Europe Plant Protein Market Growth and Analysis by 2027

The Europe plant protein market accounted for US$ 5,808.5 Mn in 2018 and is predicted to grow at a CAGR of 5.9% during the forecast period 2019 – 2027, to account for US$ 9,452.5 Mn by 2027.

Plant protein is a natural protein derived from plant sources such as soy, wheat, pea, and others. Plant protein provides building blocks for healthy muscles and tissues in the human body and is also beneficial for weight loss. Plant-based proteins tend to be lower in calories and fat as compared to animal proteins but higher in fiber and essential nutrients.

In 2018, rest of Europe dominated the Europe plant protein market, followed by Germany. The Rest of Europe include Spain, Austria, Poland, Portugal, and Turkey. These regions have registered a slow yet remarkable growth in the production and consumption of plant protein. The demand for plant protein in the Rest of Europe is forecasted to rise due to growing investment in research and development by manufacturers along with the growing number of applications such as food and beverages, cosmetic and personal care, and others. Also, robust growth in product offerings is impacting the market growth in the Rest of Europe.
                               

While, in Germany, the high-protein trend is gaining a strong foothold. The most important driver of the plant protein market in Germany is changing trends in the wellness lifestyle of consumers. The consumption of nutritional supplements and its related products has shown significant growth over the past few years. Other drivers that lead the plant protein market are increasing preference for vegan and vegetarian food products over meat products.   

Europe Plant Protein Market

Market Insights   

Rising consumer awareness about protein-rich food

Proteins are building blocks to maintain the structure and functions of the human body. Proteins are made up of amino acids that are attached by peptide bonds in long chains. There are 20 different kinds of amino acids linked together that determines the role of protein in the human body. Proteins play a key role in transporting molecules throughout the body by helping in cell repair and protecting the body from viruses and bacteria. It also promotes proper growth and development in children, teenagers, and pregnant women. People consuming more protein tend to maintain bone mass better and have a much lower risk of osteoporosis and fractures. High protein intake has resulted in boosting metabolism that results in the burning of a high amount of calories. This further helps in proper weight management and weight loss. These benefits of protein are attracting consumers towards protein-rich food and beverages available in the market. This further creates a huge demand for plant proteins across Europe.                                                                                       

Source Insights

Based on source, the Europe plant protein market is bifurcated as soy, wheat, pea, and others. The soy segment led the Europe plant protein market by source. Soy protein isolate is a highly refined form of soy protein, with a protein content of minimum 90%. It is made from defatted soy flour from which most of the non-protein components, including fats and carbohydrates, are removed. Soy protein powder is made from defatted soybean flakes washed in either alcohol or water to remove the sugars and dietary fibers. They are then dehydrated and ground into powder. Soy protein powder is used to make infant soy formulae, as well as a variety of meat and dairy alternatives. Soy protein concentrates typically contain 70% soy protein and is basically defatted soy flour without the water-soluble carbohydrates. This form of protein is made by removing part of the carbohydrates from dehulled and defatted soybeans. Soy flour is made by grinding soybeans into a fine powder.
                                                                     

Type Insights

The Europe plat protein market is bifurcated based on type into isolates, concentrates, and protein flour. The concentrates segment held a significantly large share of the Europe plant protein market in 2018. Plant protein concentrates are produced by extracting protein from various sources such as soy, wheat, pea, quinoa, oats, beans, and nuts. Using heat and acid or enzymes. These typically supply 60–80% protein, with the remaining 20–40% composed of fat and carbs. The concentrated plant protein is the least processed type of protein powder. Plant protein in the concentrated form helps the muscles to recover quickly from heavy exercise as it is absorbed quickly by the body. Therefore, easy availability of plant protein concentrates coupled with lower prices compared to plant protein isolates are the key factors boosting the market.

Application Insights

The Europe plant protein market is bifurcated based on application into protein beverages, dairy alternatives, meat alternatives and meat extenders, protein bars, bakery, and others. The meat alternatives and meat extenders segment accounted for a major share in the Europe plant protein market. Beans and legumes are affordable sources of plant protein that serve as a meat substitute. Soy is also among the major source for producing meat alternatives. Pea protein isolates are mainly used by meat-alternative manufacturers such as Daiya, Gardein, Ben & Jerry's, Beyond Meat, Just Mayo, and Ripple Foods, among others. Therefore, surge in demand and production for meat alternatives results in higher demand for plant proteins. The demand for meat alternatives is increasing due to growing health concerns among consumers and growing preference for vegan food. Further, rising obesity levels due to the consumption of meat and meat products have led to an increasing consumer preference for meat substitutes.

Rest of Europe Plant Protein Market by Type

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Europe Plant Protein Market: Strategic Insights

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New product development, market initiatives and merger and acquisition were observed as the most adopted strategies in Europe plant protein market. Few of the recent developments in the Europe plant protein market are listed below:

2020:

Beyond Meat entered into agreement with Roquette, which could lead to the growth of plant protein market.

2019:

DuPont Nutrition & Biosciences expanded its plant protein range under the brand DuPont Danisco which features pea and soy protein options and adds crunchy texture and higher protein content to snacks, cereals, nutritional bars and more.

2019:

Kerry Group is involved in manufacturing new allergen-free, vegan protein ingredient which has been manufactured for low-pH beverages.

EUROPE PLANT PROTEIN MARKET SEGMENTATION

By Source

• Soy,
• Wheat
• Pea
• Others

By Type   

• Isolates
• Concentrates
• Protein Flour

By Application

• Protein Beverages
• Dairy Alternatives
• Meat Alternatives and Meat Extenders
• Protein Bars
• Bakery
• Others

By Country

• Germany
• France
• United Kingdom
• Italy
• Russia
• Rest of Europe

Company Profiles

• E. I. Du Pont De Nemours and Company
• Archer Daniels Midland Company
• Kerry Group
• Koninklijke DSM N.V.
• Axiom Foods, Inc
• Cargill, Incorporated
• Roquette Frères
• Ingredion Incorporated
• Glanbia plc

Report Scope

Europe Plant Protein Market Regional Insights

The regional trends and factors influencing the Europe Plant Protein Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Europe Plant Protein Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Europe Plant Protein Market Report Scope

Europe Plant Protein Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Plant Protein Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Europe Plant Protein Market are:

1. E. I. Du Pont De Nemours and Company
2. Archer Daniels Midland Company
3. Kerry Group
4. Koninklijke DSM N.V.
5. Axiom Foods, Inc

Disclaimer: The companies listed above are not ranked in any particular order.