Geo Marketing Market Forecast to 2028 - Covid-19 Impact and Global Analysis - by Technology (Bluetooth Global, Positioning System, Radio-Frequency Identification, Wi-Fi, Near-Field Communication, Ibeacon); Component (Software, Geofencing, Reporting and Data Visualization); Location (Indoor, Outdoor); Deployment Model (Cloud-Based, On-Premises); Vertical (Retail and Ecommerce, Healthcare and Life Sciences, Travel and Hospitality, Banking Financial Services and Insurance, Media and Entertainment, Telecommunications and IT) and Geography
Report Code: TIPRE00004100
| No. of Pages: 150
| Category: Technology, Media and Telecommunications
| Status: Upcoming
Geo marketing is the analysis of demographic and economic data of territory to plan marketing strategies. The location knowledge is used to frame marketing efforts, using digital mapping to organize and display data for review and decision-making. The digital map is used by marketers to analyze data by geographic region.
MARKET DYNAMICS
The geo marketing market is heavily influenced by driving factors such as increasing demand for location-based Intelligence, growing use of location analytics and big data and wide acceptance of location-based applications.However legal concerns and privacy threats are the restraints of this market.
MARKET SCOPE
The "global geo marketing market analysis to 2028" is a specialized and in-depth study of the Technology, Media and Telecommunications industry with a special focus on the global geo marketing market trend analysis. The report aims to provide an overview of the Geo marketing market with detailed market segmentation by technology, component, location, deployment mode and by vertical. The global geo marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading geo marketing market players and offers key trends and opportunities in the geo marketing market.
MARKET SEGMENTATION
The global Geo marketing market is segmented on the basis of technology, component, location, deployment mode and by vertical.Based on technology, the market is segmented as bluetooth, global positioning system, radio-frequency identification, WI-fi, near-field communication, beacon. Based on component the market is segmented as software, geofencing and reporting and data visualization. On basis of location type the market is segmented as indoor and outdoor. Based on deployment mode the market is segmented as cloud based and on-premises. On basis of Vertical the market is segmented as retail and ecommerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, telecommunications and IT.
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REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global geo marketing market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The geo marketing market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting geo marketing market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the geo marketing market in these regions.
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MARKET PLAYERS
The reports cover key developments in the geo marketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from geo marketing market are anticipated to lucrative growth opportunities in the future with the rising demand for geo marketing market in the global market. Below mentioned is the list of few companies engaged in the geo marketing market.
The report also includes the profiles of key geo marketing market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.
Bluedot Innovation
Cisco Systems India Pvt. Ltd
Ericsson
Galigeo
Google
MobileBridge
Qualcomm Technologies, Inc.
Reveal Mobile, Inc
SAKSOFT
Software AG
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
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TABLE OF CONTENTS
