Hair Color Market Size and Growth Forecast by 2028

Hair Color Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Permanent, Semi-Permanent, and Temporary), Type (Powder, Cream, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography

  • Report Code : TIPRE00029506
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 150
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[Research Report] The hair color market is expected to grow from US$ 23,762.28 million in 2022 to US$ 35,201.69 million by 2028; it is estimated to grow at a CAGR of 6.8% from 2022 to 2028.

The report highlights key factors driving the market and prominent players along with their developments in the market.

Market Insights and Analyst View:

Hair colors are hair dyes that are applied either for covering grey hair or for changing the natural color of hair. There are basically 3 types of hair colors: permanent, semi-permanent, and temporary. Permanent hair colors permanently change the natural hair color and usually give the best results. Hair colors are available in various color shades such as black, brown, and burgundy. Consumers are highly concerned about their appearance which is creating significant demand for personal grooming products. This factor is driving the hair color market. Moreover, the rising aging population is also one of the major factors driving the demand for hair color and dyes.

Growth Drivers and Challenges:

Rising demand for hair color from the aging population is driving the hair color market growth. According to the World Population Ageing Review of 2019, there are more than 703 million people aged 65 or over in the world. The world population is aging rapidly due to declining fertility rates and increasing longevity or life expectancy. The aging population is widely using hair color to cover their grey hair. This factor is significantly driving the demand for hair color. Further, due to lifestyle changes and nutritional deficiencies, there is a rising rate of premature greying. People are witnessing early greying of hair due to daily stress, poor dietary habits, smoking, and certain medical conditions. This factor is also expected to boost the demand for hair colors, driving the hair color market growth.

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Hair Color Market: Strategic Insights

Market Size Value inUS$ 23,762.28 Million in 2022
Market Size Value byUS$ 35,201.69 Million by 2028
Growth rateCAGR of 6.8% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Report Segmentation and Scope:

The “Global Hair Color Market” is segmented based on product type, type, distribution channel, and geography. Based on product type, the hair color market is segmented into permanent, semi-permanent, and temporary. Based on type, the hair color market is segmented into powder, cream, and others. Based on distribution channels, the hair color market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The hair color market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Segmental Analysis:

Based on distribution channels, the hair color market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment holds a significant share of the hair color market and the online retail segment is expected to register significant growth over the forecast period. Supermarkets and hypermarkets are large retail establishments that stock a variety of products of local as well as premium brands at affordable prices. Moreover, these stores have qualified staff that assist in finding products according to customer requirements. Additionally, these stores have separate sections of cosmetics and personal care products that help customers to shop conveniently and hassle-free. These factors are driving the sales of hair color products through supermarkets and hypermarkets.

Based on type, the hair color market is segmented into powder, cream, and others. in 2022, the powder segment held the largest market share. A large number of consumers prefer cream-based hair color due to their ease of application. Moreover, they contain moisturizing ingredients that make the hair soft and add a shine to the hair. These factors are significantly driving the segment growth.

Segmental Analysis:
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Regional Analysis:

Based on geography, the hair color market is divided into five key regions: North America, Europe, Asia Pacific, South & Central America, and Middle East & Africa. The global hair color market was dominated by Asia Pacific which accounted for US$ 7,741.75 Million in 2022. North America is a second major contributor holding more than 26% share in the global market. The cosmetic industry in the Asia Pacific is growing, with rising demand for premium products and an increase in the number of working women. Additionally, the aging population in the region is further contributing to the growth of the hair color market.  According to the World Health Organization (WHO), China has one of the fastest-growing aging populations in the world. The population of people over 60 years old in China is projected to reach 28% by 2040, due to longer life expectancy and declining fertility rates. Hence, the increasing demand for personal care coupled with the increasing number of working women and the aging population is expected to drive the hair color market growth across Asia Pacific.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the hair color market are listed below:

  • In 2022, The Arctic Fox launched a new hair color, Space Cowgirl, that is bright colors with green tones or peachy tones. This new product can be mixed with Aquamarine, Poseidon, Neon Moon, Frose, or Periwinkle, in distinct ration as provided by the company, to get different color shades to hair.
  • In 2022, PZ Cussons announced the acquisition of Childs Farm, the market-leading brand in UK baby and child personal care with a 15% share of the category. Product lines include bath and shower, skincare, and haircare, and are all anchored in a natural proposition and suitable for sensitive skin.
  • In 2022, L’Oréal S.A announced the launch of Colorsonic, designed for consumers, and Coloright technologies, designed for stylists. The company worked with 400 customers to develop Colorsonic products. The product contains a color cartridge (40 colors), a mixer (combines the color and develops for the customer), and a comb applicator. Moreover, the Coloright technology is focused on creating consistency and adding data insights in coloring process.

