Location Based Advertising Market Analysis and Forecast by 2031

MARKET INTRODUCTION

Location-based advertising is a kind of advertising that assimilates mobile advertising with location-based services. Regulatory measures to guarantee consumer safety, the proliferation of new data sources, and developing a methodology for marketing purposes is predicted to promote location-based advertising market growth over the forecast period.

MARKET DYNAMICS

The rapidly increasing digitalization across industry verticals, increasing utilization of consumer data by marketers, and growing penetration of internet & GPS enabled mobile devices are some of the major factors driving the growth of location-based advertising market. Moreover, the cumulative use of social media by consumers and the swing of marketers from traditional banner advertising to digital platforms have is anticipated to fuel the LBA across industries.

MARKET SCOPE

The "Global Location Based Advertising Market Analysis to 2031" is a specialized and in-depth study of the location based advertising market with a special focus on the global market trend analysis. The report aims to provide an overview of location-based advertising market with detailed market segmentation by type, content, application. The global location based advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading location based advertising market players and offers key trends and opportunities in the location based advertising market.

MARKET SEGMENTATION

The global location based advertising market is segmented on the basis of type, content, application. On the basis of type, the market is segmented as push, pull. On the basis of content, the market is segmented as text, multimedia. On the basis of application, the market is segmented as retail outlets, public spaces, airports, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global location based advertising market based on various segments. It also provides market size and forecast estimates from year 2021 to 2031 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The location based advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting location based advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the location based advertising market in these regions.

MARKET PLAYERS

The reports cover key developments in the location based advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from location based advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for location based advertising market. Below mentioned is the list of few companies engaged in the location based advertising market.

The report also includes the profiles of key location based advertising market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

•   Foursquare
  
•   Gimbal
  
•   Google Inc.
  
•   GroundTruth
  
•   IBM Corporation
  
•   LEAP
  
•   LocationGuru Solutions Pvt. Ltd
  
•   Near Pte Ltd.
  
•   Targetoo
  
•   Telenity
  
  

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

Location Based Advertising Report Scope