Europe Road Marking Material Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Type (Performance-Based Markings and Paint-Based Markings); Applications (Road and Highway Marking, Parking Lot Marking, Factory Marking, Airport Marking, Antiskid Marking and Others); and Country
The Europe road marking materials market was valued at US$ 1,465.55 million in 2018, and it is expected to grow at a CAGR of 6.1% from 2019 to 2027, to reach US$ 2,482.63 million by 2027.
Road markings are crucial for road safety. These materials are used to provide visible signs on streets, motorways, driveways, parking areas, airfields, and many other areas. Such markings help signify any delineation of traffic path as well as ensure safe, smooth, and orderly movement of traffic. They also act as a tool for controlling and warning the road users about their road safety. The rise in focus toward road safety, coupled with the increased investments in better road infrastructural facilities and technological advancements such as skid resistance and retro reflectivity, is expected to propel the growth of the road marking materials in Europe in the coming years. These marking materials are mainly classified into two types: performance-based and paint-based markings.
The Europe road marking materials market is expected to grow at the CAGR of 6.1% during the forecast period. Several domestic and international companies have a strong foothold in the Europe. The rest of Europe is a major shareholder in road marking material market, followed by Germany and France. The region largely supports the growth of the road marking materials market through effective manufacture and trade policies. Italy is expected to offer lucrative opportunities for the growth of road marking materials market. However, the market for marking materials is at the infancy stage and thus holds immense growth potential. According to an article published by International Rail Journal, Italy has allocated the budget of EUR 14 bn for the development of roads. In addition to this, the country has also invested in development of China's New Silk Road project. All these factors are expected to propel the demand for better road infrastructural facilities in the country, which in turn, would lead to the growth of road marking material in Italy.
The COVID-19 first began in Wuhan (China) in December 2019, and since then, it has spread across the globe at a fast pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths as of June 2020. The COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The chemical and materials industry is one of the major industries in Europe, suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns as a result of this outbreak. For instance, China is the global hub of manufacturing and the largest raw material supplier for various European industries. The overall market break down due to COVID-19 is also affecting the market growth of road marking materials due to shutting down of factories, obstacle in supply chain, and downturn in world economy.
Europe Road Marking Materials Market
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Market Insights
Increase in introduction of roadway safety standards and government regulations
Road markings are considered as one of the most economic traffic safety solutions, and they act as a guide to ensure a smoother flow of traffic. . Therefore, the government in Europe realizes the importance of formation of comprehensive policy for the maintenance of road markings as well as for reducing the count of accidents. For instance, in 2007, the Road Safety Markings Association (RSMA) published the report related to “White Lines Save Lives,” which analyses the cost-effectiveness of the performance of new road markings in European counties. Also, Cheshire County Council approved to utilize a wet-night visible material under the section of the A556 highway, which has led to decline in number of road accidents. Other than this, several associations have been formed to maintain road safety and use of better infrastructural facilities on roads. These associations include EuroRAP, German Road Markings Association, Road Federation Belgium, Walloon Road Administration and others. They are expected to drive the growth of marking material on roads. In addition to this, the rapid rise in population expansion along with increased urbanization and focus towards improved quality of life has led to increased demand for better road marking materials.
Type Insights
The road markings market, based on type, is segmented into performance-based markings and paint-based markings. Performance-based markings are specifically formulated to guide traffic safely in demanding weather conditions. They are made of high-performance thermoplastic powder, intermix reflective beads, drop on beads, and other components. The performance of performance-based markings chiefly depends on materials used. These markings are broadly classified as thermoplastics and cold plastics. Thermoplastic performance-based marking possess low VOC content, high gloss, long life, and excellent reflecting properties in wet conditions, in day as well as in night. They have low curing period and can impart gloss finish, and skid resistance to the surfaces. They are hence commonly employed as surface marking materials. A hot melt kettle is used to heat and melt the thermoplastic powder at 200°C, after which, it is sprayed on the road surface. The cold plastic performance-based markings are, on the other hand, based on methyl methacrylate resins (MMA). They are specifically formulated for use in conditions where the resistance to wear and tear is of major concern. Cold plastic performance-based markings are well suited for roads in high-traffic areas, experiencing heavy snowfall.
