Holter ECG Market Size & Share | Statistics | Report 2022, 2028

Holter ECG Market Forecast to 2028 - COVID-19 Impact and Global Analysis by Component (Products, Software & Solutions, Services, and Accessories), Application (Diagnostics and Monitoring), Indication (Atrial Fibrillation (AF), Cardiac Arrest, Patients with Pacemakers, and Others), Channel (3 Channel ECG System, 5,6 & 7 Channel ECG System, 12 Channel ECG System, and Others)

  • Report Code : TIPRE00003496
  • Category : Medical Device
  • Status : Published
  • No. of Pages : 267
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The global holter ECG market is expected to grow from US$ 757.26 million in 2022 to US$ 1,215.76 million by 2028; it is estimated to grow at a CAGR of 8.2% from 2022 to 2028.

The growth of the market is attributed to the cardiovascular diseases (CVDs). However, the lack of skilled professionals leading to inaccurate Holter ECG analysis is hindering the market growth.

An ECG Holter monitor is a wearable device which helps in tracking the proper functioning of the heart. This device is used to conduct test, especially on individuals susceptible to developing a cardiovascular disease. The individual is asked to wear the device for around two to three days, where the heart's activity is tracked down. The data obtained is then analyzed with the help of an analysis software, which helps the doctors to suggest an appropriate treatment to the patient.

North America is likely to dominate the Holter ECG market during the forecast period. The US held the largest share of the North American market in 2021 and is expected to continue this trend during the forecast period. Increasing adoption of technological advancement products in ECG and growing prevalence of atrial fibrillation are projected to accelerate the growth of the Holter ECG market. Moreover, the presence of large healthcare businesses and the growing usage of Holter ECG in hospitals and home care settings is propelling the market's expansion in this region.

The Holter ECG market is segmented on the basis of component, application, end user, indication, and channel, and geography. By geography, the market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. The Holter ECG report offers insights and in-depth analysis of the market, emphasizing parameters such as market trends, technological advancements, market dynamics, and the competitive analysis of the globally leading market players.

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Holter ECG Market: Strategic Insights

holter-ecg-market
Market Size Value inUS$ 757.26 million in 2022
Market Size Value byUS$ 1,215.76 million by 2028
Growth rateCAGR of 8.2% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Lucrative Regions for Holter ECG Market

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Market Insights

Rising Prevalence of Cardiovascular Diseases (CVDs)

In the last decade, the world witnessed notable developments in Holter ECG monitors, aiding physicians and patients with new approaches to manage diseases such as atrial arrhythmias, ventricular arrhythmias, and ventricular atrial fibrillation. Holter ECG monitors are gaining significant traction as these are simpler and quicker tools used for detecting arrhythmias. Holter monitoring is noninvasive, safer, and effective for patient monitoring. Therefore, a 24-hour Holter monitor is widely adopted in Europe and intended for the early detection of arrhythmias in patients suffering from a high clinical suspicion of atrial fibrillation (AF). For example, a 24-hour Holter monitor in a clinical study has revealed a 96.3% sensitivity and 96.8% specificity for the detection of AF. Most types of CVDs can be prevented through pre-monitoring and pre-diagnosis. Likewise, arrhythmias, i.e., abnormalities in the heart functioning, can be averted with early diagnosis. The demand for arrhythmia monitoring devices is increasing as these devices can help save patients at a high risk of cardiac arrest. This results in the adoption of new and innovative devices by the healthcare industry that help provide enhanced medical care and better healthcare facilities, which, in turn, is boosting demand for monitoring devices such as Holter ECG monitors. To avoid risks associated with CVDs, Holter ECGs are widely used by people likely to be exposed to factors that cause CVD. A Holter ECG monitor records the heart's activity (ECG) continuously for 24–48 hours, which is essential for safe diagnosis and therapy control. This is a major factor fueling its demand. Thus, the rising incidence of CVDs is increasing the demand for Holter ECG globally.

