Indoor Location Market Size, Share and Analysis 2027

Indoor Location Market to 2027 - Global Analysis and Forecasts by Deployment Type (On-Premise and On-Cloud); by Technology (Tags, Nodes, Ultra-Wideband, Bluetooth, Wi-Fi, Visible Light Communication and Radiofrequency Identification); by Components ( Hardware, Software and Services); by Application (Remote Monitoring, Customer Experience Management, Inventory Management, Emergency Response Management, Sales and Marketing Optimization, Risk Management, Predictive Asset Analytics and Others) and Verticals (Hospitality, Retail, Transportation & Logistics, Entertainment, Public Buildings, Manufacturing and Others); and Geography

Publication Month : Feb 2019

  • Report Code : TIPTE100001041
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 175
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The indoor location market was valued at US$ 3,493.8 million in 2018 and is projected to reach US$ 24,601.1 million by 2027; it is expected to grow at a CAGR of 25.3% during 2019–2027.

The availability of positioning technologies has a profound influence over various daily activities and tasks such as navigation, positioning, tracking, monitoring, route optimizing and locating various assets among other applications. Further, the market continues to witness an increase in the scope of application through innovative services and solutions assisting improved level accuracy of positioning technologies. Moreover, the rise in adoption of GPS (Global Positioning System) technologies through an increase in smartphone penetration coupled with the growing popularity of location-based service mobile application has further boosted the demand for superior positioning technologies in the past decade. As a result, the indoor location that leverages the vulnerability of commonly available commercial GPS system in determining efficient position location within an infrastructure. The indoor location-based systems, equipment, and products facilitate assistance in identifying the asset location, tracking, monitoring and proximity among other attributes across a facility with multiple levels. The indoor location solution constitutes sensors and receivers for efficiently identifying asset within a facility. Subsequently, the indoor location has a profound scope of application among various end-users for asset monitoring, inventory management, logistics & transportation, predictive asset management, and sales & marketing optimization among other uses.

The indoor location market has gained substantial traction in the past few years owing to the growing number of connected assets, equipment, machinery, and critical components. Further, the indoor location-based solution and services provide an opportunity to the leading enterprises to leverage their existing IoT infrastructure towards achieving superior operational efficiencies. Among developed economies, the growing emphasis towards superior and exclusive customer experience primarily in the retail sector is gaining significant momentum among countries such as UK, U.S., Germany, and South Korea among other developed economies. Thus, the demand for productive as well as sales & marketing optimization is expected to be the significant market driving force in the coming years. Also, the advancement in technologies has facilitated in development of location technologies capable of delivering superior accurate results with efficient energy utilization. For instance, the ultra-wideband and geomagnetic technologies are projected to provide numerous lucrative, profitable opportunities for the market players in the coming years. Among end-user industries such as manufacturing, retail, utilities, and transportation & logistics among others are expected to witness a surge in demand for various indoor location-based solutions and services in the forecast period.

Lucrative Regions for Indoor Location Market

Lucrative Regions for Indoor Location Market

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Market Insights–Indoor Location Market

Growing Popularity of Location Enabled Services

The implementation of indoor location system has recently witnessed a significant adoption in diverse verticals ranging from manufacturing to logistics to security to sports. The growth in adoption of indoor location system is attributed to several factors such as widespread availability of low-cost sensors and tags, the sophistication of the sensing and connectivity capabilities in devices that do not impact battery life, and the introduction of open ecosystems that allow organizations to construct more flexible business models without locking them into hardware or software.

Through advancement in positioning technologies the location positioning and navigation capabilities has improved significantly in the past decade. Further, the growing popularity of location-based services especially for smartphones has gained substantial momentum in the past few years. As a result, the leading retailers and luxury retail brands are increasingly focusing on optimizing of marketing strategies towards their loyal customers through adoption of indoor location services for offering more exclusive offers. Subsequently, the retail industry is anticipated to be one of the major market driving forces in the coming years.

Deployment Type Segment Insights

Based on deployment type, the indoor location market is segmented into on-premise and on-cloud. A cloud based indoor location is a web-based software as a service (SaaS) model utilizing enterprise cloud technology. Whereas on premises type system is the one deployed on the native hardware and network of the business. Over the years the on-premises location tracking infrastructure have decreased, while the demand for cloud based system continue to achieve substantial growth rate. This is majorly because the cloud based indoor location offers enhanced flexibility, scalability, disaster recovery, and security to its users. Further it also offers the end-users with the ability to receive automatic software updates without additional capital expenditures, providing better technology competitiveness. Owing to these factors, the cloud based indoor location are expected to receive main market attraction resulting in principle growth rate.