Global Road Marking Materials Market, by Type – 2018 and 2027
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Applications Insights
The road marking materials market, based on application, is segmented into road and highway marking, parking lot marking, factory marking, airport marking, antiskid marking, and others. The road and highway marking segment accounted for a substantial share of the Europe road marking materials market, whereas the airport marking segment is expected to register the fastest CAGR during the forecast period. Road marking materials such as thermoplastic strips, road studs, thermoplastic markings, solvent borne and waterborne road marking paints, cold applied plastics, preformed adhesive tapes, etc., are commonly employed in road and highway markings. Several companies that offer road and highway marking materials in Europe include Geveko Markings, Ennis Prismo, and KESTREL THERMOPLASTICS LTD. Geveko Markings offers hot applied thermoplastics, liquids (for highways), and preformed thermoplastics. Ennis Prismo specializes in manufacturing marking paints and road marking thermoplastics. Further, KESTREL THERMOPLASTICS LTD, based in Northern Ireland, is a leading specialist in the manufacture of thermoplastic road marking materials and road safety surfacing products.
Strategic Insights
Mergers and acquisitions, and research and development are commonly adopted strategies by companies to expand their footprint worldwide. 3M, Asian Paints, Evonik Industries Inc., The Sherwin-Williams Company, and Helios Group are among the European road marking material market players implementing these strategies to enlarge the customer base and gain significant market share worldwide, which, in turn, permit the players to maintain their brand name in Europe.
Europe Road Marking Materials Market – by Type
- Performance-Based Markings
- Paint-Based Markings
Europe Road Marking Materials Market – by Application
- Road and Highway Marking
- Parking Lot Marking
- Factory Marking
- Airport Marking
- Antiskid Marking
- Others
Company Profiles
- The 3M Company
- Aximum S.A.Ennis-Flint, Inc.
- Geveko Markings IncSealMaster
- SWARCO AG
- The Sherwin-Williams Company
- Helios GroupEvonik Industries AG
- Asian Paints Limited
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. Road Marking Material Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 Europe PEST analysis
4.3 Expert Opinion
5. Road Marking Material Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increase in roadway safety standards and government regulations
5.1.2 Adoption of better technologies
5.2 Market Restraints
5.2.1 Stringent regulations related to solvent-based road markings
5.3 Market Opportunities:
5.3.1 Increased Prominence of Road Markings in Lane Departure Warning Systems (LDWS)
5.4 Future Trends:
5.4.1 Focus over use of sustainable and effective marking materials
5.5 Impact Analysis
6. Road Marking Material – Europe Market Analysis
6.1 Road Marking Material Market Overview
6.2 Road Marking Material Market –Revenue and Forecast to 2027 (US$ Million)
6.3 Market Positioning
7. Road Marking Materials Market Analysis – By Type
7.1 Overview
7.2 Road Marking Materials Market Share, by Type, 2018 and 2027 (%)
7.3 Performance-Based Markings
7.3.1 Overview
7.3.2 Performance-Based Markings: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
7.4 Paint-Based Markings
7.4. 1 Overview
7.4.2 Paint-Based Markings-: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
8. Road Marking Materials Market Analysis – By Applications
8.1 Overview
8.2 Road Marking Materials Market Share, by Applications, 2018 and 2027 (%)
8.3 Road and Highway Marking
8.3.1 Overview
8.3.2 Road and Highway Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
8.4 Parking Lot Marking
8.4.1 Overview
8.4.2 Parking Lot Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
8.5 Factory Marking
8.5.1 Overview
8.5.2 Factory Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
8.6 Airport Marking
8.6.1 Overview
8.6.2 Airport Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
8.7 Antiskid Marking
8.7.1 Overview
8.7.2 Antiskid Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
8.8 Others
8.8.1 Overview
8.8.2 Others: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
8.8.3 Others: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
9. Road Marking Material Market – Country Analysis