1. INTRODUCTION 1.1. SCOPE OF THE STUDY 1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE 1.3. MARKET SEGMENTATION 1.3.1 Geo Marketing Market - By Technology 1.3.2 Geo Marketing Market - By Component 1.3.3 Geo Marketing Market - By Location 1.3.4 Geo Marketing Market - By Deployment Model 1.3.5 Geo Marketing Market - By Vertical 1.3.6 Geo Marketing Market - By Region 1.3.6.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. GEO MARKETING MARKET LANDSCAPE 4.1. OVERVIEW 4.2. PEST ANALYSIS 4.2.1 North America - Pest Analysis 4.2.2 Europe - Pest Analysis 4.2.3 Asia-Pacific - Pest Analysis 4.2.4 Middle East and Africa - Pest Analysis 4.2.5 South and Central America - Pest Analysis 4.3. ECOSYSTEM ANALYSIS 4.4. EXPERT OPINIONS
6. GEO MARKETING MARKET - GLOBAL MARKET ANALYSIS 6.1. GEO - GLOBAL MARKET OVERVIEW 6.2. GEO - GLOBAL MARKET AND FORECAST TO 2028 6.3. MARKET POSITIONING/MARKET SHARE
7. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY 7.1. OVERVIEW 7.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS 7.3. BLUETOOTH GLOBAL 7.3.1. Overview 7.3.2. Bluetooth Global Market Forecast and Analysis 7.4. POSITIONING SYSTEM 7.4.1. Overview 7.4.2. Positioning System Market Forecast and Analysis 7.5. RADIO-FREQUENCY IDENTIFICATION 7.5.1. Overview 7.5.2. Radio-Frequency Identification Market Forecast and Analysis 7.6. WI-FI 7.6.1. Overview 7.6.2. Wi-Fi Market Forecast and Analysis 7.7. NEAR-FIELD COMMUNICATION 7.7.1. Overview 7.7.2. Near-Field Communication Market Forecast and Analysis 7.8. IBEACON 7.8.1. Overview 7.8.2. Ibeacon Market Forecast and Analysis 8. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT 8.1. OVERVIEW 8.2. COMPONENT MARKET FORECASTS AND ANALYSIS 8.3. SOFTWARE 8.3.1. Overview 8.3.2. Software Market Forecast and Analysis 8.4. GEOFENCING 8.4.1. Overview 8.4.2. Geofencing Market Forecast and Analysis 8.5. REPORTING AND DATA VISUALIZATION 8.5.1. Overview 8.5.2. Reporting and Data Visualization Market Forecast and Analysis 9. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - LOCATION 9.1. OVERVIEW 9.2. LOCATION MARKET FORECASTS AND ANALYSIS 9.3. INDOOR 9.3.1. Overview 9.3.2. Indoor Market Forecast and Analysis 9.4. OUTDOOR 9.4.1. Overview 9.4.2. Outdoor Market Forecast and Analysis 10. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODEL 10.1. OVERVIEW 10.2. DEPLOYMENT MODEL MARKET FORECASTS AND ANALYSIS 10.3. CLOUD-BASED 10.3.1. Overview 10.3.2. Cloud-Based Market Forecast and Analysis 10.4. ON-PREMISES 10.4.1. Overview 10.4.2. On-Premises Market Forecast and Analysis 11. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - VERTICAL 11.1. OVERVIEW 11.2. VERTICAL MARKET FORECASTS AND ANALYSIS 11.3. RETAIL AND ECOMMERCE 11.3.1. Overview 11.3.2. Retail and Ecommerce Market Forecast and Analysis 11.4. HEALTHCARE AND LIFE SCIENCES 11.4.1. Overview 11.4.2. Healthcare and Life Sciences Market Forecast and Analysis 11.5. TRAVEL AND HOSPITALITY 11.5.1. Overview 11.5.2. Travel and Hospitality Market Forecast and Analysis 11.6. BANKING FINANCIAL SERVICES AND INSURANCE 11.6.1. Overview 11.6.2. Banking Financial Services and Insurance Market Forecast and Analysis 11.7. MEDIA AND ENTERTAINMENT 11.7.1. Overview 11.7.2. Media and Entertainment Market Forecast and Analysis 11.8. TELECOMMUNICATIONS AND IT 11.8.1. Overview 11.8.2. Telecommunications and IT Market Forecast and Analysis
12. GEO MARKETING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS 12.1. NORTH AMERICA 12.1.1 North America Geo Marketing Market Overview 12.1.2 North America Geo Marketing Market Forecasts and Analysis 12.1.3 North America Geo Marketing Market Forecasts and Analysis - By Technology 12.1.4 North America Geo Marketing Market Forecasts and Analysis - By Component 12.1.5 North America Geo Marketing Market Forecasts and Analysis - By Location 12.1.6 North America Geo Marketing Market Forecasts and Analysis - By Deployment Model 12.1.7 North America Geo Marketing Market Forecasts and Analysis - By Vertical 12.1.8 North America Geo Marketing Market Forecasts and Analysis - By Countries 12.1.8.1 United States Geo Marketing Market 12.1.8.1.1 United States Geo Marketing Market by Technology 12.1.8.1.2 United States Geo Marketing Market by