Europe Road Marking Material Market Key Players and Opportunities by 2027

The Europe road marking materials market was valued at US$ 1,465.55 million in 2018, and it is expected to grow at a CAGR of 6.1% from 2019 to 2027, to reach US$ 2,482.63 million by 2027.

Road markings are crucial for road safety. These materials are used to provide visible signs on streets, motorways, driveways, parking areas, airfields, and many other areas. Such markings help signify any delineation of traffic path as well as ensure safe, smooth, and orderly movement of traffic. They also act as a tool for controlling and warning the road users about their road safety. The rise in focus toward road safety, coupled with the increased investments in better road infrastructural facilities and technological advancements such as skid resistance and retro reflectivity, is expected to propel the growth of the road marking materials in Europe in the coming years. These marking materials are mainly classified into two types: performance-based and paint-based markings.

The Europe road marking materials market is expected to grow at the CAGR of 6.1% during the forecast period. Several domestic and international companies have a strong foothold in the Europe. The rest of Europe is a major shareholder in road marking material market, followed by Germany and France. The region largely supports the growth of the road marking materials market through effective manufacture and trade policies.  Italy is expected to offer lucrative opportunities for the growth of road marking materials market. However, the market for marking materials is at the infancy stage and thus holds immense growth potential. According to an article published by International Rail Journal, Italy has allocated the budget of EUR 14 bn for the development of roads. In addition to this, the country has also invested in development of China's New Silk Road project. All these factors are expected to propel the demand for better road infrastructural facilities in the country, which in turn, would lead to the growth of road marking material in Italy.

The COVID-19 first began in Wuhan (China) in December 2019, and since then, it has spread across the globe at a fast pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths as of June 2020. The COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The chemical and materials industry is one of the major industries in Europe, suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns as a result of this outbreak. For instance, China is the global hub of manufacturing and the largest raw material supplier for various European industries. The overall market break down due to COVID-19 is also affecting the market growth of road marking materials due to shutting down of factories, obstacle in supply chain, and downturn in world economy.

Europe Road Marking Materials Market

Market Insights

Increase in introduction of roadway safety standards and government regulations

Road markings are considered as one of the most economic traffic safety solutions, and they act as a guide to ensure a smoother flow of traffic. . Therefore, the government in Europe realizes the importance of formation of comprehensive policy for the maintenance of road markings as well as for reducing the count of accidents. For instance, in 2007, the Road Safety Markings Association (RSMA) published the report related to “White Lines Save Lives,” which analyses the cost-effectiveness of the performance of new road markings in European counties. Also, Cheshire County Council approved to utilize a wet-night visible material under the section of the A556 highway, which has led to decline in number of road accidents.  Other than this, several associations have been formed to maintain road safety and use of better infrastructural facilities on roads. These associations include EuroRAP, German Road Markings Association, Road Federation Belgium, Walloon Road Administration and others. They are expected to drive the growth of marking material on roads. In addition to this, the rapid rise in population expansion along with increased urbanization and focus towards improved quality of life has led to increased demand for better road marking materials.

Type Insights

The road markings market, based on type, is segmented into performance-based markings and paint-based markings. Performance-based markings are specifically formulated to guide traffic safely in demanding weather conditions. They are made of high-performance thermoplastic powder, intermix reflective beads, drop on beads, and other components. The performance of performance-based markings chiefly depends on materials used. These markings are broadly classified as thermoplastics and cold plastics. Thermoplastic performance-based marking possess low VOC content, high gloss, long life, and excellent reflecting properties in wet conditions, in day as well as in night. They have low curing period and can impart gloss finish, and skid resistance to the surfaces. They are hence commonly employed as surface marking materials. A hot melt kettle is used to heat and melt the thermoplastic powder at 200°C, after which, it is sprayed on the road surface. The cold plastic performance-based markings are, on the other hand, based on methyl methacrylate resins (MMA). They are specifically formulated for use in conditions where the resistance to wear and tear is of major concern. Cold plastic performance-based markings are well suited for roads in high-traffic areas, experiencing heavy snowfall.

Global Road Marking Materials Market, by Type – 2018 and 2027

Applications Insights

The road marking materials market, based on application, is segmented into road and highway marking, parking lot marking, factory marking, airport marking, antiskid marking, and others. The road and highway marking segment accounted for a substantial share of the Europe road marking materials market, whereas the airport marking segment is expected to register the fastest CAGR during the forecast period. Road marking materials such as thermoplastic strips, road studs, thermoplastic markings, solvent borne and waterborne road marking paints, cold applied plastics, preformed adhesive tapes, etc., are commonly employed in road and highway markings. Several companies that offer road and highway marking materials in Europe include Geveko Markings, Ennis Prismo, and KESTREL THERMOPLASTICS LTD. Geveko Markings offers hot applied thermoplastics, liquids (for highways), and preformed thermoplastics. Ennis Prismo specializes in manufacturing marking paints and road marking thermoplastics. Further, KESTREL THERMOPLASTICS LTD, based in Northern Ireland, is a leading specialist in the manufacture of thermoplastic road marking materials and road safety surfacing products.

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Europe Road Marking Material Market: Strategic Insights

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Mergers and acquisitions, and research and development are commonly adopted strategies by companies to expand their footprint worldwide. 3M, Asian Paints, Evonik Industries Inc., The Sherwin-Williams Company, and Helios Group are among the European road marking material market players implementing these strategies to enlarge the customer base and gain significant market share worldwide, which, in turn, permit the players to maintain their brand name in Europe.

Europe Road Marking Materials Market – by Type

• Performance-Based Markings
• Paint-Based Markings

Europe Road Marking Materials Market – by Application

• Road and Highway Marking
• Parking Lot Marking
• Factory Marking
• Airport Marking
• Antiskid Marking
• Others

Company Profiles

• The 3M Company
• Aximum S.A.Ennis-Flint, Inc.
• Geveko Markings IncSealMaster
• SWARCO AG
• The Sherwin-Williams Company
• Helios GroupEvonik Industries AG
• Asian Paints Limited

Report Scope

Europe Road Marking Material Market Regional Insights

The regional trends and factors influencing the Europe Road Marking Material Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Europe Road Marking Material Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Europe Road Marking Material Market Report Scope

Europe Road Marking Material Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Road Marking Material Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Europe Road Marking Material Market are:

1. The 3M Company
2. Aximum SA
3. Ennis-Flint, Inc.
4. Geveko Markings Inc
5. Helios Group

Disclaimer: The companies listed above are not ranked in any particular order.