In-App Purchase Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Operating System (IOS, Android, Others); Product Type (Consumables, Non-consumables, Subscriptions); App Category (Gaming, Entertainment and Music, Health and Fitness, Retail and E-Commerce, Others) and Geography

Report Code: TIPRE00019825 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

In-app purchase includes the buying of goods and services from an application on a smartphone or tablet. It enables developers to offer their applications for free. Later, the developer promotes upgrades to the paid version, special items for sale, paid feature unlocks, and services who download the free version. In-app purchase enables the developer to profit despite giving the basic app itself away for free. The ongoing innovation in technology, new games, and growth in expenditure on digital advertisement are likely to offer the opportunity for the market during the forecast period.

MARKET DYNAMICS

The growth in smartphone users around the world and technological advancement in smart phones drives the In-App purchase market. However, the digital illiteracy and limited digital infrastructure market. Further, the rise in expenditure on digital advertisement is likely to propel market growth during the

MARKET SCOPE

The "Global In-App Purchase Market Analysis to 2028" is a specialized and in-depth study of the In-App purchase market with a special focus on the global market trend analysis. The report aims to provide an overview of In-App purchase market with detailed market segmentation by operating system, product type, app category and geography. The global In-App purchase market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading In-App purchase market players and offers key trends and opportunities in the In-App purchase market.

MARKET SEGMENTATION

The global In-App purchase market is segmented on the basis of operating system, product type, and app category. On the basis of operating system, the market is segmented as iOS, Android, and Others. On the basis of product type, the market is segmented as consumables, non-consumables, and subscriptions. On the basis of app category, the market is segmented as gaming, entertainment and music, health and fitness, retail and e-commerce, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global In-App purchase market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The In-App purchase market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting In-App purchase market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the In-App purchase market in these regions.



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MARKET PLAYERS


The reports cover key developments in the In-App purchase market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from In-App purchase market are anticipated to lucrative growth opportunities in the future with the rising demand for In-App purchase market. Below mentioned is the list of few companies engaged in the In-App purchase market.

The report also includes the profiles of key In-App purchase market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   Apple Inc.
  •   Disney
  •   Google LLC
  •   King Limited
  •   Netflix, Inc
  •   Rakuten, Inc.
  •   RevenueCat
  •   Sony Corporation
  •   Spotify Technology S.A
  •   Tinder

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 In-App Purchase Market - By Operating System
1.3.2 In-App Purchase Market - By Product Type
1.3.3 In-App Purchase Market - By App Category
1.3.4 In-App Purchase Market - By Region
1.3.4.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. IN-APP PURCHASE MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. IN-APP PURCHASE MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. IN-APP PURCHASE MARKET - GLOBAL MARKET ANALYSIS
6.1. IN-APP PURCHASE - GLOBAL MARKET OVERVIEW
6.2. IN-APP PURCHASE - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. IN-APP PURCHASE MARKET - REVENUE AND FORECASTS TO 2028 - OPERATING SYSTEM
7.1. OVERVIEW
7.2. OPERATING SYSTEM MARKET FORECASTS AND ANALYSIS
7.3. IOS
7.3.1. Overview
7.3.2. iOS Market Forecast and Analysis
7.4. ANDROID
7.4.1. Overview
7.4.2. Android Market Forecast and Analysis
7.5. OTHERS
7.5.1. Overview
7.5.2. Others Market Forecast and Analysis
8. IN-APP PURCHASE MARKET - REVENUE AND FORECASTS TO 2028 - PRODUCT TYPE
8.1. OVERVIEW
8.2. PRODUCT TYPE MARKET FORECASTS AND ANALYSIS
8.3. CONSUMABLES
8.3.1. Overview
8.3.2. Consumables Market Forecast and Analysis
8.4. NON-CONSUMABLES
8.4.1. Overview
8.4.2. Non-consumables Market Forecast and Analysis
8.5. SUBSCRIPTIONS
8.5.1. Overview
8.5.2. Subscriptions Market Forecast and Analysis
9. IN-APP PURCHASE MARKET - REVENUE AND FORECASTS TO 2028 - APP CATEGORY
9.1. OVERVIEW
9.2. APP CATEGORY MARKET FORECASTS AND ANALYSIS
9.3. GAMING
9.3.1. Overview
9.3.2. Gaming Market Forecast and Analysis
9.4. ENTERTAINMENT AND MUSIC
9.4.1. Overview
9.4.2. Entertainment and Music Market Forecast and Analysis
9.5. HEALTH AND FITNESS
9.5.1. Overview
9.5.2. Health and Fitness Market Forecast and Analysis
9.6. RETAIL AND E-COMMERCE
9.6.1. Overview
9.6.2. Retail and E-Commerce Market Forecast and Analysis
9.7. OTHERS
9.7.1. Overview
9.7.2. Others Market Forecast and Analysis