Component 12.1.8.1.3 United States Geo Marketing Market by Location 12.1.8.1.4 United States Geo Marketing Market by Deployment Model 12.1.8.1.5 United States Geo Marketing Market by Vertical 12.1.8.2 Canada Geo Marketing Market 12.1.8.2.1 Canada Geo Marketing Market by Technology 12.1.8.2.2 Canada Geo Marketing Market by Component 12.1.8.2.3 Canada Geo Marketing Market by Location 12.1.8.2.4 Canada Geo Marketing Market by Deployment Model 12.1.8.2.5 Canada Geo Marketing Market by Vertical 12.1.8.3 Mexico Geo Marketing Market 12.1.8.3.1 Mexico Geo Marketing Market by Technology 12.1.8.3.2 Mexico Geo Marketing Market by Component 12.1.8.3.3 Mexico Geo Marketing Market by Location 12.1.8.3.4 Mexico Geo Marketing Market by Deployment Model 12.1.8.3.5 Mexico Geo Marketing Market by Vertical 12.2. EUROPE 12.2.1 Europe Geo Marketing Market Overview 12.2.2 Europe Geo Marketing Market Forecasts and Analysis 12.2.3 Europe Geo Marketing Market Forecasts and Analysis - By Technology 12.2.4 Europe Geo Marketing Market Forecasts and Analysis - By Component 12.2.5 Europe Geo Marketing Market Forecasts and Analysis - By Location 12.2.6 Europe Geo Marketing Market Forecasts and Analysis - By Deployment Model 12.2.7 Europe Geo Marketing Market Forecasts and Analysis - By Vertical 12.2.8 Europe Geo Marketing Market Forecasts and Analysis - By Countries 12.2.8.1 Germany Geo Marketing Market 12.2.8.1.1 Germany Geo Marketing Market by Technology 12.2.8.1.2 Germany Geo Marketing Market by Component 12.2.8.1.3 Germany Geo Marketing Market by Location 12.2.8.1.4 Germany Geo Marketing Market by Deployment Model 12.2.8.1.5 Germany Geo Marketing Market by Vertical 12.2.8.2 France Geo Marketing Market 12.2.8.2.1 France Geo Marketing Market by Technology 12.2.8.2.2 France Geo Marketing Market by Component 12.2.8.2.3 France Geo Marketing Market by Location 12.2.8.2.4 France Geo Marketing Market by Deployment Model 12.2.8.2.5 France Geo Marketing Market by Vertical 12.2.8.3 Italy Geo Marketing Market 12.2.8.3.1 Italy Geo Marketing Market by Technology 12.2.8.3.2 Italy Geo Marketing Market by Component 12.2.8.3.3 Italy Geo Marketing Market by Location 12.2.8.3.4 Italy Geo Marketing Market by Deployment Model 12.2.8.3.5 Italy Geo Marketing Market by Vertical 12.2.8.4 United Kingdom Geo Marketing Market 12.2.8.4.1 United Kingdom Geo Marketing Market by Technology 12.2.8.4.2 United Kingdom Geo Marketing Market by Component 12.2.8.4.3 United Kingdom Geo Marketing Market by Location 12.2.8.4.4 United Kingdom Geo Marketing Market by Deployment Model 12.2.8.4.5 United Kingdom Geo Marketing Market by Vertical 12.2.8.5 Russia Geo Marketing Market 12.2.8.5.1 Russia Geo Marketing Market by Technology 12.2.8.5.2 Russia Geo Marketing Market by Component 12.2.8.5.3 Russia Geo Marketing Market by Location 12.2.8.5.4 Russia Geo Marketing Market by Deployment Model 12.2.8.5.5 Russia Geo Marketing Market by Vertical 12.2.8.6 Rest of Europe Geo Marketing Market 12.2.8.6.1 Rest of Europe Geo Marketing Market by Technology 12.2.8.6.2 Rest of Europe Geo Marketing Market by Component 12.2.8.6.3 Rest of Europe Geo Marketing Market by Location 12.2.8.6.4 Rest of Europe Geo Marketing Market by Deployment Model 12.2.8.6.5 Rest of Europe Geo Marketing Market by Vertical 12.3. ASIA-PACIFIC 12.3.1 Asia-Pacific Geo Marketing Market Overview 12.3.2 Asia-Pacific Geo Marketing Market Forecasts and Analysis 12.3.3 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Technology 12.3.4 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Component 12.3.5 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Location 12.3.6 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Deployment Model 12.3.7 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Vertical 12.3.8 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Countries 12.3.8.1 Australia Geo Marketing Market 12.3.8.1.1 Australia Geo Marketing Market by Technology 12.3.8.1.2 Australia Geo Marketing Market by Component 12.3.8.1.3 Australia