MARKET INTRODUCTIONGeo marketing is the analysis of demographic and economic data of territory to plan marketing strategies. The location knowledge is used to frame marketing efforts, using digital mapping to organize and display data for review and decision-making. The digital map is used by marketers to analyze data by geographic region.MARKET DYNAMICSThe geo marketing market is heavily influenced by driving factors such as increasing demand for location-based Intelligence, growing use of location analytics and big data and wide acceptance of location-based applications.However legal concerns and privacy threats are the restraints of this market.MARKET SCOPEThe "global geo marketing market analysis to 2028" is a specialized and in-depth study of the Technology, Media and Telecommunications industry with a special focus on the global geo marketing market trend analysis. The report aims to provide an overview of the Geo marketing market with detailed market segmentation by technology, component, location, deployment mode and by vertical. The global geo marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading geo marketing market players and offers key trends and opportunities in the geo marketing market.MARKET SEGMENTATIONThe global Geo marketing market is segmented on the basis of technology, component, location, deployment mode and by vertical.Based on technology, the market is segmented as bluetooth, global positioning system, radio-frequency identification, WI-fi, near-field communication, beacon. Based on component the market is segmented as software, geofencing and reporting and data visualization. On basis of location type the market is segmented as indoor and outdoor. Based on deployment mode the market is segmented as cloud based and on-premises. On basis of Vertical the market is segmented as retail and ecommerce, healthcare and life sciences, travel and hospitality, banking, financial services and insurance, media and entertainment, telecommunications and IT.REGIONAL FRAMEWORKThe report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global geo marketing market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The geo marketing market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.The report analyzes factors affecting geo marketing market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South & Central America after evaluating political, economic, social and technological factors effecting the geo marketing market in these regions.MARKET PLAYERSThe reports cover key developments in the geo marketing market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market payers from geo marketing market are anticipated to lucrative growth opportunities in the future with the rising demand for geo marketing market in the global market. Below mentioned is the list of few companies engaged in the geo marketing market.The report also includes the profiles of key geo marketing market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, products and services offered, financial information of last 3 years, key development in past five years.- Bluedot Innovation
- Cisco Systems India Pvt. Ltd
- Ericsson
- Galigeo
- Google
- MobileBridge
- Qualcomm Technologies, Inc.
- Reveal Mobile, Inc
- SAKSOFT
- Software AG
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Geo Marketing Market - By Technology
1.3.2 Geo Marketing Market - By Component
1.3.3 Geo Marketing Market - By Location
1.3.4 Geo Marketing Market - By Deployment Model
1.3.5 Geo Marketing Market - By Vertical
1.3.6 Geo Marketing Market - By Region
1.3.6.1 By Country
2. KEY TAKEWAYS
3. RESEARCH METHODOLOGY
4. GEO MARKETING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. GEO MARKETING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS, RESTRAINTS & EXPECTED INFLUENCE OF COVID-19 PANDEMIC