10. IN-APP PURCHASE MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
10.1.1 North America In-App Purchase Market Overview
10.1.2 North America In-App Purchase Market Forecasts and Analysis
10.1.3 North America In-App Purchase Market Forecasts and Analysis - By Operating System
10.1.4 North America In-App Purchase Market Forecasts and Analysis - By Product Type
10.1.5 North America In-App Purchase Market Forecasts and Analysis - By App Category
10.1.6 North America In-App Purchase Market Forecasts and Analysis - By Countries
10.1.6.1 United States In-App Purchase Market
10.1.6.1.1 United States In-App Purchase Market by Operating System
10.1.6.1.2 United States In-App Purchase Market by Product Type
10.1.6.1.3 United States In-App Purchase Market by App Category
10.1.6.2 Canada In-App Purchase Market
10.1.6.2.1 Canada In-App Purchase Market by Operating System
10.1.6.2.2 Canada In-App Purchase Market by Product Type
10.1.6.2.3 Canada In-App Purchase Market by App Category
10.1.6.3 Mexico In-App Purchase Market
10.1.6.3.1 Mexico In-App Purchase Market by Operating System
10.1.6.3.2 Mexico In-App Purchase Market by Product Type
10.1.6.3.3 Mexico In-App Purchase Market by App Category
10.2. EUROPE
10.2.1 Europe In-App Purchase Market Overview
10.2.2 Europe In-App Purchase Market Forecasts and Analysis
10.2.3 Europe In-App Purchase Market Forecasts and Analysis - By Operating System
10.2.4 Europe In-App Purchase Market Forecasts and Analysis - By Product Type
10.2.5 Europe In-App Purchase Market Forecasts and Analysis - By App Category
10.2.6 Europe In-App Purchase Market Forecasts and Analysis - By Countries
10.2.6.1 Germany In-App Purchase Market
10.2.6.1.1 Germany In-App Purchase Market by Operating System
10.2.6.1.2 Germany In-App Purchase Market by Product Type
10.2.6.1.3 Germany In-App Purchase Market by App Category
10.2.6.2 France In-App Purchase Market
10.2.6.2.1 France In-App Purchase Market by Operating System
10.2.6.2.2 France In-App Purchase Market by Product Type
10.2.6.2.3 France In-App Purchase Market by App Category
10.2.6.3 Italy In-App Purchase Market
10.2.6.3.1 Italy In-App Purchase Market by Operating System
10.2.6.3.2 Italy In-App Purchase Market by Product Type
10.2.6.3.3 Italy In-App Purchase Market by App Category
10.2.6.4 United Kingdom In-App Purchase Market
10.2.6.4.1 United Kingdom In-App Purchase Market by Operating System
10.2.6.4.2 United Kingdom In-App Purchase Market by Product Type
10.2.6.4.3 United Kingdom In-App Purchase Market by App Category
10.2.6.5 Russia In-App Purchase Market
10.2.6.5.1 Russia In-App Purchase Market by Operating System
10.2.6.5.2 Russia In-App Purchase Market by Product Type
10.2.6.5.3 Russia In-App Purchase Market by App Category
10.2.6.6 Rest of Europe In-App Purchase Market
10.2.6.6.1 Rest of Europe In-App Purchase Market by Operating System
10.2.6.6.2 Rest of Europe In-App Purchase Market by Product Type
10.2.6.6.3 Rest of Europe In-App Purchase Market by App Category
10.3. ASIA-PACIFIC
10.3.1 Asia-Pacific In-App Purchase Market Overview
10.3.2 Asia-Pacific In-App Purchase Market Forecasts and Analysis
10.3.3 Asia-Pacific In-App Purchase Market Forecasts and Analysis - By Operating System
10.3.4 Asia-Pacific In-App Purchase Market Forecasts and Analysis - By Product Type
10.3.5 Asia-Pacific In-App Purchase Market Forecasts and Analysis - By App Category
10.3.6 Asia-Pacific In-App Purchase Market Forecasts and Analysis - By Countries
10.3.6.1 Australia In-App Purchase Market
10.3.6.1.1 Australia In-App Purchase Market by Operating System
10.3.6.1.2 Australia In-App Purchase Market by Product Type
10.3.6.1.3 Australia In-App Purchase Market by App Category
10.3.6.2 China In-App Purchase Market
10.3.6.2.1 China In-App Purchase Market by Operating System
10.3.6.2.2 China In-App Purchase Market by Product Type