Technology Segment Insights

Based on technology, the indoor location market is bifurcated into tags, nodes, ultra-wideband, bluetooth, wi-fi, visible light communication and radiofrequency identification. Majority of the indoor location systems in the market use a combination of technologies in order accomplish their functions efficiently. Some of these technologies include Wi-Fi, Ultra Wideband, Bluetooth, RFID, and VLC among. Owing to the wide-scale use of multiple technologies, the indoor location networks in the coming years are anticipated to become highly heterogeneous.

Component Segment Insights

Based on component, the indoor location market is bifurcated into hardware, software and services. There is a myriad method in which an indoor location system can be deployed, and a range of technologies that an enterprise can choose from. However, implementation of the indoor system requires a basic of three components that includes the hardware, software and services. The hardware basically comprises of nodes components, networking devices, sensors, receivers and transmitters. The software segment comprises of the APIs that support functioning of the system along with providing analytical insights. Designing and implementation of indoor location requires the managed and professional services, which also contribute to the overall indoor location market revenue.

Application Segment Insights

Based on application, the indoor location market is bifurcated into remote monitoring, customer experience management, inventory management, emergency response management, sales and marketing optimization, risk management, predictive asset analytics and others. The application for indoor location in recent years has witnessed a drastic increase across the globe. These applications vary from customer assistance and marketing to disaster management and recovery, asset management & tracking, security.

Verticals Segment Insights

Based on verticals, the indoor location market is bifurcated into hospitality, retail, transportation & logistics, entertainment, public buildings, manufacturing and others. Understanding customers’ locations indoors is of special importance to retailers, mall owners, the travel and transportation industry (airports, train stations), banks, hospitals, security managers, and any enterprise that provides services to people who are indoors. The need to understand customer behavior in indoor venues is essential for any business aiming to provide a more personal and compelling shopping experience, optimize the physical store layout, improve store operations, and ultimately drive improved user experience, sales conversion rates, and increased revenue.

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Indoor Location Market: Strategic Insights

indoor-location-market
Market Size Value inUS$ 3,493.8 Million in 2018
Market Size Value byUS$ 24,601.1 Million by 2027
Growth rateCAGR of 25.3% from 2019-2027
Forecast Period2019-2027
Base Year2019
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The market players focus on new product innovations and developments by integrating advanced technologies and features in their products to compete with the competitors.

  • 2018: LocusLabs announced strategic partnership with IndoorAtlas with the aim of providing enhanced indoor location-based experiences. The partnership is aimed to develop an end-to-end digital wayfinding solution to power location-based applications and experiences in venues like airport, offices, and railway stations among others.
  • 2018: Cisco announced acquisition of July Systems a mobile application platform provider. The acquisition is expected to help Cisco to enhance its enterprise Wi-Fi platform to enable better indoor location services capabilities.

The Global Indoor Location Market has been Segmented as Follows:

By Deployment Type

  • On-premise
  • Cloud

 

By Technology

  • Tags
  • Nodes
  • Ultra-Wideband
  • Bluetooth
  • Wi-Fi
  • Visual Light Communication
  • RFID
  • Others

By Components

  • Hardware
  • Software
  • Service

By Application

  • Remote Monitoring
  • Customer Experience Management
  • Inventory Management
  • Emergency Response Management
  • Sales & Marketing Optimization
  • Risk Management
  • Predictive Asset Analytics
  • Others

By Vertical

  • Hospitality
  • Retail
  • Transportation & Logistics
  • Entertainment
  • Public Buildings
  • Manufacturing
  • Others

By Geography

  • North America

    • U.S.
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • UK
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)

    • Australia
    • China
    • India
    • Japan
    • Rest of APAC
  • Middle East & Africa (MEA)

    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of MEA
  • South America (SAM)

    • Brazil
    • Rest of SAM

Company Profiles

  • Broadcom, Inc.
  • Cisco Systems, Inc.
  • Ericsson
  • Geomoby
  • Indooratlas Ltd
  • Micello Inc. (HERE global b.v.)
  • Qualcomm Incorporated
  • Senion
  • STMicroelectronics N.V.
  • Zebra Technologies Corporation
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Deployment Type ; by Technology ; by Components ; by Application and Verticals ; and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

The List of Companies - Indoor Location Market 

  1. IndoorAtlas Ltd
  2. STMicroelectronics N.V.
  3. GeoMoby
  4. Senion
  5. Cisco Systems
  6. Zebra Technologies corporation
  7. Broadcom, Inc.
  8. Qualcomm Incorporated
  9. Ericsson
  10. Micello Inc. (Here Global B.V.)

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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