6. GEO MARKETING MARKET - GLOBAL MARKET ANALYSIS
6.1. GEO - GLOBAL MARKET OVERVIEW
6.2. GEO - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE
7. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - TECHNOLOGY
7.1. OVERVIEW
7.2. TECHNOLOGY MARKET FORECASTS AND ANALYSIS
7.3. BLUETOOTH GLOBAL
7.3.1. Overview
7.3.2. Bluetooth Global Market Forecast and Analysis
7.4. POSITIONING SYSTEM
7.4.1. Overview
7.4.2. Positioning System Market Forecast and Analysis
7.5. RADIO-FREQUENCY IDENTIFICATION
7.5.1. Overview
7.5.2. Radio-Frequency Identification Market Forecast and Analysis
7.6. WI-FI
7.6.1. Overview
7.6.2. Wi-Fi Market Forecast and Analysis
7.7. NEAR-FIELD COMMUNICATION
7.7.1. Overview
7.7.2. Near-Field Communication Market Forecast and Analysis
7.8. IBEACON
7.8.1. Overview
7.8.2. Ibeacon Market Forecast and Analysis
8. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
8.1. OVERVIEW
8.2. COMPONENT MARKET FORECASTS AND ANALYSIS
8.3. SOFTWARE
8.3.1. Overview
8.3.2. Software Market Forecast and Analysis
8.4. GEOFENCING
8.4.1. Overview
8.4.2. Geofencing Market Forecast and Analysis
8.5. REPORTING AND DATA VISUALIZATION
8.5.1. Overview
8.5.2. Reporting and Data Visualization Market Forecast and Analysis
9. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - LOCATION
9.1. OVERVIEW
9.2. LOCATION MARKET FORECASTS AND ANALYSIS
9.3. INDOOR
9.3.1. Overview
9.3.2. Indoor Market Forecast and Analysis
9.4. OUTDOOR
9.4.1. Overview
9.4.2. Outdoor Market Forecast and Analysis
10. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT MODEL
10.1. OVERVIEW
10.2. DEPLOYMENT MODEL MARKET FORECASTS AND ANALYSIS
10.3. CLOUD-BASED
10.3.1. Overview
10.3.2. Cloud-Based Market Forecast and Analysis
10.4. ON-PREMISES
10.4.1. Overview
10.4.2. On-Premises Market Forecast and Analysis
11. GEO MARKETING MARKET - REVENUE AND FORECASTS TO 2028 - VERTICAL
11.1. OVERVIEW
11.2. VERTICAL MARKET FORECASTS AND ANALYSIS
11.3. RETAIL AND ECOMMERCE
11.3.1. Overview
11.3.2. Retail and Ecommerce Market Forecast and Analysis
11.4. HEALTHCARE AND LIFE SCIENCES
11.4.1. Overview
11.4.2. Healthcare and Life Sciences Market Forecast and Analysis
11.5. TRAVEL AND HOSPITALITY
11.5.1. Overview
11.5.2. Travel and Hospitality Market Forecast and Analysis
11.6. BANKING FINANCIAL SERVICES AND INSURANCE
11.6.1. Overview
11.6.2. Banking Financial Services and Insurance Market Forecast and Analysis
11.7. MEDIA AND ENTERTAINMENT
11.7.1. Overview
11.7.2. Media and Entertainment Market Forecast and Analysis
11.8. TELECOMMUNICATIONS AND IT
11.8.1. Overview
11.8.2. Telecommunications and IT Market Forecast and Analysis
12. GEO MARKETING MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
12.1. NORTH AMERICA
12.1.1 North America Geo Marketing Market Overview
12.1.2 North America Geo Marketing Market Forecasts and Analysis
12.1.3 North America Geo Marketing Market Forecasts and Analysis - By Technology
12.1.4 North America Geo Marketing Market Forecasts and Analysis - By Component
12.1.5 North America Geo Marketing Market Forecasts and Analysis - By Location
12.1.6 North America Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.1.7 North America Geo Marketing Market Forecasts and Analysis - By Vertical
12.1.8 North America Geo Marketing Market Forecasts and Analysis - By Countries
12.1.8.1 United States Geo Marketing Market
12.1.8.1.1 United States Geo Marketing Market by Technology
12.1.8.1.2 United States Geo Marketing Market by Component
12.1.8.1.3 United States Geo Marketing Market by Location
12.1.8.1.4 United States Geo Marketing Market by Deployment Model
12.1.8.1.5 United States Geo Marketing Market by Vertical
12.1.8.2 Canada Geo Marketing Market
12.1.8.2.1 Canada Geo Marketing Market by Technology
12.1.8.2.2 Canada Geo Marketing Market by Component
