The hummus market was valued at US$ 4,577.35 million in 2020 and is projected to reach US$ 8,267.07 million by 2028; it is expected to grow at a CAGR of 7.6% from 2021 to 2028.
Hummus is a well-known Middle Eastern dip and spread that has high mineral, vitamin, protein, and fiber content. All the main ingredients of hummus chickpeas, garlic, sesame seeds or paste (tahini), and olive oil are recognized as superfoods. Chickpeas are high on iron, phosphorus, and vitamin B complex. Tahini has high zinc, calcium, copper, and phosphorous content. Lemon juice is an excellent source of vitamin C and antioxidants. Garlic, which adds flavor to hummus, is enriched with antioxidants, and trace minerals and vitamins.
The hummus market in Asia-Pacific is expected to grow at the highest CAGR during 2021–2028. With the economic growth and rising prevalence of various diseases, lifestyle and consumption patterns have changed in countries such as India, China, and Japan. Moreover, the trend of veganism is growing with the increasing awareness regarding the need to protect the environment. The rising demand for plant-based proteins and increasing health-consciousness are the major factors driving the market growth in the region. Moreover, Europe is also witnessing high demand for plant-based proteins with the increasing adoption of veganism in Europe, especially in the UK. Moreover, hummus manufacturers are expanding their product lines by launching organic variants as well as innovative flavorful varieties.
The COVID-19 pandemic has been hindering the hummus market performance, mainly, due to disrupted raw material production and supply chains, weather condition uncertainties, and other reasons. The outbreak disturbed operational efficiencies and value chains due to the sudden shutdown of national and international boundaries. However, with many the economies striving to revive and normalize their operations, the demand for hummus is presumed to rise in the foreseeable future. Further, growing preference for healthy lifestyle and shifted focus on foodstuffs boosting immunity, would continue to contribute to the hummus market growth in the coming years. Further, the hummus manufacturers are likely to capitalize on online distribution channels for business expansion. This is mainly due to the escalating preference for ordering consumables online to avoid crowd and respect social distancing norms. The food retail channels are already operating within strict sanitation guidelines; however, many of them are taking extra precautions to diminish person-to-person contact. A few of the safety measures followed by the companies include limiting direct contact with truck drivers and other visitors, communicating, and highlighting proper hygiene practices, and conducting complete sanitations and eliminating possibilities of personnel contact during shift changes.
Global Hummus Market, By Region 2020
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Market Insights
Health Benefits due to Rich Nutritional Profile Including Proteins, Fibers, Vitamins, and Minerals Drive Market Growth
Hummus is a well-known Middle Eastern dip and spread that has high mineral, vitamin, protein, and fiber content. All the main ingredients of hummus chickpeas, garlic, sesame seeds or paste (tahini), and olive oil are recognized as superfoods. Chickpeas are high on iron, phosphorus, and vitamin B complex. Tahini has high zinc, calcium, copper, and phosphorous content. Lemon juice is an excellent source of vitamin C and antioxidants. Garlic, which adds flavor to hummus, is high on antioxidants and contains many trace minerals and vitamins. The rising prevalence of diseases such as strokes, ischemic heart disease, chronic obstructive pulmonary diseases, and diabetes mellitus is attracting people’s attention toward healthy foodstuffs, especially in developed and developing regions. Hummus has also found a shelf in retail stores and supermarkets due to the diversification of distribution channels. It is naturally free from common allergens and irritants such as nuts, gluten, and dairy. It can also be used to replace creamy salad dressings, mayonnaise, sour cream, ranch dressing, and other condiments in recipes such as sandwiches, bread, crackers, and chips. Furthermore, increasing economic standards and rising disposable incomes as well as the diversification of food preferences boost the demand for healthy foodstuffs such as hummus. Thus, benefits conferred by hummus such as better digestive health, appropriate weight loss, improved blood sugar control, anti-inflammatory tendencies, and lower heart disease risks are bolstering its demand.
