Facial Makeup Products Market Strategies and Forecast by 2031

MARKET ANALYSIS

Products used to color and highlight facial characteristics are known as facial makeup products. They can either be used to add or change color directly, or they can be placed over a foundation to even out and smooth the color. Products including face powder, concealer, foundation, blush, highlighter, lipstick, and primer are typically included. It assists in providing the skin with a consistent finish, making it look even and smooth. After application, the skin can is shielded from direct exposure to dust, smog, pollution, and ultraviolet (UV) rays by utilizing products from companies with exfoliating, moisturizing, nourishing, antiseptic, anti-inflammatory, and antibacterial characteristics.

GROWTH DRIVERS AND CHALLENGES

The expanding e-commerce and online sales channels, the rising demand for natural, organic, and halal-certified cosmetic products, the expanding cosmetics industry, the growing influence of social media, and the growing volume of working women contributes to the market growth. Additionally, during the forecast period, manufacturers worldwide are anticipated to intensify their efforts to develop advanced makeup products and increase the adoption of CC and BB creams and sweat-proof makeup products. They might also engage in aggressive social media marketing campaigns; which is expected to drive the growth of the facial makeup products market.

With the availability of wide-ranging cosmetics products on various sales channels,  customers are continuously experimenting with new products, making it more difficult for brands to retain customers. This is one of the major challenges faced by the players operating in the market. Also, the emergence of new players in the market and rising competition has resulted in creating a price-sensitive scenario, which also acts a major challenge to the players.

REPORT SEGMENTATION AND SCOPE

The "Global Facial Makeup Products Market Analysis to 2031" is a specialized and in-depth study with a major focus on the global facial makeup products market trends and growth opportunities. The report aims to provide an overview of the global facial makeup products market with detailed market segmentation by type, category, distribution channel, and geography. The global facial makeup products market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of facial makeup products worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the facial makeup products market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the facial makeup products market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative facial makeup products market opportunities that would, in turn, aid in identifying the major revenue pockets.

Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global facial makeup products market, which helps understand the entire supply chain and various factors affecting the market growth.

SEGMENTAL ANALYSIS

The global facial makeup products market is segmented on the basis of type, category, and distribution channel. Based on type, the facial makeup products market is segmented as BB and CC cream, foundation, concealer, face powders, highlighters, blush, and others. On the basis of category, the market is classified as organic and conventional. The facial makeup products market is categorized on the basis of distribution channel into hypermarket and supermarket, specialty store, online retail, others.

Based on type, the BB and CC cream accounted for a significant facial makeup products market share which can be attributed to its popularity across the globe and wide availability. Basic uses for these creams are face brightness, face whitening, and anti-aging.

Based on distribution channel, hypermarket and supermarket accounted for a major facial makeup products market share owing to various factors such as availability, promotions, and variety of choices. Recently, online retails have become more popular owing to price and availability, easy to purchase options, and convenient shipping availability. Rising online sales promotional activities for facial makeup also positively impact the facial makeup products market.

REGIONAL ANALYSIS

The report provides a detailed overview of the global facial makeup products market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. North America is estimated to account for a significant facial makeup products market share globally. The continued use of facial makeup is expected to be driven by changing consumer habits in the US and growing demand for cosmetic products. The growth is complemented by factors such as consumer knowledge and increased awareness of the benefits of organic products and services from information sources like online media or other sources coupled with social media growth in the region. In recent years, the market in Asia Pacific region is growing rapidly. Korean beauty products have gained popularity, particularly among younger generation, owing to anti-aging and natural fragrance characteristics in these beauty products. Thus, a surge in demand for Korean facial makeup products is witnessing growth in the region.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

Partnership, acquisitions and new product launches were found to be the major strategies adopted by the players operating in the global facial makeup products market.

• In 2021, Coty Inc. relaunched Kyle Cosmetics with new, improved formulas that are clean-label and vegan, along with attractive packaging. The innovation was in line with consumer wishes and based on increasing demand for Vegan or Clean Label products. Consumers can purchase the brand worldwide through a select number of brick-and-mortar retailers.
• In 2021, Coty Inc. will expand the Gucci beauty makeup brand with additional items for the face, lips, and eyes in 2021. Gucci’s expanded Poudre De Beauté Mat Naturel face powder collection was introduced in the Asia Pacific and European travel retail. Coty Inc. aimed to develop its company operations in Asia-Pacific and Europe, where consumers seek organic and natural products.

IMPACT OF COVID

Due to the outbreak of COVID-19, the consumer spending habits were severely affected owing to various governmental restrictions and several measures to limit its spread, causing market growth to slow down in 2021. As makeup products do not fall within the relevant goods and services, the manufacturing and supply chain were disrupted. Thus, these reduced sales of facial cosmetics products. Further, due to the shift towards staying at home or working from home, customers were not participating in social gatherings, which has led to a decrease in the demand and the use of face makeup products. However, post-Covid , sales have increased steadily as products have become available over a wide range of e-commerce sites that offer easy home delivery options.

COMPETITIVE LANDSCAPE AND KEY COMPANIES

Some of the key players operating in the facial makeup products market include, Amway Corp., CHANEL, Estée Lauder Companies, Giorgio Armani S.p.A., Henkel AG & Co. KGaA , Johnson & Johnson Services, Inc., Kao Corporation, L Brands, L’Oréal, Lotus Herbals, LVMH, Natura, New Avon Company, Oriflame Cosmetics AG, Procter & Gamble, Revlon, Shiseido Company, Limited, Unilever, and among others.

Facial Makeup Products Report Scope