12.1.8.2.3 Canada Geo Marketing Market by Location
12.1.8.2.4 Canada Geo Marketing Market by Deployment Model
12.1.8.2.5 Canada Geo Marketing Market by Vertical
12.1.8.3 Mexico Geo Marketing Market
12.1.8.3.1 Mexico Geo Marketing Market by Technology
12.1.8.3.2 Mexico Geo Marketing Market by Component
12.1.8.3.3 Mexico Geo Marketing Market by Location
12.1.8.3.4 Mexico Geo Marketing Market by Deployment Model
12.1.8.3.5 Mexico Geo Marketing Market by Vertical
12.2. EUROPE
12.2.1 Europe Geo Marketing Market Overview
12.2.2 Europe Geo Marketing Market Forecasts and Analysis
12.2.3 Europe Geo Marketing Market Forecasts and Analysis - By Technology
12.2.4 Europe Geo Marketing Market Forecasts and Analysis - By Component
12.2.5 Europe Geo Marketing Market Forecasts and Analysis - By Location
12.2.6 Europe Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.2.7 Europe Geo Marketing Market Forecasts and Analysis - By Vertical
12.2.8 Europe Geo Marketing Market Forecasts and Analysis - By Countries
12.2.8.1 Germany Geo Marketing Market
12.2.8.1.1 Germany Geo Marketing Market by Technology
12.2.8.1.2 Germany Geo Marketing Market by Component
12.2.8.1.3 Germany Geo Marketing Market by Location
12.2.8.1.4 Germany Geo Marketing Market by Deployment Model
12.2.8.1.5 Germany Geo Marketing Market by Vertical
12.2.8.2 France Geo Marketing Market
12.2.8.2.1 France Geo Marketing Market by Technology
12.2.8.2.2 France Geo Marketing Market by Component
12.2.8.2.3 France Geo Marketing Market by Location
12.2.8.2.4 France Geo Marketing Market by Deployment Model
12.2.8.2.5 France Geo Marketing Market by Vertical
12.2.8.3 Italy Geo Marketing Market
12.2.8.3.1 Italy Geo Marketing Market by Technology
12.2.8.3.2 Italy Geo Marketing Market by Component
12.2.8.3.3 Italy Geo Marketing Market by Location
12.2.8.3.4 Italy Geo Marketing Market by Deployment Model
12.2.8.3.5 Italy Geo Marketing Market by Vertical
12.2.8.4 United Kingdom Geo Marketing Market
12.2.8.4.1 United Kingdom Geo Marketing Market by Technology
12.2.8.4.2 United Kingdom Geo Marketing Market by Component
12.2.8.4.3 United Kingdom Geo Marketing Market by Location
12.2.8.4.4 United Kingdom Geo Marketing Market by Deployment Model
12.2.8.4.5 United Kingdom Geo Marketing Market by Vertical
12.2.8.5 Russia Geo Marketing Market
12.2.8.5.1 Russia Geo Marketing Market by Technology
12.2.8.5.2 Russia Geo Marketing Market by Component
12.2.8.5.3 Russia Geo Marketing Market by Location
12.2.8.5.4 Russia Geo Marketing Market by Deployment Model
12.2.8.5.5 Russia Geo Marketing Market by Vertical
12.2.8.6 Rest of Europe Geo Marketing Market
12.2.8.6.1 Rest of Europe Geo Marketing Market by Technology
12.2.8.6.2 Rest of Europe Geo Marketing Market by Component
12.2.8.6.3 Rest of Europe Geo Marketing Market by Location
12.2.8.6.4 Rest of Europe Geo Marketing Market by Deployment Model
12.2.8.6.5 Rest of Europe Geo Marketing Market by Vertical
12.3. ASIA-PACIFIC
12.3.1 Asia-Pacific Geo Marketing Market Overview
12.3.2 Asia-Pacific Geo Marketing Market Forecasts and Analysis
12.3.3 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Technology
12.3.4 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Component
12.3.5 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Location
12.3.6 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.3.7 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Vertical
12.3.8 Asia-Pacific Geo Marketing Market Forecasts and Analysis - By Countries
12.3.8.1 Australia Geo Marketing Market
12.3.8.1.1 Australia Geo Marketing Market by Technology
12.3.8.1.2 Australia Geo Marketing Market by Component
12.3.8.1.3 Australia Geo Marketing Market by Location
12.3.8.1.4 Australia Geo Marketing Market by Deployment Model
12.3.8.1.5 Australia Geo Marketing Market by Vertical
12.3.8.2 China Geo Marketing Market
