROPE OTC DRUG AND DIETARY SUPPLEMENT – MARKET SEGMENTATION

OTC drug and Dietary Supplement– By Product

  • Cough and Cold Products
  • Vitamins and Dietary Supplements
  • Analgesics
  • Gastrointestinal Products
  • Sleep Aids
  • Oral Care Products
  • Ophthalmic Products
  • Antacids
  • Feminine Care
  • Others

OTC Drug and Dietary Supplement– By Type

  • Branded
  • Generic

OTC Drug and Dietary Supplement– By Form

  • Tablets
  • Capsules
  • Powders
  • Ointments
  • Liquid
  • Others

OTC Drug and Dietary Supplement – By Distribution Channel

  • Hospital and Retail Pharmacies
  • Retail Stores
  • Online Channels
  • Others

By Country

  • Germany
  • UK
  • France
  • Italy
  • Spain

Company Profiles

  • GlaxoSmithKline plc.
  • Sanofi
  • Johnson and Johnson Services, Inc.
  • Abbott
  • AbbVie Inc.
  • Bausch Health Companies Inc.
  • Bayer AG
  • Procter & Gamble
  • Novartis AG
  • Reckitt Benckiser Group Plc

Europe OTC Drug and Dietary Supplement Report Scope

Report Attribute Details
Market size in 2019 US$ 85,835.9 Million
Market Size by 2027 US$ 141,676.3 Million
Global CAGR (2020 - 2027) 6.6%
Historical Data 2017-2018
Forecast period 2020-2027
Segments Covered By Product
  • Cough and Cold Products
  • Vitamins and Dietary Supplements
  • Analgesics
  • Gastrointestinal Products
  • Sleep Aids
  • Oral Care Products
  • Ophthalmic Products
  • Antacids
  • Feminine Care
By Type
  • Branded and Generic
By Form
  • Tablets
  • Capsules
  • Powders
  • Ointments
  • Liquid
By Distribution Channel
  • Hospital and Retail Pharmacies
  • Retail Stores
  • Online Channels
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Market leaders and key company profiles
  • GlaxoSmithKline plc.
  • Sanofi
  • Johnson and Johnson Services, Inc.
  • Abbott
  • AbbVie Inc.
  • Bausch Health Companies Inc.
  • Bayer AG
  • Procter & Gamble
  • Novartis AG
  • Mrinal Kerhalkar
    Manager,
    Market Research & Consulting

    Mrinal is a seasoned research analyst with over 8 years of experience in Life Sciences Market Intelligence and Consulting. With a strategic mindset and unwavering commitment to excellence, she has built deep expertise in pharmaceutical forecasting, market opportunity assessment, and developing industry benchmarks. Her work is anchored in delivering actionable insights that empower clients to make informed strategic decisions.

    Mrinal’s core strength lies in translating complex quantitative datasets into meaningful business intelligence. Her analytical acumen is instrumental in shaping go-to-market (GTM) strategies and uncovering growth opportunities across the pharmaceutical and medical device sectors. As a trusted consultant, she consistently focuses on streamlining workflow processes and establishing best practices, thereby driving innovation and operational efficiency for her clients.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

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