Internet Protocol Television (IPTV) Market Outlook and Strategic Insights by 2030

[Research Report] The Internet Protocol Television (IPTV) market size is expected to grow from US$ 37.50 billion in 2022 to US$ 77.30 billion by 2030; it is estimated to grow at a CAGR of 9.5% from 2022 to 2030.

Analyst Perspective:

The Internet Protocol Television (IPTV) market has witnessed significant growth in recent years, driven by increasing demand for video-on-demand and high-definition channels, as well as a rise in demand for alternative investments. Furthermore, the increased usage of digital transformation technologies and the expanding use of mobile devices have a beneficial influence on industry development. The rising adoption of the 5G technology is emerging as a significant trend for market growth.

Market Overview:

IPTV stands for Internet Protocol Television, and it utilizes the internet to transmit live or on-demand TV shows and movies. The IPTV industry is a method in which digital television service is given to subscribers using Internet protocol technology via a broadband or internet connection. Furthermore, two basic types of architecture can be considered for deployment: centralized and distributed. This is dependent on the service provider's network architecture. At the same time, the dispersed design gives advantages in bandwidth usage and built-in system management capabilities required for managing a larger server network, and it is not more scalable than the centralized approach.

Distributed architecture necessitates clever and sophisticated content distribution systems to increase the efficient delivery of multimedia resources by the service provider's network. The centralized architectural paradigm is a practical and controllable solution. Because all media material is hosted on centralized servers, it does not require a sophisticated content distribution infrastructure. A network that installs a small number of VOD services has adequate core and edge capacity, and an efficient content delivery network benefits from centralized design (CDN).

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Internet Protocol Television (IPTV) Market: Strategic Insights

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Market Driver:

Increase in demand for Alternative Investments Drive Growth of the Market

Alternative investments are indeed a constantly growing business, with new opportunities emerging on a regular basis. The sector is likely to witness new investment possibilities as well as new sorts of alternatives to invest in. Furthermore, service providers are investing heavily in delivering and marketing triple-play services by offering triple-play bundled package services, such as phone, video, and data, in a single access fee, which has resulted in a big client base. Furthermore, clients are attempting to develop a bespoke package based on their needs, as they are dissatisfied with the present bargains being offered by suppliers. As a result, service providers such as MatrixStream Technologies, Inc. and AT&T, Inc. are giving tailored solutions after assessing client requirements, assisting them in increasing their subscriber portfolio.  For instance, in February 2022, Allente announced the launch of Next-Gen Android TV service by satellite, IPTV, and OTT streaming by undergoing a strategic collaboration with KAONMEDIA, NAGRA, Broadcom, 3SS, and Google. Google developed the standardized Common Broadcast Stack (CBS) to assist more TV viewers in receiving the next-generation app-rich services that the Android TV operating system (OS) enables. Adopting CBS enables easier and faster integration for hybrid Android TV OS devices, faster time-to-market, simpler updates, and lower overall total cost of ownership (TCO), which in turn is propelling the industry's growth.

IPTV deployments and network security offer users a professional experience for content producers and advertising alike, providing a vibrant business climate. It provides benefits such as:

• Improved user experience
• Flexibility in content consumption
• Wide range of content
• Multicast capabilities
• Bandwidth optimization
• Parental controls
• Interactive features
• Cost-effective
• Compatibility with multiple devices
• Customization and personalization

The adoption of IPTV (Internet Protocol Television) has gained significant momentum, revolutionizing the way users consume television content. IPTV has appeared as a popular alternative to traditional satellite and cable TV services, offering a multitude of benefits and a more personalized viewing experience. Thus, increased implementation of IPTV solutions propels the growth of the market.

Segmentation and Scope:

The "Internet Protocol Television (IPTV) Market" is segmented based on component, device type, end user, and geography. Based on component, the market is segmented into hardware, software, and services. Based on device type, the market is segmented into smartphones and tablets, smart TVs, and desktops and laptops. Based on end-users, the market is segmented into commercial and residential. The market, based on geography, is segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Segmental Analysis:

Based on end-users, the market is segmented into commercial and residential. The residential segment in the market is expected to dominate with the highest share in 2022. IPTV services are often more cost-effective than traditional cable or satellite services, making them an attractive option for residential end-users looking to save money on their television programming. Furthermore, IPTV services offer greater flexibility than traditional cable or satellite services, allowing residential end-users to access their favorite programming on a variety of devices, including smartphones, tablets, and smart TVs. In addition, IPTV services often offer greater customization options than traditional cable or satellite services, allowing residential end-users to choose the channels and programming that best meet their needs and preferences. Overall, the residential end-user is an important driver of the market, with factors such as cost-effectiveness, flexibility, customization, on-demand content, and improved viewing experience all contributing to the growth of the market. As more residential end-users look to IPTV services as a viable alternative to traditional cable or satellite services, the market is likely to continue growing in the coming years.