12.3.8.2.1 China Geo Marketing Market by Technology
12.3.8.2.2 China Geo Marketing Market by Component
12.3.8.2.3 China Geo Marketing Market by Location
12.3.8.2.4 China Geo Marketing Market by Deployment Model
12.3.8.2.5 China Geo Marketing Market by Vertical
12.3.8.3 India Geo Marketing Market
12.3.8.3.1 India Geo Marketing Market by Technology
12.3.8.3.2 India Geo Marketing Market by Component
12.3.8.3.3 India Geo Marketing Market by Location
12.3.8.3.4 India Geo Marketing Market by Deployment Model
12.3.8.3.5 India Geo Marketing Market by Vertical
12.3.8.4 Japan Geo Marketing Market
12.3.8.4.1 Japan Geo Marketing Market by Technology
12.3.8.4.2 Japan Geo Marketing Market by Component
12.3.8.4.3 Japan Geo Marketing Market by Location
12.3.8.4.4 Japan Geo Marketing Market by Deployment Model
12.3.8.4.5 Japan Geo Marketing Market by Vertical
12.3.8.5 South Korea Geo Marketing Market
12.3.8.5.1 South Korea Geo Marketing Market by Technology
12.3.8.5.2 South Korea Geo Marketing Market by Component
12.3.8.5.3 South Korea Geo Marketing Market by Location
12.3.8.5.4 South Korea Geo Marketing Market by Deployment Model
12.3.8.5.5 South Korea Geo Marketing Market by Vertical
12.3.8.6 Rest of Asia-Pacific Geo Marketing Market
12.3.8.6.1 Rest of Asia-Pacific Geo Marketing Market by Technology
12.3.8.6.2 Rest of Asia-Pacific Geo Marketing Market by Component
12.3.8.6.3 Rest of Asia-Pacific Geo Marketing Market by Location
12.3.8.6.4 Rest of Asia-Pacific Geo Marketing Market by Deployment Model
12.3.8.6.5 Rest of Asia-Pacific Geo Marketing Market by Vertical
12.4. MIDDLE EAST AND AFRICA
12.4.1 Middle East and Africa Geo Marketing Market Overview
12.4.2 Middle East and Africa Geo Marketing Market Forecasts and Analysis
12.4.3 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Technology
12.4.4 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Component
12.4.5 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Location
12.4.6 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.4.7 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Vertical
12.4.8 Middle East and Africa Geo Marketing Market Forecasts and Analysis - By Countries
12.4.8.1 South Africa Geo Marketing Market
12.4.8.1.1 South Africa Geo Marketing Market by Technology
12.4.8.1.2 South Africa Geo Marketing Market by Component
12.4.8.1.3 South Africa Geo Marketing Market by Location
12.4.8.1.4 South Africa Geo Marketing Market by Deployment Model
12.4.8.1.5 South Africa Geo Marketing Market by Vertical
12.4.8.2 Saudi Arabia Geo Marketing Market
12.4.8.2.1 Saudi Arabia Geo Marketing Market by Technology
12.4.8.2.2 Saudi Arabia Geo Marketing Market by Component
12.4.8.2.3 Saudi Arabia Geo Marketing Market by Location
12.4.8.2.4 Saudi Arabia Geo Marketing Market by Deployment Model
12.4.8.2.5 Saudi Arabia Geo Marketing Market by Vertical
12.4.8.3 U.A.E Geo Marketing Market
12.4.8.3.1 U.A.E Geo Marketing Market by Technology
12.4.8.3.2 U.A.E Geo Marketing Market by Component
12.4.8.3.3 U.A.E Geo Marketing Market by Location
12.4.8.3.4 U.A.E Geo Marketing Market by Deployment Model
12.4.8.3.5 U.A.E Geo Marketing Market by Vertical
12.4.8.4 Rest of Middle East and Africa Geo Marketing Market
12.4.8.4.1 Rest of Middle East and Africa Geo Marketing Market by Technology
12.4.8.4.2 Rest of Middle East and Africa Geo Marketing Market by Component
12.4.8.4.3 Rest of Middle East and Africa Geo Marketing Market by Location
12.4.8.4.4 Rest of Middle East and Africa Geo Marketing Market by Deployment Model
12.4.8.4.5 Rest of Middle East and Africa Geo Marketing Market by Vertical
12.5. SOUTH AND CENTRAL AMERICA
12.5.1 South and Central America Geo Marketing Market Overview
12.5.2 South and Central America Geo Marketing Market Forecasts and Analysis
12.5.3 South and Central America Geo Marketing Market Forecasts and Analysis - By Technology