10.3.6.2.3 China In-App Purchase Market by App Category
10.3.6.3 India In-App Purchase Market
10.3.6.3.1 India In-App Purchase Market by Operating System
10.3.6.3.2 India In-App Purchase Market by Product Type
10.3.6.3.3 India In-App Purchase Market by App Category
10.3.6.4 Japan In-App Purchase Market
10.3.6.4.1 Japan In-App Purchase Market by Operating System
10.3.6.4.2 Japan In-App Purchase Market by Product Type
10.3.6.4.3 Japan In-App Purchase Market by App Category
10.3.6.5 South Korea In-App Purchase Market
10.3.6.5.1 South Korea In-App Purchase Market by Operating System
10.3.6.5.2 South Korea In-App Purchase Market by Product Type
10.3.6.5.3 South Korea In-App Purchase Market by App Category
10.3.6.6 Rest of Asia-Pacific In-App Purchase Market
10.3.6.6.1 Rest of Asia-Pacific In-App Purchase Market by Operating System
10.3.6.6.2 Rest of Asia-Pacific In-App Purchase Market by Product Type
10.3.6.6.3 Rest of Asia-Pacific In-App Purchase Market by App Category
10.4. MIDDLE EAST AND AFRICA
10.4.1 Middle East and Africa In-App Purchase Market Overview
10.4.2 Middle East and Africa In-App Purchase Market Forecasts and Analysis
10.4.3 Middle East and Africa In-App Purchase Market Forecasts and Analysis - By Operating System
10.4.4 Middle East and Africa In-App Purchase Market Forecasts and Analysis - By Product Type
10.4.5 Middle East and Africa In-App Purchase Market Forecasts and Analysis - By App Category
10.4.6 Middle East and Africa In-App Purchase Market Forecasts and Analysis - By Countries
10.4.6.1 South Africa In-App Purchase Market
10.4.6.1.1 South Africa In-App Purchase Market by Operating System
10.4.6.1.2 South Africa In-App Purchase Market by Product Type
10.4.6.1.3 South Africa In-App Purchase Market by App Category
10.4.6.2 Saudi Arabia In-App Purchase Market
10.4.6.2.1 Saudi Arabia In-App Purchase Market by Operating System
10.4.6.2.2 Saudi Arabia In-App Purchase Market by Product Type
10.4.6.2.3 Saudi Arabia In-App Purchase Market by App Category
10.4.6.3 U.A.E In-App Purchase Market
10.4.6.3.1 U.A.E In-App Purchase Market by Operating System
10.4.6.3.2 U.A.E In-App Purchase Market by Product Type
10.4.6.3.3 U.A.E In-App Purchase Market by App Category
10.4.6.4 Rest of Middle East and Africa In-App Purchase Market
10.4.6.4.1 Rest of Middle East and Africa In-App Purchase Market by Operating System
10.4.6.4.2 Rest of Middle East and Africa In-App Purchase Market by Product Type
10.4.6.4.3 Rest of Middle East and Africa In-App Purchase Market by App Category
10.5. SOUTH AND CENTRAL AMERICA
10.5.1 South and Central America In-App Purchase Market Overview
10.5.2 South and Central America In-App Purchase Market Forecasts and Analysis
10.5.3 South and Central America In-App Purchase Market Forecasts and Analysis - By Operating System
10.5.4 South and Central America In-App Purchase Market Forecasts and Analysis - By Product Type
10.5.5 South and Central America In-App Purchase Market Forecasts and Analysis - By App Category
10.5.6 South and Central America In-App Purchase Market Forecasts and Analysis - By Countries
10.5.6.1 Brazil In-App Purchase Market
10.5.6.1.1 Brazil In-App Purchase Market by Operating System
10.5.6.1.2 Brazil In-App Purchase Market by Product Type
10.5.6.1.3 Brazil In-App Purchase Market by App Category
10.5.6.2 Argentina In-App Purchase Market
10.5.6.2.1 Argentina In-App Purchase Market by Operating System
10.5.6.2.2 Argentina In-App Purchase Market by Product Type
10.5.6.2.3 Argentina In-App Purchase Market by App Category
10.5.6.3 Rest of South and Central America In-App Purchase Market
10.5.6.3.1 Rest of South and Central America In-App Purchase Market by Operating System
10.5.6.3.2 Rest of South and Central America In-App Purchase Market by Product Type
10.5.6.3.3 Rest of South and Central America In-App Purchase Market by App Category

