Facial Makeup Products Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Facial Makeup Products Market Size and Forecasts (2021 - 2031), Global and Regional Growth Opportunity Analysis, and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00023368
  • Category : Consumer Goods
  • No. of Pages : 150
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Products used to color and highlight facial characteristics are known as facial makeup products. They can either be used to add or change color directly, or they can be placed over a foundation to even out and smooth the color. Products including face powder, concealer, foundation, blush, highlighter, lipstick, and primer are typically included. It assists in providing the skin with a consistent finish, making it look even and smooth. After application, the skin can is shielded from direct exposure to dust, smog, pollution, and ultraviolet (UV) rays by utilizing products from companies with exfoliating, moisturizing, nourishing, antiseptic, anti-inflammatory, and antibacterial characteristics.


The expanding e-commerce and online sales channels, the rising demand for natural, organic, and halal-certified cosmetic products, the expanding cosmetics industry, the growing influence of social media, and the growing volume of working women contributes to the market growth. Additionally, during the forecast period, manufacturers worldwide are anticipated to intensify their efforts to develop advanced makeup products and increase the adoption of CC and BB creams and sweat-proof makeup products. They might also engage in aggressive social media marketing campaigns; which is expected to drive the growth of the facial makeup products market.

With the availability of wide-ranging cosmetics products on various sales channels,  customers are continuously experimenting with new products, making it more difficult for brands to retain customers. This is one of the major challenges faced by the players operating in the market. Also, the emergence of new players in the market and rising competition has resulted in creating a price-sensitive scenario, which also acts a major challenge to the players.


The "Global Facial Makeup Products Market Analysis to 2030" is a specialized and in-depth study with a major focus on the global facial makeup products market trends and growth opportunities. The report aims to provide an overview of the global facial makeup products market with detailed market segmentation by type, category, distribution channel, and geography. The global facial makeup products market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of facial makeup products worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the facial makeup products market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the facial makeup products market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative facial makeup products market opportunities that would, in turn, aid in identifying the major revenue pockets.

Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global facial makeup products market, which helps understand the entire supply chain and various factors affecting the market growth.


The global facial makeup products market is segmented on the basis of type, category, and distribution channel. Based on type, the facial makeup products market is segmented as BB and CC cream, foundation, concealer, face powders, highlighters, blush, and others. On the basis of category, the market is classified as organic and conventional. The facial makeup products market is categorized on the basis of distribution channel into hypermarket and supermarket, specialty store, online retail, others.

Based on type, the BB and CC cream accounted for a significant facial makeup products market share which can be attributed to its popularity across the globe and wide availability. Basic uses for these creams are face brightness, face whitening, and anti-aging.

Based on distribution channel, hypermarket and supermarket accounted for a major facial makeup products market share owing to various factors such as availability, promotions, and variety of choices. Recently, online retails have become more popular owing to price and availability, easy to purchase options, and convenient shipping availability. Rising online sales promotional activities for facial makeup also positively impact the facial makeup products market.


The report provides a detailed overview of the global facial makeup products market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. North America is estimated to account for a significant facial makeup products market share globally. The continued use of facial makeup is expected to be driven by changing consumer habits in the US and growing demand for cosmetic products. The growth is complemented by factors such as consumer knowledge and increased awareness of the benefits of organic products and services from information sources like online media or other sources coupled with social media growth in the region. In recent years, the market in Asia Pacific region is growing rapidly. Korean beauty products have gained popularity, particularly among younger generation, owing to anti-aging and natural fragrance characteristics in these beauty products. Thus, a surge in demand for Korean facial makeup products is witnessing growth in the region.


Partnership, acquisitions and new product launches were found to be the major strategies adopted by the players operating in the global facial makeup products market.

  • In 2021, Coty Inc. relaunched Kyle Cosmetics with new, improved formulas that are clean-label and vegan, along with attractive packaging. The innovation was in line with consumer wishes and based on increasing demand for Vegan or Clean Label products. Consumers can purchase the brand worldwide through a select number of brick-and-mortar retailers.
  • In 2021, Coty Inc. will expand the Gucci beauty makeup brand with additional items for the face, lips, and eyes in 2021. Gucci’s expanded Poudre De Beauté Mat Naturel face powder collection was introduced in the Asia Pacific and European travel retail. Coty Inc. aimed to develop its company operations in Asia-Pacific and Europe, where consumers seek organic and natural products.


Due to the outbreak of COVID-19, the consumer spending habits were severely affected owing to various governmental restrictions and several measures to limit its spread, causing market growth to slow down in 2020. As makeup products do not fall within the relevant goods and services, the manufacturing and supply chain were disrupted. Thus, these reduced sales of facial cosmetics products. Further, due to the shift towards staying at home or working from home, customers were not participating in social gatherings, which has led to a decrease in the demand and the use of face makeup products. However, post-Covid , sales have increased steadily as products have become available over a wide range of e-commerce sites that offer easy home delivery options.


Some of the key players operating in the facial makeup products market include, Amway Corp., CHANEL, Estée Lauder Companies, Giorgio Armani S.p.A., Henkel AG & Co. KGaA , Johnson & Johnson Services, Inc., Kao Corporation, L Brands, L’Oréal, Lotus Herbals, LVMH, Natura, New Avon Company, Oriflame Cosmetics AG, Procter & Gamble, Revlon, Shiseido Company, Limited, Unilever, and among others.


Facial Makeup Products Market Report Analysis

Facial Makeup Products Market

  • CAGR (2023 - 2031)
  • Market Size 2023
    US$ XX Million
  • Market Size 2031
    US$ XX Million

Report Coverage

  • Market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Key future trends
  • Detailed PEST/Porter’s Five Forces and SWOT analysis
  • Industry landscape and competition analysis & recent developments
  • Detailed company profiles
  • Global and regional market analysis covering key market trends, major players, regulations, and recent market developments

Key Players

  • L'Oréal,
  • Estée Lauder Companies,
  • Coty Inc.,
  • Shiseido Co.Ltd.,
  • Procter and Gamble,
  • Unilever,

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Facial Makeup Products Market Report Scope

Report Attribute Details
Market size in 2023 US$ XX Million
Market Size by 2031 US$ XX Million
Global CAGR (2023 - 2031) XX%
Historical Data 2021-2022
Forecast period 2024-2031
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • L'Oréal,
  • Estée Lauder Companies,
  • Coty Inc.,
  • Shiseido Co.Ltd.,
  • Procter and Gamble,
  • Unilever,
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    This text is related
    to segments covered.

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    The List of Companies

    1. L'Oréal,
    2. Estée Lauder Companies,
    3. Coty Inc.,
    4. Shiseido Co.Ltd.,
    5. Procter and Gamble,
    6. NEW AVON LLC.,
    7. Unilever,
    8. REVLON,
    10. LVMH,

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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