The in-office teeth whitening products market size is projected to reach US$ 3,058.09 million by 2028 from US$ 1,750.07 million in 2021. The global in-office teeth whitening products market size is estimated to grow at a CAGR of 8.3% during 2021–2028.
In-office teeth whitening products are products that included in the process of bleach and whiten teeth. In-office teeth whitening products bleach the teeth by applying bleaching agents such as hydrogen peroxide or carbamide peroxide which is activated by chemicals or light and creates oxygen that cleans stains from the teeth. In-office teeth whitening products have the advantage to clean difficult stains from tetracycline and fluorosis. The products include bleaching gels, retractors, desensitizing gels, lasers, and other products and equipment.
The in-office teeth whitening products market growth is attributed to the rise in awareness regarding oral hygiene and the stigma associated with the discoloration of teeth. However, side effects associated with in-office teeth whitening products may hinder the in-office teeth whitening products market growth of the market.
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In-Office Teeth Whitening Products Market: Strategic Insights

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In-Office Teeth Whitening Products Market: Strategic Insights

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Market Insights
Rising Awareness Regarding Oral Hygiene Drives In-Office Teeth Whitening Products Market
According to the World Health Organization, oral health is a vital component of overall welfare and quality of life. Oral illnesses are extremely widespread, affecting over 3.5 billion individuals globally. The frightening number underscores the importance of oral health literacy (OHL) among individuals and dental care providers. Low OHL impairs the capacity to comprehend dental instructions, jeopardizing oral health maintenance. A few of the oral and dental care issues affecting people include bad breath, teeth discoloration, tooth decay, gum diseases, periodontal diseases, trench mouth, dental caries, and malocclusion. Alcohol consumption, tobacco use, and some beverages stain the teeth and cause teeth discoloration. The nicotine and tar in tobacco easily absorb into pores between the teeth causing a yellow or brown discoloration. The development of teeth discoloration can be reduced or removed by in-office teeth whitening treatment by scheduling dental visits. Furthermore, many private and government organizations across the world organize surveys and programs to raise awareness about oral hygiene. For instance, National Smile Month is the UK’s largest and longest-running campaign to promote good oral health. Thus, the rise in such initiatives, along with the growing awareness regarding oral hygiene, fuels the growth of the in-office teeth whitening products market.
Product-Based Insights
The global in-office teeth whitening products market, based on product, is segmented into double-syringe mixing configuration, laser teeth whitening, deep bleaching, Brite smile whitening system, and others. The double-syringe mixing configuration segment held the largest share of the market in 2021. Moreover, the double-syringe mixing configuration segment is anticipated to register the highest CAGR in the market during the forecast period since it is the most commonly used product in dental practice.
Solution-Based Insights
Based on solution, the global in-office teeth whitening products market is segmented into whitening products, custom tray-based tooth whitening systems, and others. The whitening products segment held the largest share of the market in 2021. The custom tray-based tooth whitening systems segment is expected to witness significant growth in its demand at the fastest CAGR of 9.0% from 2021 to 2028, owing to the rise in the usage of the solution in hospitals and dental clinics across the globe.
Composition-Based Insights
The global in-office teeth whitening products market, based on composition, is segmented into carbamide peroxide, hydrogen peroxide, and others. The in-office teeth whitening products market for the carbamide peroxide segment held the highest share of the market and is expected to dominate the market by 2028; it is expected to grow at a CAGR of 8.0% during the forecast period. The hydrogen peroxide segment is estimated to grow at a CAGR of 9.0% during the forecast period.
In-Office Teeth Whitening Products Market Regional Insights
The regional trends and factors influencing the In-Office Teeth Whitening Products Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses In-Office Teeth Whitening Products Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

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In-Office Teeth Whitening Products Market Report Scope
Report Attribute | Details |
---|---|
Market size in 2021 | US$ 1.75 Billion |
Market Size by 2028 | US$ 3.06 Billion |
Global CAGR (2021 - 2028) | 8.3% |
Historical Data | 2019-2020 |
Forecast period | 2022-2028 |
Segments Covered |
By Product
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
In-Office Teeth Whitening Products Market Players Density: Understanding Its Impact on Business Dynamics
The In-Office Teeth Whitening Products Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.
Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.
Major Companies operating in the In-Office Teeth Whitening Products Market are:
- Ultradent Products, Inc.
- Koninklijke Philips N.V
- Acquamed Technologies Inc.
- Vista Apex
- KoR Whitening (Evolve)
Disclaimer: The companies listed above are not ranked in any particular order.