Geo Marketing Market by Location 12.3.8.1.4 Australia Geo Marketing Market by Deployment Model 12.3.8.1.5 Australia Geo Marketing Market by Vertical 12.3.8.2 China Geo Marketing Market 12.3.8.2.1 China Geo Marketing Market by Technology 12.3.8.2.2 China Geo Marketing Market by Component 12.3.8.2.3 China Geo Marketing Market by Location 12.3.8.2.4 China Geo Marketing Market by Deployment Model 12.3.8.2.5 China Geo Marketing Market by Vertical 12.3.8.3 India Geo Marketing Market 12.3.8.3.1 India Geo Marketing Market by Technology 12.3.8.3.2 India Geo Marketing Market by Component 12.3.8.3.3 India Geo Marketing Market by Location 12.3.8.3.4 India Geo Marketing Market by Deployment Model 12.3.8.3.5 India Geo Marketing Market by Vertical 12.3.8.4 Japan Geo Marketing Market 12.3.8.4.1 Japan Geo Marketing Market by Technology 12.3.8.4.2 Japan Geo Marketing Market by Component 12.3.8.4.3 Japan Geo Marketing Market by Location 12.3.8.4.4 Japan Geo Marketing Market by Deployment Model 12.3.8.4.5 Japan Geo Marketing Market by Vertical 12.3.8.5 South Korea Geo Marketing Market 12.3.8.5.1 South Korea Geo Marketing Market by Technology 12.3.8.5.2 South Korea Geo Marketing Market by Component 12.3.8.5.3 South Korea Geo Marketing Market by Location 12.3.8.5.4 South Korea Geo Marketing Market by Deployment Model 12.3.8.5.5 South Korea Geo Marketing Market by Vertical 12.3.8.6 Rest of Asia-Pacific Geo Marketing Market 12.3.8.6.1 Rest of Asia-Pacific Geo Marketing Market by Technology 12.3.8.6.2 Rest of Asia-Pacific Geo Marketing Market by Component 12.3.8.6.3 Rest of Asia-Pacific Geo Marketing Market by Location 12.3.8.6.4 Rest of Asia-Pacific Geo Marketing Market by Deployment Model 12.3.8.6.5 Rest of Asia-Pacific Geo Marketing Market by Vertical 12.4. MIDDLE EAST AND AFRICA 12.4.1 Middle East and Africa Geo Marketing Market Overview 12.4.2 Middle East and Africa Geo Marketing Market Forecasts and Analysis 12.4.3 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Technology 12.4.4 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Component 12.4.5 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Location 12.4.6 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Deployment Model 12.4.7 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Vertical 12.4.8 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Countries 12.4.8.1 South Africa Geo Marketing Market 12.4.8.1.1 South Africa Geo Marketing Market by Technology 12.4.8.1.2 South Africa Geo Marketing Market by Component 12.4.8.1.3 South Africa Geo Marketing Market by Location 12.4.8.1.4 South Africa Geo Marketing Market by Deployment Model 12.4.8.1.5 South Africa Geo Marketing Market by Vertical 12.4.8.2 Saudi Arabia Geo Marketing Market 12.4.8.2.1 Saudi Arabia Geo Marketing Market by Technology 12.4.8.2.2 Saudi Arabia Geo Marketing Market by Component 12.4.8.2.3 Saudi Arabia Geo Marketing Market by Location 12.4.8.2.4 Saudi Arabia Geo Marketing Market by Deployment Model 12.4.8.2.5 Saudi Arabia Geo Marketing Market by Vertical 12.4.8.3 U.A.E Geo Marketing Market 12.4.8.3.1 U.A.E Geo Marketing Market by Technology 12.4.8.3.2 U.A.E Geo Marketing Market by Component 12.4.8.3.3 U.A.E Geo Marketing Market by Location 12.4.8.3.4 U.A.E Geo Marketing Market by Deployment Model 12.4.8.3.5 U.A.E Geo Marketing Market by Vertical 12.4.8.4 Rest of Middle East and Africa Geo Marketing Market 12.4.8.4.1 Rest of Middle East and Africa Geo Marketing Market by Technology 12.4.8.4.2 Rest of Middle East and Africa Geo Marketing Market by Component 12.4.8.4.3 Rest of Middle East and Africa Geo Marketing Market by Location 12.4.8.4.4 Rest of Middle East and Africa Geo Marketing Market by Deployment Model 12.4.8.4.5 Rest of Middle East and Africa Geo Marketing Market by Vertical 12.5. SOUTH AND CENTRAL AMERICA 12.5.1 South and Central America Geo Marketing Market Overview 12.5.2 South and Central America Geo Marketing Market Forecasts and Analysis 12.5.3 South and Central America Geo Marketing