New

Location-Based Market

2021

Location-Based Marketing Solution Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Deployment (Cloud, On Premise); Organization Size (SMEs, Large Enterprises) and Geography

| Report Code: TIPRE00024345 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

Market Insights

Location-Based Market 2028 By Deployment, Organization Size and Geography | The Insight Partners

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MARKET INTRODUCTION

Location-based marketing solution, also known as proximity marketing solution, allows organizations to send automated marketing messages to the target audience according to their geographic location. The location-based marketing solution identifies prospect or customer in a predefined location and send personalized marketing content to their mobile devices.

MARKET DYNAMICS

The location-based marketing solution market is experiencing significant growth owing to the increasing emphasis for deploying engaging content according to the customers locations. However, lack of awareness in developing countries of is hampering the growth of market. Meanwhile, the increasing penetration of mobile phone coupled with growing telecom network reach is likely to flourish the location-based marketing solution market.

MARKET SCOPE

The "Location-Based Marketing Solution Market Analysis to 2028" is a specialized and in-depth study of the technology, media, and telecommunication with a special focus on the global market trend analysis. The report aims to provide an overview of location-based marketing solution market with detailed market segmentation by deployment, organization size, and geography. The global Location-based marketing solution market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Location-based marketing solution market players and offers key trends and opportunities in the Location-based marketing solution market.

MARKET SEGMENTATION

The global location-based marketing solution market is segmented on the basis of deployment and organization size. Based on type, the market is subsegmented into cloud and on premise. On the basis of organization size, the market is subsegmented as SMEs and arge enterprises.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Location-based marketing solution market based on various segments. It also provides market size and forecast estimates from year 2017 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The Location-based marketing solution market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting Location-based marketing solution market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the Location-based marketing solution market in these regions.



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MARKET PLAYERS


The reports cover key developments in the Location-based marketing solution market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Location-based marketing solution market are anticipated to lucrative growth opportunities in the future with the rising demand for Location-based marketing solution market. Below mentioned is the list of few companies engaged in the Location-based marketing solution market.

The report also includes the profiles of key Location-based marketing solution market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   PlotProjects B.V.
  •   Purple
  •   Radar Labs, Inc.
  •   KUMULOS
  •   Hewlett Packard Enterprise Development LP
  •   Mapsted Corp.
  •   MobStac, Inc.
  •   Netmera
  •   Digital Envoy
  •   Cloud4Wi
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.


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TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Location-Based Marketing Solution Market - By Deployment
1.3.2 Location-Based Marketing Solution Market - By Organization Size
1.3.3 Location-Based Marketing Solution Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. LOCATION-BASED MARKETING SOLUTION MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. LOCATION-BASED MARKETING SOLUTION MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. LOCATION-BASED MARKETING SOLUTION MARKET - GLOBAL MARKET ANALYSIS
6.1. LOCATION-BASED - GLOBAL MARKET OVERVIEW
6.2. LOCATION-BASED - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING

7. LOCATION-BASED MARKETING SOLUTION MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT
7.1. OVERVIEW
7.2. DEPLOYMENT MARKET FORECASTS AND ANALYSIS
7.3. CLOUD
7.3.1. Overview
7.3.2. Cloud Market Forecast and Analysis
7.4. ON PREMISE
7.4.1. Overview
7.4.2. On Premise Market Forecast and Analysis
8. LOCATION-BASED MARKETING SOLUTION MARKET - REVENUE AND FORECASTS TO 2028 - ORGANIZATION SIZE
8.1. OVERVIEW
8.2. ORGANIZATION SIZE MARKET FORECASTS AND ANALYSIS
8.3. SMES
8.3.1. Overview
8.3.2. SMEs Market Forecast and Analysis
8.4. LARGE ENTERPRISES
8.4.1. Overview
8.4.2. Large Enterprises Market Forecast and Analysis