- Get the In-Office Teeth Whitening Products Market top key players overview
End User-Based Insights
The global in-office teeth whitening products market, based on end user, is segmented into hospitals, dental clinics, and others. The hospitals segment held the largest share in 2021 and is expected to hold it by 2028; it is expected to grow at a CAGR of 8.9% during the forecast period.
Product launches and approvals are commonly adopted strategies by companies to expand their global footprints and product portfolios to dominate the in-office teeth whitening market share. Moreover, the in-office teeth whitening products market players focus on the partnership strategy to enlarge their clientele, which, in turn, permits them to maintain their brand name globally. The in-office teeth whitening market share is anticipated to flourish with the development of new innovative products by market players.
Company Profiles
- Ultradent Products, Inc.
- Koninklijke Philips N.V
- Acquamed Technologies Inc.
- Vista Apex
- KoR Whitening (Evolve)
- Kulzer
- Life-Like Cosmetic Solutions
- Temrex Corporation
- Premier Dental Products Company
- CAO Group
Frequently Asked Questions
Who are the major players in the in-office teeth whitening products market?
The in-office teeth whitening products market majorly consists of the players such as Ultradent Products, Inc., Philips, Acquamed Technologies Inc., Vista Apex, KoR Whitening (Evolve), Kulzer, Life-Like Cosmetic Solutions, Temrex Corporation, Premier Dental Products Company, CAO Group, among others.
Which end user will hold the largest share in the in-office teeth whitening products market?
The hospitals segment is expected to be the leading end user in the in-office teeth whitening products market with an expected revenue share of 42.53% in 2021.
What is the regional market scenario of the in-office teeth whitening products market?
The global in-office teeth whitening products market is segmented by region into North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America. The largest market for in-office teeth whitening products is held by the North American region. The United States held the largest market for in-office teeth whitening products, and the market is expected to grow due to technological advancements and the presence of key market players of the in-office teeth whitening products in the country. The Asia-Pacific region is expected to be the fastest-growing region with an expected CAGR of 8.9% during the forecast period.
Which product will lead the in-office teeth whitening products market?
The double-syringe mixing configuration segment is expected to be the leading product in the in-office teeth whitening products market with an expected revenue share of 33.64% in 2021.
What are the driving factors for the in-office teeth whitening products market across the globe?
The factors that are driving the growth of the market are the rising awareness regarding oral hygiene and the stigma associated with discolored teeth. Moreover, the increasing aesthetic concern among various populations is expected to provide growth opportunities to the market with the application of modern technology in in-office teeth whitening products and processes expected to be a future trend that will drive the market’s growth in the coming years.
What are in-office teeth whitening products?
In-office teeth whitening products are products that can be used in hospitals, clinics, and other office settings for teeth whitening purposes. The process usually involves the use of a bleaching gel and an activator that produces oxygen on coming in contact with each other and removes stains from the teeth. In-office teeth whitening can help make the teeth three to eight times whiter within an hour of a procedure. The products under this can range from the whitening chemicals to other related products used in the procedure such as trays, retractors, desensitizing gels, lights, and others. The whitening chemicals usually include bleaching agents, such as hydrogen peroxide and carbamide peroxide, and activators such as sodium perborate and blue light.
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The List of Companies - In-Office Teeth Whitening Products Market
- Ultradent Products, Inc.
- Koninklijke Philips N.V
- Acquamed Technologies Inc.
- Vista Apex
- KoR Whitening (Evolve)
- Kulzer
- Life-Like Cosmetic Solutions
- Temrex Corporation
- Premier Dental Products Company
- CAO Group.