9.1 Europe: Road Marking Material Market
9.1.1 Europe: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
9.1.2 Europe: Road Marking Material Market, by Type
9.1.3 Europe: Road Marking Material Market, by Application
9.1.4 Europe: Road Marking Material Market, by Key Country
9.1.4.1 Germany: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
9.1.4.1.1 Germany: Road Marking Material Market, by Type
9.1.4.1.2 Germany: Road Marking Material Market, by Application
9.1.4.2 UK: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
9.1.4.2.1 UK: Road Marking Material Market, by Type
9.1.4.2.2 UK: Road Marking Material Market, by Application
9.1.4.3 Russia: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
9.1.4.3.1 Russia: Road Marking Material Market, by Type
9.1.4.3.2 Russia: Road Marking Material Market, by Application
9.1.4.4 France: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
9.1.4.4.1 France: Road Marking Material Market, by Type
9.1.4.4.2 France: Road Marking Material Market, by Application
9.1.4.5 Italy: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
9.1.4.5.1 Italy: Road Marking Material Market, by Type
9.1.4.5.2 Italy: Road Marking Material Market, by Application
9.1.4.6 Spain: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
9.1.4.6.1 Spain: Road Marking Material Market, by Type
9.1.4.6.2 Spain: Road Marking Material Market, by Application
9.1.4.7 Rest of Europe: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
9.1.4.7.1 Rest of Europe: Road Marking Material Market, by Type
9.1.4.7.2 Rest of Europe: Road Marking Material Market, by Application
10. Overview- Impact of Coronavirus Outbreak
11. Impact of COVID-19 Pandemic on Europe Road Marking Material Market
11.1 Europe: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Merger and Acquisition
12.2 Product News
13. Company Profiles
13.1 3M
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.2 Aximum
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.3 Ennis-Flint, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products And Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Geveko Markings
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 SealMaster
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.6 SWARCO AG
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.7 The Sherwin-Williams Company
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 HELIOS
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.9 Evonik Industries AG
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.10 Asian Paints
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. Road Marking Material Market –Revenue and Forecast to 2027 (US$ Million)
Table 2. Europe: Road Marking Material Market, by Type – Revenue and Forecast to 2027 (US$ Million)
Table 3. Europe: Road Marking Material Market, by Application – Revenue and Forecast to 2027 (US$ Million)
Table 4. Germany: Road Marking Material Market, by Type – Revenue and Forecast to 2027 (US$ Million)
Table 5. Germany: Road Marking Material Market, by Application– Revenue and Forecast to 2027 (US$ Million)
Table 6. UK: Road Marking Material Market, by Type – Revenue and Forecast to 2027 (US$ Million)
Table 7. UK: Road Marking Material Market, by Application– Revenue and Forecast to 2027 (US$ Million)
Table 8. Russia: Road Marking Material Market, by Type – Revenue and Forecast to 2027 (US$ Million)
Table 9. Russia: Road Marking Material Market, by Application– Revenue and Forecast to 2027 (US$ Million)
Table 10. France: Road Marking Material Market, by Type – Revenue and Forecast to 2027 (US$ Million)
Table 11. France: Road Marking Material Market, by Application– Revenue and Forecast to 2027 (US$ Million)
Table 12. Italy: Road Marking Material Market, by Type – Revenue and Forecast to 2027 (US$ Million)
Table 13. Italy: Road Marking Material Market, by Application– Revenue and Forecast to 2027 (US$ Million)
Table 14. Spain: Road Marking Material Market, by Type – Revenue and Forecast to 2027 (US$ Million)
Table 15. Spain: Road Marking Material Market, by Application– Revenue and Forecast to 2027 (US$ Million)
Table 16. Rest of Europe: Road Marking Material Market, by Type – Revenue and Forecast to 2027 (US$ Million)
Table 17. Rest of Europe: Road Marking Material Market, by Application– Revenue and Forecast to 2027 (US$ Million)
Table 18. List of Abbreviation
LIST OF FIGURES