9. LOCATION-BASED MARKETING SOLUTION MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Location-Based Marketing Solution Market Overview
9.1.2 North America Location-Based Marketing Solution Market Forecasts and Analysis
9.1.3 North America Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.1.4 North America Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.1.5 North America Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.1.5.1 United States Location-Based Marketing Solution Market
9.1.5.1.1 United States Location-Based Marketing Solution Market by Deployment
9.1.5.1.2 United States Location-Based Marketing Solution Market by Organization Size
9.1.5.2 Canada Location-Based Marketing Solution Market
9.1.5.2.1 Canada Location-Based Marketing Solution Market by Deployment
9.1.5.2.2 Canada Location-Based Marketing Solution Market by Organization Size
9.1.5.3 Mexico Location-Based Marketing Solution Market
9.1.5.3.1 Mexico Location-Based Marketing Solution Market by Deployment
9.1.5.3.2 Mexico Location-Based Marketing Solution Market by Organization Size
9.2. EUROPE
9.2.1 Europe Location-Based Marketing Solution Market Overview
9.2.2 Europe Location-Based Marketing Solution Market Forecasts and Analysis
9.2.3 Europe Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.2.4 Europe Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.2.5 Europe Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Location-Based Marketing Solution Market
9.2.5.1.1 Germany Location-Based Marketing Solution Market by Deployment
9.2.5.1.2 Germany Location-Based Marketing Solution Market by Organization Size
9.2.5.2 France Location-Based Marketing Solution Market
9.2.5.2.1 France Location-Based Marketing Solution Market by Deployment
9.2.5.2.2 France Location-Based Marketing Solution Market by Organization Size
9.2.5.3 Italy Location-Based Marketing Solution Market
9.2.5.3.1 Italy Location-Based Marketing Solution Market by Deployment
9.2.5.3.2 Italy Location-Based Marketing Solution Market by Organization Size
9.2.5.4 United Kingdom Location-Based Marketing Solution Market
9.2.5.4.1 United Kingdom Location-Based Marketing Solution Market by Deployment
9.2.5.4.2 United Kingdom Location-Based Marketing Solution Market by Organization Size
9.2.5.5 Russia Location-Based Marketing Solution Market
9.2.5.5.1 Russia Location-Based Marketing Solution Market by Deployment
9.2.5.5.2 Russia Location-Based Marketing Solution Market by Organization Size
9.2.5.6 Rest of Europe Location-Based Marketing Solution Market
9.2.5.6.1 Rest of Europe Location-Based Marketing Solution Market by Deployment
9.2.5.6.2 Rest of Europe Location-Based Marketing Solution Market by Organization Size
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Location-Based Marketing Solution Market Overview
9.3.2 Asia-Pacific Location-Based Marketing Solution Market Forecasts and Analysis
9.3.3 Asia-Pacific Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.3.4 Asia-Pacific Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.3.5 Asia-Pacific Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Location-Based Marketing Solution Market
9.3.5.1.1 Australia Location-Based Marketing Solution Market by Deployment
9.3.5.1.2 Australia Location-Based Marketing Solution Market by Organization Size
9.3.5.2 China Location-Based Marketing Solution Market
9.3.5.2.1 China Location-Based Marketing Solution Market by Deployment
9.3.5.2.2 China Location-Based Marketing Solution Market by Organization Size
9.3.5.3 India Location-Based Marketing Solution Market
9.3.5.3.1 India Location-Based Marketing Solution Market by Deployment
9.3.5.3.2 India Location-Based Marketing Solution Market by Organization Size
9.3.5.4 Japan Location-Based Marketing Solution Market
9.3.5.4.1 Japan Location-Based Marketing Solution Market by Deployment
9.3.5.4.2 Japan Location-Based Marketing Solution Market by Organization Size
9.3.5.5 South Korea Location-Based Marketing Solution Market
9.3.5.5.1 South Korea Location-Based Marketing Solution Market by Deployment
9.3.5.5.2 South Korea Location-Based Marketing Solution Market by Organization Size
9.3.5.6 Rest of Asia-Pacific Location-Based Marketing Solution Market
9.3.5.6.1 Rest of Asia-Pacific Location-Based Marketing Solution Market by Deployment
9.3.5.6.2 Rest of Asia-Pacific Location-Based Marketing Solution Market by Organization Size
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Location-Based Marketing Solution Market Overview
9.4.2 Middle East and Africa Location-Based Marketing Solution Market Forecasts and Analysis
9.4.3 Middle East and Africa Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.4.4 Middle East and Africa Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.4.5 Middle East and Africa Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Location-Based Marketing Solution Market
9.4.5.1.1 South Africa Location-Based Marketing Solution Market by Deployment
9.4.5.1.2 South Africa Location-Based Marketing Solution Market by Organization Size
9.4.5.2 Saudi Arabia Location-Based Marketing Solution Market
9.4.5.2.1 Saudi Arabia Location-Based Marketing Solution Market by Deployment
9.4.5.2.2 Saudi Arabia Location-Based Marketing Solution Market by Organization Size
9.4.5.3 U.A.E Location-Based Marketing Solution Market
9.4.5.3.1 U.A.E Location-Based Marketing Solution Market by Deployment
9.4.5.3.2 U.A.E Location-Based Marketing Solution Market by Organization Size
9.4.5.4 Rest of Middle East and Africa Location-Based Marketing Solution Market
9.4.5.4.1 Rest of Middle East and Africa Location-Based Marketing Solution Market by Deployment
9.4.5.4.2 Rest of Middle East and Africa Location-Based Marketing Solution Market by Organization Size
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Location-Based Marketing Solution Market Overview
9.5.2 South and Central America Location-Based Marketing Solution Market Forecasts and Analysis
9.5.3 South and Central America Location-Based Marketing Solution Market Forecasts and Analysis - By Deployment
9.5.4 South and Central America Location-Based Marketing Solution Market Forecasts and Analysis - By Organization Size
9.5.5 South and Central America Location-Based Marketing Solution Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Location-Based Marketing Solution Market
9.5.5.1.1 Brazil Location-Based Marketing Solution Market by Deployment
9.5.5.1.2 Brazil Location-Based Marketing Solution Market by Organization Size
9.5.5.2 Argentina Location-Based Marketing Solution Market
9.5.5.2.1 Argentina Location-Based Marketing Solution Market by Deployment
9.5.5.2.2 Argentina Location-Based Marketing Solution Market by Organization Size
9.5.5.3 Rest of South and Central America Location-Based Marketing Solution Market
9.5.5.3.1 Rest of South and Central America Location-Based Marketing Solution Market by Deployment
9.5.5.3.2 Rest of South and Central America Location-Based Marketing Solution Market by Organization Size

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. LOCATION-BASED MARKETING SOLUTION MARKET, KEY COMPANY PROFILES
11.1. PLOTPROJECTS B.V.
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. PURPLE
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. RADAR LABS, INC.
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. KUMULOS
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. HEWLETT PACKARD ENTERPRISE DEVELOPMENT LP
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. MAPSTED CORP.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. MOBSTAC, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. NETMERA
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. DIGITAL ENVOY
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. CLOUD4WI
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. PlotProjects B.V.
2. Purple
3. Radar Labs, Inc.
4. KUMULOS
5. Hewlett Packard Enterprise Development LP
6. Mapsted Corp.
7. MobStac, Inc.
8. Netmera
9. Digital Envoy
10. Cloud4Wi
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