Covid-19 Impact:

The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies witnessed delays in product deliveries and a slump in sales of their products in 2020. Due to the pandemic-induced economic recession, consumers became more cautious and selective in their purchasing decisions. However, the pandemic caused temporary closures of beauty salons, which forced many consumers to do their own hair color at home. This increased the demand for hair colors across the residential sector. Also, as people were mandated to stay at home, they engaged in various DIY activities which positively impacted the hair color sales. However, as supermarkets, hypermarkets, shopping malls, and stores that sell non-essential products remained shut during the initial phase of the pandemic, people relied on e-commerce retail channels such as, eBay, and SnapDeal.

By the end of 2021, many countries were fully vaccinated, and governments announced relaxation in certain regulations including lockdowns and travel bans. Various stores including supermarkets, departmental stores, shopping malls, and mom-and-pop stores were permitted to reopen which also increased the sale of hair color products. All these factors positively influenced the hair color market growth.

Competitive Landscape and Key Companies:

Some of the prominent players operating in the global hair color market include Arctic Fox; Coty Inc.; Henkel AG and Co., KGAA; and Kao Singapore Pte. Ltd.; Revlon, Inc.; Hygienic Research Institute Pvt. Ltd; L’oréal S.A.; Wella Operations US LLC; Unilever PLC; and PZ Cussons Beauty LLP; among others. These companies are highly involved in merger and acquisition activities to expand their geographic footprints and enhance their expertise. Additionally, these companies are adopting innovative marketing strategies such as digital marketing, social media marketing, and innovative ad campaigns to enhance their brand image in the minds of potential consumers.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Type, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

In 2021, which product type segment accounted for the largest share in the hair color market?

In 2021, the permanent segment held the largest market share of the global hair color market. Permanent hair colors do not wash out and they look more natural.

Can you list some of the major players operating in the global hair color market?

The major players operating in the hair color market are Arctic Fox, Coty Inc., Henkel AG & Co. KGaA, Kao Singapore Pte Ltd., L’Oreal Groupe, Revlon, Hygienic Research Institute Pvt. Ltd. (Brand-Streax), PZ Cussons Beauty LLP, Unilever Plc, and Wella Operations US LLC.

What is the key driver for the growth of the global hair color market?

Increased incidence of grey hair among the young working population, due to stress and improper diet, is one of the major driving factors driving the market growth. Permanent hair colorants offer long-lasting hair color, due to which they have a high demand among the consumers. Moreover, consumers are shifting towards the organic and natural hair colors. To tackle this challenge, manufacturers are coming up with hair colors that are ammonia free. These are some of the factors driving the hair color market growth.

In 2021, which region held the largest share of the global hair color market?

In 2021, Asia-Pacific accounted for the largest share of the global hair color market. An aging population and the changing fashion trends have fueled the growth of the Asia Pacific market in 2021.

Which distribution channel segment is expected to register the fastest growth in the global hair color market?

During the forecast period, the online retail segment is expected to be the fastest-growing segment. Increasing adoption of technology is allowing the online retail segment to be more efficient and reachable. Moreover, increasing number of online shoppers is expected to propel the growth of online shopping segment.

In 2021, which type segment accounted for the largest share in the hair color market?

In 2021, the cream segment held the largest market share of the global hair color market. Creams are easy to use and manufacturers are offering hair color creams free of ammonia.

The List of Companies - Hair Color Market

  1. Arctic Fox
  2. Coty Inc.
  3. Henkel AG & Co. KGaA
  4. Kao Singapore Pte Ltd.
  5. L’Oreal Groupe
  6. Revlon
  7. Hygienic Research Institute Pvt. Ltd. (Brand-Streax)
  8. PZ Cussons Beauty LLP
  9. Unilever Plc
  10. Wella Operations US LLC

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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