12.5.4 South and Central America Geo Marketing Market Forecasts and Analysis - By Component
12.5.5 South and Central America Geo Marketing Market Forecasts and Analysis - By Location
12.5.6 South and Central America Geo Marketing Market Forecasts and Analysis - By Deployment Model
12.5.7 South and Central America Geo Marketing Market Forecasts and Analysis - By Vertical
12.5.8 South and Central America Geo Marketing Market Forecasts and Analysis - By Countries
12.5.8.1 Brazil Geo Marketing Market
12.5.8.1.1 Brazil Geo Marketing Market by Technology
12.5.8.1.2 Brazil Geo Marketing Market by Component
12.5.8.1.3 Brazil Geo Marketing Market by Location
12.5.8.1.4 Brazil Geo Marketing Market by Deployment Model
12.5.8.1.5 Brazil Geo Marketing Market by Vertical
12.5.8.2 Argentina Geo Marketing Market
12.5.8.2.1 Argentina Geo Marketing Market by Technology
12.5.8.2.2 Argentina Geo Marketing Market by Component
12.5.8.2.3 Argentina Geo Marketing Market by Location
12.5.8.2.4 Argentina Geo Marketing Market by Deployment Model
12.5.8.2.5 Argentina Geo Marketing Market by Vertical
12.5.8.3 Rest of South and Central America Geo Marketing Market
12.5.8.3.1 Rest of South and Central America Geo Marketing Market by Technology
12.5.8.3.2 Rest of South and Central America Geo Marketing Market by Component
12.5.8.3.3 Rest of South and Central America Geo Marketing Market by Location
12.5.8.3.4 Rest of South and Central America Geo Marketing Market by Deployment Model
12.5.8.3.5 Rest of South and Central America Geo Marketing Market by Vertical
13. INDUSTRY LANDSCAPE
13.1. MERGERS AND ACQUISITIONS
13.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
13.3. NEW PRODUCT LAUNCHES
13.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
14. GEO MARKETING MARKET, KEY COMPANY PROFILES
14.1. BLUEDOT INNOVATION
14.1.1. Key Facts
14.1.2. Business Description
14.1.3. Products and Services
14.1.4. Financial Overview
14.1.5. SWOT Analysis
14.1.6. Key Developments
14.2. CISCO SYSTEMS INDIA PVT. LTD
14.2.1. Key Facts
14.2.2. Business Description
14.2.3. Products and Services
14.2.4. Financial Overview
14.2.5. SWOT Analysis
14.2.6. Key Developments
14.3. ERICSSON
14.3.1. Key Facts
14.3.2. Business Description
14.3.3. Products and Services
14.3.4. Financial Overview
14.3.5. SWOT Analysis
14.3.6. Key Developments
14.4. GALIGEO
14.4.1. Key Facts
14.4.2. Business Description
14.4.3. Products and Services
14.4.4. Financial Overview
14.4.5. SWOT Analysis
14.4.6. Key Developments
14.5. GOOGLE
14.5.1. Key Facts
14.5.2. Business Description
14.5.3. Products and Services
14.5.4. Financial Overview
14.5.5. SWOT Analysis
14.5.6. Key Developments
14.6. MOBILEBRIDGE
14.6.1. Key Facts
14.6.2. Business Description
14.6.3. Products and Services
14.6.4. Financial Overview
14.6.5. SWOT Analysis
14.6.6. Key Developments
14.7. QUALCOMM TECHNOLOGIES, INC.
14.7.1. Key Facts
14.7.2. Business Description
14.7.3. Products and Services
14.7.4. Financial Overview
14.7.5. SWOT Analysis
14.7.6. Key Developments
14.8. REVEAL MOBILE, INC
14.8.1. Key Facts
14.8.2. Business Description
14.8.3. Products and Services
14.8.4. Financial Overview
14.8.5. SWOT Analysis
14.8.6. Key Developments
14.9. SAKSOFT
14.9.1. Key Facts
14.9.2. Business Description
14.9.3. Products and Services
14.9.4. Financial Overview
14.9.5. SWOT Analysis
14.9.6. Key Developments
14.10. SOFTWARE AG
14.10.1. Key Facts
14.10.2. Business Description
14.10.3. Products and Services
14.10.4. Financial Overview
14.10.5. SWOT Analysis
14.10.6. Key Developments
15. APPENDIX
15.1. ABOUT THE INSIGHT PARTNERS
15.2. GLOSSARY OF TERMS
The List of Companies
1. Bluedot Innovation
2. Cisco Systems India Pvt. Ltd
3. Ericsson
4. Galigeo
5. Google
6. MobileBridge
7. Qualcomm Technologies, Inc.
8. Reveal Mobile, Inc
9. SAKSOFT
10. Software AG