Component-Based Insights

Based on component, the global Holter ECGs market is segmented into products, software & solutions, services, and accessories. The products segment held the largest share of the market in 2021. However, the software & solutions segment is expected to register the highest CAGR in the market during the forecast period. Holter monitoring software has advanced remarkably in recent years. Most companies have useful analytical software that can be used to generate halter monitoring reports quickly and accurately. 

In addition, many halter companies offer advanced reporting capabilities through intelligent ECG algorithms. Market players are launching new products for market development. For instance, in Nov 2020, Abbott launched the new EnSite X EP System and received CE Mark and approval throughout Europe and Australia. The EnSite X System offered the option to navigate the cardiac anatomy two different ways on one platform and expanded the company’s electrophysiology portfolio. Cardiac mapping systems allowed electrophysiologists to create a heart map and helped them get a clear picture of the electrical signals that control cardiac rhythms.

In Sept 2021, Johnson & Johnson (Biosense Webster) announced successful post-approval procedures with the first-ever HELIOSTAR Balloon Ablation Catheter, a radiofrequency balloon ablation catheter at sites across Europe. In Europe, the catheter was used in the cardiac electrophysiological mapping of the atria and for cardiac ablation.

Holter ECG Market, by Component – 2021 and 2028

medical-device
Holter ECG Market, by Component – 2021 and 2028
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Application-Based Insights

Based on application, the global Holter ECGs market is bifurcated into diagnostics and monitoring. The diagnostics segment held a larger share of the market in 2021. However, the monitoring segment is anticipated to register a higher CAGR in the market from 2022 to 2028. A Holter monitor provides a complete picture of heart activity necessary for the diagnosis of cardiac conditions. The monitor records the heart’s behavior continuously. An electrocardiogram is a painless, noninvasive way to help diagnose many common heart problems in people of all ages. However, it may not provide as comprehensive of results as is received from the Holter monitor. As the Holter ECG displays the electrical activity of the heart, which is useful for determining irregular heart rate and heart rhythm abnormalities. It can also be used to diagnose coronary heart disease or the occurrence of a heart attack. Finally, a routine ECG can help to monitor the effects of prescribed cardiac medication.

The device is simple to operate, and it does not require additional medical training from the user. They are increasing the patient's comfort by telemonitoring at home and mobility of the device, which allows patients to function normally in their daily routines. Furthermore, the increasing prevalence of conditions such as cardiovascular diseases is also likely to boost segment growth. In addition, age-related conditions such as heart disease are also expected to boost the growth of the home settings segment by 2028. 

End User Insights

Based on end user, the global Holter ECG market is categorized as hospitals & clinics, ambulatory surgical centers, home settings, and others. In 2021, the hospitals segment held a larger share of the market. However, the home settings segment is expected to register a higher CAGR in the market during forecast period. Conventional diagnostics procedure for sepsis takes a few days. Thus, conventional diagnostics method is slowly adopted than automated diagnostics. Also, companies focus on developing automated diagnostics based on advanced technologies, such as molecular diagnostics for detecting sepsis.

Product launches and collaborations are highly adopted strategies by the global Holter ECG market players to expand their global footprints and product portfolios. The players also focus on the partnership strategy to enlarge their clientele, which, in turn, permits them to maintain their brand name globally. They aim to flourish their market shares with the development of innovative products. A few of the recent key market developments are listed below: 

In January 2022, Royal Philips introduced the industry’s first full-service, at-home, 12-lead electrocardiogram (ECG) solution for decentralized clinical trials. The clinical-grade solution is the most advanced patient-centric ECG offering within the company’s cardiac monitoring portfolio, pairing data readings comparable to clinical, site-based ECGs with Philips leading cloud-based data collection and analysis services.