Regional Analysis:

North America holds one of the largest global Internet Protocol Television (IPTV) market shares. The region is witnessing a surge in the demand for streaming services and video-on-demand content. Consumers are increasingly opting for IPTV services that provide a wide range of on-demand content, allowing users to view their favorite movies and shows at their convenience. Furthermore, consumers in the North American region are transitioning from traditional cable and satellite TV services to IPTV services owing to its associated benefits. The cost-effectiveness, wider range of content options, and convenience of IPTV are appealing to viewers who seek more control over their TV viewing experience. Moreover, the advancements in technology, such as the advent of mobile content delivery networks (CDNs), have contributed to the growth of the market in North America. These advancements enable seamless streaming of content on various devices, including smartphones and tablets.

Internet Protocol Television (IPTV) Market Regional Insights

The regional trends and factors influencing the Internet Protocol Television (IPTV) Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Internet Protocol Television (IPTV) Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Internet Protocol Television (IPTV) Market Report Scope

Internet Protocol Television (IPTV) Market Players Density: Understanding Its Impact on Business Dynamics

The Internet Protocol Television (IPTV) Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Internet Protocol Television (IPTV) Market are:

1. Tripleplay Services Ltd.
2. Akamai Technologies
3. Verizon Communications Inc.
4. Huawei Technologies Co., Ltd.
5. Cisco Systems Inc.

Disclaimer: The companies listed above are not ranked in any particular order.

Key Player Analysis:

The Internet Protocol Television (IPTV) market analysis consists of players such as Tripleplay Services Ltd., Akamai Technologies, Verizon Communications Inc., Huawei Technologies Co., Ltd., Cisco Systems Inc., Deutsche Telekom AG, AT&T Inc., Ericsson, Airtel India., and Broadcom Inc. are among the key market players profiled in the report.

Recent Developments:

Inorganic and organic strategies such as mergers and acquisitions are highly adopted by companies in the market. A few recent key Internet Protocol Television (IPTV) market developments are listed below: 

• In July 2023, Lytus Technologies Holdings PTV. Ltd., a prominent worldwide technology-driven services firm, provided progress updates on its IPTV and Broadband Services. The company announced the introduction of its IPTV and Broadband services in India for its clients. It has established a specialized IPTV headend that is outfitted with cutting-edge technology to provide high-quality video to its users. The company has also safeguarded broadcasters' IPTV content. With the purchase of Sri Sai, the firm has become one of the region's leading cable streaming companies.
• In March 2023, FMUSER announced the launch of a best-in-class hotel IPTV system for the hospitality industry. This complete solution gives hoteliers the ideal instrument for increasing profitability. The IPTV for hotel solutions has a plethora of capabilities, including online ordering, online services, video-on-demand, and local area introduction. Furthermore, the system can be set in a variety of languages, including English, Arabic, Russian, French, Korean, Portuguese, Japanese, Spanish, and Italian, making it the ideal IPTV system for hotels globally.
• In June 2023, Mega Max Media announced the launch of Duck TV on Freebox TV, a French IPTV network. Ducks intend to use this channel to broadcast instructional programs geared toward preschool children.
• In June 2023, Türk Telekom announced the introduction of the next-generation TV platform Tivibu in Türkiye (Turkey), based on its IPTV/OTT platform, in collaboration with ZTE Corporation and Netaş. The platform enables Türk Telekom to boost end-user experiences with its new video applications while also providing more user-friendly features and richer content to its users via its Tivibu offering.
• In September 2023, Al Arabiya, a subsidiary of MBC Group, announced a strategic alliance with Vianeos, a French-based business that specializes in flexible and advanced IPTV & OTT middleware servers with intuitive UIs for numerous platforms, in order to upgrade its existing internal IPTV system with cutting-edge technologies.
• In June 2021, EWE, a German energy business, and alternative telco, enhanced its IPTV product, ZuhauseTV, in collaboration with Ocilion. The TV technology and content expert provided EWE's IPTV service with on-premises infrastructure, as well as 4K set-top boxes, first and second-screen apps, and content bundles. The Oldenburg-based provider serves over 700,000 consumers in northwestern Germany, Brandenburg, Rügen, and parts of Poland.
• In February 2019, Deutsche Telekom AG launched the new Nick+ service, which will feature over 900 new episodes for kids on its IPTV platform, MagentaTV. The new service is designed to attract a larger audience, ensuring that the company's business methods remain consistent.