11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

12. IN-APP PURCHASE MARKET, KEY COMPANY PROFILES
12.1. APPLE INC.
12.1.1. Key Facts
12.1.2. Business Description
12.1.3. Products and Services
12.1.4. Financial Overview
12.1.5. SWOT Analysis
12.1.6. Key Developments
12.2. DISNEY
12.2.1. Key Facts
12.2.2. Business Description
12.2.3. Products and Services
12.2.4. Financial Overview
12.2.5. SWOT Analysis
12.2.6. Key Developments
12.3. GOOGLE LLC
12.3.1. Key Facts
12.3.2. Business Description
12.3.3. Products and Services
12.3.4. Financial Overview
12.3.5. SWOT Analysis
12.3.6. Key Developments
12.4. KING LIMITED
12.4.1. Key Facts
12.4.2. Business Description
12.4.3. Products and Services
12.4.4. Financial Overview
12.4.5. SWOT Analysis
12.4.6. Key Developments
12.5. NETFLIX, INC.
12.5.1. Key Facts
12.5.2. Business Description
12.5.3. Products and Services
12.5.4. Financial Overview
12.5.5. SWOT Analysis
12.5.6. Key Developments
12.6. RAKUTEN, INC.
12.6.1. Key Facts
12.6.2. Business Description
12.6.3. Products and Services
12.6.4. Financial Overview
12.6.5. SWOT Analysis
12.6.6. Key Developments
12.7. REVENUECAT
12.7.1. Key Facts
12.7.2. Business Description
12.7.3. Products and Services
12.7.4. Financial Overview
12.7.5. SWOT Analysis
12.7.6. Key Developments
12.8. SONY CORPORATION
12.8.1. Key Facts
12.8.2. Business Description
12.8.3. Products and Services
12.8.4. Financial Overview
12.8.5. SWOT Analysis
12.8.6. Key Developments
12.9. SPOTIFY TECHNOLOGY S.A
12.9.1. Key Facts
12.9.2. Business Description
12.9.3. Products and Services
12.9.4. Financial Overview
12.9.5. SWOT Analysis
12.9.6. Key Developments
12.10. TINDER
12.10.1. Key Facts
12.10.2. Business Description
12.10.3. Products and Services
12.10.4. Financial Overview
12.10.5. SWOT Analysis
12.10.6. Key Developments

13. APPENDIX
13.1. ABOUT THE INSIGHT PARTNERS
13.2. GLOSSARY OF TERMS
The List of Companies

1. Apple Inc.
2. Disney
3. Google LLC
4. King Limited
5. Netflix, Inc.
6. Rakuten, Inc.
7. RevenueCat
8. Sony Corporation
9. Spotify Technology S.A
10. Tinder
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