Perspectivas del mercado y visión de analista:
La tendencia emergente de productos orgánicos y de etiqueta limpia en alimentos y bebidas funcionales, cosméticos, suplementos nutricionales y productos personales care ha creado oportunidades lucrativas para los participantes clave de la industria. Las bayas de maqui también han impulsado el crecimiento en la industria del cuidado personal, y las empresas sustituyen las bayas de acai y otros extractos exóticos como ingrediente de sus productos por bayas de maqui antioxidantes, que muestran propiedades antienvejecimiento excepcionales. La creciente popularidad y expansión del comercio electrónico permiten a los actores clave ofrecer productos en línea a precios razonables. Los consumidores se están volviendo conscientes de los beneficios para la salud de las bayas de maqui, lo que impulsa la demanda de productos a base de bayas de maqui. Todos los factores aumentan aún más la demanda de bayas de maqui.
Perspectivas estratégicas
Impulsores y desafíos del crecimiento:
En los últimos años, la prevalencia de la diabetes ha aumentado significativamente debido a la falta de actividad física y al aumento del consumo de basura. alimentos, la creciente prevalencia de la obesidad y el estilo de vida estresante de los consumidores. Según el Informe Nacional de Estadísticas de Diabetes 2022, 37,3 millones de personas en EE. UU. tenían diabetes en 2022, lo que representa el 11,3 % de la población total de EE. UU. La diabetes puede provocar problemas de salud graves, como ataques cardíacos y accidentes cerebrovasculares, pérdida de la visión y enfermedades renales, si no se trata y controla a tiempo. Se han descubierto muchos tratamientos y medicamentos para la diabetes. Sin embargo, los científicos todavía están trabajando para encontrar remedios naturales con alta eficacia para curar la diabetes y regular el nivel de azúcar en sangre. Las bayas de maqui son ricas en antocianinas, polifenoles y delfinidina que ayudan a neutralizar los radicales libres, aumentar la inmunidad, prevenir el cáncer y reducir el exceso de azúcar en sangre. Las bayas de maqui son las fuentes más ricas de antocianinas con un 25% de cianidinas y un 75% de delfinidina. Comprenden el mayor contenido de delfinidina entre todas las bayas.
Contenido de delfinidina de las bayas “superfrutas”
Sr No
Superfruta
(nombre común/nombre botánico)
Contenido de delfinidina
(en mg /100 g de fruta cruda)
1
Baya de Maqui/Aristotelia chilensis
126,00
2
Arándano/Vaccinium myrtillus
97.59
3
Uva Concord /Vitis vinifera
70,62
4
Arándano cultivado/Highbush vaccinium spp
35,43
5
Aronia o Chockeberry/Aronia melanocarpa
0,65
6
Acai/ Euterpe oleraceae
0
Fuente: Base de datos del Departamento de Agricultura de los Estados Unidos (USDA) para el contenido de flavonoides en la liberación de alimentos seleccionados
La delfinidina se investiga ampliamente por sus efectos beneficiosos para la salud, uno de los cuales es la reducción de la glucosa en sangre posprandial. en personas con alteración de la regulación de la glucosa. Se ha estudiado el delfinol, un extracto estandarizado de baya de maqui producido por Anklam Extrakt GmbH, para prevenir los picos de azúcar en sangre y curar la diabetes tipo 2 y otras complicaciones. En diciembre de 2022, MD Process lanzó GlucoBerry, una fórmula patentada basada en el extracto de baya de maqui que ayuda a controlar el azúcar en la sangre a través de sus efectos antioxidantes que ayudan al riñón a filtrar el azúcar del torrente sanguíneo. Este mecanismo también ayuda a que la insulina realice sus funciones de forma eficaz. Por lo tanto, existe una demanda creciente de bayas de maqui para desarrollar suplementos y medicamentos para la diabetes, lo que impulsa el mercado de bayas de maqui.
Segmentación y alcance del informe:
El “Mercado Global de Bayas de Maqui” está segmentado según su forma. , categoría, aplicación y geografía. Según la forma, el mercado de las bayas de maqui se segmenta en frescas y procesadas. Por categorías, el mercado se divide en orgánico y convencional. Según la aplicación, el mercado de las bayas de maqui se segmenta en alimentos y bebidas funcionales, productos farmacéuticos y nutracéuticos, cuidado personal y cosméticos, y nutrición animal. El mercado de bayas de maqui, según la geografía, está segmentado en América del Norte (EE. UU., Canadá y México), Europa (Alemania, Francia, Italia, Reino Unido, Rusia y el resto de Europa), Asia Pacífico (Australia, China). , Japón, India, Corea del Sur y el resto de Asia Pacífico), Medio Oriente y África (Sudáfrica, Arabia Saudita, Emiratos Árabes Unidos y el resto de Medio Oriente y África) y América del Sur y Central (Brasil, Chile , y el resto de América del Sur y Central).
