Frozen Bakery Product Market Size & Share Analysis by 2028

Frozen Bakery Products Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Breads and Rolls, Cakes and Pastries, Cookies and Biscuits, and Others), Category (Gluten-free and Conventional), and End Use (Foodservice and Food Retail) and Geography

Publication Month : May 2021

  • Report Code : TIPRE00003883
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 166
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[Research Report] The frozen bakery products market is expected to grow from US$ 25.31 billion in 2021 to US$ 33.3 billion by 2028; it is estimated to grow at a CAGR of 4.0% from 2021 to 2028.


Frozen bakery products include pre-baked and frozen bakery goods such as frozen bread, cakes, muffins, and other bakery products. The frozen bakery products market is influenced by changing lifestyle, busy schedules, and growth in disposable income. In recent years, the food and beverages industry also witnessed high preference for ready-to-eat and ready-to-bake products. Expansion of retail sector along with emergence of various online platforms is also contributing positively to the availability of frozen bakery products. Frozen bakery products have wide availability in retail stores and supermarkets due to the diversification of distribution channels. In addition, other factors driving the demand for convenience foods include change in working demographics and a busy lifestyle.


Rise in demand for convenience food and increase in number of foodservice outlets has aided the market growth of frozen bakery products. The demand for frozen bakery products is surging, owing to rising consumer preference toward processed or convenience foods. In addition, the easy availability of frozen bakery products has influenced the buying pattern for the shoppers who are concerned with the dietary merchandise and rendered a firm place to the frozen bakery products in the list of daily consumables. Moreover, due to the growing food & beverages industry and improving economic conditions, rising disposable income of consumers in developed and developing regions worldwide has driven the sales of convenience foods. The widespread trend of socializing in cafes among urban millennials and the youngest segment of the population is accelerating the growth of the chained foodservice industry, which is growing the market for frozen bakery products. Further, cafes and restaurants have emerged as a comfortable and convenient spot for families, millennials, and working young professionals to relax and socialize, thereby propelling the growth of market. The fluctuating raw material prices pose a challenge to the frozen bakery products market.  The variability of raw material costs continues to be a major concern for manufacturers of frozen bakery products. The intense volatility of raw material prices makes it difficult for companies and producers to stay competitive while maintaining healthy margins. Raw materials such as barley, maize, wheat, and rye significantly impact the bottom line. The prices of these raw materials are regulated by supply and demand functions and affected by the government's agricultural policies. For example, the acreage reduction programs have an effect on wheat and corn supplies, thereby creating a significant barrier for the market growth.

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Frozen Bakery Products Market: Strategic Insights

Market Size Value inUS$ 25.31 Billion in 2021
Market Size Value byUS$ 33.3 Billion by 2028
Growth rateCAGR of 4.0% from 2021-2028
Forecast Period2021-2028
Base Year2021
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The "Global Frozen Bakery Products Market Analysis to 2028" is a specialized and in-depth study with a major focus on the global market trends and growth opportunities. The report aims to provide an overview of the global market with detailed market segmentation by product type, category, end-user, and geography. The global frozen bakery products market has been witnessing high growth over the recent past and is expected to continue this trend during the forecast period. The report provides key statistics on the consumption of frozen bakery products worldwide along with their demand in major regions and countries. In addition, the report provides the qualitative assessment of various factors affecting the frozen bakery products market performance in major regions and countries. The report also includes a comprehensive analysis of the leading players in the frozen bakery products market and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative opportunities that would, in turn, aid in identifying the major revenue pockets.

Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global frozen bakery products market, which helps understand the entire supply chain and various factors affecting the market growth.

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The global frozen bakery products market is segmented on the basis of product type, category, and end-user. Based on product type, the frozen bakery products market is segmented as, bread and rolls, cakes and pastries, cookies and biscuits, and others. On the basis of category, the market is classified as, gluten-free, and conventional. Based on end-user, the market is segmented into foodservice, and food retail. Based on product type, the bread and rolls segment accounted for a significant share. Bread is a staple food prepared from a dough of water and flour. Bread has been a prominent food in many countries for a very long period. Cakes and pastries are among the prominent products in the frozen bakery products market. Cake is made from sugar, flour, and other ingredients. Cookies and biscuits are baked food which are mostly small, flat and sweet. The key ingredients for making biscuits and cookies include flour, sugar, and oil or fat. Based on category, conventional segment accounted for significant share. The conventional frozen bakery products are those bakery products which are made from corn, rice, wheat, barley, rye, and oats. The awareness among the consumers about gluten causing celiac disease and other digestive health issues is motivating the consumers to shift to gluten-free dietary lifestyles.