Type Insights
Based on type, the hummus market is segmented into original/classic, red pepper, black olive, white bean, and others. The others segment majorly includes beet, black bean, lupini bean, edmame, jalapeno, black garlic, and yellow lentil hummus. The roasted beet provides sweetness and a vibrant pink color to hummus. The beet hummus is a low maintenance recipe with a highly impressive appearance. Black bean is a small and a shiny variety of common beans, and they are highly nutritious as they constitute antioxidants, fibers, proteins, and carbohydrates. Black beans and lupini beans are used as a replacement of chickpeas in the respective hummus varieties. Recipes including these beans can be included in the keto diet, depending upon the carbs limit. Lupini beans, yellow lentils, provide boost the color of traditional hummus long with providing s spicy taste to it. Jalapeño peppers are vibrant green and adds freshness to the hummus. They also increase the spiciness of traditional hummus. Further, the black garlic hummus is enriched with various nutrients and antioxidants. Moreover, the black garlic provides warm and mellow flavors to the hummus.
Hummus Market, by Type – 2020 and 2028
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Hummus Market: Strategic Insights
Market Size Value in US$ 4,577.35 Million in 2020 Market Size Value by US$ 8,267.07 Million by 2028 Growth rate CAGR of 7.6% from 2021-2028 Forecast Period 2021-2028 Base Year 2021
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Hummus Market: Strategic Insights
| Market Size Value in | US$ 4,577.35 Million in 2020 |
| Market Size Value by | US$ 8,267.07 Million by 2028 |
| Growth rate | CAGR of 7.6% from 2021-2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2021 |
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A few of the key market players operating in the hummus market are Bakkavor Group; Cedar’s Mediterranean Foods Inc.; Haliburton International Foods; Strauss Group; Tribe Hummus; Hope Foods, LLC; Fountain of Health; Hummus Goodness; Boar’s Head Brand; and Lantana Foods. Major players in the market are focusing on strategies such as mergers and acquisitions and product launches to expand the geographic presence and consumer base.
Report Spotlights
Progressive trends in the hummus- industry to help players develop effective long-term strategies
- Business growth strategies adopted by companies to secure growth in developed and developing markets
- Quantitative analysis of the global hummus market from 2019 to 2028
- Estimation of the demand for hummus across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and the demand for hummus
- Market trends and outlook coupled with factors driving and restraining the growth of the hummus market
- Understanding regarding the strategies that underpin commercial interest with regard to global hummus market growth, aiding in the decision-making process
- Hummus market size at various nodes of market
- Detailed overview and segmentation of the global hummus market as well as its industry dynamics
- Hummus market size in various regions with promising growth opportunities
Hummus Market, by Type
- Original/Classic
- Red Pepper
- Black Olive
- White Bean
- Others
Hummus Market, by Packaging Type
- Tubs and Cups
- Jars and Bottles
- Others
Hummus Market, by Packaging Type
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Retail
- Others
Company Profiles
- Bakkavor Group
- Cedar’s Mediterranean Foods Inc.
- Haliburton International Foods
- Strauss Group
- Tribe Hummus
- Hope Foods, LLC
- Fountain of Health
- Hummus Goodness
- Boar’s Head Brand
- Lantana Foods
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type , Packaging Type , and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the global hummus market are Bakkavor Group, Cedar’s Mediterranean Foods Inc., Haliburton International Foods, Strauss Group, Tribe Hummus, Hope Foods, LLC, Fountain of Health, Hummus Goodness, Boar’s Head Brand, Lantana Foods, and many others.
In 2020, the hummus market was predominant by Europe at the global level. The primary factor driving the growth of the hummus market is the rising production activities of hummus in the region. The surging demand for packaged hummus products, especially in Western Europe, is a crucial determinant catalyzing the growth of the Europe hummus market. The growth can be attributed to the rising demand for plant-based protein and the increasing health consciousness.
Among the segments of packaging type, tubs and cups segment has led the market in 2020. The cup containers that are used for dip packaging is mostly made up of food-grade virgin plastic. These are small and convenient containers, as they can provide on the go food to the consumers. These tubs and cups are microwave safe and comes with a lid or sealable option that makes them airtight and leak proof. The hummus dip is packaged in a PET plastic tub. The tub packaging of hummus can vary from a family sized hummus tub to small sized ones, which are mostly suitable for an individual consumption. As plastic is cheap, the packaging derived from it is inexpensive in most cases. Therefore, the ease of packaging coupled with various benefits expected to bolster the demand for tubs and cups during the forecast period.
The List of Companies - Hummus Market
- Bakkavor Group Plc.
- Cedar’s Mediterranean Foods, Inc.
- Haliburton International Foods
- Strauss Group
- Tribe Hummus
- Hope Foods, LLC
- Fountain of Health
- Hummus Goodness
- Boar’s Head Brand
- Lantana Foods
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Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
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- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
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- Data Triangulation and Final Review:
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