Market Forecasts and Analysis - By Technology 12.5.4 South and Central America Geo Marketing Market Forecasts and Analysis - By Component 12.5.5 South and Central America Geo Marketing Market Forecasts and Analysis - By Location 12.5.6 South and Central America Geo Marketing Market Forecasts and Analysis - By Deployment Model 12.5.7 South and Central America Geo Marketing Market Forecasts and Analysis - By Vertical 12.5.8 South and Central America Geo Marketing Market Forecasts and Analysis - By Countries 12.5.8.1 Brazil Geo Marketing Market 12.5.8.1.1 Brazil Geo Marketing Market by Technology 12.5.8.1.2 Brazil Geo Marketing Market by Component 12.5.8.1.3 Brazil Geo Marketing Market by Location 12.5.8.1.4 Brazil Geo Marketing Market by Deployment Model 12.5.8.1.5 Brazil Geo Marketing Market by Vertical 12.5.8.2 Argentina Geo Marketing Market 12.5.8.2.1 Argentina Geo Marketing Market by Technology 12.5.8.2.2 Argentina Geo Marketing Market by Component 12.5.8.2.3 Argentina Geo Marketing Market by Location 12.5.8.2.4 Argentina Geo Marketing Market by Deployment Model 12.5.8.2.5 Argentina Geo Marketing Market by Vertical 12.5.8.3 Rest of South and Central America Geo Marketing Market 12.5.8.3.1 Rest of South and Central America Geo Marketing Market by Technology 12.5.8.3.2 Rest of South and Central America Geo Marketing Market by Component 12.5.8.3.3 Rest of South and Central America Geo Marketing Market by Location 12.5.8.3.4 Rest of South and Central America Geo Marketing Market by Deployment Model 12.5.8.3.5 Rest of South and Central America Geo Marketing Market by Vertical
13. INDUSTRY LANDSCAPE 13.1. MERGERS AND ACQUISITIONS 13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES 13.3. NEW PRODUCT LAUNCHES 13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. GEO MARKETING MARKET, KEY COMPANY PROFILES 14.1. BLUEDOT INNOVATION 14.1.1. Key Facts 14.1.2. Business Description 14.1.3. Products and Services 14.1.4. Financial Overview 14.1.5. SWOT Analysis 14.1.6. Key Developments 14.2. CISCO SYSTEMS INDIA PVT. LTD 14.2.1. Key Facts 14.2.2. Business Description 14.2.3. Products and Services 14.2.4. Financial Overview 14.2.5. SWOT Analysis 14.2.6. Key Developments 14.3. ERICSSON 14.3.1. Key Facts 14.3.2. Business Description 14.3.3. Products and Services 14.3.4. Financial Overview 14.3.5. SWOT Analysis 14.3.6. Key Developments 14.4. GALIGEO 14.4.1. Key Facts 14.4.2. Business Description 14.4.3. Products and Services 14.4.4. Financial Overview 14.4.5. SWOT Analysis 14.4.6. Key Developments 14.5. GOOGLE 14.5.1. Key Facts 14.5.2. Business Description 14.5.3. Products and Services 14.5.4. Financial Overview 14.5.5. SWOT Analysis 14.5.6. Key Developments 14.6. MOBILEBRIDGE 14.6.1. Key Facts 14.6.2. Business Description 14.6.3. Products and Services 14.6.4. Financial Overview 14.6.5. SWOT Analysis 14.6.6. Key Developments 14.7. QUALCOMM TECHNOLOGIES, INC. 14.7.1. Key Facts 14.7.2. Business Description 14.7.3. Products and Services 14.7.4. Financial Overview 14.7.5. SWOT Analysis 14.7.6. Key Developments 14.8. REVEAL MOBILE, INC 14.8.1. Key Facts 14.8.2. Business Description 14.8.3. Products and Services 14.8.4. Financial Overview 14.8.5. SWOT Analysis 14.8.6. Key Developments 14.9. SAKSOFT 14.9.1. Key Facts 14.9.2. Business Description 14.9.3. Products and Services 14.9.4. Financial Overview 14.9.5. SWOT Analysis 14.9.6. Key Developments 14.10. SOFTWARE AG 14.10.1. Key Facts 14.10.2. Business Description 14.10.3. Products and Services 14.10.4. Financial Overview 14.10.5. SWOT Analysis 14.10.6. Key Developments
15. APPENDIX 15.1. ABOUT THE INSIGHT PARTNERS 15.2. GLOSSARY OF TERMS
The List of Companies
1. Bluedot Innovation 2. Cisco Systems India Pvt. Ltd 3. Ericsson 4. Galigeo 5. Google 6. MobileBridge 7. Qualcomm Technologies, Inc. 8. Reveal Mobile, Inc 9. SAKSOFT 10. Software AG
Sample PDF showcases the content structure and the nature of the information included in the report which presents a qualitative and quantitative analysis.