Figure 1. Road Marking Material Market Segmentation
Figure 2. Road Marking Material Market Segmentation – By Geography
Figure 3. Europe road Marking Material Market Overview
Figure 4. Road and Highway Marking Segment Held Largest Share of Europe road Marking Material Market
Figure 5. Rest of European Countries Held Largest Share of Europe road Marking Material Market
Figure 6. Europe road Marking Material Market, Industry Landscape
Figure 7. Europe – PEST Analysis
Figure 8. Expert Opinion
Figure 9. Impact Analysis of Drivers and Restraints
Figure 10. Europe: Road Marking Material Market – Revenue and Forecast to 2027 (US$ Million)
Figure 11. Road Marking Materials Market Share, by Type, 2018 and 2027 (%)
Figure 12. Performance-Based Markings: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
Figure 13. Paint-Based Markings-: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
Figure 14. Road Marking Materials Market Share, by Applications, 2018 and 2027 (%)
Figure 15. Road and Highway Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
Figure 16. Parking Lot Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
Figure 17. Factory Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
Figure 18. Airport Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
Figure 19. Antiskid Marking: Road Marking Materials Market– Revenue and Forecast to 2027 (US$ Million)
Figure 20. Europe: Road Marking Material Market – Revenue and Forecast to 2027 (US$ Million)
Figure 21. Europe: Road Marking Material Market Revenue Share, by Type (2018 and 2027)
Figure 22. Europe: Road Marking Material Market Revenue Share, by Application (2018 and 2027)
Figure 23. Europe: Road Marking Material Market Revenue Share, by Key Country (2018 and 2027)
Figure 24. Germany: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 25. UK: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 26. Russia: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 27. France: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 28. Italy: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 29. Spain: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 30. Rest of Europe: Road Marking Material Market – Revenue, and Forecast to 2027 (US$ Million)
Figure 31. Impact of COVID-19 Pandemic in Europe Country Markets
The List of Companies - Europe Road Marking Materials Market
- The 3M Company
- Aximum SA
- Ennis-Flint, Inc.
- Geveko Markings Inc
- Helios Group
- SealMaster
- SWARCO AG
- The Sherwin-Williams Company
- Evonik Industries AG
- Asian Paints Limited
- Highlights key business priorities to assist companies realign their business strategies.
- Featureskey findings and crucial progressive industry trends in the Europe road marking material market, thereby allowing players to develop effective long-term strategies.
- Develops/modifiesbusiness expansion plans by using substantial growth offering from developed and emerging markets.
- Scrutinizes in-depth market trends as well as key market drivers and restraints.
- Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
Frequently Asked Questions
The major players operating in the Europe road marking materials market are 3M, Aximum, Ennis-Flint, Inc, Geveko Markings, SealMaster, SWARCO AG, The Sherwin-Williams Company, HELIOS, Evonik Industries AG, Asian Paints among many others.
In 2018, the Europe road marking materials market was dominated by the rest of Europe region. The road infrastructure sector in the countries of rest of Europe including Austria, Switzerland, Denmark, Poland, and Belgium has witnessed marked growth in recent times and has contributed to significant demand for road construction material including road marking materials. The growing number of road marking materials uses in parking lot marking, airport marking, road and highway marking applications are the key factors boosting the growth of the road marking materials market in the rest of Europe region.
The construction of new airstrips and maintenance and repair works of the existing ones has led to significant demand for airport markings in Europe. Moreover, with an investment of EUR2.5 billion, the Berlin Brandenburg Airport (BBI) is scheduled to open in October 2020. The construction of the newBerlin Brandenburg Airport (BBI) airport has created local employment opportunities and augmented the consumption of construction materials including airport marking materials.