Análisis segmentario:
Según la forma, el mercado de bayas de maqui se segmenta en frescas y procesadas. El segmento procesado tuvo una mayor participación en el mercado de bayas de maqui en 2022 y se espera que registre una tasa de crecimiento significativa durante el período de pronóstico. Las bayas de maqui se procesan en diferentes formas, como congeladas, secas y en polvo, para aumentar su vida útil. Las bayas de maqui frescas están disponibles principalmente en países de América del Sur como Chile y Argentina. Sin embargo, las bayas de maqui frescas son muy perecederas y están expuestas a daños durante el transporte, lo que genera desperdicio y altos costos de transporte. Por lo tanto, las industrias de uso final de las bayas de maqui generalmente prefieren las bayas procesadas para reducir el desperdicio y los enormes costos de transporte. Estos factores impulsan significativamente el crecimiento del mercado para el segmento procesado.
Análisis regional:
Según la geografía, el mercado de bayas de maqui está segmentado en cinco regiones clave: América del Norte, Europa, Asia Pacífico, América del Sur y Central, y Medio Oriente y África. El mercado mundial de bayas de maqui estaba dominado por América del Norte y se estimaba en alrededor de 11 millones de dólares en 2022. Europa es el segundo mayor contribuyente, con más del 25% de participación en el mercado. El mercado norteamericano de bayas de maqui está segmentado en Estados Unidos, Canadá y México. América del Norte es uno de los principales mercados para las bayas de maqui debido a la creciente demanda de alimentos y bebidas ricos en antioxidantes. Las bayas de maqui tienen el mayor contenido de antioxidantes que los arándanos, las bayas de acai y las bayas de goji. Los antioxidantes ayudan a reducir el riesgo de enfermedades crónicas, como cáncer, enfermedades cardíacas y diabetes. Además, ralentizan el proceso de envejecimiento, promueven un intestino sano y aumentan la inmunidad, proporcionando longevidad. Los crecientes problemas de salud debido a los estilos de vida agitados, la falta de actividad física y el creciente consumo de comida chatarra impulsan la demanda de alimentos y bebidas funcionales en América del Norte. Además, la gente prefiere activamente alimentos y bebidas con alto contenido de antioxidantes naturales que aportan numerosos beneficios para la salud. Debido a estos beneficios, la demanda de bayas de maqui está aumentando en toda la industria de alimentos y bebidas en América del Norte.
Desarrollos de la industria y oportunidades futuras:
A continuación se enumeran varias iniciativas tomadas por los actores clave que operan en el mercado de bayas de maqui. :
En agosto de 2023, CK Nutraceuticals, con sede en Canadá, amplió su acuerdo de distribución en América del Norte con Maqui New Life, con sede en Chile, para la promoción y distribución de los ingredientes Delphinol y MaquiBright derivados de la baya de Maqui.
Impacto de COVID-19:
El brote de COVID-19 alteró significativamente las cadenas de suministro agrícola. Los bloqueos, las prohibiciones comerciales y las restricciones fronterizas obstaculizaron la producción y el suministro de materias primas como las bayas de maqui frescas y secas en todo el mundo. El rendimiento agrícola se redujo significativamente debido a las restricciones de bloqueo, la escasez de mano de obra y el cierre de empresas en todo el país. Inicialmente, en 2020, los consumidores comenzaron a comprar por pánico debido al miedo al bloqueo que creó una escasez masiva de bayas de maqui. Además, como se prohibió el comercio internacional, el volumen de importación de frutas exóticas como las bayas de maqui también disminuyó, lo que generó escasez de oferta. Este factor también provocó aumentos de precios, lo que obstaculizó las ventas de varios fabricantes de frutas exóticas que operan en el mundo.
Muchas empresas se recuperaron cuando los gobiernos de varios países aliviaron las restricciones después de los primeros meses de bloqueo en 2020. La introducción de la vacuna COVID-19 ofreció un mayor alivio a la angustiosa situación de la pandemia, lo que provocó un aumento de las actividades comerciales. La reanudación de operaciones en las unidades manufactureras impactó positivamente el mercado de berries de maqui en el mundo. Los fabricantes superaron la brecha de oferta y demanda ya que se les permitió operar a su capacidad total. Además, las iniciativas estratégicas adoptadas por los actores clave alimentan la demanda de bayas de maqui. Por ejemplo, en agosto de 2023, CK Nutraceuticals, con sede en Canadá, amplió su acuerdo de distribución en América del Norte con Maqui New Life, con sede en Chile, para la promoción y distribución de los ingredientes Delphinol y MaquiBright derivados de la baya de Maqui.