Holter ECG – Market Segmentation

The global Holter ECG market is segmented on the basis of component, application, end user, indication, and channel. In terms of component, the global Holter ECG market is segmented into products, software & solutions, services, and accessories. Based on application, the market is bifurcated into diagnostics and monitoring. In terms of end user, the market is categorized into hospitals & clinics, ambulatory surgical centers, home settings, and others. Based on indication, the global Holter ECG market is segregated into atrial fibrilation (AF), cardiac arrest, patients with pacemakers, and others. In terms of channel, the market is segmented into 3 Channel ECG System, 5,6 & 7 Channel ECG System, 12 Channel ECG System, and others.

Company profile

  • BPL Medical Technologies
  • FUKUDA DENSHI     
  • General Electric Co            
  • Koninklijke Philips NV        
  • Nihon Kohden Corp           
  • OSI Systems, Inc.    
  • SCHILLER Americas Inc.     
  • EB Neuro S.P.A       
  • Hill Rom Holding Inc. (Baxter)       
  • Viatom Technology Co., Ltd.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Component, Application, Indication, and Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Italy, Japan, Luxembourg, Mexico, Netherlands, Saudi Arabia, South Africa, South Korea, Spain, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Which country is dominated the Holter ECG market?

The Holter ECG market in the United States is expected to be the largest and fastest-growing market. The US is among the highly advanced countries having various technologies available for a robust medical infrastructure and the increasing launch of technologically advanced products is driving the growth of the market. In the U.S., Heart-related disorder is the major driving factor promoting the growth of the market. Hearth disease is the leading cause of death for men and women in the United States. As per CDC, one person dies every 34 seconds from cardiovascular disease.

Who are the major players in the Holter ECG market?

The Holter ECG market majorly consists of the players such as FUKUDA DENSHI; General Electric Co; EB Neuro SPA; Koninklijke Philips NV; Viatom Technology Co., Ltd.; Nihon Kohden Corp; INNOMED MEDICAL ZRT; OSI Systems, Inc.; Hill Rom Holding Inc. (Baxter); and custo med GmbH amongst others.

What are the driving factors for the Holter ECG market across the globe?

The factors that are driving growth of the market are the rising incidence of cardiovascular diseases (CVDs) and significant rise in geriatric population. However, lack of skilled professionals leading to inaccurate Holter ECG analysis impede the market growth.

What is Holter ECG?

An ECG Holter monitor is a wearable device which helps in tracking the proper functioning of the heart. This device is used to conduct test, especially on individuals susceptible to developing a cardiovascular disease. The individual is asked to wear the device for around two to three days, where the heart's activity is tracked down. The data obtained is then analyzed with the help of an analysis software, which helps the doctors to suggest an appropriate treatment to the patient. The growth of the Holter ECG market accounts for the rising incidence of cardiovascular diseases (CVDs) and significant rise in geriatric population. Therefore, with an increasing prevalence of CVDs and heart disease, there is a high demand for Holter ECG, thereby propelling the overall market growth.

Which segment is dominating the Holter ECG market?

Europe Holter ECG market, based on component, is segmented into products, software & solutions, services, and accessories. The product segment is further sub-segmented as wired Holter monitors and wireless Holter monitors. In 2021, the product segment held the largest share of the market. The software & solutions segment is expected to grow at the fastest rate during the coming years.

Which region is the fastest growing the Holter ECG market?

Asia Pacific is expected to be the fastest growing region in the Holter ECG market. The growth of the Holter ECG market in this region is primarily due to rising pediatric population, and improvements in healthcare infrastructure with increased availability of effective imaging tools.

The List of Companies - Holter ECG Market

  1. DENSHI
  2. General Electric Co
  3. EB Neuro SPA
  4. Koninklijke Philips NV
  5. Viatom Technology Co., Ltd.
  6. Nihon Kohden Corp
  7. INNOMED MEDICAL ZRT
  8. OSI Systems, Inc.
  9. Hill Rom Holding Inc. (Baxter)
  10. custo med GmbH.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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