Hair Care Appliances Market Growth Drivers and Forecast by 2028

The hair care appliances market is expected to grow from US$ 14,440.23 million in 2022 to US$ 19,512.86 million by 2028; it is estimated to grow at a CAGR of 5.1% from 2022 to 2028.

The growing emphasis and focus on self-grooming and personal appearance have increased the demand for hair care appliances. The appliances help in reducing the damage to the hair and styling the hair in a particular manner.

In 2021, Asia Pacific dominated the global hair care appliances market. The increasing consciousness about hair health, growing influence of social media on consumers, and rising availability of hair care appliances at affordable prices are primarily driving the market growth. Further, hair care appliance manufacturers in Asia Pacific are developing innovative hair care appliances. For instance, in July 2020, Koninklijke Philips N.V., Philips India launched a range of high-tech haircare devices, such as hair straighteners and dryers, under the brand SenseIQ. The products use active sensors to measure hair’s temperature while styling. Several market players are also planning to spend more on marketing activities to raise consumer awareness of their product, which would provide growth opportunities for the market during the forecast period.

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Hair Care Appliances Market: Strategic Insights

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Market Insights

Product Innovation to Provide Lucrative Growth Opportunities during Forecast Period

The manufacturers of haircare appliances are significantly investing in new product development to launch innovative products that can meet the changing requirements of consumers. Consumers are highly concerned about the hair damage caused by heating tools. Therefore, manufacturers are developing products with temperature control technology that cause minimal damage to the hair, even after extended usage. For instance, in January 2020, FOLLICLE, LLC launched cordless, rechargeable, and smart hair dryers with patented SmartDry AI Tech technology, which controls temperature and fan speed. Similarly, in September 2021, SharkNinja Holding LLC, a global manufacturer of homecare and beauty appliances, launched Shark HyperAIR Hair Dryer with HyperAIR IQ Technology that combines high-velocity heated air and ionized air to deliver fast drying with minimal heat damage. Therefore, rising development of innovative hair care appliances from various manufacturers is expected to provide growth opportunities for the market during the forecast period.

Product Type Insights

Based on product type, the hair care appliances market is segmented into dryers and blowers, straighteners, curlers, and others. In 2021, the dryers and blowers segment held the largest market share. Hair dryer  is an electromechanical device that blows ambient or hot air over damp hair to speed up the evaporation of water to dry the hair. Blow dryers enable better control over the shape and style of hair.

Revlon Inc., Koninklijke Philips N.V., Dyson Limited, Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc., and Conair LLC are a few key players operating in the hair care appliances market. The major players adopt various strategies, such as mergers and acquisitions and product launches, to expand their geographic presence and consumer base. 

Hair Care Appliances Market Regional Insights

The regional trends and factors influencing the Hair Care Appliances Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Hair Care Appliances Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Hair Care Appliances Market Report Scope

Hair Care Appliances Market Players Density: Understanding Its Impact on Business Dynamics

The Hair Care Appliances Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Hair Care Appliances Market are:

1. Revlon Inc.
2. Koninklijke Philips N.V.
3. Dyson Limited
4. Jemella Ltd.
5. Instyler

Disclaimer: The companies listed above are not ranked in any particular order.

Report Spotlights

• Progressive trends in the hair care appliances industry to help players develop effective long-term strategies
• Business growth strategies adopted by companies to secure growth in developed and developing markets
• Quantitative analysis of the global hair care appliances market from 2020 to 2028
• Estimation of the demand for hair care appliances across various industries
• Pest analysis to illustrate the efficacy of buyers and suppliers in the hair care appliances industry
• Recent developments to understand the competitive market scenario and the demand for hair care appliances  
• Market trends and outlook, and factors governing the growth of the market, including drivers and restraints
• Understanding about the strategies that underpin commercial interest into the global hair care appliances market growth, aiding in the decision-making process
• Hair towel wrap market size at various nodes of market
• Detailed overview and segmentation of the hair care appliances market and its industry dynamics
• The hair care appliances market size in various regions with promising growth opportunities

The "Hair Care Appliances Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the hair care appliances market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The hair care appliances market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into dryers and blowers, straighteners, curlers, and others. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the hair care appliances market is primarily segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In 2021, the dryers and blowers segment held the largest market share and is also expected to be the fastest growing segment over the forecast period.

Company Profiles

• Revlon Inc.
• Koninklijke Philips N.V.
• Dyson Limited
• Jemella Ltd.
• Instyler
• Kiss Products Inc.
• Toni & Guy
• Cloud Nine
• T3 Micro Inc.
• Conair LLC