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The report provides a detailed overview of the global frozen bakery products market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. Europe accounted for a significant share of the market and valued at more than US$ 7,500 million in 2020. Frozen bakery products market registered a notable growth in Europe, owing to the convenience these products offer, especially in minimizing the time required for cooking and baking. Moreover, the growing demand for ready-to-eat food products owing to hectic work schedules is also expected to contribute to the market growth in the region over the forecast period. The frozen bakery products market in Asia Pacific is expected to grow at a CAGR of 5.0% from 2021 to 2028. North America frozen bakery products market was valued at more than US$ 6,500 million in 2020. North America contributes a key share in the growth of frozen bakery products market, owing to various factors such as increase in demand for convenience food, hectic work schedules, and rapid growth in the food retail and foodservice sector across the region. Frozen bakery products are ready-to-bake and ready-to-eat bakery products such as cookies, breads, rolls, cakes, and pastries, frozen at a particular temperature to increase their shelf life. These products are contributing a major share in the growth of retail and foodservice sectors in North America.


The report provides a detailed overview of the global frozen bakery products market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America.

In 2020, Lantmannen Unibake has acquired the production assets of French Bakery Company AS, a bakery based in Norway with modern production facilities and high-quality standards of production. This move is aimed to strengthen the market position of Lantmannen Unibake in the Norwegian market.

In 2019, Lantmannen Unibake acquired Bakery Du Jour, an Australian pastry manufacturer headquartered in Melbourne. This initiative was taken to expand the geographic footprints across the Asia Pacific region especially across the Australian marketplace. This will increase the production capacity of Lantmannen Unibake and open new opportunities across the regional marketplace.

In 2018, Grupo Bimbo through its subsidiary Ideal S.A. acquired 100% stakes in the company named Alimentos Nutra Bien S.A. for USD 36.7 million. The company is a manufacturer of artisanal bread made of non-GMO based natural and organic ingredients. This acquisition will open new opportunities for the company in Chilean market.


The report provides a detailed overview of the global frozen bakery products market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The COVID-19 outbreak has impacted different industries in different manner. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of frozen bakery products. The non-availability of raw materials as well as labor, owing to the restrictions on the movement of people, have hindered the production of frozen bakery products. The governments of various countries globally imposed lockdown in early 2020 to restrict the spread of the virus, which, in turn, negatively impacted the frozen bakery products market revenue. The government-imposed quarantine regulations resulted in sudden halt in production activities throughout the food and beverage industry. The halted production adversely affected the global supply of frozen bakery products. However, frozen food industry during the pandemic has seen a steady growth as the consumers are consuming foods that has a longer shelf life. According to American Frozen Food Institute, the consumers during COVID-19 has shopped online at a record rate where the sales for frozen food including frozen bakery witnessed a 75% increase. Thus, the increase in online sales for frozen food has resulted in a positive impact on the frozen bakery products.

The frozen bakery products market began reviving in late 2020 due to significant measures taken by governments and continuous vaccination drives. These factors are expected to provide the impetus for the resurgence of the frozen bakery products market in the coming year.


Some of the key players operating in the frozen bakery products market include, Dawn Food Products, Inc, Europastry SA, Lantmannen Unibake, Grupo Bimbo SAB Dec V, Aryzta AG, General Mills Inc, Cole's Quality Foods Inc, Conagra Brands Inc, and Bridgford Foods Corporation, among others.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type , Category , and End Use and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South and Central America, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

Based on product type, which segment is leading the global frozen bakery products market during the forecast period?

Among the segments of product type, breads and rolls segment has led the market in 2020. Bread is a staple food prepared from a dough of water and flour. Bread has been a prominent food in many countries for a very long period. There has been an increase in the usage of bread as a frozen bakery, owing to the inclusion of a wide variety of additives such as fruits, nuts, various fats, and chemical additives that help in improving the texture and flavor and increasing the shelf life of the frozen bread.

Can you list some of the major players operating in the global frozen bakery products market?

The major players operating in the global frozen bakery products market are Dawn Food Products, Inc., Europastry, Lantmannen Unibake. Grupo Bimbo, S.A.B. Dec.V, Aryzta Ag, General Mills, Inc., Cole's Quality Foods Inc., Conagra Brands, Inc., and Bridgford Foods Corporation, and many others.

Which region held the largest share of the global frozen bakery products market?

In 2020, the frozen bakery products market was predominant by Europe at the global level. The primary factors driving the growth of the frozen bakery products market are the convenience these products offer, especially in minimizing the time required for cooking and baking. Moreover, the growing demand for ready-to-eat food products owing to hectic work schedules is also expected to contribute to the market growth in the region over the forecast period. According to a report published by Food Drink Europe, the food & beverages industry in Europe accounted for turnover of US$ 1,463.5 billion in 2020 making it one of the largest manufacturing industries in Europe. The growth of this industry is driven by the rising demand for comfort foods, frozen foods, and ready-to-eat meals. Moreover, the foodservice sector is expected to register a notable growth over the coming years leading to the rising trend of cloud kitchen services, quick service restaurants, online food delivery services, and other such factors in Europe.

The List of Companies - Frozen Bakery Products Market

  1. Dawn Food Products, Inc.
  2. Europastry
  3. Lantmannen Unibake
  4. Grupo Bimbo
  5. S.A.B. Dec.V
  6. Aryzta Ag
  7. General Mills, Inc.
  8. Cole's Quality Foods Inc.
  9. Conagra Brands, Inc.
  10. Bridgford Foods Corporation

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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