Panorama competitivo y empresas clave:
HP Ingredients Corp, Shaanxi LonierHerb Bio-Technology Co Ltd, Rainforest Supply LLC, CK Ingredients Inc, Jeeva Organic Pvt Ltd, Ferreiro & Co Inc, Abbott Blackstone Co, Vita Forte Inc, Nature's Power Nutraceuticals Corp y Xi'an Herb Bio-Tech Co Ltd se encuentran entre los actores destacados que operan en el mercado mundial de bayas de maqui. Estos fabricantes de bayas de maqui ofrecen productos de vanguardia a base de bayas de maqui con características innovadoras para brindar una experiencia superior a los consumidores.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
This text is related
to segments covered.
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The major players operating in the global maqui berries market are HP Ingredients Corp, Shaanxi LonierHerb Bio-Technology Co Ltd, Rainforest Supply LLC, CK Ingredients Inc, Jeeva Organic Pvt Ltd, Ferreiro & Co Inc, Abbott Blackstone Co, Vita Forte Inc, Nature's Power Nutraceuticals Corp, and Xi'an Herb Bio-Tech Co Ltd.
Development of medicines with maqui berry extracts that support eye health anticipate lucrative opportunities for the maqui berries market. As per the American Academy of Ophthalmology, ∼20 million Americans suffer from dry eye disease (DED). Dry eye happens when tear glands in the eyes do not make enough tears to stay wet and lubricated. This causes irritation in the eyes, redness, sensitivity to light, blurry vision, and a stinging or burning feeling. Dry eyes, if left untreated, can cause severe eye inflammation, corneal ulcers, abrasion of corneal surface, and vision loss. Since maqui berries are antioxidant-rich superfruits, it is seen that they can help reduce dry eye symptoms by reducing inflammation, increasing natural tear production, and improving tear quality.
Based on form, processed segment has largest revenue share. Maqui berries are processed into different forms, such as frozen, dried, and powdered, to increase their shelf-life. Fresh maqui berries are available majorly in South American countries such as Chile and Argentina. However, fresh maqui berries are highly perishable and are exposed to damage during transportation, resulting in wastage and high transportation costs. Therefore, end use industries of maqui berries usually prefer processed berries to reduce wastage and huge transportation costs. These factors significantly drive the market growth for the processed segment.
North America accounted for the largest share of the global maqui berries market. The North American maqui berries market is segmented into the US, Canada, and Mexico. North America is one of the major markets for maqui berries due to increasing demand for antioxidant-rich food and beverages. Maqui berries have the highest antioxidant content than blueberries, acai berries, and goji berries. Antioxidants help reduce the risk of chronic diseases, including cancer, heart diseases, and diabetes. Moreover, they slow down the aging process, promote a healthy gut, and boost immunity, providing longevity. Rising health concerns due to hectic lifestyles, lack of physical activity, and increasing consumption of junk food propel the demand for functional food and beverages in North America.
Based on the category, organic segment is projected to grow at the fastest CAGR over the forecast period. Organic berries are perceived to be healthier than conventional ones as they are grown in a stringent environment and are free from pesticides, chemical fertilizers, genetically modified organisms (GMOs), and antibiotics. Maqui berry producers follow stringent practices to grow organic maqui berries to obtain organic certification from well-known agencies and organizations such as the United States Department of Agriculture (USDA) and American International. The rising trend of organic food due to its potential health benefits drives the demand for organic maqui berries.
Increasing use of maqui berries in functional food and beverages is driving the maqui berries market. In recent years, there has been an increasing demand for functional food and beverages due to growing health awareness and rising preference for healthy food consumption. People are rapidly replacing sugar-dense, fried, and junk food with nutritionally rich, natural, and clean products. Moreover, they are concerned about the negative impacts of artificial food additives and ingredients in packaged food and beverages. Therefore, manufacturers of functional food and beverages prefer natural fruit and vegetable extracts and botanicals to increase the nutritional value of products.
The List of Companies - Maqui Berries Market
- HP Ingredients Corp.
- Shaanxi LonierHerb Bio-Technology Co Ltd.
- Rainforest Supply LLC
- CK Ingredients Inc
- Jeeva Organic Pvt Ltd
- Ferreiro & Co Inc
- Abbott Blackstone Co
- Vita Forte Inc
- Nature's Power Nutraceuticals Corp
- Xi'an Herb Bio-Tech Co Ltd.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published and advised several client across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organization are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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